Blogging All-in-One For Dummies E-Book

Susan Gunelius

• Herausgeber: John Wiley & Sons
• Kategorie: Wissenschaft und neue Technologien
• Sprache: Englisch

Seitenzahl: 913

Veröffentlichungsjahr: 2012

Beschreibung

A complete update to the ultimate reference guide on blogging basics! The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You'll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more. * Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging * Helps new bloggers become active and productive members of the blogging community * Provides vital information for both hobby bloggers and those who want to build a career around blogging Blogging All-in-One For Dummies, 2nd Edition cuts through the clutter and offers you a fun and friendly reference guide to starting and maintaining a successful blog.

Leseprobe

Blogging All in One For Dummies®2nd Edition

Visit www.dummies.com/cheatsheet/bloggingaio to view this books’ cheat sheet.

Table of Contents

Introduction

About Blogging All-in-One For Dummies

Foolish Assumptions

Conventions Used in This Book

What You Don’t Have to Read

How This Book Is Organized

Book I: Joining the Blogosphere

Book II: Niche Blogging

Book III: Corporate and Business Blogging

Book IV: Choosing a Blogging Application

Book V: Blogging Tools

Book VI: Promoting and Growing Your Blog

Book VII: Making Money from Your Blog

Book VIII: Microblogging with Twitter

Glossary

Icons Used in This Book

Where to Go from Here

Book I: Joining the Blogosphere

Book I: Chapter 1: Joining the Blogosphere

Welcome to the Blogosphere

In the beginning

Blogs today

What is a blog?

Finding Out Why People Blog

Blogging for fun

Blogging for networking

Blogging for exposure

Blogging for business

Finding and Reading Blogs

Why read other blogs?

Finding blogs

Deciding to Start a Blog

Blogging benefits

Blogging repercussions

Blogging success secrets

Setting your goals

Book I: Chapter 2: Preparing to Start and Write a Blog

Choosing a Topic

Reviewing popular blog topics

Determining the best topic for your blog

Going broad or staying focused

Choosing Your Voice

Deciding What to Write About

Knowing What Not to Write About

Writing Great Blog Posts

Writing meaningful and interesting content

Staying consistent

Being honest

Citing sources

Using images

Writing for the web

Understanding Types of Blog Posts

Avoiding Blogger’s Block and Finding Blog Post Ideas

Determining How Often to Publish Blog Posts

Book I: Chapter 3: Blogging Basics

Choosing a Domain Name

Understanding the types of domain names and extensions

Creating a domain name and making sure it’s available

Buying a domain name

Identifying the Basic Elements of a Blog

Home page

About or profile page

Posts

Comments

Categories or labels

Sidebar

Archives

Header

Footer

Blogroll or links

Trackbacks or backlinks

Pings

Tags

Template or theme

Book I: Chapter 4: Blogging Rules and Ethics

Avoiding Blogging Don’ts

Don’t plagiarize (Get permissions!)

