Guido Grunwald

Die Suchergebnisse bei Legimi sind auf die vom Nutzer angegebenen Suchkriterien zugeschnitten. Wir versuchen Titel, die für unsere Nutzer von besonderem Interesse sein könnten, durch die Bezeichnung "Bestseller" oder "Neuheit" hervorzuheben. Titel in der Liste der Suchergebnisse können auch sortiert werden - die Sortierauswahl hat Vorrang vor anderen Ergebnissen."

Guido Grunwald is Professor of Business Administration, Marketing and Market Research in the Faculty of Management, Culture, and Technology at Osnabrück University of Applied Sciences, Lingen, Germany. His research interests center on customer behavior, sustainability and relationship marketing, and, more specifically, stakeholders’ reactions to CSR communication and related corporate crises.

Ali Kara is Professor of Marketing at the Pennsylvania State University, York Campus, USA. His research focuses on prediction of consumer decision making and choices based on quantitative modeling, empirical investigations of segmentation in international markets, and sustainability.

John E. Spillan is Professor of Management in the College of Business and Economics at The University of North Carolina at Pembroke, USA. His research interests center on crisis management, international marketing, entrepreneurship and international business with specific interest in Latin America and Eastern Europe.