LinkedIn For Dummies E-Book

Joel Elad

• Herausgeber: John Wiley & Sons
• Kategorie: Wissenschaft und neue Technologien
• Sprache: Englisch

Seitenzahl: 447

Veröffentlichungsjahr: 2016

Beschreibung

Build your network, find a job, and been seen as a thought leader LinkedIn is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships--and stand out in the world's largest professional network. LinkedIn For Dummies walks you step by step through creating an eye-catching profile and demonstrates how to successfully expand your reach by connecting with colleagues, customers, and like-minded individuals from around the globe. Plus, you'll discover how to become a thought leader by publishing your cutting-edge research on LinkedIn's native publishing network, Pulse, and interact with your connections through updates. Connections have never been more vital to a successful career, and this new edition of LinkedIn For Dummies is here to make sure you don't miss out on your next big opportunity! From keeping track of your LinkedIn activities and writing and requesting recommendations to finding a job and using LinkedIn to cultivate sales leads, this friendly guide is the missing piece you've been waiting for to take your career from good to great--all with the click of a few buttons. * Create a LinkedIn profile that showcases your skills and attracts contacts * Find and connect with colleagues and industry leaders * Understand LinkedIn etiquette and best practices * Use LinkedIn to find a job, develop sales leads, and market your services Don't be left out--link up with this fully updated introduction to the Internet's hottest professional networking tool.

Leseprobe

LinkedIn® For Dummies®, 4th Edition

Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright © 2016 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2016935256

ISBN 978-1-119-25113-2 (pbk); ISBN 978-1-119-25115-6 (ebk); ISBN 978-1-119-25114-9 (ebk)

LinkedIn® For Dummies®

To view this book's Cheat Sheet, simply go to www.dummies.com and search for “LinkedIn For Dummies Fourth Edition Cheat Sheet” in the Search box.

Table of Contents

Cover

Introduction

About This Book

And Just Who Are You?

Icons Used in This Book

Beyond the Book

Where to Go from Here

Part 1: LinkedIn Basics

Chapter 1: Looking into LinkedIn

Discovering Your New Contact Management and Networking Toolkit

Learning About What You Can Do with LinkedIn

Understanding LinkedIn Costs and Benefits

Navigating LinkedIn

Chapter 2: Sign Up and Create Your Profile

Joining LinkedIn

Starting to Build Your Network

Chapter 3: Completing Your Profile

Adding Your Summary and Basic Information to LinkedIn

Completing the Contact Info and Additional Information for Your Profile

Adding a Position to Your LinkedIn Profile

Reporting Your Education on Your Profile

Reviewing Your LinkedIn Profile

Part 2: Finding Others and Getting Connected

Chapter 4: Searching LinkedIn

Searching Your First-Degree Connections

Searching the LinkedIn Network

Chapter 5: Managing Introductions and InMail

Using InMail Versus Asking for Introductions

Setting Up an Introduction

Sending InMail

Managing Introduction Requests

Chapter 6: Growing Your Network

Building a Meaningful Network

Checking for LinkedIn Members

Sending Connection Requests

Accepting (or Gracefully Declining) Invitations

Chapter 7: Connecting with and Endorsing Your Network

Interacting with Your Network with LinkedIn Contacts

Giving and Receiving Endorsements on LinkedIn

Part 3: Growing and Managing Your Network

Chapter 8: Staying in the Know with LinkedIn Pulse

Understanding LinkedIn Pulse

Configuring LinkedIn Pulse

Enjoying LinkedIn Pulse on the Go

Setting Up Digest Notifications

Writing a Long-Form Post for LinkedIn

Managing Your Post Interactions

Chapter 9: Exploring the Power of Recommendations

Understanding Recommendations

Writing Recommendations

Requesting Recommendations

Gracefully Declining a Recommendation (or a Request for One)

