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The fifth edition of Business Ethics addresses current, intriguing, often complex issues in corporate morality through 53 readings and 30 pertinent case studies. Now significantly updated, it includes new leading articles, related current cases, and mini-cases based on MBA student dilemmas.
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Seitenzahl: 2595
Veröffentlichungsjahr: 2014
Contents
About the Editors
Preface
General Introduction The Nature of Business Ethics
Introduction
1 Theories of Economic Justice
Justice as Fairness
Distributive Justice
Distributive Justice and Utilitarianism
The “Invisible Hand”
Corporate Ethics in a Devilish System
Questions for Discussion
2 Ethics and Business Decision Making
Teaching Ethical Decision Making and Principled Reasoning
Business Ethics and Moral Motivation: A Criminological Perspective
Ethical Leadership and the Psychology of Decision Making
Cost-Benefit Analysis An Ethical Critique
Cost-Benefit Analysis Defended
Questions for Discussion
Cases for Part 1
Mini-Cases
MBA Student Mini-Dilemmas
The Parable of the Sadhu
The Ford Pinto
The Analyst’s Dilemma (A)
Walk Away From Your Mortgage!
The Ok Tedi Copper Mine
Introduction
3 Agency, Legitimacy, and Responsibility
Can a Corporation Have a Conscience?
Is Business Bluffing Ethical?
The Social Responsibility of Business is to Increase its Profits
Stakeholder Theory of the Modern Corporation
Ethics in Business Two Skeptical Challenges
Commentary on the Social Responsibility of Corporate Entities: Bad and Not-so-Bad Arguments for Shareholder Primacy
Questions for Discussion
4 Corporate Governance and Accountability
Who Rules the Corporation?
Power and Accountability: The Changing Role of the Corporate Board of Directors
Who Should Control the Corporation?
Tone at the Top An Ethics Code for Directors?
Do CEOs Get Paid Too Much?
Questions for Discussion
Cases for Part 2
Mini-Cases
MBA Student Mini-Dilemmas
Fire Destroys Malden Mills
Merck & Co., Inc. (A)
Bailouts and Bonuses on Wall Street
Citigroup’s Chief Rebuffed on Pay by Shareholders
Introduction
5 Employee Rights and Duties
Employee Rights
Human Rights, Workers’ Rights, and the “Right” to Occupational Safety
Whistle-Blowing
The Morality of Whistleblowing: A Commentary on Richard T. De George
Conflicts of Interest
The Moral Problem in Insider Trading
Questions for Discussion
6 The Modern Workplace Obligations and Limits
A Kantian Theory of Meaningful Work
Organization of Work in the Company and Family Rights of the Employees
Workplace Wars: How Much Should I be Required to Meet the Needs of Your Children?
Discrimination, Harassment, and the Glass Ceiling: Women Executives as Change Agents
The Debate Over the Prohibition of Romance in the Workplace
Questions for Discussion
Cases for Part 3
Mini-Cases
MBA Student Mini-Dilemmas
The Case of the Mismanaged Ms.
Heineken NV: Workplace HIV/AIDS Programs in Africa (A)
Banking: A Crack in the Swiss Vault
Will Rewards for Whistleblowers Encourage Ethical Behavior?
Boeing Chief is Ousted after Admitting Affair
Abuse Scandal Inquiry Damns Paterno and Penn State
Timeline: The Penn State Scandal
You’ve Been Tagged! (Then Again, Maybe Not): Employers and Facebook
Introduction
7 The Consumer
The Dependence Effect
The Non Sequitur of the “Dependence Effect”
The Ethics of Consumer Protection
Marketing and the Vulnerable
Questions for Discussion
8 The Environment and Sustainability
Morality, Money, and Motor Cars
Business and Environmental Ethics
Creating Sustainable Value
Rethinking the Concept of Sustainability
Questions for Discussion
9 International Business
Ethical Dilemmas for Multinational Enterprise: A Philosophical Overview
International Business, Morality, and the Common Good
Values in Tension: Ethics Away from Home
The Case for Leverage-Based Corporate Human Rights Responsibility
What’s Wrong with Bribery
Capitalism with a Human Face: The UN Global Compact
Questions for Discussion
Cases for Part 4
Mini-Cases
MBA Student Mini-Dilemmas
The Ethics of Marketing: Nestlé’s Infant Formula
TransAuto Corporation Trade-offs
Sony Online Entertainment: EverQuest®or EverCrack?
