Tactics of SEO- 2015 E-Book

Upendra Rana

• Herausgeber: BookRix
• Kategorie: Bildung
• Sprache: Englisch

Veröffentlichungsjahr: 2015

Beschreibung

Tactics of digital marketing is a book for advanced user. This is the 3rd book of Upendra Rana with the BOOKRIX publication. You can get Knowledge from my book about Digital Marketing techniques.

Leseprobe

Upendra Rana

Tactics of SEO- 2015

Digital Marketing techniques

This is a second part of the techniques of SEO. Having lots of information related to Digital Marketing techniques.BookRix GmbH & Co. KG81371 Munich

Table of Contents

1Introduction Page2Previous book summary3SEO techniques to optimize4Appearing Natural5Social Considerations6Closing Tips7How to Read this e-book8SEO as a Standalone Product9The Social Elements of Relevancy10Starting from Broke11Questions, Comments & Concerns12Exchanging Links13Requesting Links14Affiliate Program Links15SEO for Firefox16Thank you page

Introduction Page

Author’s Note:

Upendra Singh Rana obtained his BCA  & MCA from IME college, Sahibabad, Ghaziabad India. I did my schooling from Arunachal Pradesh.

Introduction:

Technical book writing is a simple Job. Pick up a technology that appeals you, spend some time understanding it, browse the net for some additional information and then keep writing till the time you do not reach the end. This is book is a second part.

Disclaimer:

Since search engines are constantly changing while still keeping secret their algorithms, there is no way to know the exact algorithms at any given time. However, due to data collected through observations of search engines over the past several years, it is my hope that this book will teach you how to make informed observations and decisions as search engines continue to change.

I, the author of this book, shall not be held responsible for damages because of the use (or misuse) of this information.

Previous book summary

Picking a Product

Analyze your product. Are you interested in it yourself?

Analyze your market. Is it oversaturated? Is it growing or changing?

Is it easy to order your product from the web? Or are you selling commodity dog food that is expensive to ship?

What can you do to be unique in the market?

What creative and original ideas can you add to your site?

Picking a Domain Name

FOR NEW SITES: Ponder your domain name choice. Depending on your brand strategy, it should either be highly brandable or have your primary keywords in it. Consider buying different domain names for each targeted language or niche in your market.

Domain Registration & Hosting

Choose an ICANN accredited registrar. Register a .com as soon as possible.

Register a country’s top-level domain if your primary market is local in nature. Choose a host that supports the technology you will be using (ASP or PHP, etc.).

Keyword Selection

Use keyword tools and customer feedback to find the most targeted keyword phrases for your site.

Develop grouped themes of keywords that reflect the different sections of your site.

Keeping within a grouped theme, choose different keywords to target each page.

Page Optimization

Put your chosen words for each page in your page title tags. Make sure your page title tag text is unique to each page. 

Write a description for the meta description tag. Make sure your description is unique to each page.

Use only one H1 header per page, and target similar keyword phrases as the ones you targeted when writing the page title.

Use subheaders H2 and H3 on your page when necessary. Use bulleted lists and bolding to make content easier to read.

Make sure your text is written for human consumption—not bots.

Home Page Optimization

Make sure your home page builds credibility and directs consumers to the most important parts of your site.

Target your most competitive keyword on your home page or a page that is well integrated into your site.

Link to major theme pages from your home page. Link to your home page from every sub page.

Site Optimization

Use text-based navigation.

If you already have, or insist on using, graphic navigation, use descriptive alt text on the images, and link to every primary page from your sub pages in the footer of the sub pages. 

Use descriptive keyword breadcrumb navigation. Make a site map. 

Check the text that links pages of your site to make sure it’s descriptive whenever possible. 

Link to resources outside your own site that improve each user's experience. Deep link to related articles and content from your page copy.

Rely as little as possible on the site navigation. Instead, guide your visitor through your site with links in the active content portion of the site.

Link to, and use, a cascading style sheet from every page.

Avoid duplicate content issues. Ensure that each page has significantly unique content that does not exist on other pages on your site or other sites.

Registering With Directories

Register your site with the major directories.

Register your site with a couple better second-tier directories.

Register with a couple local or niche-specific directories.

Link Building

Make sure your site has something that other webmasters in your niche would be interested in linking to.

Create content that people will be willing to link at even if it is not directly easy to monetize. These linkworthy pages will lift the authority and rankings of all pages on your site.

When possible, get your keywords in the link text pointing to your site.

Register with, participate in, or trade links with topical hubs and related sites. Be in the discussion or at least be near the discussion.

Look for places to get high-quality free links from (like local libraries or chambers of commerce).

Produce articles and get them syndicated to more authoritative sites. Participate in forums to learn about what your potential consumers think is important.

Issue press releases with links to your site.

Leave glowing testimonials for people and products you really like.

Start an interesting and unique blog and write about your topics, products, news, and other sites in your community.

Comment on other sites with useful relevant and valuable comments. Sponsor charities, blogs, or websites related to your site.

Consider renting links if you are in an extremely competitive industry. Mix your link text up, if you can.