Managing Recommendations

Chapter 10: Monitoring Your LinkedIn Activities Through Your Home Page

Using the LinkedIn Home Page as Your Command Console

Tracking Your InMail Messages

Tracking Invitations

Chapter 11: Using LinkedIn with Your Internet Activity

Importing Contacts into LinkedIn

Exporting Contacts from LinkedIn to Your E-Mail Application

Chapter 12: Accessing LinkedIn with Your Mobile Devices

Surveying the Different LinkedIn Apps

Installing a LinkedIn Mobile App

Breaking Down the Sections of the LinkedIn Mobile App

Connecting Your App Usage with Website Usage

Part 4: Finding Employees, Jobs, and Companies

Chapter 13: Finding Employees

Managing Your Job Listings

Screening Candidates with LinkedIn

Using Strategies to Find Active or Passive Job Seekers

Chapter 14: Finding a Job

Using LinkedIn to Search for a Job

Implementing Job Search Strategies That Involve LinkedIn

Chapter 15: Following Companies on LinkedIn

Searching for Companies

Putting Your Company on LinkedIn

Part 5: Using LinkedIn for Everyday Business

Chapter 16: Getting Connected with LinkedIn Groups

Reaping the Benefits of LinkedIn Groups

Understanding the Two Types of LinkedIn Groups

Joining a Group

Starting and Participating in Group Discussions

Viewing a Group’s Membership List

Creating a Group

Setting Up the Group and Inviting Members

Chapter 17: Using Sales and Marketing Techniques for Yourself and Your Business

Marketing Yourself Through LinkedIn

Marketing Your Business Through LinkedIn

Mining for Clients

Closing the Deal

Chapter 18: Using LinkedIn Ads

Understanding LinkedIn Ads

Finding Out About Filtering Options

Creating a New Ad Campaign

Managing Your LinkedIn Ad Campaign

Chapter 19: Miscellaneous Creative Uses of LinkedIn

Mashing LinkedIn with Other Services

Building Your Focus Group

Using Location-Based LinkedIn Ideas

Part 6: The Part of Tens

Chapter 20: Ten LinkedIn Do’s and Don’ts

Do Keep Your Profile Complete and Current

Don’t Use Canned Invitations

Don’t Expect Everyone to Network Like You Do

Do Your Homework

Do Give LinkedIn Messages Equal Importance

Don’t Spam

Do Be Proactive About Making New Connections

Do Cross-Promote

Do Add Value to the Process

Don’t Confuse Quantity with Quality

Chapter 21: Ten LinkedIn Resources

The Official LinkedIn Blog

LinkedIn Instagram

LinkedIn Learning Webinars

The Sophisticated Marketer

LinkedIn YouTube Channel

Linked Intelligence Blog

Linked Conversations — Podcast

Digsby Social Networking/IM/E-Mail Tool

Turn Business Cards into LinkedIn Contacts with Evernote

One Update for Multiple Sites with Buffer

About the Author

Advertisement Page

Connect with Dummies

End User License Agreement

Guide

Cover

Table of Contents

Begin Reading

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Introduction

Relationships matter. Ever since the dawn of time, when Fred Flintstone asked Barney Rubble whether there was any work down at the quarry, human beings have always networked. We're social creatures who like to reach out and talk to someone. As the Internet developed and grew in popularity, people rapidly took advantage of this new technology for communication, with e-mail; instant messaging; personal web pages sharing voice, video, and data with each other; and lots of other applications to keep everybody connected. But how can the Internet help you do a better job with your professional networking? I'm glad you asked! Welcome to LinkedIn For Dummies, Fourth Edition.

LinkedIn was founded in 2003 by a guy named Reid Hoffman, who felt that he could create a better way to handle your professional networking needs. He saw lots of websites that let you build your own page and show it to the world, extolling your virtues and talents. But a lot of the popular websites that Hoffman came across at that time focused more on the social aspects of your life and not that much on the professional side. LinkedIn changed all that with its approach of augmenting all the professional networking you do (or should do) on a daily basis. You don't have to be looking for a job to use LinkedIn, but if you're looking, LinkedIn should be a part of your search. As Hoffman put it, LinkedIn was designed to “find and contact the people you need through the people you already trust.”

In short, LinkedIn allows you to coordinate your professional identity on the Internet and make you more effective in your career. The site is designed to make the aspects of networking less time consuming and more powerful, so you can open doors with your professional connections and tap the connections of people you know who make up your extended network. LinkedIn doesn't require a huge amount of time or usage to be effective, and is focused only on providing tools that help your professional career.

