Designing for the Digital Age E-Book

Kim Goodwin

• Herausgeber: John Wiley & Sons
• Kategorie: Wissenschaft und neue Technologien
• Sprache: Englisch

Seitenzahl: 1432

Veröffentlichungsjahr: 2011

Beschreibung

Whether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

Leseprobe

CONTENTS

Cover

Contents

Title Page

Copyright

Dedication

About the Author

Credits

Acknowledgments

Foreword

Introduction

CHAPTER 1: Goal-Directed Product and Service Design

Digital Product and Service Design

Goal-Directed Design

Summary

CHAPTER 2: Assembling the Team

The Design Team

Close Collaborators

Other Product Team Members

When You Don’t Have the Ideal Team

Summary

CHAPTER 3: Project Planning

The Ideal Project Starting Point

Determining Your Project’s Parameters

Developing the Project Plan

Summary

CHAPTER 4: Research Fundamentals

Benefits of Doing Research

Barriers to Doing Design Research

Components of Design Research

User Research Methods

The Research Team

Essential Research Skills

Summary

CHAPTER 5: Understanding the Business

Identifying Stakeholders and Scheduling Interviews

Officially “Kicking Off” the Project

Conducting Stakeholder Interviews

Project Management for Stakeholder Interviews

When You Can’t Interview Stakeholders

Summary

CHAPTER 6: Planning User Research

Identifying the Number and Type of Interviewees

Introducing the Practice Design Problems

Recruiting and Scheduling

Dealing with Challenges

Summary

CHAPTER 7: Understanding Potential Users and Customers

Interviewing Customers in a Business Environment

Interviewing and Observing Prospective Users

Project Management for Interviews

Summary

CHAPTER 8: Example Interview

Summary

CHAPTER 9: Other Sources of Information and Inspiration

When You Have Less Time

When You Have More Time

Supplemental Research Methods

Summary

CHAPTER 10: Making Sense of Your Data: Modeling

Synthesizing Stakeholder Findings

Analyzing Customer and User Data

Project Management during Modeling

Summary

CHAPTER 11: Personas

Definition and Uses

Creating Personas

When Time Is Limited: Provisional Personas

Persona Pitfalls

Project Management for Creating Personas

Summary

CHAPTER 12: Defining Requirements

The Problems with Requirements

Generating Effective Requirements

Brainstorming

Scenarios

Other Requirements from User Personas

Requirements from Business and Other Needs

Experience Attributes

Project Management for Developing Requirements

Summary

CHAPTER 13: Putting It All Together: The User and Domain Analysis

Typical Structure

Developing an Effective Document

Developing an Effective Presentation

Conducting the Meeting

Project Management for Developing the U&DA

Summary

CHAPTER 14: Framework Definition: Visualizing Solutions

Essential Principles of Framework Definition

Process Overview for Framework Definition

Project Management for Framework Definition

Essential Skills for Framework Definition

Summary

CHAPTER 15: Principles and Patterns for Framework Design

The Importance of Context

Principles for Form and Behavior

Patterns for Form and Behavior

Summary

CHAPTER 16: Designing the Form Factor and Interaction Framework

IxDG and IxDS: Define Data Object Types and Relationships

Full Design Team: Define Possible Functional Elements

Full Design Team: Define Possible Platforms

Full Team: Brainstorm with Sketches

ID: Refine the Form Factor

IxDG and IxDS: Define the Interaction Framework

Full Design Team: Iterate Form and Behavior Together

Typical Challenges in Designing the Framework

Project Management for Defining Platforms and Frameworks

Summary

CHAPTER 17: Principles and Patterns in Design Language

General Principles

Patterns and Principles for Specific Elements

Summary

CHAPTER 18: Developing the Design Language

The Process of Developing the Design Language

Example: NetApp

Example: Executive Telephone

Project Management for Design Language Exploration

Summary

CHAPTER 19: Communicating the Framework and Design Language

Preparing Stakeholders for the Meeting

Crafting the Story

Managing Your Time and Preparing for the Meeting

Conducting the Meeting

Summary

CHAPTER 20: Detailed Design: Making Your Ideas Real

Essential Principles of Detailed Design

Process and Project Management for Detailed Design

Summary

CHAPTER 21: Detailed Design Principles and Patterns

Principles: a Bit of Science, a Bit of Common Sense

Communicating Flow, Priority, and Relationships

Communicating Data: Information Design

Using Icons to Communicate about Objects and Tools

Text and Type

Widgets and Data Entry

Managing Large Data Sets

Audible and Speech Interfaces

Products Involving Safety Concerns

Accessibility

“That Little Extra Something”

