The Bloomberg Way E-Book

Matthew Winkler

• Herausgeber: John Wiley & Sons
• Kategorie: Bildung
• Serie: Bloomberg
• Sprache: Englisch

Seitenzahl: 403

Veröffentlichungsjahr: 2014

Beschreibung

The ultimate guide to financial reporting, from theEditor-in-Chief of Bloomberg News The Bloomberg Way: A Guide for Reporters and Editors isthe ultimate handbook for business and financial reporting. Acompilation of more than two decades worth of wisdom and experiencefrom one of the world's largest news organizations, the bookcontains the information and guidance reporters, editors, andstudents need to be first, fastest, and factual. Bloomberg NewsEditor-in-Chief Matthew Winkler guides readers through the entirereporting process, relating best practices and warning againstcommon mistakes. More than ever before, accurate reporting is crucial, asincreasing numbers of people and institutions are affected by whathappens on Wall Street, and information can move global markets.The Bloomberg Way: A Guide for Reporters and Editors detailsboth the preparation and production aspects that produce greatnews, and provides an inside look at the methods used by an elitefinancial reporting institution. The book goes well beyond"Journalism 101" to provide guidance specific to business andfinancial reporting, empowering reporters and editors to developtheir own methods within the guidelines of solid, ethicalreporting. Topics include: * Style, voice, jargon, and why good writing matters * Stocks, bonds, currencies, and covering markets * Debt, earnings, M&A, and reporting on companies * Government financing, opinion polls, and following themoney The book also provides guidance on taking an idea from pitch topublication, and includes extensive information on publicresponsibility, libel, transparency, and other ethical issues.Between the 24-hour news cycle and the current economic climate,financial reporters need to break news accurately andinformatively. The Thirteenth Edition of The Bloomberg Way: AGuide for Reporters and Editors is the definitive guide toreporting and editing the story of money and finance.

Leseprobe

Contents

Introduction

Acknowledgments

Chapter 1: The Bloomberg Way

Guiding Principles

Ethical Standards

Chapter 2: The Five Fs

Chapter 3: The Four-Paragraph Lead

Headlines

Leads

Size and Scope

Reinforcing the Lead

Quotations

Details

Nut Paragraphs

To Be Sure

Chapter 4: Show, Don’t Tell

Characterizations

Assertions

Anecdotes

Chapter 5: Writing Well Matters

Precision and Brevity

Jargon

Clichés

Word Echoes

Tense and Voice

Concise Writing

Chapter 6: Preparation

How to Prepare

Source Development

Curtain-Raisers

Templates

Chapter 7: Headlines

Improving Headlines

Headline Style

Grammar and Punctuation

Stand-Alone Headlines

Story Subheads

Avoiding Headline Errors

Chapter 8: Covering News

Breaking News

News Releases

Attribution

Anonymous Sources

Corrections

Sending Corrections

Rumor and Speculation

Media Summaries

Story Mechanics

Complete Coverage

Chapter 9: People

Interviewing

Obituaries

Chapter 10: Enterprise

Idea to Story

Preparing a Pitch

Types of Enterprise

Reporting

A Model of Reporting

Writing the Story

Chapter 11: Ethics

Working for Bloomberg

Covering Bloomberg

Fairness

Public Responsibilities

Endorsements and Paying Our Way

Plagiarism

Access

Transparency

Accuracy

Contests

Conduct

Libel

Red Flags

Avoiding a Libel Claim

Chapter 12: How We Work

Reporters

Interviewing

Accuracy

Editors

Editing Checklist

Bloomberg First Word

Going Online

Chapter 13: The Data Advantage

More News-Inspired Functions

Functions for Markets

Functions for Stocks

Functions for Bonds

Functions for Currencies

Functions for Commodities

Functions for Companies

Functions for Economies

Functions for Government

Chapter 14: Five Easy Pieces

Chapter 15: Markets

How to Cover Markets

Four Pillars of Market Reporting

Writing Market Leads

Keeping Stories Fresh

Technical Analysis

Markets Enterprise

Stocks

Themes for Stocks

Bonds

Government Bonds

Themes for Government Bonds

Corporate Bonds

Themes for Corporate Bonds

Swaps

Money Markets

Currencies

Covering Currency Markets

Themes for Currencies

Commodities

Themes for Commodities

Chapter 16: Companies

Market Perspective

Debt

Earnings

Mergers and Acquisitions

Valuation

Value Comparisons

Financing

Initial Public Offerings

Bond Sales

Repurchases and Dividends

Company Exclusives

Chapter 17: Economies

Covering Economies

Economy Enterprise

Chapter 18: Government

Follow the Money

Financing Government

Opinion Polls

Government Exclusives

Chapter 19: Grammar

Agreement of Subject and Verb

Commas

Hyphens

Only

Which and That

Has and Have

Who and Whom

Chapter 20: Words and Terms

End User License Agreement

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Guide

Cover

Table of Contents

Begin Reading

Since 1996, Bloomberg Press has published books for financial professionals, as well as books of general interest in investing, economics, current affairs, and policy affecting investors and business people. Titles are written by well-known practitioners, BLOOMBERG NEWS® reporters and columnists, and other leading authorities and journalists. Bloomberg Press books have been translated into more than 20 languages.

For a list of available titles, please visit our website at www.wiley.com/go/bloombergpress.

THE BLOOMBERG WAY

A Guide for Reporters and Editors

Matthew Winkler

Editor-in-Chiefwith Jennifer Sondag, Standards Editor, Americas

Cover design: Wiley

Copyright © 2014 by Matthew Winkler. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

The Bloomberg Way was previously published in eleven editions by Bloomberg for its employees. The twelfth edition was published by Wiley.

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ISBN 978-1-118-84226-3 (Paperback)

ISBN 978-1-118-84231-7 (ePDF)

ISBN 978-1-118-84233-1 (ePub)

Introduction

On the second Wednesday in November 1989, I got a phone call that would mark the birth of an implausible news organization led by an unlikely publisher: “Hi, it’s Bloomberg. I need some advice. What would it take to get into the news business?” Michael Rubens Bloomberg, former partner of Salomon Brothers and now president and founder of Bloomberg Financial Markets, was asking me, at the time probably the happiest reporter at the Wall Street Journal.

The question was intriguing. Bloomberg had no experience in journalism. His almost two decades of selling securities would prove to be an advantage. The computer terminal he created in 1982 with his name on it already used an array of historical and current data to show investors and traders how to buy the cheapest securities and to sell the most expensive ones—a service unmatched by any news company and as valuable as any Pulitzer Prize-winning story, or so I thought.