Link Building Do’s & Don’ts E-Book

Upendra Rana

• Herausgeber: BookRix
• Kategorie: Wissenschaft und neue Technologien
• Sprache: Englisch

Veröffentlichungsjahr: 2016

Beschreibung

Link Building do and don'ts, which help you to know how to do link building. There are always going to be some core link building methods and SEO
principles, hopefully you can learn more about those from this book.

Leseprobe

Upendra Rana

Link Building Do’s & Don’ts

Indian writer SEO book

This is written per my personal experience. BookRix GmbH & Co. KG81371 Munich

Acknowledgement

Thank you, dear reader and friend, for picking up my SEO book. Whatever I have achieved today in life is thanks to you. Here’s thanking all those who helped me with this book:

            My immediate family—Shaily. My mother, Kamlesh and my father, Ranvir singh Rana. My brother and his wife, Arvind and Anjali.

            My father is an inspiration and role model for me. A guy from very common family and making his name and fame at other state i.e. Arunachal Pradesh as a principal in Govt school.

            Friends who make life worthwhile like Manohar. My extended family on Twitter Google plus and Facebook. When I started writing, my motives were different. I wanted to make it. I wanted to prove a point. Today, I write for different reasons. I write for change. A change in the mindset of Indian society towards SEO and SMO.

            It is a lofty goal, and I am not foolish enough to think' I can ever achieve it. However, it helps to have positive intentions and a direction in life, and I am glad to have found mine.

            I want to reach as many people as I can—through books, blogs, I am human; I will falter and I will have ups and downs. If possible, try to maintain your support and keep me grounded through that process, One more thing; don’t give me your admiration, Give me your love. Admiration passes, love endures. To know more about me just type my name in Google i.e.

Introduction Author's Note

Author ’s Note

Upendra Singh Rana obtained his BCA, MCA from IME college, Sahibabad. He is an Internet marketer, social media optimizer, guest blogger and online reputation management. SEO is in the blood.

I have tried to make this book different in one more way by giving personal experience with you.

Disclaimer:

Since search engines are constantly changing while still keeping secret their algorithms, there is no way to know the exact algorithms at any given time. However, due to data collected through observations of search engines over the past several years, it is my hope that this book will teach you how to make informed observations and decisions as search engines continue to change.

I, the author of this book, shall not be held responsible for damages because of the use (or misuse) of this information.

Preparing for Link Building

One of the biggest mistakes I see people make is rushing off to build 1000s of links before really

being ready; link building is one tool in your SEO arsenal, not the only one. Make sure you look at the following checklist before starting a link building campaign so you know there aren’t things missing from your site, I have filled in the first entry as an example.

If you don’t know the answer to some of these questions or need help with some of these early steps please speak to your affiliate manager or take a look on the More Niche forum or even search the MN blog for related tutorials, you should be able to find help quite easily.

Task

Check

Initial Site Planning

I have ensure my site uses at least one revenue model                                                                       

I have ensured my site has a central theme

I have identified my niche for keyword research

I know what platform my site will be on and why (static/Wordpress etc)

I have sorted a server/hosting

Keywords

I have conducted basic keyword research

I have chosen 10-20 "golden" target keywords

I have made sure my target keywords are related

I have double checked the keywords have search volume

I have double checked the competitors are realistic competition

I have a related domain name and/or site name

Onsite Work

I have used my keyword research to fill in head data

I have signed up for webmaster and analytics services

I have ensured my site is accessible

I have used robots and htaccess to control spidering

If my site is a rebuild or move, old urls have been taken into account

I have ensure header tags have been used correctly

I have ensure the alt attribute has been completed on images

I have implemented affiliate codes/links/banners

I have generated relevant sitemaps (text/news/mobile/video)

I have correctly marked up any available data (rDFA/Microformats)

I have ensured my golden keywords are used throughout my sites content

I have SEO/keyword friendly urls