Appropriately E-Book

Howar Sailsbury

• Herausgeber: neobooks
• Kategorie: Gesellschafts- und Liebesromane
• Sprache: Deutsch

Seitenzahl: 142

Veröffentlichungsjahr: 2024

Beschreibung

SWC is a world-renowned public relations company and A&D's global public relations agency. Fang Wei has worked there for more than 8 years and has been promoted to senior account director for 1 year. She was transferred from Guangzhou to Shanghai five years ago and has been serving the high-end skin care brand of A&D Skin Care. Although her daily work is directly connected with the brand public relations manager Emily Wang below, she does not need to deal with Richard frequently, but at important time points of some projects There are still many contacts. It must be said that Richard is a person with very clear goals. Although he holds a high position, he is approachable and respects the agents. The cooperation between the two parties has always been a pleasure. Of course, because Fang Wei's team is professional and reliable, they are worthy of customers' trust. 　　Richard has worked in A&D for more than 13 years. He has been promoted step by step from the campus recruitment management trainee. He has strong abilities, good interpersonal skills, high emotional intelligence, and a bright future that he can see at a glance. I just thought it was a pity.

Leseprobe

Howar Sailsbury

Appropriately

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Inhaltsverzeichnis

Titel

Appropriately

Impressum neobooks

Appropriately

Chapter 1

" Richard Zhao was fired from A&D."

On Friday night, Fang Wei received a WeChat message from her boss Michelle as soon as she came out of the hospital . The explosive news only ended with a period, followed by several "shut up and keep it secret" expressions.

No warning.

Fang Wei was surprised: "So sudden?"

"The resignation is effective immediately. I just received the email forwarded by A&D."

Fang Wei raised her hand to look at her watch. At 20:11, A&D's HR sent an overtime email notification. It was obvious that something had happened to Richard.

"What's the problem?" Fang Wei quickly typed.

"This kind of thing will not be said clearly."

SWC is a world-renowned public relations company and A&D's global public relations agency. Fang Wei has worked there for more than 8 years and has been promoted to senior account director for 1 year. She was transferred from Guangzhou to Shanghai five years ago and has been serving the high-end skin care brand of A&D Skin Care. Although her daily work is directly connected with the brand public relations manager Emily Wang below, she does not need to deal with Richard frequently, but at important time points of some projects There are still many contacts. It must be said that Richard is a person with very clear goals. Although he holds a high position, he is approachable and respects the agents. The cooperation between the two parties has always been a pleasure.

Of course, because Fang Wei’s team is professional and reliable, they are worthy of customers’ trust.

Richard has worked in A&D for more than 13 years. He has been promoted step by step from the campus recruitment management trainee. He has strong abilities, good interpersonal skills, high emotional intelligence, and a bright future that he can see at a glance.

I just thought it was a pity.

Fang Wei finished checking her emails in the car, sighed slightly, and finally opened WeChat and sent it to Emily.

Ada: What happened to your big boss?

Emily: Shocked! ! !

Ada: Is there anything I can do to help?

Emily: Visually, there will be a lot of paperwork...

Ada: OK, let me review and summarize it first.

Emily: Ouch, cry.jpg, I can only rely on you now...

Ada: Hug.jpg

Exiting the dialog box, thinking that Richard's work phone should have been taken back by the company, Fang Wei sent a simple message of greetings and blessings to his private number. Unexpectedly no reply. At this time, Richard should have a lot of urgent things to deal with first. But with his resume, he doesn't have to worry about finding a job after leaving A&D. Fang Wei just expressed his concern as usual.

Back at grandma's house, Fang Wei slumped on the sofa and didn't want to move at all for ten minutes. She went through the list of tasks to be prepared next in her mind, and then got up to pack the things she would take to the hospital tomorrow.

Fang Wei's grandmother was hospitalized not long ago. She is almost 90 years old, but she has a clear mind. Probably because her grandfather had a very painful two years after his stroke, she had already agreed with Fang Wei that she would walk with dignity and would not perform intubation in case of danger.

We are indeed very old, and aging will inevitably cause a series of organ problems. This time when I was admitted to the hospital, my grandmother's body functions had declined rapidly. After listening to the doctor's detailed explanation of the condition and treatment plan while she was conscious, my grandmother believed that there was no need to over-medicalize and gave up the treatment on her own. She hopes to finish her life with dignity, peace and tranquility under professional care.

Respecting the patient's wishes, grandma was transferred to a hospice care center under the doctor's arrangement last week.

I went there after get off work tonight. It was rare that grandma was in good condition. She took Fang Wei's hand and talked softly for a while, and then told her to bring the file bag in her safe over tomorrow.

Grandma fell ill and was hospitalized. Fang Wei's mother, Ms. Chen Qing, came here from Guangzhou for two consecutive weekends. Because there was still a grandmother to take care of at home, and because her mother was re-employed as the principal of a private middle school after retirement, she was very busy after school started, so Fang Wei asked her to go back to Guangzhou to handle her work. In fact, at this stage, there is very little that everyone can do. After her grandma was admitted to the hospice care center, Fang Wei went to the hospital to visit her every day before or after get off work.

