Brand, Label, and Product Intelligence E-Book

• Herausgeber: Springer International Publishing
• Kategorie: Fachliteratur
• Serie: Springer Proceedings in Business and Economics
• Sprache: Englisch

Veröffentlichungsjahr: 2022

Beschreibung

This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. 

It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.