Book Review: The Lean Startup by Eric Ries E-Book

50MINUTES

• Herausgeber: 50Minutes.com
• Kategorie: Fachliteratur
• Serie: Book Review
• Sprache: Englisch

Seitenzahl: 29

Veröffentlichungsjahr: 2017

Beschreibung

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.

Eric Ries’ 2011 bestseller The Lean Startup is a valuable guide for startup founders and aspiring entrepreneurs. Ries applies the methods of lean management to the creation and development of startups, with the aim of allowing users to reduce waste, optimise production processes and find out what their customers really want. The principles of his approach will help entrepreneurs to achieve sustainable growth and adapt rapidly to changes in their environment, which is vital given the uncertainty and risk which characterise most startups. The Lean Startup has won legions of devoted followers all over the world, and Ries’ innovative approach has been applied to many businesses across a wide range of sectors.

This book review and analysis is perfect for: 
• Startup founders looking to ensure sustained growth
• Entrepreneurs and anyone thinking of starting a company
• Anyone interested in understanding this innovative approach to entrepreneurship

About 50MINUTES.COM | BOOK REVIEW
The Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts. 

Leseprobe

The Lean Startup

A model of entrepreneurial success

After his first startup, Catalyst Recruiting, failed, Eric Ries opted for a completely different method, known as the lean startup, which was nonetheless criticised by the main traditional management theories.

The lean startup is adapted from a theory developed by the Japanese engineers at Toyota and emphasises the importance of reducing waste and working in small stages, with the trajectory of the company constantly rectified based on customer feedback.

After implementing these principles in his own startup, and given the interest that readers of his blog showed in the subject, Ries decided to publish The Lean Startup, which brings together the lessons he has learnt from his own experiences.

KEY INFORMATION

Reference edition: Ries, E. (2011) The Lean Startup: How Constant Innovation Creates Radically Successful Businesses. London: Penguin.1st edition: 2011.Author: Eric Ries is an American entrepreneur who was born in 1978. When he was 26, he cofounded the company IMVU and applied the ideas of the lean startup to it. In 2011, he published a book to outline the key principles of this method.Field: production management and performance optimisation.Key words:Startup: a young, innovative company with high growth potential.Lean manufacturing: an organisation method which involves eliminating all waste in the production process while focusing on constant progress. This philosophy was first applied at Toyota in the 1970s, before spreading to most major industrial groups.Lean startup: the application of the lean manufacturing method to the innovation process in any type of company. It was theorised by Eric Ries in the 2000s and applied to IMVU, and it is now very successful in the world of entrepreneurship.

Context

The author

Eric Ries was born in the USA in 1978. While still at school, he cowrote his first book, Black Art of Java Game Programming, a dynamic and interactive guide focused on the optimal use of the IT programme Java. He went on to study computer programming and launched his first startup with a friend while he was still a student, before graduating from Yale in 2001. He then became an entrepreneur in Silicon Valley.

DID YOU KNOW?

Silicon Valley is part of the San Francisco Bay Area in California, on the West Coast of the USA. Its name comes from the chemical compound silicon, which is used in electronics and in the production of solar panels. The region has long been home to the main businesses working on cutting-edge technology, and this favourable environment for entrepreneurial development soon became famous and garnered recognition across the world.

Ries then worked as a software engineer for There.com, a social virtual world. When the company folded in 2004, he and a former There.com colleague, Will Harvey, decided to found IMVU, a website which allows users to interact using personalised 3D avatars and play amongst themselves. This type of social network was in fashion at the time: Mark Zuckerberg founded Facebook the same year.

Shortly afterwards, Ries met Steve Blank, a talented Silicon Valley entrepreneur and future investor in IMVU. This encounter was to prove decisive in Ries’ career, as Blank was the one who emphasised the need for all entrepreneurs to really target the expectations and desires of their potential customers.

GOOD TO KNOW