Modern Social Media Marketing E-Book

Dwayne Anderson

• Herausgeber: Publisher s21598
• Kategorie: Fachliteratur
• Sprache: Englisch
• Veröffentlichungsjahr: 2018

Beschreibung

Are you ready to start doing effective social media marketing today?
A lot of marketers have all sorts of wrong ideas about social media marketing.
Some think that you only need to post "viral content" to get tons of traffic overnight. Yes , You can  ! , If You do it Right
They actually believe that if you are able to pump that much traffic to your target website, a large chunk of those people would buy whatever it is you are selling.
There is an assumption that social traffic, regardless of which platform it comes from and regardless of how you qualify that traffic, converts to sales readily.
Sadly, none of these assumptions are true. In fact, all of them are tragically mistaken
Well, unfortunately, Google went through several algorithm changes over the years. You probably have heard of Google Panda, Google Penguin and Rankbrain because back in those  day, you can build something and people will come to your page as if by magic. That's how Google's algorithm was set up. In fact, prior to the year 2010, Google would actively look for new blog posts using RSS feed technology to find the "latest and greatest" content where  you can just publish a blog post, ping your post, and you are assured to get quite a number of eyeballs.
Well ,for  now the  old rules don't work anymore. Sadly, a lot of people missed the memo on this. There are still a tremendous amount of books and seminars out there who convince people that we are living in circa 1999-2000.Let me tell you, building a website doesn't mean anybody will show up to check it out. The same applies to social media.
There's a lot of hype regarding Facebook and Twitter marketing, but here's the truth. Just because you post content on those platforms, it doesn't automatically mean people would be interested in what you have to share. "Build it and they will come" is as equally bankrupt nowadays on social media as it is with content publishing on blogs.
If any of this applies to you, I've got some great news for you. While the whole "build it and they will come" approach does not work because of traffic technology changes, consumer content habit changes, and evolving monetization rules, there is still a way to generate the same results through social media. In fact, the answer is actually quite obvious. It's probably staring at you right now.
Modern Social Media Marketing
When you publish content and share it on social media, let me step you through the process of turning that content into cold, hard cash.
·         You are going to understand that whatever the case may be, the endgame is to get people to join your list.
·         You will know how to call to action to the people through social media so they join your list.
·         You will learn which platforms you should focus on in order to be successful.
·         You will discover the wrong ideas marketers have about social media marketing.
·         You are going to learn the secret to effective Modern Social Media Marketing.
·         To make it easy, I’ve put together a step-by-step guide that will show you exactly how it’s done...

Leseprobe

Table of Contents

Modern Social Media Marketing

Disclaimer:

Table of Contents

Disclaimer:

Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for.

This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest careful  reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment.

Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional.

Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors.

It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.

Dwayne Anderson  © Copyright  2018

Table of Contents

Introduction

04

Chapter 1: What Social Media Marketing is and What it Isn't  

14

Chapter 2: 8 Reasons Why You Need to Do Social Media Marketing

20

Chapter 3: You Need to Modify Your Social Media Marketing Campaign Based on Your Online Business Type

31

Chapter 4: The Classic Way to Do Social Media Marketing and Why it is a Waste of Your Time

37

Chapter 5: 10 Steps to Faster and Easier Modern Social Media Marketing

43

Chapter 6: How to Do Niche Research and Targeting the Right Way