Cool Infographics E-Book

Randy Krum

• Herausgeber: John Wiley & Sons
• Kategorie: Wissenschaft und neue Technologien
• Sprache: Englisch

Seitenzahl: 285

Veröffentlichungsjahr: 2013

Beschreibung

Make information memorable with creative visual design techniques

Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data.

• Explains why infographics and data visualizations work
• Shares the tools and techniques for creating great infographics
• Covers online infographics used for marketing, including social media and search engine optimization (SEO)
• Shows how to market your skills with a visual, infographic resume
• Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers

With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

Leseprobe

Contents

Cover

About the Author

Credits

Acknowledgments

Introduction

What’s in This Book

What Makes an Infographic Cool?

Viewing the Infographics

Join the Conversation

Chapter 1: The Science of Infographics

Information Overload

The Rise of the Informavore

The Rise of Big Data

Why Infographics Work

The Art of Storytelling

Media Formats of Infographics

Final Thoughts

References

Links

Chapter 2: Online Infographics

Vertical Versus Horizontal Layouts

Types of Online Infographics

Intellectual Property Issues

Final Thoughts

References

Links

Chapter 3: Infographics and SEO

The Search Engine Challenge

Online Lifespan

Infographic Release Strategy

Final Thoughts

Chapter 4: Infographic Resumes

Key Benefits

What’s the Risk?

Designing an Infographic Resume

Using an Infographic Resume

Infographic Resume Design Tools

All About You

Chapter 5: Internal Confidential Infographics

Improving Internal Communications

The Fear of Confidential Information

Ideas for Visualizing Internal Data

Final Thoughts

Chapter 6: Designing Infographics

Be Accurate

Pick a Good Topic

Search for Prior Art

Focus on the Key Message

Visualize When Possible

Minimize Text

Eliminate Chart Legends

Be Data Transparent

The Fine Print

Final Thoughts

Chapter 7: Design Resources

Desktop Software Tools

Online Data Visualization Tools

Finding Data Online

Online Infographics Design Sites

Reading List

End User License Agreement

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Guide

Cover

Contents

Begining Reading

List of Illustrations

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