Starting this week, grandma's waking hours have become less and less, and she has begun to make funeral arrangements. Grandma is a careful and gentle old lady. Although she is very old, everything in the house is well organized. In the document bag are bankbooks and real estate certificates. Fang Wei took the documents to the hospital the next day and asked her to check them one by one. He told her that she would keep them well and asked her to just rest in peace and recuperate.

"I know you will do it well." Grandma smiled slightly, "But if you wait to do some things until I am gone, it will be twice as difficult. You must do it now."

"Grandma..." Fang Wei simply couldn't continue.

Grandma waved her hands, as if she knew what she wanted to say, or felt that there was no need to say anything more. Her only son passed away early. Fortunately, her granddaughter has taken care of her son on his behalf these years, which has brought great comfort and warmth to her and her husband. Looking back on my life, there are too many sad things, but I have always lived a stable and happy life. At this moment in life, even regrets are no longer important. "You can transfer all the money from your passbook to your account now."

"There's no rush in any of this. Taking good care of your body is the most important thing."

"Listen to grandma, I have understood it. You can log in to the bank with your mobile phone and you can operate it. I am awake now, I have the password, and I can also perform face authentication."

"..."

Grandma was very stubborn and insistent, so Fang Wei had no choice but to do it. After finishing these things, grandma explained the precautions for important documents, and then waved her back. She was so tired that she felt exhausted even after doing a little thing and needed to rest.

Fang Wei returned to her rented house with mixed emotions. I felt extremely tired when I got home. After washing and changing clothes, I fell asleep in a daze and didn't even eat lunch. It wasn't until the evening that I got up to collect myself and compile a list of documents that the client's new boss might need to read when he takes office.

On Monday morning, meetings came one after another, and it was already 12:30 noon when they ended. Before Fang Wei returned to her seat and had no time to take a sip of water, the boss Michelle came over from the big boss in a hurry, and always took the lead: "Ada, let's go eat!"

Fang Wei looked at her watch and said with a smile, "Would it be a bit more luxurious to go downstairs to eat at this time?" Monday was as busy as a war, and she originally planned to go to the company's self-service bar to buy a fruit salad for her meal.

Michelle's eyebrows raised: "When have I ever cared about my subordinates' eating problems? Lunch meeting, okay?"

"Okay," Fang Wei grabbed the phone and stood up, "You really don't even care about your own food!"

Fang Wei's seat was by the window. Michelle didn't stop and walked straight towards the door on high heels. Without looking back, she added: "Hurry, I have a meeting at two o'clock!"

The two of them went downstairs. Michelle quickly turned into a Hong Kong-style tea restaurant and handed the menu on the table to Fang Wei: "Hey, I specially selected your priority restaurant. Order whatever you want." Then she waved the waiter over, " Please give me a meal."

" Thank you for meal B." Fang Wei ordered without even looking at the menu. Then he turned back to Michelle and said, "Why don't you say this is the most convenient place? ABC orders in order!"

"Ha, if you choose patients with severe difficulties, don't sacrifice your brain cells on what to eat."

Michelle is Fang Wei's direct boss and the account director of SWC China. She is a Chongqing beauty with a goal-oriented personality. She has a cheerful personality and is capable in her work. She takes great care of her subordinates and is a boss who can handle tasks. Fang Wei has been following her since she arrived in Shanghai five years ago, and they already have a tacit understanding at work.

"So, why did Richard leave suddenly?" Fang Wei went straight to the point.

"You knew I was going to talk about this?"

"It's obviously gossip when we're not in the office?"

"Haha!" Michelle placed the plate that had been served and immediately lowered her head to eat. "Gossip shouldn't be appropriate. Should we talk in a tea restaurant?"

The two looked at each other knowingly, finished their lunch quickly, and went up to the 26th floor together.

of the office building is a fireproof floor, and the entire floor is empty. Several sets of simple fitness equipment and leisure chairs are placed on the property. Some people will bring lunch here to have lunch, but more people actually come here to smoke. .

Michelle is no exception.

At 1:20 in the afternoon, most people who had taken a lunch break had returned to work. The entire floor was empty and lonely. The two of them sat in a corner, surrounded by a dense concrete forest.

Fang Wei did not smoke, so Michelle lit a cigarette alone and got straight to the point: "Richard's wife sent an email to A&D headquarters, reporting his extramarital affair with his subordinate."

Fang Wei was not surprised. In Richard's position, he has a very vigilant sense of self-protection in the workplace, a mature way of doing things, and a high emotional intelligence. Most of the people who stepped down without warning died at the hands of his own people. He only asked: "His wife is also an A&D employees?”