Don’t commit libel against someone or something

Don’t spam through comments

Don’t publish spammy posts

Don’t steal bandwidth

Providing Attribution

Understanding Copyright and Fair Use

Using Creative Commons Licenses

Disclosing Your Policies

Creating a comment policy

Writing a privacy policy

Developing a Terms and Conditions of Site Use page

Book II: Niche Blogging

Book II: Chapter 1: Understanding Niche Blogging

Determining What Makes a Niche Blog

Finding Niche Blogs

Capitol Annex

The Glass Hammer

Small Biz Survival

The Purse Blog

67 Mustang Blog

Finding Out What Makes Niche Blogs Successful

Benefiting from the Positives of Niche Blogging

Loyal readers

Less competition

Long-tail search engine optimization

Recognition and exposure

Targeted advertising opportunities

Identifying the Drawbacks to Niche Blogs

Lower traffic and a smaller audience

The startup curse

The disappearing niche

Fewer advertising opportunities

Book II: Chapter 2: Benefiting from a Niche Blog Approach

Finding Your Focus and Keeping It

Generating Traffic and Capturing an Audience

Search engine optimization

Link benefits

Organic growth

Establishing Yourself as an Expert

Gaining Online Exposure

Networking with Other People in Your Niche

Book II: Chapter 3: Choosing Your Niche

Determining Your Niche Blogging Goals

Building your expertise

Sharing your passion

Offering your opinion and sharing your knowledge

Networking and building relationships

Making money

Identifying Niches That Might Work for You

Researching Existing Niche Blogs

Technorati search

Google blog search

Google Alerts

Twitter searches

Determining the Audience Potential for a Niche Blog

Performing keyword searches

Understanding Monetization Opportunities for Niche Blogs

Using the Google AdWords Traffic Estimator

Researching with the Google AdWords Keyword Tool

Book II: Chapter 4: Writing for Your Niche

Creating Content

Writing different types of posts

Choosing your voice and style

Linking

Finding inspiration for new content

Branding Your Blog

Networking and Commenting

Creating Off-Blog Content for Your Niche Blog

E-mail campaigns

Newsletter subscriptions

E-books

Social networking and content sharing

Book III: Corporate and Business Blogging

Book III: Chapter 1: Starting a Business Blog

Revealing Why Companies Blog

Finding Companies That Do It Right

Southwest Airlines

Whole Foods Market

Dell

Google

Zappos

Benefiting from a Corporate or Business Blog

Building an online presence

Marketing and publicity

Brand building

Customer relations versus customer service

Employee retention

Employee referrals and new hiring

Knowledge, experience, and expertise

Search engine optimization

Book III: Chapter 2: Developing a Business Blog Marketing Plan

Researching the Competition

Finding business blogs to benchmark

Differentiating your business blog from the competition

Understanding Your Readers and Delivering Content They Want

Finding your customers online

Researching what consumers talk about and want from your business blog

Getting involved in the online conversation

Answering consumer demand with meaningful content

Driving consumers to your business blog

Creating a Business Blog Marketing Strategy

Setting long-term goals

Developing short-term promotional campaigns

Advertising opportunities

Blogging with Multiple Writers

Developing a team blog

Choosing a team blogging application

Book III: Chapter 3: Choosing Business Bloggers

Knowing When You Need Outside — or Inside — Help

Knowing the Skills to Look for When Hiring a Blogger

Blogging experience

Ability to use blogging applications and tools

Writing skills

Social personality

Understanding of search engine optimization

Existing social networking, social bookmarking, and other social sharing sites presence

Active participation on Twitter

Knowledgeable about finding and attracting visitors to your blog

Self motivated and dependable

Understands your business or industry

Publicizing Your Open Blogger Job

Hiring a Blogger

Employment status

Pay model

Defining Blogger Guidelines

Writing a style guide

Training Bloggers

Communicating and Collaborating with Bloggers

Knowing what to communicate and why

Using tools for communication and collaboration

Book III: Chapter 4: Writing a Business Blog

Discovering the Types of Business Blog Posts

Turning a Business Blog into a Direct Sales Tool

Finding Out the Tips for Business Blog Success

Avoiding Things Blog Readers Don’t Like

A blog that reads like an employee manual

An impersonal tone

A blog that lacks transparency

Corporate rhetoric

PR posts with no real content

Engaging with Your Audience

Providing content the audience wants

Encouraging comments

Making the audience feel special or exclusive

Creating relationships with key influencers

Leveraging word-of-mouth marketing

Book III: Chapter 5: Keeping Yourself and Your Company out of Trouble

Learning Rules and Laws

Following blogosphere rules

Staying within the law

Maintaining private information

Knowing when to hold your tongue

Responding to Negative Comments and Attacks

Ignoring the negative

Defending the business

Engaging the source and audience

Understanding Search Engine Reputation Management (SERM)

Responding to and acknowledging mistakes

Burying the untrue or reputation threats

Building an audience of brand advocates and brand guardians

Using SERM techniques

Book IV: Choosing a Blogging Application

Book IV: Chapter 1: Choosing a Blogging Application

Getting Familiar with How Blogging Applications Work

Defining Hosted and Self-Hosted Solutions

Hosted blog

Self-hosted blog

Considering the Types of Blog Hosts

Finding and Choosing a Web Host for a Self-Hosted Blog

Comparing web hosts

Identifying popular web hosts for self-hosting your blog

Selecting a web host

Book IV: Chapter 2: Finding the Right Blogging Application

Determining Your Goals and Needs

Growing your blog

Customizing your blog

Branding your blog

Maintaining your blog

Personalizing your blog e-mail addresses

Investing money into your blog

Making money from your blog

Blogging with multiple authors

Taking a Look at the Most Popular Blogging Applications

WordPress.com

WordPress.org

Blogger

TypePad

Tumblr

Comparing Popular Blogging Applications

Considering Other Blogging Applications

Movable Type

b2evolution

Xanga

ExpressionEngine

LiveJournal

Drupal

Joomla!

