Techniques for Advanced Search Engine Optimization E-Book

Jim Stephens

• Herausgeber: RWG Publishing
• Kategorie: Fachliteratur
• Sprache: Englisch
• Veröffentlichungsjahr: 2022

Beschreibung

This booklet is a no-nonsense guide that provides you with the information you need to immediately make changes to your site in order to boost your search rankings and benefit from increased organic search traffic. Search Engine Optimization, or SEO, is the process of modifying your website's pages to make them easily available to search engine spiders, allowing them to be spidered and indexed. A spider is a type of robot that search engines use to quickly scan and categorize millions of online pages. When a page is spidered and deemed to contain sufficient content to be included in a search engine's results for users to click on, it is indexed. Search engine optimization is the art and science of determining how search engines determine which pages are relevant to a visitor's query and developing marketing tactics around that knowledge. The most cost-effective method of acquiring "actual" and "live" business leads is through search engines. Search engine optimization, on average, generates a higher return on investment than other forms of advertising such as online commercials, e-mail marketing and newsletters, affiliate and pay per click advertising, and digital campaigns and promotions.

Leseprobe

Techniques for Advanced Search Engine Optimization: On Autopilot, Increase Your Traffic and Profits!

Jim Stephens

Published by RWG Publishing, 2022.

While every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.

TECHNIQUES FOR ADVANCED SEARCH ENGINE OPTIMIZATION: ON AUTOPILOT, INCREASE YOUR TRAFFIC AND PROFITS!

First edition. January 7, 2022.

Copyright © 2022 Jim Stephens.

ISBN: 979-8201306618

Written by Jim Stephens.

10 9 8 7 6 5 4 3 2 1

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Table of Contents

Title Page

Copyright Page

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Introduction

What Is An Algorithm, Anyway?

Are You Afraid Of The GOOGLE Dance?

Rule Of Thumb For Ranking

Overarching Policy Regarding Doorway Pages and Cloaking

The Size Of The Page Can Be A Factor

Conclusion

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About the Publisher

Introduction

This booklet is a no-nonsense guide that provides you with the information you need to immediately make changes to your site in order to boost your search rankings and benefit from increased organic search traffic. Search Engine Optimization, or SEO, is the process of modifying your website's pages to make them easily available to search engine spiders, allowing them to be spidered and indexed. A spider is a type of robot that search engines use to quickly scan and categorize millions of online pages. When a page is spidered and deemed to contain sufficient content to be included in a search engine's results for users to click on, it is indexed. Search engine optimization is the art and science of determining how search engines determine which pages are relevant to a visitor's query and developing marketing tactics around that knowledge. The most cost-effective method of acquiring "actual" and "live" business leads is through search engines. Search engine optimization, on average, generates a higher return on investment than other forms of advertising such as online commercials, e-mail marketing and newsletters, affiliate and pay per click advertising, and digital campaigns and promotions.

What Is An Algorithm, Anyway?

Each search engine has its own algorithm, which is the formula used to analyze web sites and decide their relevance and value while crawling them for possible inclusion in the search engine. Crawler is the term used to describe the robot that crawls all of these pages for the search engine. The GOOGLE Algorithm Is Critical Google's comprehensive and highly developed technology, simple interface, and diverse array of search tools enable users to quickly and easily access a variety of online information. Google users can explore the online and access information in a variety of languages, retrieve maps, stock quotations, and read news, look up a long-lost acquaintance using Google's phonebook entries for all US cities, and generally surf the internet's 3 billion odd web pages! Google boasts the largest database of Usenet messages in the world, stretching all the way back to 1981. Google's technology is accessible from both traditional desktop computers and a variety of wireless platforms, including WAP and i-mode phones, handheld devices, and other Internet-enabled devices.

Popularity-Based Page Rank Google's web search technology is frequently the technology of choice for the world's largest portals and websites. It has also benefited marketers through its innovative advertising scheme, which does not impair customers' web browsing experience while still generating cash for advertisers. When you enter a term or phrase into a search engine, the majority of search engines return a list of pages ranked by the number of times the keyword or phrase appears on the website. Google's online search technique is based on its own Page Rank Technology and hypertext-matching analysis, which performs a series of instantaneous calculations without human intervention. Google's structural architecture also expands in lockstep with the growth of the internet. Page Rank technology utilizes an equation with millions of variables and terms to determine the factual value of web sites. It is calculated by solving a 500 million variable and more than 3 billion term equation. Unlike some other search engines, Google does not calculate links; instead, it makes use of the web's massive link structure as an organizational tool. When a link to a Page, say Page B, is clicked from Page A, that click counts as a vote in favor of Page B on behalf of Page A.

Six Redirect Links Are Considered Popularity Votes Essentially, Google determines the relevance of a page based on the amount of such 'votes.' Additionally, Google evaluates the importance of the pages that participate in the voting process. As a result, pages that are ahead of the pack in terms of ranking and importance also contribute to the importance of other pages. One thing to keep in mind is that Google's methodology is completely automated and relies on the natural intelligence of the internet and its resources to evaluate a page's rating and value. Analyses of Hypertext-Matching Unlike its conventional predecessors, Google is a hypertext-based search engine. This implies that it evaluates the entirety of each web page's content and takes into account fonts, subdivisions, and the precise placement of all terms on the page. Additionally, Google examines the content of nearby web pages. This philosophy of not ignoring any subject pays off in the end, allowing Google to offer results that are most relevant to user queries. Google follows a very straightforward three-step process when processing a search query entered into its search box: When the submit button is pushed and the query is submitted, the web server transmits the query to the index servers. The index server is precisely what its name implies. It comprises of an index, similar to the index of a book, that indicates where in the book the particular page containing the searched term is placed. 2. The query then advances to the document servers, which are responsible for retrieving the stored documents. Following that, page descriptions or "snippets" are generated that accurately depict each search result. 3. The consumer is then presented with these results in less than a second! (Normally.)

Google changes their index around once a month by recalculating the Page Ranks of all web pages they have crawled. The period just preceding an update is referred to as the Google dance.