"Probably not, she sent it directly from Richard's email address." Michelle blew out a smoke ring, "Logged in directly on her work phone and sent without accepting any rebuttal." She turned around and the other party sneered: "It shows how important the mobile phone password is, husband and wife. They cannot be shared between each other.”

"..."

Two people who once trusted each other and were so close that they became one, would be hard to guard against if they were to attack each other, right? Thinking of this, both of them couldn't help but be silent for a while.

Fang Wei hesitated for a moment and finally asked: "That subordinate..."

Chapter 2

"Don't worry, it's not Emily." Michelle already knew what she wanted to ask and flicked the cigarette ashes into the trash can next to her. I am really grateful to the unknown caring person who moved the trash can next to the leisure chair, which is really convenient for smoking. "Richard leaves, and that subordinate can stay."

Michelle didn’t name the subordinate, maybe she didn’t know it, or maybe she didn’t say it on purpose. We have been working together for so long, and if you name any name in Richard's team, Fang Wei will probably recognize him.

As long as it is not a direct cooperation client and it does not affect future work, Fang Wei no longer asks who it is, and just laughs at herself: "So, can we believe in love again?"

It's quite ironic to die on the dead love and never forget to protect the new love." Michelle took a deep breath of cigarette.

"Probably true love."

"

"That's because you invited too few people!" Fang Wei muttered.

Michelle glanced over again with sharp eyes.

"Okay, I'm just worried that Richard's departure will affect our business. The fiscal year is about to end. Will the new boss ask the public relations agency to re-bid?"

"Don't worry, SWC is A&D's global public relations agency, and we have an advantage in China. This time is a bit awkward, and re-bidding will be nervous. But we really need to be alert next time."

“Will the person who takes over be promoted directly from within?”

" Emily's boss can't be hired. She can't manage such a big plate yet." Michelle pondered for a moment and then added: "There should be no one who can take over the China Beauty Business Department at the moment."

"It's so sudden, it shouldn't be too late for external recruitment, right? It will take time to adapt to A&D's working style if you come in by air."

"It is true that it is more difficult for external people to find suitable candidates in such a short period of time. However, A&D has always focused on internal promotion and has a mature personnel system. The replacement plan for this position should be to transfer from other regions."

"If foreigners come to serve, they may not be able to understand China's complex media environment for a while."

"Otherwise, why would I treat you to dinner today? Because you will have to work hard next!"

Fang Wei looked at her in shock: "Are you serious? Tea restaurant?"

"I confirm that I am very sincere." Michelle raised her hand to look at her watch and walked towards the elevator, "Don't forget that more than $30 is considered a commercial bribery!"

"..."

The sky outside the window is full of greenery. Fang Wei had no intention of appreciating it. Various things happened one after another. In addition, her grandma was seriously ill, and she was really worried.

, there is a series of public relations promotion, various plan execution and summary work in conjunction with the brand's March 8th Goddess' Day marketing event; followed by 315's risk analysis and pre-judgment and crisis management plan, and then the crisis public relations case analysis report.

Throughout March, everyone’s work nerves were in a state of tension.

In addition to A&D's skin care brand, Fang Wei also has a well-known candy client, providing him with annual public relations communication strategy services and the operation of WeChat public accounts. In an era where everyone can become a self-media without any barriers, the more companies need to build and operate official platforms for speaking out. This is especially important during crisis public relations moments.

Both customers are well-known foreign companies and have very high requirements for products. Fang Wei is assigned two senior account managers (SAM) to follow up on daily project management and execution. In addition, she is currently bidding with Michelle for a public relations project for a beverage client. If she wins, the team may continue to increase headcount.

with A&D is very mature, and Fang Wei was actually more inclined to new customers in the past. But the afterglow of the busy March has not yet dissipated, and Richard's departure has caused another stir. It is inevitable that her energy needs to return to A&D more. During the regular internal meeting in the morning, she arranged the important matters for the candy customers in the next two weeks. After the meeting, she made an appointment with Emily for a conference call at 5 p.m.

At noon, Fang Wei and Michelle came back from the 26th floor. Fang Wei and Grace, the senior account manager in charge of skin care brand public relations, spent the rest of the response work together. The first is the external public relations caliber, because the keen media will soon smell something unusual from Richard's sudden resignation; the second is to prepare a summary report on the current situation of brand public relations for the client's new boss.

When they met with Emily at 5 o'clock, Fang Wei and Grace had completed a simple plan.

Regarding Richard's resignation, predict the risks that the media may involve:

Is the business of Meishang brand declining?

Does the resignation of senior executives mean that the company cannot retain talents?

Was the sudden resignation related to internal corruption in the company due to violations?

The unified response guidelines for the media are divided into three dimensions:

First of all, Richard is an excellent local senior manager trained by A&D in China. I would like to thank him for his contribution to the development of the company. Richard left A&D for personal reasons. The company respects and supports the employee's decision.

In the past year, the Meishang brand has continued to grow and performed well in the Chinese market. The A&D Asian Skin Care Research Center has been officially put into use in Beijing. We are confident to increase investment.