Choosing the Right Blogging Application for You

Book IV: Chapter 3: Taking a Look at WordPress

Finding Out What WordPress Is

Understanding the Two WordPress Options

Checking out the differences

Choosing between WordPress.com and WordPress.org

Creating a Free Blog at WordPress.com

Installing WordPress.org

Reviewing the WordPress Dashboard

Configuring Settings

Profile

General Settings

Reading settings

Discussion settings

Privacy Settings

Permalink Settings

Understanding Widgets

Personalizing Your Blog

Themes

Add new themes

Editor

Choosing a theme

Finding themes

Publishing a Post

Making Sense of WordPress Plug-Ins

Getting Help and Finding Resources

Book IV: Chapter 4: Using Google Blogger

Discovering Blogger

Creating a Free Blog at Blogger.com

Reviewing the Blogger Dashboard

The Blogger dashboard main page

Account link

Create New Post button

Go to Post button

More Options drop-down button

Configuring Settings

Profile

Basic settings

Posts and comments settings

Mobile and Email settings

Language and formatting settings

Search preferences settings

Other settings

Personalizing Your Blog

Changing the fonts and colors used on your blog

Finding and choosing templates

Understanding Blogger Gadgets

Publishing a Post

Getting More Advanced

Using your own domain

Using a web host

Getting Help and Finding Resources

Book IV: Chapter 5: Understanding TypePad

Finding Out about TypePad

Understanding TypePad Fees

Creating a Blog with TypePad

Reviewing the TypePad Dashboard

Configuring Settings

Profile

About Me page

Notifications

Basic settings

SEO settings

Sharing settings

Feeds settings

Add-ons settings

Posts settings

Categories settings

Comments settings

Personalizing Your Blog

Choosing a theme

Selecting a layout

Organizing content

Publishing a Post

Using Advanced Features

Getting Help and Finding Resources

Book IV: Chapter 6: Blogging with Tumblr

Checking Out What Tumblr Is

Understanding How Tumblr Differs from Other Blogging Applications

Creating a Free Blog at Tumblr.com

Reviewing the Tumblr Dashboard

Configuring Settings

Preferences

Settings page

Personalizing Your Tumblr Blog

Choosing a theme

Changing your blog title, description, and appearance

Publishing a Post

Reblogging, Following, and Liking

Creating a Group Blog

Getting Help and Finding Resources

Book V: Blogging Tools

Book V: Chapter 1: Search Engine Optimization

Understanding SEO Basics

Interpreting Keywords

Doing keyword research

Using keywords

Demystifying Long-Tail SEO

Writing SEO-Friendly Blog Posts

Building Relationships to Boost Search Rankings

Understanding Google PageRank

Increasing your blog’s ranking in Google searches

Checking your blog’s Google PageRank

Avoiding SEO Don’ts

Using the NoFollow Tag

Considering Search Engine Reputation Management

Book V: Chapter 2: Measuring Blog Performance

Making Sense of Web Analytics

Defining web analytics terms

Knowing what to track

Choosing a Web Analytics Tool

Google Analytics

StatCounter

Site Meter

Adobe SiteCatalyst

Using Your Blog Data

Harnessing the power of referrer statistics

Publishing content similar to popular content

Timing post publishing for high-traffic days

Identifying keywords

Finding underperforming content

Calculating online marketing results

Tracking Your Influence

Understanding why influence matters

Finding influential people online

Analyzing your influence with free tools

Keeping Perspective

Understanding web analytics limitations

Remembering not to sweat the numbers

Book V: Chapter 3: Editing and Finding Images

Changing Image Size

Changing Image Format

Finding Resources for Changing Image Size and Format

Paint.NET

GIMP

Shrink Pictures

Using Images on Your Web Host, Not Others’

