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- Herausgeber: 50Minutes.com
- Kategorie: Fachliteratur
- Serie: Business Stories
- Sprache: Englisch
Find out how Google became the most visited site in the world just 50 minutes!
Google is one of the world’s most valuable brands, and currently has billions of users worldwide. From humble beginnings in the computer labs of Stanford University, the search engine’s innovative approach to organising and classifying pages on the internet quickly set it apart from its competitors, and before long the company began branching out into other products, such as its Chrome web browser, Gmail email service and applications such as Google Hangouts and Google Maps. In this concise and accessible guide, you will find out how Google’s founders Sergey Brin and Larry Page were able to develop a revolutionary search engine and make the World Wide Web’s incredible reserves of information accessible and easy to navigate for users everywhere.
In 50 minutes you will:
• Understand what made Google’s search engine stand out from its competitors
• Learn about the wide range of products and services the company offers
• Find out about Google’s spectacular growth and future prospects
ABOUT 50MINUTES.COM | BUSINESS STORIES
The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 40
Veröffentlichungsjahr: 2017
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Google: from startup to internet giant
A few months shy of the turn of the millennium, Sergey Brin and Larry Page headed to the offices of Excite, a collection of popular websites and services and one of the leading tech companies of the time, in California. They were determined to sell their company and offered a price of $1 million to the Excite CEO George Bell.
Bell declined their offer, even when Brin and Page dropped their asking price to $750 000. The two friends therefore left the meeting empty-handed and decided to continue developing their search engine, which was designed to classify and organise all the pages on the internet to make it easier to find information. At the time, there was no way they could have foreseen that this rejection and their determination would propel them to the head of one of the 21st century’s most influential companies and make them both billionaires.
This book will explain how two students developed a revolutionary search engine that is now used by billions of people around the world. It will outline the principles and strategies that turned Google, which started life as a university project, into a tech empire in the space of just a few years, as well as the obstacles the company has encountered to date and the steps it has taken to overcome them.
After learning about the main stages in its meteoric growth, you will understand how Google was able to succeed in a complex and constantly changing environment and develop an innovative, effective business model.
Key information
Founders: Larry Page (American PhD student in computer science, born in 1973, aged 25 in 1998) and Sergey Brin (Russian-born American PhD student in computer science, born in 1973, aged 25 in 1998).Founded: 4 September 1998 in Menlo Park, California.Sector: internet.Key figures:1999: 3 600 000 searches and annual turnover of $220 000.2000: 9 238 200 000 searches and annual turnover of $19 108 000.2001: 27 474 600 000 searches and annual turnover of $86 426 000.2014: 2 095 100 000 000 searches and annual turnover of $68 000 000 000.2015: 2 834 650 000 000 searches and annual turnover of $75 000 000 000.2016: 4 000 000 000 000 searches (estimated) and annual turnover of $89 500 000 000.Context
The purpose of technology has always been to help us perform increasingly complex tasks. The first technological advances date from over 2.3 million years ago with the invention of tools, which was followed by the domestication of fire. This kind of progress has allowed humans to survive, evolve and assert our dominance over a hostile world.
In modern times, humans have used technology to make our lives more comfortable, but above all to stretch our limits and make our wildest dreams a reality. The discovery of electricity, the invention of the jet engine and space exploration would have seemed like pure science fiction to our ancestors, but now form part of our everyday reality.
Creative visionaries have given us the computer and the internet, which are now used on a daily basis by billions of people.
The computer
The British mathematician Charles Babbage (1791-1871) was one of the pioneers who paved the way for the modern computer by developing the Difference Engine, an early calculating machine, in the 1820s and 1830s.
However, the computer age only really began a century later, with the development of machines that could carry out multiple operations simultaneously. To begin with, computers were very expensive, which meant that they were only used in research and the military. Their use then became more widespread, and before long every researcher had their own machine.
Over the decades, new inventions such as the microchip and the circuit board allowed computers to do more and perform more effectively. Thanks to companies such as Apple, Microsoft, HP and Dell, computers became more affordable and user-friendly, and personal computers became increasingly widespread as a result.
From the internet to the World Wide Web
In the second half of the 20th century, many researchers developed an interest in and enthusiasm for the computer, which gave rise to a series of important discoveries. In 1961, Leonard Kleinrock (American professor of computer science, born in 1934) from the Massachusetts Institute of Technology (MIT) laid the theoretical foundations of the transmission of data between computers. Given that this discovery was made during the Cold War (1945-1990), the USA, which was always on the lookout for any advantage over the USSR, sought to make the most of this rapid form of communication.
In 1969, the ARPANET network, a forerunner of the internet, connected four computers at different locations in America which were used to manage defence projects. From four workstations in 1969, there were 111 networked computers worldwide by 1977.
