FaceBook My Business Training Guide E-Book

Laura Maya

• Herausgeber: Publisher s21598
• Kategorie: Fachliteratur
• Sprache: Englisch
• Veröffentlichungsjahr: 2018

Beschreibung

It’s a globe-straddling social network, it’s your go-to social advertising platform – and now it’s a marketplace too! On October 3rd, Facebook announced the arrival of Facebook Marketplace, a new feature that will allow users to buy, sell and trade items with other people in their locality.
Facebook Marketplace is a digital marketplace where users can arrange to buy, sell and trade items with other people in their area. If Marketplace becomes applicable to your business, you’ll be able to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products.
But in order to be successful on Facebook, you have to dig below the surface and familiarize yourself with the ins and outs of the platform and analytics.
FaceBook  My  Business   Training Guide ..
for  FaceBook  MARKETPLACE  is your blueprint for navigating through Facebook Marketplace efficiently and if you follow it exactly, you’ll be giving yourself the very best chance of massive success on the platform.
New developments have made Facebook’s intentions clear. They’re gunning to own the Classifieds market. They’re going after Craigslist head on. So make the best of it!

Leseprobe

Facebook My Business

Training Guide

Disclaimer:

The author has made every attempt to be as accurate and complete as possible in the creation of this publication, however he / she does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. The author assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations other published materials are unintentional and used solely for educational purposes only.

This information is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. No representation is made or implied that the reader will do as well from using the suggested techniques, strategies, methods, systems, or ideas; rather it is presented for news value only.

The author does not assume any responsibility or liability whatsoever for what you choose to do with this information. Use your own judgment. Consult appropriate professionals before starting a business. Any perceived remark, comment or use of organizations, people mentioned and any resemblance to characters living, dead or otherwise, real or fictitious does not mean that they support this content in any way.

There are no guarantees of income made, traffic delivered or other promises of any kind. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. By reading any document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, that are incurred as a result of use of the information contained within this document, including - but not limited to errors, omissions, or inaccuracies.

Copyright © 2018  Laura Maya

Table of Content

Introduction

Chapter- 1. What is Facebook Marketplace and how does it work?

Chapter- 2. Benefits to Buying and Selling on Facebook Marketplace

Chapter- 3.How to set up Facebook Marketplace – A step by step guide

Chapter- 4. How to set up a Facebook store with ecommerce website builders?

Chapter- 5 .How to Create a Facebook Shop/Store?

Chapter- 6.Facebook Marketplace Shopping Secrets

Chapter- 7.Expert Tips for making money as a seller on Facebook Marketplace

Chapter- 8. Easy Hacks to generate more sales using Facebook marketplace!

Chapter- 9.How to Advertise in Facebook Marketplace

Chapter- 10.Tricks for High-performing Facebook Ad Placements

Chapter- 11. Why you should prefer Facebook marketplace over craigslist?

Chapter- 12.Facebook Marketplace: The Do’s and Don’ts

Chapter- 13.How to generate leads for your marketplace

Chapter- 14 .What are my rights if I buy and sell on Facebook Marketplace?

Introduction

Facebook is constantly unveiling new ad features. But over the past year or so, they’ve also been unveiling completely new product features. The most interesting part is how these all connect. However, there’s been one thing missing for a long time.

A business could replicate almost every single important function. Except for running payments and transactions. Thankfully, that’s all changed with the Facebook Marketplace.

Facebook Marketplace is used in 70 countries, by 800 million people monthly. The buying and selling platform is also used by one in three people in the US.

Facebook Marketplace is currently generating more and more traction. With its numerous advantages such as the built-in location tool, it is clear why so many consumers are returning for more.

Are you wondering how to leverage it for your business? This guide will do just that for you! Here’s what it is, how it works, and how marketers can use it to grow their businesses.

What Is Facebook Marketplace?

Facebook Marketplace is a literal marketplace. It’s an open exchange, where you can post stuff for sale or buy new and used items off people within your local area.

There has already been over 18 million new items in the Marketplace, ranging from cars to video games to rental houses to clothes.

The premise is super simple. And the buying experience is, too. When you find something of interest, just click to message the seller and you can work it out from there.

Each item might have a few pictures and a short description. But otherwise, it’s up to you and the seller (or buyer) to figure out the transaction details.

It also works flawlessly on the mobile app, with a button conveniently located directly in the middle.

Just tap it to bring up Facebook Marketplace, and the app will use your GPS to start displaying products right around you. SearchEngineLand reports that Facebook will also be creating new categories for:

Jobs

Daily deals

Tickets

Shops

These new options also open the door for platform integrations. 

For example, Shopify owners will be able to seamlessly push products to Facebook Marketplace without having to manually create duplicate listings.

Facebook will also start processing payments directly, and they’ve been testing ads directly in the Marketplace, too.

You could see it becoming a Google Shopping-like experience that piggybacks on Facebook’s already awesome features like custom audiences or Dynamic Product Ads. More than one company has used the platform ‘hack’ in the past to successfully siphon off users from a marketplace.

Airbnb anyone?

They created tools to help Craigslist property managers re-publish their listing over to their own platform.

So now you see the potential.

Facebook Marketplace is revamping the old Classifieds business and going directly after Craigslist’s buyers and sellers. Now, the doors are opening for local businesses to get in on the action.

How To Use Facebook Marketplace For Business

Here’s how your business can take advantage of Facebook Marketplace and capitalize on it — before the competition catches on.

1. Increase awareness & ‘discoverability’

Trick question: What is the easiest way for new businesses to increase sales?

It has nothing to do with closing methods. It has nothing to do with a green button vs. a blue one on your landing page. Instead, it has everything to do with branding.

Increasing brand awareness is the fastest, easiest way to increase sales. Because people won’t buy if they don’t know or trust you. That means you need to increase the number of people who know who you are. You need more people to recognize your name.

And you need to make it easy for them to discover you when they’ve never heard of you before. Facebook Marketplace is an excellent place to do just that. Don’t take my word for it, though. Take AdWeek’s:

“Facebook added that the buying and selling experiences triggered by Marketplace have led to a growth of 77 percent in users who may not have otherwise connected.”

You know what that means?

The Marketplace gives you an easy way to almost double the number of interactions you have with potential customers right now.

2. Build trust prior to purchase

Trust makes all the difference in a transaction. It’s literally the difference between a sale and a pass. That’s why people look for known brand names when deciding to purchase — even over price.

Most of Facebook Marketplace sales will come through an individual’s profile. It helps people see exactly who they’re doing business with. It helps them answer that nagging question without ever having to call you or step foot in your store. Google calls this the Zero Moment of Truth. It’s the proactive research phase that consumers will check out before starting the buying process.

Facebook’s relative transparency aligns with how consumers are already shopping today. Interested buyers have three ways to double-check everything about this company before even looking at the available products.

3. Conduct market research to see what sells

So far, you just want people to know your name. You want to get them into your store. How would you do this with ads? You’d probably pick a few different products and see which gets the most attention.

You figure out which products are in the most demand. Then, after you have their attention and trust, you can sell them anything. The trick is to figure how to get their attention. Or more specifically, which products get the most eyeballs.

Let’s check out the Home & Garden category real quick to see what the most “Popular” products are:

Three things stand out when you look at the top six most “Popular” items in this category:

Sectional sofas

Bedroom sets

Patio furniture