Self-Publishing Glossary E-Book

Alliance of Independent Authors

• Herausgeber: WS
• Kategorie: Geisteswissenschaft
• Serie: ALLi Member Handbooks
• Sprache: Englisch
• Veröffentlichungsjahr: 2020

Seitenzahl: 88

Beschreibung

Do you want to speak the language of the publishing industry and become a more informed indie author? We’re here to help.

Getting books published is easier than ever, thanks to digital self-publishing, but learning so many unfamiliar concepts isn’t easy, especially with so much jargon to sift through. It can feel like you need to learn a new language to understand the answers to your questions. The tools, terms and acronyms evolve constantly and even for experienced indie authors, keeping up can be challenging.

If only there were a quick reference guide! Enter the Self-Publishing Glossary. After reading this guide, you will understand the latest publishing terms and common lingo used by authors, editors and others, and so be able to:

- Share your thoughts in any author or publishing community

- Break down book production processes

- Get better results by asking better questions

- Identify essential publishing tools and software

- Unravel marketing jargon and acronyms

- And more – including talk confidently to audio-producers, designers, distributors, editors, influencers, librarians, marketers and fellow authors.

The information in this book is updated regularly and honed by the shared experiences of the Alliance of Independent Authors (ALLi) – the professional association for self-publishing authors – and the thousands of writers who visit ALLi’s Self-Publishing Advice Centre each month.

Based on our hundreds of blog posts, podcast episodes, and conversations with successful indie authors and ALLi advisors, this glossary will not only expand your publishing vocabulary but also give you insights into tools, technology and techniques that will make you a better publisher.

If you’re ready to become a savvier author and grow your knowledge of the publishing space, grab Self-Publishing Glossary and let ALLi help you turn your imagination into income.

Leseprobe

SELF-PUBLISHING GLOSSARY

FROM A-BOOK TO ZERO RATING: THE TERMS INDIE AUTHORS NEED TO KNOW

ALLIANCE OF INDEPENDENT AUTHORS

Compiled and Edited byORNA ROSS

CONTENTS

Introduction

Introduction to the Glossary

Introduction to ALLi

The Glossary

#

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

THE END

More Advice & Feedback

Self-publishing Advice Center

Review Request

Acknowledgments

About ALLi

INTRODUCTION

INTRODUCTION TO THE GLOSSARY

Like any industry, the publishing and self-publishing industries employ their own jargon. And the technologies of digital publishing have introduced a vast array of terms, expressions, and idioms into the English language over the past two decades. This Self-Publishing Glossary is intended to assist authors who are self-publishing a book by providing an accurate and accessible set of definitions for the terms most often used in our sector.

Publishing terminology can be confusing, even off-putting, for a new author in particular, but for the established author too. And for the services who have sprung up to help indie authors do their work. This glossary is an attempt to ease the way for all, defining the terms that arise while proceeding through the seven stages of the publishing process. It includes both technical and business terms and uses US spelling.

We also gloss the most popular self-publishing brand names, as they too can confuse. People use the word “Amazon” when they mean the Amazon online retail store, for example, but also when they mean KDP (Amazon’s e-book publishing platform for small publishers). Or the whole multinational conglomerate company. Or one of its other many divisions. “Apple” is equally confusing. Apple Books, which used to be iBooks, is a book catalogue and online store, as well as an e-book reading application, and also a content sales system delivering e-books to iOS devices such as the iPad and iPhone. In the glossary, brand names are capitalized to distinguish them from the other terms.

One of our challenges in compiling this glossary is that publishing terms are not always used consistently by different authors and experts in our field. The definitions offered here represent the meanings understood and shared by the majority of the global publishing and self-publishing community, and the Alliance of Independent Authors (ALLi), the professional association for self-publishing authors.

Terms that have more than a single meaning have numbered definitions, beginning with the most common and proceeding to the more obscure. As a guiding principle, when in doubt, we have opted for over-defining.

The intent throughout is to define and explain terms in as plain language as possible. Some definitions are tentative as self-publishing is a relatively new field. Definitions will evolve as the field, and authors’ publishing and creative business knowledge and expertise, evolve.

All of us at ALLi hope that you might enjoy the glossary (if you’re as word nerdy as us) but that you’ll certainly find it useful.

Do let us know if there are words we’ve omitted or if you have a different understanding of anything.

Happy writing and publishing!

INTRODUCTION TO ALLI

FOREWORD BY ALLI DIRECTOR, ORNA ROSS

This glossary is based on the work of the Alliance of Independent Authors (ALLi). The name ALLi is pronounced “ally” (al-eye), as that’s what our alliance aims to be: the self-publisher’s ally.

The word is spelt with a small i and big ALL because its members are like the three musketeers in Dumas’s eponymous novel: all working for each individual ( the “i” in our name) and each for the larger all.

My husband Philip and I launched ALLi at the London Book Fair 2012 and it has quickly grown to be a global organization, with thousands of members and advisors all over the world. Our mission is to foster excellence and ethics in self-publishing, through service to authors and through advocacy with creative industry representatives and author organizations in seven key English-speaking territories across the world: Australia, Canada, Europe, New Zealand, South Africa, United Kingdom and United States.

ALLi’s work is fourfold:

• We advise, providing best-practice information and education through our Self-Publishing Advice Center, which offers a daily blog, weekly live streams and podcasts, and a bookstore of self-publishing guidebooks.

