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- Herausgeber: Diego Segura
- Kategorie: Fachliteratur
- Sprache: Englisch
Are you dreaming of starting a business but don’t know where to begin? This book is your roadmap—easy to find on Google and primed to scale worldwide.
I Want to Start a Business, but I Don’t Know How: Find Your IDEA and Launch Your BUSINESS turns a spark of inspiration into a profitable venture ready to win global markets.
Diego Segura—best-selling author who has worked with MIT, Stanford, and Harvard—distills 12 years of hands-on experience. One of his startups reached the Techstars finals on Wall Street, New York, and here he reveals the exact process he followed. His neurodiverse outlook turns early confusion into clear steps, speeding your road to success without an MBA.
What You’ll Get
- Find your “why” and spot opportunities
Self-discovery tools and market analysis to validate ideas without spending money. Keywords: business opportunity, market validation. - Bust myths and launch like real founders
Discover the real life of entrepreneurs around the world, why diversity powers innovation, and how to land on Google’s front page. - Create your MVP with the CREATE framework
Templates for rapid prototyping, achieving product-market fit, and outpacing the competition. SEO keywords: Minimum Viable Product, lean startup, innovation. - Fourth Industrial Revolution strategies
Master AI, sustainability, and Blue Ocean thinking to dive into competition-free oceans. - Easy finance for non-financial people
Step-by-step cash-flow sheets, break-even guides, and funding options—from micro-ventures to venture-capital rounds. - A pitch that wins investors
Winning scripts, objection-handling tips, and body-language hacks proven with Boston VCs. - Real stories, inspiring numbers
See how a charcoal toothpaste—once called crazy—became a regional leader and racks up thousands of monthly sales.
Why You Need to Read It NOW
Every chapter ends with a “Launch Today” challenge so you move forward with action, not just motivation.
By the last page you’ll have:
- A validated idea ready to monetize.
- A rock-solid business plan that banks and investors respect.
- A digital and guerrilla-marketing plan to win your first 1,000 customers on a tight budget.
- Tools to pivot when the market shifts—your edge will be resilience.
⚠️ Opportunity cost: every day your idea lives only in your head, the market gets crowded. Finish these pages and your MVP will be in front of future customers. Take control, launch your company today, and become the next global success story.
entrepreneurship, start a business, startup, business idea, validate a business, how to start up, digital business, passive income, CREATE framework, minimum viable product, product-market fit, guerrilla marketing, growth hacking, business plan, finance for entrepreneurs, cash flow, break-even point, pitch deck, venture capital, angel investors, Artificial Intelligence, Blue Ocean strategy, lateral thinking, leadership, resilience, inclusion, neurodiversity, sustainability, purpose-driven brand, side hustle, business success, global entrepreneurs
Entrepreneurship Without Borders • Book 1
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Veröffentlichungsjahr: 2025
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I WANT TO START A BUSINESS, BUT I DON'T KNOW HOW
FIND YOUR IDEA AND LAUNCH YOUR BUSINESS
DIEGO SEGURA
© 2025 Diego Segura
Original title:
"I Want to Start a Business, but I Don't Know How: Find Your Idea and Launch Your Business"
First edition in Spanish, February 2025
Text care and layout: Ediciones Ambriós
Cover design: David Pérez
D. R. © 2025 Diego Segura
ISBN: 978-1-300-60226-2
The reproduction of this book, in whole or in part, by any means, current or future, is authorized provided it is for personal, non-profit use and the author is cited.
Printed in the United States, edited in Mexico
Printed in USA, edited in Mexico
This book is informative in nature and does not replace professional advice. The author is not responsible for the use of the information contained herein.
ABOUT THE AUTHOR
Diego Segura (Guadalajara, Mexico, 1994) is a distinguished industrial engineer, serial entrepreneur, speaker, and author, whose first book, Everything in Excess is Good (2022), reached international bestseller status. With his second book, You Are Not a Failure: From Failure to Limitless Success (2024), Segura once again establishes himself as an authority in entrepreneurship and innovation.
A graduate of Universidad Panamericana, he earned his degree in Industrial Engineering along with a specialization in Engineering and Project Management. He also holds an MBA (Master of Business Administration) and an MSDT (Master of Science in Digital Technology) from Boston University, highlighting his strong academic background and leadership in technology and marketing. Passionate about technological advancement, Diego has participated in initiatives and studies in technology and artificial intelligence—including neural networks—closely following and drawing inspiration from developments and publications by experts associated with institutions like MIT and Harvard.
