Sequencing Apple's DNA E-Book

Patrick Corsi

• Herausgeber: John Wiley & Sons
• Kategorie: Wissenschaft und neue Technologien
• Sprache: Englisch

Seitenzahl: 268

Veröffentlichungsjahr: 2015

Beschreibung

This book aims to extract the "molecular genes" leading to craziness! Geniuses are the ones who are "crazy enough to think they can change the world" and boldly go where no one has gone before. Where no past habit and usage are available, there is no proof of viability, as nobody has done it yet, or even imagined it, and no roadmap for guidance or market study has come up with it.

The authors call upon Leonardo Da Vinci, the Renaissance genius, who as strange as it seems, shared many traits of personality with that of Steve Jobs, in terms of the ways of performing. Da Vinci helps in understanding Jobs, and hence Apple, with his unique way of designing radically novel concepts, which were actually quite crazy for his time.

In order to shed light on a special creative posture, the indomitable sense of specifying undecidable objects – a hallmark of the late Steve Jobs – is what led the authors to match it with a specific design innovation theory. A real theory, backed by solid mathematical proof, exists and can account for the business virtue of a prolific ability to move into unknown crazy fields! The authors postulate that, by bringing the power of C-K theory to crack open a number of previous observations made about Apple’s methods, it is possible to identify most of the genes of this company.

The authors analyze how and why an Apple way of doing business is radically different from standard business practices and why it is so successful. Genes are a measure of the entity at hand and can encourage past business education routine approaches, then become transferable across the spectrum of the socio-economic world.

Leseprobe

Table of Contents

Cover

Title

Copyright

Acknowledgments

Preface

Setting a new stage

Why is this book different?

Bridging an Apple capacity for craziness and design innovation

How to use this book

The power is in the DNA

How did the authors come up with it?

How is the book structured?

Introduction

PART 1: From Insanely Successful Episodes

1 Sequencing the First Segments of Apple’s DNA

1.1. The gene, domain and cultural bias

1.2. Nine DNA segments of rare importance

2 On Risk Taking

2.1. Where is the gap?

2.2. Amplifying the gap and progressing

2.3. The genes

3 Product Design

3.1. Where is the gap?

3.2. Amplifying the gap and progressing

4 Market Studies

4.1. Where is the gap?

4.2. Amplifying the gap and progressing

5 Giving up Some Fights

5.1. The chasm

5.2. Amplifying the gap and progressing

6 Entering New Markets

6.1. The chasm

6.2. Amplifying the gap and progressing

7 Apple, the Learning Company

7.1. The chasm

7.2. Amplifying the gap and progressing

8 On Research and Development

8.1. The chasm

8.2. Amplifying the gap and progressing

9 On Company Acquisition

9.1. The chasm

9.2. Amplifying the gap

9.3. Progressing the gap

10 The Manager, the Software and the Process

10.1. The chasm

10.2. Developing the chasm

PART 2: Emergence of a Brand: From Failures to Everyday Situations (In Search of Exclusive Value)

11 Failures Left Behind

11.1. Why failures?

11.2. Failure dissolves in time

11.3. A basket of historical failures

12 A Cornucopia of Commerce Situations

12.1. Commercial policy

12.2. Asking customers

12.3. Forecasting and strategy

12.4. Grabbing a trend

12.5. Communicating

12.6. Getting incomparable value

12.7. Making something profitable

12.8. Going after the enterprise market

12.9. Expenses versus returns

12.10. Management to commitment to product

13 Emergence of a Brand

13.1. The chasm

13.2. Amplifying the gap and progressing

PART 3: Importing Apple’s Genes into Transferable Knowledge (In Evidence of Deeper Gaps)

14 On Structure and Contents

14.1. The chasm

14.2. Developing the chasm

15 You Said Reality? Which Reality?

15.1. The chasm

15.2. Developing the chasm

15.3. It’s all about perception

16 Combining the Genes

16.1. Taking stock of a flat list of genes

16.2. Setting the stage toward a combined dynamics

17 Evolving Competition

17.1. Cracking open the notion of “competition”

17.2. Designing an expanded understanding “competition”

18 Evolving Innovation

18.1. Cracking open the notion of “innovation”

18.2. Designing an expanded understanding of “innovation”

19 A Company Under (Dynamic) Tension

19.1. Tension is a co-evolving dynamic

19.2. Tension is a dynamic toward futures

19.3. Walking the way

20 Overcoming Common Blocking Points

20.1. The need for an innovation molecule

20.2. A need to revisit risk-taking

Conclusion

APPENDICES

Appendix 1: Apple Genes List

Appendix 2: On the True Nature of Software

A2.1. Software role, software people role

A2.2. Software, an immaterial product

A2.3. Software development activities – the CMM model

A2.4. Software people productivity

Appendix 3: On Purposefully Recalling Leonardo Da Vinci Design Innovation Codes