• We monitor the self-publishing sector through our watchdog desk, alerting authors to bad actors and predatory players and running an approved partner program.

• We campaign for the advancement of indie authors in the publishing and literary sectors (bookstores, libraries, literary events, prizes, grants, awards and other author organizations) globally, encouraging the provision of publishing and business skills for authors, and furthering the indie author cause.

• We serve our members through various member tools and resources including author forums, contract advice, sample agreements, contacts and networking, literary agency representation, and a member care desk.

Our real strength is our membership. When you join ALLi, you’re not just joining an organization, but a movement. A chaotic, kaleidoscopic, liberating, exciting and self-organizing movement that is transforming publishing.

Our community provides something like the ancient craft system of apprenticeship for authors, but with many masters—all of whom have "been there, done that" and are happy to pay forward what other authors have given to them.

And all of whom are still learning and growing themselves. Hemingway said writers are “apprentices in a craft where no one ever becomes a master”. Self-publishing writers are apprentices in three crafts where no one ever becomes a master—writing, publishing and creative business.

Perhaps it is most accurate to say that each indie author is both master and apprentice, forever. Our learning is lifelong.

As a self-publisher, you are part of a great flowering of creative expression in the literary arts. Whether you’re just starting out, or you’re an experienced authorpreneur, ALLi aims to be with you every step of the way.

The experience of its members and advisors is woven into everything we do and everything you’ll read in this book. Before we start, I’d like to say a huge thank you to them all.

And I also invite you to join us. You can find out more here: AllianceIndependentAuthors.org.

Orna Ross, London 2020.

THE GLOSSARY

#

100% black

Design term. The shade of black used in black and white printing. The CMYK color values for 100% black (also known as “flat black”) are 0,0,0,100, which means it contains no colors other than black.

1/1

The book’s interior will only be printed in black ink, with one “color” (black) on both sides of the page.

4/4

The book’s interior will be printed in full color (4-color CMYK), with ink on both sides of the page.

4/0/0/4

Shorthand for how the cover will be printed, in the following order: front cover/inside front cover/inside back cover/back cover. Most books do not include printing on the inside covers, so they are 4/0/0/4, with 0 meaning no ink.

4-color black

see: rich black

99 Designs

Popular service offering crowdsourced book cover designs.

see: crowdsourcing

A

a-book

Abbreviation of audiobook.

compare: p-book, e-book

acceptance

Acceptance is the act of agreeing to an offer. When you accept an offer, it must be a clear and unconditional acceptance of the exact terms of the offer leaving no room for doubt. If the acceptance does not match the terms of the offer exactly, it becomes a counteroffer. A counteroffer is a rejection of the original offer – the original offer is no available for acceptance once a counteroffer is made.

acknowledgements

Recognition or honor given in a book to those people who have influenced the content or made a difference to the author.

ACOS (average cost of sale)

Accumulated total of all costs used to create a product or service, including overheads and fixed and variable costs.

acquisitions board

The people in corporate publishing who make decisions about what books to accept for publication.

ACX (Audiobook Creation Exchange)

Amazon-owned audiobook marketplace that matches authors with professional narrators and producers.

active income

Income derived from payment for hours worked. The defining feature of active income is that the income stops when work stops. Employee jobs and freelance work are examples of active income.

see: passive income

addendum

An addendum adds new or changes some terms in an existing contract, while still keeping other original terms in place. An addendum simplifies the contracting process when there is an existing contractual relationship between the parties.

adhesive casebound

Standard binding for hardcover books, which uses glue to hold the interior text block to the cover.

also: perfect binding

advance

A sum of money paid to an author upfront by a publisher, on signature of a contract, as a pre-payment of expected royalties issued in exchange for a license to publish. An author’s advance is usually paid in four installments—on signing a contract, on delivery of the finished manuscript, on publication in hardback, and on publication in paperback and e-book. The advance needs to be “earned out” before the author receives more money.

advance information sheet (AIS)

A short document providing basic book details and information about a book’s availability and ordering methods.

also: sell sheet, fact sheet, pub sheet, book flyer

advance print run

Printing of a book completed before the book’s official release date, usually for publicity purposes.

advance review copy (ARC)

A draft of a book distributed to beta readers or reviewers prior to its publication.

compare: proof

Adobe InDesign

Popular professional book formatting and design software.

affiliate

To officially attach or connect to an organization.

affiliate marketing

A marketing arrangement popular with authors and self-publishing services by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.

afterword

Closing remarks on the topic of the book or the process of writing the book. Can be written by someone other than the author.

aggregator

see: e-book aggregator

algorithm

A formula or procedure for solving a problem or carrying out a task. An algorithm is a set of rules and steps in a very specific order, such as a mathematical formula or the instructions in a computer program. Online book retailers, self-publishing services, and social media sites all use algorithms to calculate display of media and author and book rankings.

Anglo-American Cataloguing Rules (AACR)

A data content standard for describing bibliographic materials.

ALLi associate membership

Membership program for authors preparing their first book for self-publication. Also students of creative writing, multimedia, or publishing with an interest in author-publishing.

ALLi author membership

Membership program for authors who have published one or more books of 50,000+ words in length or equivalent, e.g. a number/series of shorter books, or children’s books.

ALLi authorpreneur member