Determining Whether You Can Use an Image

Remembering copyright, fair use, and attribution laws and rules

Creative Commons licenses

Asking permission

Finding Images that are Safe to Use on Your Blog

Flickr

Stock.XCHNG

morgueFile

FreeFoto.com

Dreamstime

Fee-based image sources

Book V: Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication

Defining RSS

Making Sense of Feed Subscriptions

Setting Up Your Blog Feed

Discovering FeedBurner

Using FeedBurner to create your blog’s feed

Making Your Feed Available

Tracking Feed Statistics

Increasing Your Blog Subscribers

Publish useful content frequently

Make subscribing easy

Ask people to subscribe

Offer something in return to subscribers

Show off your popularity

Discovering Other Forms of Syndication

Free or bartered

Ad-supported

Licensed

Book V: Chapter 5: Blogging on the Go

Weighing the Mobile Blogging Option

Finding How Well You’re Equipped

Mobile phones

Smartphones

Tablets

Mobile Blogging with the Popular Platforms

WordPress

Blogger

TypePad

Tumblr

A Handful of Handy Mobile Apps

Evernote

Dragon Dictation

Box

Book V: Chapter 6: Creating a Podcast

Getting the Scoop on Podcasts

Discovering Why Podcasts Are Popular

Determining Whether Podcasting Is Right for You

Finding the Equipment You Need

Audacity

GarageBand

Strategizing and Creating Your Podcast

Setting goals for your podcast

Picking your podcast subject matter

Considering your audience

Selecting your voice

Identifying your podcast format

Recording your podcast

Editing your podcast

Testing, analyzing, tweaking, and learning more

Finding an Online Home for Your Podcast

BlogTalkRadio

Blubrry

Podbean.com

iTunes

Publicizing Your Podcast

Book V: Chapter 7: Creating a Vlog

Understanding Vlogs

Understanding why vlogs are popular

Leveraging the video trend opportunity

Determining Whether You Should Vlog

Finding the Equipment You Need

Audio and video

Editing software

Planning and Creating a Vlog

Picking a topic

Planning the video

Lighting considerations

Setting up sound

Editing the video

Saving your video

Remembering laws and rules

Uploading and Sharing a Vlog

YouTube

Viddler

Vimeo

Dailymotion

Blip

TubeMogul

Promoting Your Vlog

Book VI: Promoting and Growing Your Blog

Book VI: Chapter 1: Secrets to Blogging Success

Writing Well

Writing Often

Building Links

Link baiting

Using Google Trends for short-term traffic boosts

Using Twitter to find hot topics to blog about

Committing the Time

Streamlining Tasks

Having Passion

Socializing

Reading More than Writing

Being Comfortable with Technology

Having Patience

Book VI: Chapter 2: Building Community

Responding to Comments

Posting Comments on Other Blogs

Handling Comment Moderation

Linking and Creating Trackbacks and Backlinks

Inviting Guest Bloggers

Going on Beyond the Blogosphere

Book VI: Chapter 3: Social Networking

Defining Social Networking

Finding Popular Social Networking Sites

Facebook

Reaping the benefits of Facebook

Using Facebook to promote your blog

LinkedIn

Looking at the benefits of LinkedIn

Using LinkedIn to promote your blog

Google+

Checking out the benefits of Google+

Using Google+ to promote your blog

Starting Your Own Social Network with Ning

Using Social Networking Sites to Boost Blog Traffic

Avoiding Social Networking Don’ts

Book VI: Chapter 4: Social Bookmarking

Getting to Know Social Bookmarking

Finding Popular Social Bookmarking Sites

Digg

StumbleUpon

Reddit

Slashdot

Newsvine

Diigo

Pinterest

Using Social Bookmarking Sites to Boost Blog Traffic

Avoiding Social Bookmarking Don’ts

Book VI: Chapter 5: Inviting or Being a Guest Blogger

Understanding Guest Blogging

Defining Your Goals

Being a Guest Blogger

Writing a guest blog post

Choosing blogs to write guest posts for

Making your pitch

Following up after your post is published

Inviting Guest Bloggers to Write Posts for Your Blog

Benefits of accepting guest bloggers on your blog

Finding guest bloggers for your blog