Dicing with Death? A Case Study of Guidant Corporation’s Implantable Defibrillator Business
Chiquita Accused of Funding Colombia Terrorists
Wal-Mart Hushed Up a Vast Mexican Bribery Case
Yahoo! and Google in China
Google Softens Tone on China
Introduction
10 Challenges and Emerging Issues
What’s the Matter with Business Ethics?
Developing and Sustaining an Ethical Corporate Culture: The Core Elements
The Ethics Officer as Agent of the Board: Leveraging Ethical Governance Capability in the Post-Enron Corporation
Can a Company be Too Ethical?
God as a Managerial Stakeholder?
The Fortune at the Bottom of the Pyramid
Questions for Discussion
Business Ethics in Hollywood Movies
Cases for Part 5
Mini-Cases
Global Corporation: Running a Global Ethics and Compliance Program
Barrick’s Tanzanian Project Tests Ethical Mining Policies
An Ethical Approach to Crisis Management
Why I Am Leaving Goldman Sachs
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W. Michael Hoffman, PhD, is the founding Executive Director of the Center for Business Ethics (1976), and the Hieken Professor of Business and Professional Ethics at Bentley University in Waltham, Mass. He has authored or edited 16 books and over 100 articles, and has consulted for numerous corporations, law firms, and government organizations. Dr. Hoffman served as the founding executive director of the Ethics and Compliance Officer Association, co-founded and was president of the Society for Business Ethics, and served on the advisory board of the Federal Sentencing Guidelines for Organizations. He received the Humanist of the Year Award from The Ethical Society of Boston in 2007, the Society for Corporate Compliance and Ethics Award for lifetime contributions to the profession in 2009, the lifetime achievement award for distinguished service to the field of business ethics from the Society for Business Ethics in 2011, the Champion’s Award from the Central and European Management Association for responsible management education in 2011, and a lifetime achievement award in the field of ethics and compliance by the Ethics and Compliance Officer Association in 2012.Robert E. Frederickis Professor of Philosophy at Bentley University in Waltham, Mass. He is also Research Scholar at the Center for Business Ethics at Bentley, and editor of the quarterly journalBusiness and Society Review. Dr. Frederick received a BA degree in Economics from Rice University and an MA and PhD in philosophy from Brown University. Dr. Frederick has published a number of articles in philosophy, business ethics and environmental ethics, and has edited or co-edited 10 books on various topics in applied ethics and philosophy. He has served as a consultant on business ethics for corporations and academic institutions, and has delivered addresses on business and environmental ethics to a variety of professional organizations. Prior to joining Bentley and the Center, Dr. Frederick worked for nine years for a large financial institution in Atlanta, GA, where he was Vice President for Administrative Services.Mark S. Schwartz is Associate Professor at York University’s School of Administrative Studies in Toronto, Canada. Dr. Schwartz received his JD from Osgoode Hall Law School at York University, and his MBA and PhD specializing in business ethics from the Schulich School of Business at York University. Dr. Schwartz is a Research Fellow for the Center for Business Ethics at Bentley University, in Waltham, Mass. Dr. Schwartz has received teaching awards at York University,The Wharton School of the University of Pennsylvania, Bar Ilan University, and Tel Aviv University. Dr. Schwartz has also received several research awards and recognitions and has published in such journals as Business Ethics Quarterly, Journal of Business Ethics, Business & Society, Business and Society Review,Corporate Governance: An International Review, and Business Horizons. Dr. Schwartz has consulted to a number of companies on business ethics-related matters and has been quoted in various media outlets including The New York Times, The Financial Times, and The National Post.