As the founder of innovative companies such as Segura Global Analytics, Grupo Seguc, Karby by Blanquident, and Constructora ST, Segura has been recognized as one of Mexico’s top entrepreneurs by Talent Land and as one of the leading entrepreneurs in Jalisco by Coparmex (a major Mexican employers’ association). His outstanding track record led him to be a finalist at Techstars on Wall Street, New York—one of the world’s most prestigious startup accelerators—where he was acknowledged as one of the top one hundred entrepreneurs globally. In addition, his Blanquident project was a finalist for the 2019 Entrepreneur Award from Coparmex Jalisco, demonstrating his ability to turn visionary ideas into successful businesses.
Segura is also an international speaker and a passionate advocate for continuous learning. He has collaborated with world-renowned institutions such as Stanford, Harvard, MIT, and Boston University, bringing his message to audiences in various countries. Through his participation in multiple platforms and events, he inspires and educates young entrepreneurs around the world. His commitment to reading and education drives his mission to share knowledge and experience, motivating others to pursue their ambitions with determination and excellence.
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To those who, at one time, inspired me to think big...
Along this journey, I’ve received advice, words of encouragement, and gestures of support that, without even trying, made all the difference. Perhaps at a brief moment you offered me an idea, shared your experience, or simply took a moment to pass on a bit of your wisdom—and even though we never got to know each other well, every bit of support was key in turning my mistakes into lessons and my stumbles into steady steps forward.
If there was ever a time you gave me that push I needed to keep going, know that this book is also for you. It’s my way of acknowledging that true entrepreneurship is built through the exchange of experiences and genuine, sometimes quiet, support given without expecting anything in return.
Thank you for being there, for lighting my way, and for teaching me that every piece of advice, no matter how small it may seem, can make a difference on the journey toward a bigger dream.
May we continue to inspire each other to break barriers and turn every mistake into an opportunity to grow!
CONTENTS
Introduction
1. Discover Your Why — Transform Your Passion into Entrepreneurship
2. Debunking Myths — What It Really Means to Be an Entrepreneur
3. Innovation from Scratch — Creating Companies That Break the Mold
4. Mastering Innovation — Creativity That Drives Businesses
5. Minimum Viable Product — From Theory to Reality
6. Shaping the Future — Designing Businesses That Change the Game
7. Is an MBA Worth It? — Mastering the Fundamentals of Business
8. The Ultimate Business Plan — Writing the Map to Your Success
9. Blue Ocean — Innovation in Untapped Markets
10. Mentorship — The Art of Learning from the Best
11. The $1 Business — Starting Small
INTRODUCTION
Have you ever found yourself wanting to start a business but not knowing where to begin? If so, you’re not alone. When I started my journey as a serial entrepreneur, I met thousands of people who, just like me, were looking for the motivation to take that first step but felt lost amid doubts and fears. Over time, my advice reached more and more people—almost uncontrollably. The urge to help grew immensely, and I decided to share these lessons in a book.
Throughout these pages, you’ll learn that it doesn’t matter how many degrees you have—I’m an industrial engineer with two master’s degrees and countless certifications—because in the world of entrepreneurship, diplomas take a back seat. What truly counts is the passion that drives each idea, the determination to see it through, and the courage to fail and try again.
My journey spans over twelve years of creating, leading, and advising companies—from projects that reached Silicon Valley to international conferences where I shared my vision on innovation and the future of business. My perspective is also shaped by being on the autism spectrum, specifically with Asperger’s, which allows me to see opportunities where others see obstacles. In the end, what has kept me going is my ability to find unconventional solutions and turn them into profitable business models.
In these pages, you won’t just discover the steps to launch your own company—you’ll also dive into the main challenges faced by those who decide to become entrepreneurs. from finding an exciting idea to building a purpose-driven brand and designing innovative, game-changing strategies. You’ll find personal anecdotes, practical advice, and real-life examples that will push you to become the entrepreneur you dream of being.
Get ready to question what you thought you knew, be inspired by stories of both success and failure, and turn your doubts into a solid plan of action. This isn’t just a guide to starting a business. it’s a map to help you discover your why and shape a future where your passion turns into a thriving venture. Welcome to this adventure! Here and now, the journey toward the entrepreneurship you’ve longed for begins.
DISCOVER YOUR WHY — TRANSFORM YOUR PASSION INTO ENTREPRENEURSHIP
In a world packed with entrepreneurs, discovering your why is essential. This purpose becomes the engine that not only pushes you to start a business but also helps you innovate and change your industry in a lasting way. When I understood my own why, my life changed completely. I used to act without a clear reason and only thought about my motivation now and then. But once I found it, it turned into my daily drive. I knew that wasting time meant drifting farther from my purpose. Finding my why wasn’t just a fun fact—it was a real turning point that gave my life true meaning.