Setting guidelines for guest bloggers

Tracking the results

Repaying the favor

Separating spam guest post requests from legitimate ones

Book VI: Chapter 6: Hosting Blog Contests

Understanding Blog Contests

Benefiting from Blog Contests

Deciding on Prizes to Give Away in a Blog Contest

Writing a Blog Contest Post

Setting Rules

Structuring the Contest for Maximum Traffic

Promoting Your Contest

Online-Sweepstakes.com

ContestBlogger.com

About.com Blogging Forum

Choosing a Winner

Random selection

Subjective selection

Sending Prizes

Book VII: Making Money from Your Blog

Book VII: Chapter 1: Blog Advertising 101

Determining Your Goals

Deciding to Publish Ads on Your Blog

Reviewing Types of Ads

Setting Earnings Expectations

Keeping Ethics and Legalities in Mind

Tips for Advertising Success

Book VII: Chapter 2: Publishing Contextual Ads

Understanding Contextual Ads

Getting the Most Benefits from Contextual Ads

Exposing the Negatives to Publishing Contextual Ads

Finding Popular Contextual Ad Programs

Google AdSense

Kontera

Clicksor

Vibrant

Pulse 360

Chitika

Book VII: Chapter 3: Using Text Link Ads

Understanding Text Link Ads

Knowing the Positives of Text Link Ads

Uncovering the Negatives of Text Link Ads

Finding Popular Text Link Ad Programs

TextLinkBrokers

Text Link Ads

LinkWorth

LinkAdage

Book VII: Chapter 4: Placing Impression Ads

Understanding Impression-Based Ads

Reviewing the Problems with Impression-Based Ads

Finding Popular Impression-Based Ad Programs

Tribal Fusion

ValueClick Media

Burst Media

Casale Media

Book VII: Chapter 5: Making Money with Affiliate Advertising

Understanding Affiliate Advertising

Benefiting from Affiliate Advertising

Knowing the Problems with Affiliate Advertising

Making Affiliate Advertising Work on Your Blog

Finding Popular Affiliate Advertising Programs

Direct affiliate programs

Third-party-managed affiliate programs

Affiliate directories

Book VII: Chapter 6: Publishing Sponsored Reviews and Paid Posts

Discovering Sponsored Reviews

Understanding Why Bloggers Like Sponsored Reviews and Paid Posts

Exposing Potential Drawbacks of Sponsored Reviews and Paid Posts

Publishing Sponsored Reviews and Paid Posts Safely

Provide full disclosure

Use the NoFollow HTML tag

Stay relevant and useful

Finding Popular Sponsored Review and Paid Post Programs

SocialSpark

PayPerPost

SponsoredReviews

ReviewMe

PayU2Blog

Book VII: Chapter 7: Merchandising for Profit

Understanding Blog Merchandising

Benefiting from Merchandising

Reviewing Considerations before You Jump In

Taking a Look at Merchandising Sites

CafePress

Zazzle

Printfection

Book VII: Chapter 8: Displaying Ads in Your Blog’s Feed

Understanding What Feed Ads Are

Benefiting from Feed Ads

Uncovering the Negatives of Feed Ads

Finding Popular Feed Ad Options

Pheedo

Book VII: Chapter 9: Selling Ad Space Directly

Choosing to Sell Direct Ads

Selecting Types of Ads to Sell

Researching Similar Blogs in Size and Topic

Developing a Rate Sheet

Accepting Payments

Promoting Ad Space for Sale on Your Blog

Using a Third Party to Facilitate the Ad Sales Process

BuySellAds.com

Blogads

Book VII: Chapter 10: Benefiting from Indirect Monetization Opportunities

Requesting Payment for Guest Blogging Services

Booking Speaking Engagements

Offering Consulting Services

Writing for Other Publications

Asking for Donations

Using Licensed or Ad-Supported Syndication

Accepting Job Offers

Book VIII: Microblogging with Twitter

Book VIII: Chapter 1: Getting the Short Story with Microblogging

Microblogging for Beginners

Understanding the Microblogging Craze

Choosing a Microblogging Application

Twitter

Plurk

Book VIII: Chapter 2: Getting Started with Twitter

Getting to Know Twitter

Finding Out Who’s Using Twitter and Why

Taking a Look at Twitter Drawbacks

Creating an Account

Writing Your Profile Description

Writing Tweets

Reviewing Types of Tweets

Following Twitter Etiquette

Finding People to Follow