The preface to the first edition of Business Ethics: Readings and Cases in Corporate Morality began with advice from Cicero’s De officiis: “To everyone who proposes to have a good career, moral philosophy is indispensable.” Cicero’s words are as true and as timely as ever, and the fifth edition of this text represents our continuing commitment to the union of ethics and business.
The field of business ethics has grown tremendously since 1984, when the first edition was released. At that time, business ethics had just begun to gain momentum. Today it is a mature field. In a 1988 report, the Business Roundtable referred to corporate ethics as “a prime business asset,” and corporations have begun to take significant steps toward integrating ethical values into their corporate cultures. In fact, the Center for Business Ethics at Bentley University was the facilitating institution for a newly formed organization made up of practicing ethics officers of major corporations. The Association to Advance Collegiate Schools of Business has strengthened its call for grounding in ethics as one of the essential elements of sound business education. Literature in business ethics continues to grow and deepen.
In the fifth edition of Business Ethics, we have attempted to include both the best new thinking on ethical issues in business and the first, second, third, and fourth editions’ time-tested favorites. The goals of the text remain the same. We have tried to be comprehensive. In our coverage of the issues, we have selected what we believe to be the most important currently debated moral concerns in the field. We have retained many of the topics from the fourth edition and have added new material on issues such as workplace romance and business sustainability.All of the chapters have been revised to some extent. The final section has been extensively revised and now includes material on developing and sustaining an ethical corporate culture. Many cases from the fourth edition remain, but we have included timely new cases such as those on Heineken and African employees with HIV/AIDS, football coach Joe Paterno and whistleblowing obligations, and Walmart’s bribery scandal in Mexico. We have also added a new feature to the fifth edition, a series of ethical mini-dilemmas faced by MBA students. The ethical dilemmas add another means for readers to consider and discuss ethical issues faced by individuals in business. As an additional feature, we have also added a list of potential Hollywood movies students can watch that contain important business ethics issues.
As with earlier editions, we have tried to be impartial. The format of the text, wherever appropriate, is point/counter-point, and we have included the strongest statements we could find of different perspectives on the issues. We have made an effort to include articles by thinkers from a wide range of constituencies – not just academics, but representatives from a variety of other professions.
Finally, we have tried to be systematic. We have retained the basic organization of earlier editions. We begin with theoretical, structural, or more widely focused issues such as economic justice, the justice of economic systems, and the nature and responsibility of business. These give a framework for discussion and understanding of more specific, concrete issues, such as employee rights, the ethics of marketing and production, environmental ethics, and multinational issues. We conclude with a chapter on current challenges and future issues. Of course, the book may be used in many different ways. Some instructors may prefer to save the more abstract topics for the end of their course. We believe that the book lends itself readily to organizational variations.
The fifth edition continues to include an introduction to each part that sets out the major themes of the articles and places them in context. This edition includes brief introductions to the mini-cases and cases, and points out which articles might be most directly relevant to them. A set of discussion questions follow each chapter. These can be used as a focus for student discussion, for review, or for tests, quizzes, or student assignments.
We would like to express our appreciation to Bentley University for its support of this and other projects in business ethics. Thanks also go to Mary Chiasson, senior associate director of the Center for Business Ethics, Jeffrey Kimball, graduate research assistant at the Center, and Faidat Olamuyiwa, Leon Sullivan Scholar at the Center, for their help in the preparation of this manuscript.
Finally, we are grateful to the following scholars for their reviews of earlier versions of this book: William C. Gentry, Henderson State University; Charles T. Hughes, Chapman University; William L. Langenfus, John Carroll University; ChristopherP. Mooney, Nassau Community College; Jon W.Nelson, University of Nebraska at Kearney; and Richard Srb, Middlesex Community Technical College.