I remember feeling lost when I first tried to start a business. I jumped from idea to idea, chasing success without knowing what really pushed me. Some days I wondered if entrepreneurship was even for me. That’s when I realized I hadn’t found my true why. I felt an emptiness no achievement could fill. Seeing this helped me start a deep look inside myself that changed my life.
The search for your why isn’t simple or straight; it takes looking inward and facing failures before you find the spark that lights your passion. It’s key to match your natural skills with your business interests.
You can start by asking simple but deep questions: What activities make you lose track of time? What problems do you love to solve? What market needs can you meet with your unique skills?
This process matters for any entrepreneur who wants to start a business and lead real change in their field. Think of sustainability not just as an extra value but as a main pillar of your business idea. In a world where people care more and more about social and environmental impact, entrepreneurs who put these values at the heart of their companies are better set up for success.
There’s a Japanese origin story—the square watermelon—that shows how creativity and meeting a clear market need can lead to new products. Farmers noticed round watermelons were hard to store in small fridges and took up too much space, so they grew them inside square molds.
They used glass or plastic cubes, and as the fruit grew it took the mold’s shape, making a square watermelon instead of a round one. Square shapes stack and store better, matching a lifestyle with smaller homes and appliances. By meeting a market need, they found a creative answer. Something as simple as a fruit’s shape made a big difference.
Taken further, square watermelons became a luxury item. Even though they taste the same as round ones, they became popular as decorations or gifts. In the tight farming market, changing a simple product’s shape was a smart way to stand out. This shows the power of branding and selling something unique through design or exclusivity.
A wise Jewish mentor once told me to avoid manufacturing and focus on selling, because making products costs more and brings bigger risks, while selling them is safer and easier. He always said, “Sell, but never produce.” This idea let me work smarter and cut risks—crucial for any entrepreneur chasing success and stability.
My path wasn’t easy. I started several projects that failed badly. One was a tech startup where I spent all my savings. I made it to the Techstars finals in New York—one of the world’s top startup accelerators. I was so fixed on the money side that I missed key signs: I had no passion for the field and no clear purpose. When the startup crashed, I felt crushed. But that failure forced me to look inside and ask what I truly wanted to give the world.
Picture being a traditional watermelon farmer. Your fruit is juicy, big, and round—just what the market expects. One day you see square watermelons from Japan. They’re not just a cool shape; they solve a real problem: saving space in storage and fitting small fridges.
You decide to switch and grow square watermelons. You know it won’t be easy—you’ll need new growing methods from seeds to molds. You buy special molds and change your farming style. Your first watermelons aren’t perfect and many get lost, but you keep going. With each batch you improve and learn more about this new product.
This story shows the heart of bold entrepreneurship: daring to think and act beyond the usual. Like the square-watermelon farmer, an innovative entrepreneur looks past the standard product and finds unique ways to add value.
FIND YOUR SPARK: THE ENGINE OF EVERY ENTREPRENEUR
Spend time understanding your unique skills. Are you good at problem-solving, being creative, or maybe organizing and planning? These talents can guide you to your market niche.
What really excites you? It’s not just what you enjoy but what gets you out of bed each morning. For some, it’s tech and innovation; for others, environmental care or social change.
I found that my skill in solving tough problems and my passion for tech innovation were the perfect match for my business. Doing something only because it looked profitable would’ve been a mistake. I saw that organizing and planning were strengths, and my true passion was tech and innovation. This match made my work rewarding and successful.
When I thought about turning my passion into my job, I got scared. What if my passion didn’t make money? What if turning it into a business killed my love for it? These doubts froze me for months. But I realized living a life apart from my passion was an even bigger risk. I took the leap, knowing the road would be tough but deeply fulfilling.
I’ve been a serial entrepreneur for almost 12 years and I’m close to turning 30. Being an entrepreneur isn’t easier than being an employee. It may look like you have more freedom, but I’ve worked many more hours than friends my age. Employees can relax after work, but entrepreneurs often work longer with no set hours and sometimes no salary at first.
Most of these years I’ve worked Monday to Sunday without breaks. That’s why I travel so much. When people ask how I’ve seen almost 40 countries, I say I don’t have free weekends and traveling is how I rest. I limit trips to 10 days and take about 20 travel days a year. How can I work so much? Because I align my passion with my work.
There were times the workload hit me hard. I missed important family events, and friends felt hurt by my absence. Once, I forgot my mom’s birthday while buried in a big project. I felt awful seeing how work affected those I love. These moments taught me to find balance and care for my relationships too.
That’s why I can work nonstop—when you do what you love, it doesn’t feel like work. It feels like being paid to enjoy yourself. You don’t need breaks because your purpose is stronger than the urge to rest, and every rest moment pulls you from your goal.
