Social Media for Educators E-Book

Tanya Joosten

• Herausgeber: John Wiley & Sons
• Kategorie: Bildung
• Sprache: Englisch

Seitenzahl: 189

Veröffentlichungsjahr: 2012

Beschreibung

Praise for Social Media for Educators "At last, a book that provides a straightforward discussion of the pedagogical reasons to use social media, and how to effectively use the tools to enhance learning experiences. A practical must-have!"--Rita-Marie Conrad, instructional strategist and technologist, Duke University School of Nursing; coauthor, Engaging the Online Learner and The Online Teaching Survival Guide "This insightful and in-depth exploration effectively makes a case for embracing the best characteristics of social media to foster deeper learning experiences, promote collaboration, and provide timely feedback. This book is a can't-miss for educators."--Amy M. Collier, associate director for technology and teaching, Center for Teaching and Learning, Stanford University "Thought about using social media in your online courses but don't know where to begin? Joosten's comprehensive hands-on book describes step-by-step how social media can add richness to your course content and have a positive impact on student outcomes." --Rosemary Lehman and Simone ConceiÇão, eInterface; coauthors, Creating a Sense of Presence in Online Teaching and Managing Online Instructor Workload "Many faculty are hesitant to incorporate social media into their teaching for fear that it will be a distraction or too time consuming. Tanya Joosten has done a remarkable job outlining the benefits--and considerations--of doing so. Faculty who read this book will be able to make informed, educated decisions about the best approach to take." --John Dolan, director, digital media and pedagogy, College of the Liberal Arts, Penn State University Social Media for Educators This is a down-to-earth resource filled with strategies for designing learning activities that work toward specific outcomes. It illustrates the ways in which social media will improve learning and contains case studies that clearly demonstrate social media's ability to: * Increase communication and interactivity in a course * Facilitate engaging learning activities * Enhance students' satisfaction, learning, and performance

Leseprobe

Table of Contents

Cover

ENDORSEMENTS

Title page

Copyright

LIST OF TABLES, FIGURES, AND EXHIBITS

DEDICATION

PREFACE

ACKNOWLEDGMENTS

ABOUT THE AUTHOR

PART ONE: BACKGROUND

CHAPTER ONE: WHY SOCIAL MEDIA?

Popularity of Social Media

What Is Social Media?

Web 2.0

Social Process

Spanning Temporal and Spatial Boundaries

Other Media Characteristics

Social Media: A Definition

CHAPTER TWO: PREPARING TO USE SOCIAL MEDIA

Building a Network

Find a Support System

Growing Relationships

Ready to Implement?

PART TWO: SOCIAL MEDIA: WHAT DO WE DO WITH IT?

CHAPTER THREE: INCREASING COMMUNICATION AND ENCOURAGING CONTACT

Influences on Social Media Use

Background

Case 1: Facebook for Course Updates

Case 2: Twitter for Mobile Updates

Benefits

Considerations

CHAPTER FOUR: DEVELOPING A RICHER LEARNING EXPERIENCE

Influences on Social Media Use

Background: Social Video, Picture Sharing, and Social Bookmarking

Case 3: Gathering Content Through Social Video Sites

Case 4: Empowering Students Through Social Media Content Aggregation

Benefits

Considerations

CHAPTER FIVE: BUILDING COOPERATION AND FEEDBACK THROUGH DIALOGUE

Influences on Social Media Use

Background

Case 5: Feedback on Student Learning Through CATs

Case 6: Building Cooperation Through Peer Instruction

Benefits

Considerations

PART THREE: OTHER CONSIDERATIONS IN IMPLEMENTATION

CHAPTER SIX: GUIDING SOCIAL MEDIA IN OUR INSTITUTIONS

Social Media Policy

Administrative Support

Costs of Social Media

Support for Educators

CHAPTER SEVEN: EVALUATING SOCIAL MEDIA

What is Your Purpose and Audience?

What Variables Will Be Examined?

How Will the Data Be Collected, Analyzed, and Presented?

Who Will Be Involved in the Study?

When Will the Evaluation Be Conducted and Completed?

Challenges

APPENDIX A: SAMPLE SOCIAL BOOKMARKING ACTIVITY

Assignment #3: Social Bookmarking & Sharing Websites

APPENDIX B: SAMPLE SURVEY ITEMS

Likert Questions (Strongly Disagree, Disagree, Neutral, Agree, Strongly Agree, N/A)

REFERENCES

RESOURCES

Index

Praise for Social Media for Educators by Tanya Joosten

“Dr. Joosten’s insight about social media frees us from our traditional silos and provides a terrific foundational text for social media in higher education.”—Eric Stoller, blogger, Student Affairs and Technology, InsideHigherEd.com

