Transcultural Communication E-Book

Hepp Andreas

• Herausgeber: John Wiley & Sons
• Kategorie: Geisteswissenschaft
• Sprache: Englisch
• Veröffentlichungsjahr: 2015

Seitenzahl: 528

Beschreibung

In Transcultural Communication, Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of Transcultural Communication in our mediatized world. * Includes examples of mediatization and Transcultural Communication from a variety of cultural contexts * Covers an array of different types of media, including mass media and digital media * Incorporates discussion of Transcultural Communication in media regulation, media production, media products and platforms, and media appropriation

Leseprobe

CONTENTS

Cover

Title page

1 Introduction

2 Approaches to Transcultural Communication

2.1 Consequences of Globalization

2.2 Postcolonial Critique

2.3 Methodological Reflections

2.4 Integrative Analyses

3 The Regulation of Transcultural Communication

3.1 Global Commercialization and Communicative Infrastructure

3.2 State Regulation

3.3 From the Free Flow of Communication to the Regulation of Globalization

3.4 The Global Governance of Media

4 The Production of Media and their Transcultural Contexts

4.1 The Cultures of Production within Global Media Businesses

4.2 The Transculturality of Journalistic Practice

4.3 Alternative Forms of Media Production

4.4 Media Cities as Transcultural Locations

5 The Transculturality of Media Products

5.1 Hollywood, Bollywood, and Nollywood

5.2 The Import of Programs and the Adaptation of Formats

5.3 The Articulation of News

5.4 Media Events

6 The Appropriation of Media and Transculturation

6.1 The Appropriation of Media as Cultural Localization

6.2 Media Disjunctions in a Mediatized Everyday World

6.3 Communities and Communitization

6.4 Media Identity and Citizenship

7 Perspectives on Transcultural Communication

Acknowledgements

References

Index

End User License Agreement

List of Tables

Chapter 02

Table 2.1 Discursive fields of transcultural communication

Chapter 03

Table 3.1 A timeline for UNESCO’s media and communications policy

Chapter 04

Table 4.1 The 50 largest media corporations by turnover, 2001 and 2011

Table 4.2 The manner in which audiences are addressed in European journalism: transcultural types

Chapter 05

Table 5.1 The most successful Hollywood films worldwide (as at January 2013)

Table 5.2 Share of domestic productions in the top 10 series screened in Europe

Table 5.3 The largest news agencies

Table 5.4 Leading transcultural news providers

Chapter 06

Table 6.1 Media provision in different world regions (2013)

List of Illustrations

Chapter 02

Figure 2.1 International and intercultural comparative semantics.

Figure 2.2 Transcultural comparative semantics.

Chapter 03

Figure 3.1 The commercialization of satellite infrastructure 1962–2010.

Figure 3.2 The commercialization of Internet infrastructure 1989–2000.

Figure 3.3 Hallin and Mancini's schema of Western media systems.

Chapter 04

Figure 4.1 Core relationships between traditional media conglomerates and Internet businesses (July 2012).

Figure 4.2 Important locations of significant elements of Sony Corporation. Shown here are the main locations but not all are included.

Figure 4.3 Important production locations for Google. Shown here are the main locations but not all are included.

Figure 4.4 Diffusion of IMC by Indymedia.

Figure 4.5 Localization of head offices of the 50 Largest Media Businesses (by Turnover).

Figure 4.6 Global media cities, excluding Europe.

Figure 4.7 Global media cities in Europe.

Chapter 05

Figure 5.1 A matrix of transcultural media representations.

Figure 5.2 Film production by country in absolute numbers (2009).

Figure 5.3 Indian, Nigerian and American film productions compared.

Figure 5.4 Adaptations of the

Who Wants to be a Millionaire?

format (1998–2012).

Figure 5.5 Format adaptations and imports of

Yo soy Betty, la fea

/

Ugly Betty

(1999–2012).

Chapter 06

Figure 6.1 Worldwide Internet use in 2012.

Figure 6.2 Worldwide mobile phone contracts 2012.

Figure 6.3 The mediatization of local and translocal communitizations.

Guide

Cover

Table of Contents

Begin Reading

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Transcultural Communication

Andreas Hepp

This edition first published in English 2015© 2015 John Wiley and Sons, Inc.

Edition history: German-language publication © 2014 UVK Verlagsgesellschaft mbH, Konstanz and Munich

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Cover image: Photo © Beate C. Koehler

1Introduction

In his wide-ranging history of communication, Marshall T. Poe has almost euphorically described the present as an epoch of mediatized transculturality. While the eras of the printing press and audiovisual media were characterized by tolerance and multiculturalism, Poe argues that we are now moving into an era that is “beyond culture” (Poe 2011: 240). He suggests that, in the future, identities will no longer be so firmly linked to historical (national) cultures, but instead to a mix of diverse historical and new, invented cultures. An example of this is what he calls the transnational identities of different subcultures. These already existed outside the Internet (and are lived beyond it) but the emergence of the latter made access to them much easier. Hence the current transformation of media furthers the emergence of a transcultural everyday life. Poe cites, as proof of this, the book Transculturalism, a collection edited by Claude Grunitsky, a creative entrepreneur and son of the Togolese ambassador. Here transculturalism is described as a way of life within which “some individuals find ways to transcend their initial culture, in order to explore, examine and infiltrate foreign cultures” (Grunitzky 2004 : 25). The ongoing transformation of the media is therefore associated with an entirely new way of living and experiencing culture, and this new way of life is captured by the concept of transculturalism.