But I’d be lying if I said I never felt worn out. Some nights stress and pressure overwhelmed me. After a string of setbacks, I almost quit everything. I wondered if it was worth it. In those dark times my why kept me standing. I remembered why I began and who I wanted to help. That clarity gave me strength to move on. When your life and work match, you’re more true to yourself and more likely to succeed.
Patience matters too. The entrepreneurial road is full of bumps. Trend-driven founders give up easily when things get rough, but passion-driven ones have the grit to keep going. No big success happens overnight; real success takes time and steady effort.
A legacy isn’t built by chasing quick fads but by a steady commitment to your passions and a long-term vision. True entrepreneurship lives in persistence—the ability to stay focused even when times are tough. That grit turns ideas into lasting, meaningful realities.
I also faced surprises I never saw coming. From unexpected legal issues to betrayal by a trusted partner, these events left scars but taught me big lessons about trust, caution, and being ready for the unexpected. Sometimes it felt like the world was against me, but each challenge I beat made me stronger and pulled me closer to my purpose.
INTERSECTION BETWEEN PASSION AND SKILL
To find this sweet spot, draw a simple map. You don’t need to be an artist—grab a sheet of paper and start drawing. On one side, list your passions: tech, art, sustainability—anything that makes you feel alive. On the other, list your skills: coding, graphic design, communication, and so on. Now connect the dots. Where do they cross? Which passions can use your unique skills?
For example, if you love sustainability and have product-design skills, you could create eco-friendly products that cut environmental impact. Or if you love art and are a digital-marketing pro, you could build a platform that links artists with buyers using cool marketing tricks.
Once you spot some promising matches, it’s time to research. The market is huge and full of unmet needs waiting to be found. This is where your passion and skills can really shine.
Run surveys to better understand what your target market needs and wants. Hold focus groups to talk about your ideas and get direct feedback. This lets you gather useful insights and test your concepts before spending big time and money.
Stay on top of market trends. Read industry reports, follow thought leaders on social media, and join relevant conferences. This knowledge helps you spot new chances that fit your passions and skills. Watch your competitors—what are they doing well and where do they fail? Use that info to stand out and serve the market better.
DEVELOPING A CLEAR VISION
PURPOSE AND MISSION
Clearly define the purpose and mission of your business. This is the base everything else is built on. Ask yourself what impact you want to have on the world. Your mission should act like a compass, guiding every decision and action. It’s not just about selling a product or service but about creating something that truly makes a difference.
Imagine your mission is to boost sustainability with eco products. This mission not only sets you apart in the market but also draws customers who share your values. Keeping a clear purpose helps you stay focused and motivated even when things get tough. This clarity lets you face hard times knowing you’re on the right path.
LONG-TERM IMPACT
Aiming for long-term impact is crucial. It’s not about quick gains but about how you want to be remembered. What legacy do you want to leave? Thinking this way helps you make better choices and build a brand that deeply connects with customers. For instance, if your goal is better education through tech, you won’t just develop software—you’ll focus on how that software can change lives over the years.
Think about the difference you want to make in a decade or more. This long view guides you and inspires others to join your cause.
STEADY COMMITMENT
Staying committed to your passions helps you beat hard times. Trends can be tempting but don’t give the depth needed for long-term success. Passion, on the other hand, gives you the strength and energy to keep going even when things don’t work out as planned.
This commitment shows in every choice you make and every step you take. Dedication to your vision builds the toughness you need to face challenges. A trend might give you a quick start, but passion and commitment carry you to the finish line.
INTEGRATING SUSTAINABILITY AND SOCIAL RESPONSIBILITY
Sustainability and social responsibility aren’t just extras anymore—they’re must-haves for a business that wants to last. As customers and communities care more about a company’s environmental and social impact, businesses need to put responsible, sustainable practices at the core of their strategy. This not only boosts the company’s reputation but also keeps it strong and relevant in a fast-changing market.
Real commitment goes beyond green projects or charity. It’s about building a business model that truly cares for the planet and people. Companies that focus on sustainability and social responsibility form stronger, longer ties with customers, partners, and communities. Over time, this builds trust and loyalty and lets the company lead by example, creating positive change everywhere.
To make sure these ideas are more than words, you need practical steps that turn sustainability and social responsibility into real action—showing the company as a force for good.
SUSTAINABLE PRACTICES
SOCIAL RESPONSIBILITY
Here’s an example of sustainable innovation that shows money isn’t always the top goal.
I publish this book for free because of my own story. I grew up where learning resources were scarce. I know what it’s like to want to learn but have no means. Now that I can, I feel a duty to give back. I want my knowledge within everyone’s reach, with no money wall. This comes from my past and the wish to be the mentor I needed.
