Table of Contents
Title Page
Copyright Page
Dedication
A Confession
Introduction
Are You a Shark or a Goldfish?
A Wave of Change
Embrace and Ride the Wave of Change
Stay Positive
Thrive because of Change
A Shark School for Goldfish
Start Your Own Shark School for Goldfish
Food for Thought
Also by Jon Gordon . . .
About the Illustrator
Copyright © 2009 by Jon Gordon. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
Illustrations by Donald Wallace, Illustrator/Animator.
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Library of Congress Cataloging-in-Publication Data:
Gordon, Jon, 1971-
The shark and the goldfish : positive ways to thrive during waves of change / by Jon Gordon. p. cm.
eISBN : 978-0-470-55010-6
1. Crisis management. 2. Organizational change. I. Title.
HD49.G67 2009
650.1—dc22
2009019871
For my brother David Gordon,who suggested that I write this story.Your idea and encouragement made this book possible.Thank you.
A Confession
I recognize the fact that in real life goldfish cannot survive in the ocean’s saltwater—and that fish really can’t talk, either. ☺ This is an imaginary story meant to convey an important message. After all, Mickey Mouse, Shrek, Nemo, and Superman are invented characters as well.
Also, if you read this book to your children, please remind them not to take goldfish to the beach.
Introduction
If you are concerned about the future and anxious about your situation, I know how you feel. I lost my job in 2001 during the dot-com bust. The company was losing money faster than we could raise it and eventually the company sank faster than the Titanic. I thought it was the worst event of my life. I was two months away from being bankrupt. I had a wife, two young children, a mortgage, no health insurance, and very little savings. I was a paycheck away from losing it all. It sounds bad. It felt bad. Seen from one point of view I suppose it was bad. But one day I decided that I wasn’t going to let this challenge take me down. And that’s when I knew I had to change what I was thinking and doing.
I read a few books, which empowered me to take control of my financial future and helped me make some important decisions through the change. Eventually these decisions would lead to the work I do now as a writer, consultant, and speaker. I often joke that I went from Fired to Fired Up. My layoff led to my life’s mission and purpose. What I thought was the worst event in my life actually lead to the best. I realized that dealing with waves of change is all about how we perceive and respond to the change we are facing.
Fast forward to today. I now do a lot of work with leaders and organizations to create positive change. With so many people and organizations affected by the current economy it occurred to me that we need a new model for dealing with the new waves of change in our work and in our lives. After all, in today’s world the cheese hasn’t just been moved—it’s been swept away by a tsunami of an economic crisis. As a result, I felt compelled to write this book.