Summary

CHAPTER 22: Detailed Design Process and Practices

Evolving the Interaction Design: Round One

Defining the Visual System: Round One

Shared Image Files

Evolving the Industrial Design

Design Reviews and Collaboration

Iteration After Feedback

Common Challenges During Detailed Design

Summary

CHAPTER 23: Evaluating Your Design

Why, When, and What to Evaluate

Types of Evaluation

Summary

CHAPTER 24: Communicating Detailed Design

The Form and Behavior Specification

Qualities of an Effective Spec

Documentation Process and Practices

Presenting Detailed Design

Summary

CHAPTER 25: Supporting Implementation and Launch

Supporting Software Construction

Supporting Hardware Manufacturing

Common Challenges

Summary

CHAPTER 26: Improving Design Capabilities in Individuals and Organizations

Realizing Your Own Design Potential

Expanding Design’s Role in an Organization

Concluding Thoughts

Wiley End User License Agreement

List of Tables

Chapter 3

Table 3.1. Example project plan for research

Table 3.2. Example project plan for modeling and requirements definition

Table 3.3. Example project plan for framework definition

Table 3.4. Example project plan for chunked delivery of detailed design for one interface

Chapter 3

Table 4.1. Market research versus design research.

Table 4.2. Comparison of research methods.

Chapter 5

Table 5.1. Typical stakeholders to interview.

Chapter 6

Table 6.1. Examples of likely roles for various design problems.

Table 6.2. Potential number of interviewees per role.

Table 6.3. Examples of increased sample sizes for key factors.

Table 6.4. Examples of reduced interview samples.

Table 6.5. Example screener for Acme Camera Web site research.

Chapter 7

Table 7.1. Good and bad overview question examples.

Table 7.2. Example mental model objects.

Table 7.3. Examples of meaningful attributes for mental model objects.

Table 7.4. Examples of object relationships.

Chapter 9

Table 9.1. Sample size examples.

Chapter 10

Table 10.1. Example affinity clusters.

Table 10.2. Men versus women.

Table 10.3. People with different reasons for taking photos.

Chapter 11

Table 11.1. Examples of how to divide interviewees to begin persona creation.

Table 11.2. Continuum behavioral variables.

Table 11.3. Multiple-choice behavioral variables.

Table 11.4. Example summary behavior patterns for financial advisers.

Table 11.6. Analysis of a persona description.

Chapter 12

Table 12.1. Example requirements matrix.

Table 12.2. Example lists of context scenarios.

Table 12.3. Example requirements from a context scenario.

Table 12.4. Example team member schedules.

Chapter 14

Table 14.1. Example project plan for device framework definition.

Table 14.2. Example project plan for software framework definition.

Chapter 16

Table 16.1. Preliminary data model for a veterinary practice management application.

Table 16.2. Functional elements for an office telephone.

Table 16.3. Functional elements for a shopping Web site.

Table 16.4. Service elements for airline travel.

Table 16.5. Advantages and disadvantages of various input methods.

Table 16.6. Brainstorming and narrowing office telephone concepts.

Table 16.7. Example context scenario translated into needs and elements.

Table 16.8. Sketching from a scenario.

Table 16.9. Revising the design.

Chapter 19

Table 19.1. Reviewing the essentials about personas.

Table 19.2. Introducing the big idea.

Table 19.3. Form factor rationale.

Table 19.4. Illustrated key path scenario example.

Table 19.5. Describing interaction detail.

Table 19.6. Presenting the design language.

Chapter 20

Table 20.1. An example list of design topics and time estimates with tentative priorities for stakeholder discussion.

Chapter 21

Table 21.1. Common interface widgets and their uses.

Chapter 22

Table 22.1. Example detailed interaction design meeting discussion.

Chapter 26

Table 26.1. In-house versus outsourced design

List of Illustrations

Chapter 1

Figure 1.1. Rob, Cynthia, and Chuck were the first real personas.

Figure 1.2. Many productivity applications are based on an organizer/workspace pattern.

Figure 1.3. An overview of the Goal-Directed process.