Setting Up E-Mail Notification Preferences

Book VIII: Chapter 3: Getting More out of Twitter

Customizing Your Profile Page

Changing Your Twitter Profile Background and Colors

Using URL Shorteners

Understanding why URL shorteners are useful

Choosing URL shorteners

Understanding @replies and @mentions

Retweeting

Using Hashtags

Blocking Followers

Sending Direct Messages

Using Twitter to Boost Blog Traffic

Joining Tweet Chats

Finding and Using Twitter Buttons

Book VIII: Chapter 4: Using Third-Party Twitter Applications

Understanding What Third-Party Twitter Applications Are

Finding Twitter Apps

Using Popular Twitter Apps

TweetChat

TweetMeme

TweetDeck

HootSuite

Twibes

SocialOomph

Twellow

Nearby Tweets

WeFollow

Twilert

Monitter

Twitterfeed

CoTweet

Glossary

Cheat Sheet

Blogging ALL-IN-ONE For Dummies®2ND EDITION

by Susan Gunelius

Co-Author of Content Marketing For Dummies®

Blogging All-in-One For Dummies® , 2nd Edition

Published by John Wiley & Sons, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com

Copyright © 2012 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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About the Author

Susan Gunelius is the president and CEO of KeySplash Creative, Inc. (www.keysplashcreative.com), a marketing communications company. Throughout her 20-year marketing career, she has worked with large and small companies around the world, including AT&T, HSBC, Citibank, Cox Communications, and many more.

She has authored numerous marketing-related books, including the popular Content Marketing For Dummies (Wiley, 2010), 30-Minute Social Media Marketing (McGraw-Hill, 2010), and Kick-ass Copywriting in 10 Easy Steps (Entrepreneur Press, 2008). You can find a complete list of books authored by Susan Gunelius at www.amazon.com/author/susangunelius.

Susan is a featured marketing columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on a wide variety of websites, including BusinessWeek.com, MSNBC.com, WashingtonPost.com, and more.

She is frequently interviewed about marketing topics for online, print, radio, and television media organizations, and she speaks about marketing, branding, and social media at events around the world (www.susan gunelius.com).

Susan also owns Women on Business, a leading blog for women in business at www.womenonbusiness.com, which received the 2011 Stevie Award for Women in Business in the Best Blog category and has been named to numerous top-website lists for businesswomen by Forbes, Little Pink Book, and others.

You can connect with Susan online:

Twitter: http://twitter.com/susangunelius

Facebook Profile: www.facebook.com/susangunelius

Facebook Page: www.facebook.com/keysplashcreative

LinkedIn: www.linkedin.com/in/susangunelius

Google+:https://plus.google.com/107478593543631183090

Pinterest: http://pinterest.com/susangunelius

Dedication

For my husband, Scott, who always encourages and supports me no matter what.

Author’s Acknowledgments

Thank you to Scott, Brynn, Daniel, and Ryan for going on this crazy writing ride with me.

Thank you to Mom and Dad for giving me the ability to take this crazy ride.

Thank you to Bob Diforio for making sure I don’t fall off this crazy ride.

Thank you to Amy Fandrei, Brian Walls, and everyone else at Wiley who let me return to this crazy ride again and again.

It’s definitely a ride I wouldn’t want to miss!

Publisher’s Acknowledgments

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Introduction

Each person who creates a blog is unique, and therefore, each blog is unique. There are almost no boundaries to entering the blogosphere (the online blogging community made up of bloggers from around the world, creating user-generated content as part of the social web), and everyone is welcome to the party. Blogging is an amazing way to connect with people, promote a business, establish yourself as an expert in your chosen field, make money, or simply share content with friends and family. The choice is yours!