Perhaps you've heard of LinkedIn, but you don't understand fully what it is, how it works, and most importantly, why you should care about it. Maybe you got an invitation to join the LinkedIn website. Perhaps you've gotten multiple invitations, or you keep hearing about it and want to find out more. Well, you're taking the right first step by reading this book. In it, I talk about the whys as well as the hows. If you're looking to enhance your professional life, I truly believe you need to look at LinkedIn. If you want to go straight to the beach and retire, though, maybe this isn't the book for you!

This book covers LinkedIn from start to finish. In case you haven't already joined, I show you how you can sign up. If you're already a member, this book is also very useful because I show you how to build your identity and take advantage of LinkedIn's functionality. This book is useful regardless of your skill level, whether you want to join or you've been on LinkedIn for years but feel stuck.

About This Book

This book covers all aspects of using the LinkedIn site: from signing up and building your profile, to growing your network of contacts, to taking advantage of some of the sophisticated options, and everything in between. I include a lot of advice and discussion of networking concepts, but you also find a lot of step-by-step instructions to get things done. In this fourth edition, I revisit some of the newer facets of LinkedIn, including its Groups, mobile apps, Pulse, and Companies sections, and have updated all the core processes, from creating your profile to looking for a job.

This book is organized as a guide; you can read each chapter one after the other, or you can go straight to the chapter on the topic you're interested in. After you start using LinkedIn, think of this book as a reference where you can find the knowledge nugget you need to know and then be on your merry way. Lots of details are cross-referenced, so if you need to look elsewhere in the book for more information, you can easily find it.

And Just Who Are You?

I assume that you know how to use your computer, at least for the basic operations, like checking e-mail, typing up a document, or surfing the great big World Wide Web. If you're worried that you need a Ph.D. in Computer Operations to handle LinkedIn, relax. If you can navigate your way around a website, you can use LinkedIn.

You may be utterly new to the idea of social networking, or the specific ins and outs of using a site like LinkedIn. LinkedIn allows you to do some really cool stuff and enhance your professional life. There's more to it, and this book is here to show you the ropes — and help you take full advantage of what LinkedIn has to offer.

This book assumes that you have a computer that can access the Internet; any PC or Macintosh line of computer is fine, as well as Linux or any other operating system with a web browser. All the main web browsers can access LinkedIn just fine. In some parts of the book, I discuss specific applications such as Microsoft Outlook; if you have Outlook, I assume you know how to use it for the purposes of importing and exporting names from your address book.

Icons Used in This Book

As you go through this book, you'll see the following icons in the margins.

The Tip icon notifies you about something cool, handy, or nifty that I highly recommend. For example, “Here's a quicker way to do the described task the next time you have to do it.”

Don't forget! When you see this icon, you can be sure that it points out something you should remember, possibly even something I said earlier that I'm repeating because it's very important. For example, “If you are only going to do one of my bullet point suggestions, do the last one because it's the most powerful.”

Danger! Ah-oo-gah! Ah-oo-gah! When you see the Warning icon, pay careful attention to the text. This icon flags something that's bad or that could cause trouble. For example, “Although you may be tempted to go into personal details in your profile, you should never post anything that could embarrass you in a future job interview.”

Beyond the Book

In addition to what you’re reading right now, this product comes with a free access-anywhere Cheat Sheet that gives you steps on building your LinkedIn network, tips for enhancing your LinkedIn profile, advice for getting the most out of LinkedIn, and tips for using LinkedIn to search for a job. To get this Cheat Sheet, simply go to www.dummies.com and search for “LinkedIn For Dummies Fourth Edition Cheat Sheet” in the Search box.

Where to Go from Here

You can read this book cover to cover, or just jump in and start reading anywhere. Open the Table of Contents and pick a spot that interests or concerns you or that has piqued your curiosity. Everything is explained in the text, and important details are cross-referenced so that you don't waste your time reading repeated information.

Good luck with LinkedIn. Happy networking!

Part 1

LinkedIn Basics

IN THIS PART …

Explore all that LinkedIn has to offer.

Navigate the LinkedIn website.

Sign up with LinkedIn and create an account.

Build a LinkedIn profile that details your professional and educational experience.