Google - The revolution of Internet E-Book

Marco Casella

• Herausgeber: Marco Casella
• Kategorie: Wissenschaft und neue Technologien
• Sprache: Englisch
• Veröffentlichungsjahr: 2015

Beschreibung

Google is surely the most important search engine on the Web. But what isGoogle? How was it born? How does it work? This book wants to answer allthese questions through a detailed description of this phenomenon thatcompletely "revolutionized" the history of Internet.

Leseprobe

Marco Casella

GOOGLE - THE REVOLUTION OF THE WEB

UUID: ad63f878-1900-11e5-a5a8-4fc950d1ab4a

This ebook was created with BackTypo (http://backtypo.com)by Simplicissimus Book Farm

Table of contents

Introduction

Google: the evolution of a phenomenon

Positioning on Google – Preliminary phases

Positioning on Google – Methods and specifications

The indexation

The statistics’ analysis – Google Analytics

The services of Google

Introduction

The aim of this book is provide the reader with a large landscape of “Google Universe”, analyzing its nature of search engine, exchange-listed company, prestigious brand and, above all, real symbolic element of the Internet era.

The book revolves around two main questions: “how did it all begin?” and “how does Google work?”.

The first part, therefore, tells about the beginning of Google’s history, born from the meeting of its founders to their realization until the rise of the society Google Inc. The growing affirmation on the market, the difficulties of the business model, the relationship with the competition and, finally, the problems of the listing will complete the picture.

The second part analyzes the growth and the domination of the company, with the description of the most innovative elements of the Google world, namely the positioning techniques on Google, the additional services that enlarge and strengthen the users’ web and the philosophy of the company.

The third part focuses its attention on the real potentials of Google and on the main challenges that the company is facing.

Finally, the last part shows all the attempts of Google of expansion in other market fields, such as mobile, telephony, e-commerce and communication.

In conclusion, the book wants to provide useful elements to understand the reasons why Google became a colossus at world level, “revolutionizing” the Internet era. 

Google: the evolution of a phenomenon

1.1 How it all began: the research before Google