W. Michael HoffmanRobert E. FrederickMark S. Schwartz
Business is a complex web of human relationships – relationships between manufacturers and consumers, employers and employees, managers and stockholders, members of corporations and members of communities in which those corporations operate. These are economic relationships, created by the exchange of goods and services; but they are alsomoralrelationships. Questions concerning profit, growth, and technological advance have ethical dimensions. These include the effects of pollution and depletion of natural resources on society at large, the quality and character of the work environment, and the safety of consumers. As an anthology in business ethics, this text proposes to explore the moral dimension of business.
Ethics may be defined as the study of what is good or right for human beings. It asks what goals people ought to pursue and what actions they ought to perform. Business ethics is a branch of applied ethics; it studies the relationship of what is good and right to business.1
But how do we know what is right or wrong or good or bad for business? Before discussing in more detail the content of the various ethical principles, it might be helpful to clarify what ethics is not.
Ethics and etiquette: For some, ethics or morality is confused with the notion of etiquette. In most cases etiquette refers to behavior that is considered socially acceptable, as opposed to morally right or wrong. Concepts such as politeness, manners, one’s dress, or rules of conduct might be associated with etiquette. For example, etiquette might require one to use a handkerchief upon sneezing, or to shake hands when meeting someone for the first time. There may be cases though when proper etiquette can cross over the line into the domain of morality. For example, in some countries acceptance of gifts in business might be considered proper etiquette, although arguments can be raised that such activity is unethical.
Ethics and the law: Typically, the law tends to reflect or embody the moral norms of society, and on this basis it can be suggested that what is legal is also ethical. Although ethics and the law often overlap, this may not always be the case. Some laws could be considered amoral, such as driving on the right-hand or left-hand side of the road. Alternatively, many acts which are legal might still be considered to be unethical, such as receiving gifts from suppliers, conducting personal business on company time, or invasions of privacy. Still, in other cases, laws themselves may be determined to be unethical, such as the previous Apartheid laws in South Africa, or the previous racial discrimination laws in the USA. For this reason, it is important to realize that the law does not always equal ethics, and in most cases merely sets out the minimum standards of expected behavior.
Ethics and religion: In a number of respects, ethics and religion are related to each other. Many of our ethical prescriptions, such as don’t kill or steal, derive from religious doctrine. The “golden rule,” or “do unto others as you would want done to yourself,” can be found expressed in some form across most religions. Although ethics and religion often overlap, this is also not always the case. Certain religious prescriptions have been considered by others to be immoral, such as religious decrees prohibiting abortion or euthanasia. Certain religious prescriptions regarding the role of women in society have alsobeen considered by others as being immoral or unethical. One must therefore be careful before necessarily accepting that ethics and religion are oneand the same.
It is sometimes said that business and ethics don’t mix. In business, some argue, profit takes precedence. Business has its own rules and objectives, and ethical concepts, standards, and judgments are inappropriate in the context of business. But this view is fundamentally mistaken. Business is an economic institution, but like our economy as a whole, it has a moral foundation. The free-market system reflects our convictions about the nature of the good life and the good society, about the fair distribution of goods and services, and about what kinds of goods and services to distribute. It is true that the goal of business has been profit, but profit-making is not a morally neutral activity. Traditionally, we have encouraged business to pursue profits because we believed – rightly or wrongly – that profit-seeking violates no rights and is best for society as a whole. This conviction has been the source of business’s legitimacy, our belief in its right to exist. In the past two decades, however, the belief that business makes an entirely positive contribution to the general welfare has been challenged. For many, business’s connection with the moral foundation which justified it no longer seems clear. Distrust of business has increased; recent polls, for example, indicate that Americans believe that the ethical standards of business are lower than those of society as a whole. Many thinkers contend that business faces a crisis of legitimacy. In such a climate, an investigation of business values, of the moral dimension of business, and of the role of business in society becomes urgent. To undertake such an investigation is the task of business ethics. This anthology approaches this task on four levels:
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