Cyberculture And Cancel Culture E-Book

Odile Dias

• Herausgeber: Tektime
• Kategorie: Bildung
• Sprache: Englisch
• Veröffentlichungsjahr: 2023

Seitenzahl: 32

Beschreibung

This book has Cyberculture And Cancel Culture as its subject, bringing the repercussions on the image and advertising communication, that is, the reflection in the image of companies. The paper brings a case study of the Brazilian digital influencer Monark, the consequences of his “cancelling” in his professional life, in addition to the reflections on his relations with the partner companies of his company, Flow Podcast. The objective is to understand how Cyberculture shows itself and how it connects to Cancel Culture, also bringing a look at the repercussions of image and understanding of how companies act or should act in crises like these.

Leseprobe

CYBERCULTURE AND CANCEL CULTURE: REPERCUSSIONS ON IMAGE AND ADVERTISING COMMUNICATION.

Table of Contents

1 INTRODUCTION

2 DEVELOPMENT

2.1. CYBERCULTURE

2.2. THE ROLE OF DIGITAL INFLUENCERS

2.3 CANCEL CULTURE

2.4. CASE STUDY

2.4.1. Monark’s Case

3 CONCLUSION

4 REFERENCES

Translation: VALQUÍRIA PEREIRA BOSQUETI

Dias, Odile

CYBERCULTURE AND CANCEL CULTURE: REPERCUSSIONS ON IMAGE AND ADVERTISING COMMUNICATION./ Odile Silva Dias – Rio de Janeiro, RJ: 2022 independent edition.

1.Scientific work

I.Cyberculture

CDD-808.066

This work follows the rules of the new orthography of the Portuguese language.

Acquired image rights - Canva Concession

ALL RIGHTS RESERVED.

Storage and/or reproduction of any part of this work by any means - tangible or intangible - without the written consent of the author is prohibited.

The violation of copyrights is a crime set by law.

To God, for being the source of all that is and the creation of all that exists.

To my parents, who are always by my side, supporting me and helping me always.

To my children, whom I love very much.

Every human action, whether it has become positive or negative, must depend on motivation - Dalai Lama -

ABSTRACT

This book has Cyberculture and Cancel Culture as its subject, bringing the repercussions on the image and advertising communication, that is, the reflection in the image of companies. The paper brings a case study of the Brazilian digital influencer Monark, the consequences of his “cancelling” in his professional life, in addition to the reflections on his relations with the partner companies of his company, Flow Podcast. The objective is to understand how Cyberculture shows itself and how it connects to Cancel Culture, also bringing a look at the repercussions of image and understanding of how companies act or should act in crises like these.

Keywords: Cyberculture, Networked society, Cancel Culture, Digital influencers, Social medias, Image crisis

1. INTRODUCTION

Although the Internet was created in 1969, it was only in the late 1980s that the dial-up connection began to emerge and in 1989 the United States decided to sell it, making it popular. Until 2022, it has come a long way, not only for technological advances (fiber optic connections, faster computers, mobile phones with internet access, etc.), but also social changes. There has undoubtedly been a social behavioral change and people’s thinking influenced by the internet and its implications.

Behavioral changes have become clearly visible through increasing reliance on internet users. Apps, social medias, programs… What came to make people's lives easier also came to put them more and more in internet habits that became increasingly integrated into their daily lives.

In the 1980s, when Pierre Lévy created the concept of cyberculture, the neologism didn’t encompass the infinite possibilities that he understands nowadays in this web society.

The individual inserted in cyberspace and living cyberculture then starts to consume information in an unique, fast and sometimes without any critical questioning. At times when the news feed is just a swipe up, news and information goes by in the blink of an eye and usually, there’s no time for internal dialogue and critical or questioning thinking.

Besides, it’s perceived that the way the person places himself in the world is directly linked to the way he also consumes the information he receives in this digital environment. Hence, digital communication, within this cyberspace, has been influencing the way of existing, thinking, perceiving the other, understanding ideas and creating individual bonds.

Cyberculture has three principles: Interconnection, virtual communities and collective intelligence. Interconnection, global or local, is a basic principle of cyberspace, insofar as its dynamics are dialogical. Virtual communities “are built on affinities of interests, of knowledge, on projects, in a mutual process of cooperation and exchange” (LÉVY, 1999, p.127).