“Social Media for Educators is a needed bridge between the ambiguity and popularity of social media and the rigors of academic pedagogy. Joosten’s immersion in the social media strengthens her insights and establishes a clear pathway to effective use of social media in higher education for those sufficiently brave and willingly eager to innovate.”—Stephen diFilipo, vice president and chief information officer, Cecil College

“Teaching faculty the mechanics of social media isn’t difficult. The challenge lies in articulating the pedagogical framework for successful deployment in the classroom and at the institution. Joosten accomplishes both these tasks in a fashion that is accessible to anyone regardless of technical expertise. It doesn’t matter if you’re a professor or a provost. If you want to understand how to use social media effectively at your institution, then you’re going to want to read this book.”—Robert H. Soulliere, Jr., director, Distance, Instruction and Educational Technologies, University of Saint Francis, Fort Wayne, Indiana

“By telling us why and showing us how, this book provides detailed information to guide educators through the steps of implementing social media in both their lives and their classrooms.”—Shannon Ritter, social media coordinator, School of Theatre, Pennsylvania State University

“At last, a book that explains social media as well as how to use it effectively in an educational setting! Tanya Joosten provides a straightforward discussion of the pedagogical reasons to use social media, and explains how to effectively use the tools to enhance learning experiences. A practical must-have!”—Rita-Marie Conrad, instructional strategist and technologist, Duke University School of Nursing, and coauthor, Engaging the Online Learner and The Online Teaching Survival Guide

“If you’ve thought about using social media in your online courses but don’t know where to begin, there’s no need to ask this question again. Tanya Joosten’s comprehensive hands-on book answers it by describing step-by-step how social media can add richness to your course content and have a positive impact on student outcomes. Social Media for Educators spans the spectrum of understanding and selecting social media, integrating them into course design, and evaluating their use. Filled with practical examples of social media use, descriptive tables, how-to graphics, and—a valuable plus—a guide for your institution in developing policies, support, and cost considerations, Social Media for Educators is a must-have!”—Rosemary Lehman and Simone Conceição, eInterface, and coauthors, Creating a Sense of Presence in Online Teaching and Managing Online Instructor Workload

“An insightful and in-depth exploration of social media, Social Media for Educators effectively makes a case for embracing the best characteristics of social media to communicate with students, foster deeper learning experiences, promote collaboration, and provide timely feedback to students. This book, replete with images and case studies, is a can’t-miss for educators.”—Amy M. Collier, Ph.D., associate director for technology and teaching, Center for Teaching and Learning, Stanford University

“Many higher education faculty are hesitant to incorporate social media into their teaching for fear that it will be a distraction or too time consuming. Tanya Joosten has done a remarkable job outlining the benefits—and considerations—of doing so. Faculty who read this book will be able to make informed, educated decisions about the best approach to take.”—John Dolan, director of digital media and pedagogy, College of the Liberal Arts, Penn State University

Copyright © 2012 by John Wiley & Sons, Inc. All rights reserved.

Published by Jossey-Bass

A Wiley Imprint

One Montgomery Street, Suite 1200, San Francisco, CA 94104-4594—www.josseybass.com

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax [phone], or on the Web at www.copyright.com. Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax [phone], or online at www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. Readers should be aware that Internet Web sites offered as citations and/or sources for further information may have changed or disappeared between the time this was written and when it is read.

Jossey-Bass books and products are available through most bookstores. To contact Jossey-Bass directly call our Customer Care Department within the U.S. at 800-956-7739, outside the U.S. at 317-572-3986, or fax [phone].

Wiley also publishes its books in a variety of electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If the version of this book that you purchased references media such as CD or DVD that was not included in your purchase, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

Library of Congress Cataloging-in-Publication Data

Joosten, Tanya, 1974–

 Social media for educators : strategies and best practices / Tanya Joosten. – First edition.

pages cm. – (The Jossey-Bass higher and adult education series)

Includes bibliographical references and index.

 ISBN 978-1-118-11828-3 (pbk.)

 ISBN 978-1-11822458-8 (ebk)

 ISBN 978-1-11823786-1 (ebk)

 ISBN 978-1-11826267-2 (ebk)

1. Internet in education. 2. Social media. I. Title.

 LB1044.87.J667 2012

 371.33'44–dc23

2012003360

LIST OF TABLES, FIGURES, AND EXHIBITS

Tables

Table 1.1. What Is Social Media #edusocmedia Tweets 

Table 2.1. Popular Hashtags 

Table 2.2. Pedagogical Needs 

Table 3.1. Social Media Features and Characteristics to Increase Communication and Encourage Contact 

Table 3.2. Potential Social Media Tools to Increase Communication and Encourage Contact 

Table 3.3. Benefits of Social Media for Course Updates 

Table 4.1. Social Media Features and Characteristics for Providing Richer Learning 

Table 4.2. Potential Social Media Tools to Engage with Rich and Current Content 

Table 4.3. Benefits of Social Media for Content Aggregation and Development