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- Herausgeber: John Wiley & Sons
- Kategorie: Wissenschaft und neue Technologien
- Sprache: Englisch
- Veröffentlichungsjahr: 2012
Go from eBay beginner to eBay pro in no time! Whether you aim to browse, buy, sell, or open up your own eBay shop, this third edition of Britain's bestselling guide to eBay gets you up and running with everything you need to know. Fully updated and packed with new information on eBay apps, creating and running an eBay business, becoming a PowerSeller and much more, it covers every aspect of eBay.co.uk, from security issues and avoiding scams to making serious cash in your spare time or as a full-time eBay merchant. * Get acquainted - from registering and setting up a homepage to organising eBay sales and communicating using the 'My eBay' page, you'll quickly feel right at home on eBay * Bid and buy with confidence - discover how to search for and evaluate items, make bids and win auctions, or use the 'Buy It Now' option * Sell like a pro - get the lowdown on how to choose and post items for sale, set prices and conduct auctions for maximum profits, as well as how to ship stuff and collect payments * Keep the taxman happy - how to keep track of your earnings and comply with all the relevant tax rules and regulations, including the VAT * Give your auctions pizzazz - get expert tips on how to spice up your auctions with pictures and graphics as well as links to other websites * Stay safe and secure - learn everything you need to know about avoiding fraudsters, scammers and hackers and safeguarding your privacy and your identity Open the book and find: * How to register and buy and sell on eBay * Advice on bidding and winning eBay auctions * Expert tips on choosing items to sell and picking the ideal auction time * How to set up sale listings and monitor your transactions * Tips for marketing your stuff on eBay * The lowdown on avoiding cons and protecting your privacy * Guidance on setting up an eBay business account * How to open your own eBay shop Learn to: * Make serious money selling your wares * Bid, win and buy the easy way * Build and expand your eBay business * Stay safe on eBay.co.uk
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eBay.co.uk For Dummies®
Visit www.dummies.com/cheatsheet/ebayuk to view this book's cheat sheet.
Table of Contents
eBay.co.uk For Dummies®, 3rd Edition
by Marsha Collier, Jane Hoskyn and Steve Hill
eBay.co.uk For Dummies®, 3rd Edition
Published byJohn Wiley & Sons, LtdThe AtriumSouthern GateChichesterWest SussexPO19 8SQEngland
E-mail (for orders and customer service enquires): [email protected]
Visit our Home Page on www.wiley.com
Copyright © 2012 John Wiley & Sons, Ltd, Chichester, West Sussex, England
Published by John Wiley & Sons, Ltd, Chichester, West Sussex
All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except under the terms of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, Saffron House, 6-10 Kirby Street, London EC1N 8TS, UK, without the permission in writing of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, England, or emailed to [email protected], or faxed to (44) 1243 770620.
Trademarks: Wiley, the Wiley logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons is not associated with any product or vendor mentioned in this book.
Limit of Liability/Disclaimer of Warranty: The contents of this work are intended to further general scientific research, understanding, and discussion only and are not intended and should not be relied upon as recommending or promoting a specific method, diagnosis, or treatment by physicians for any particular patient. The publishe, the author, AND ANYONE ELSE INVOLVED IN PREPARING THIS WORK make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation any implied warranties of fitness for a particular purpose. In view of ongoing research, equipment modifications, changes in governmental regulations, and the constant flow of information relating to the use of medicines, equipment, and devices, the reader is urged to review and evaluate the information provided in the package insert or instructions for each medicine, equipment, or device for, among other things, any changes in the instructions or indication of usage and for added warnings and precautions. Readers should consult with a specialist where appropriate. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read. No warranty may be created or extended by any promotional statements for this work. Neither the publisher nor the author shall be liable for any damages arising herefrom.
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British Library Cataloguing in Publication Data: A catalogue record for this book is available from the British Library
ISBN: 978-1-119-94122-4 (pbk), ISBN 978-1-119-94390-7 (ebk), ISBN 978-1-119-94392-1 (ebk), ISBN 978-1-119-94391-4 (ebk)
Printed and bound in Great Britain by TJ International, Padstow, Cornwall
10 9 8 7 6 5 4 3 2 1
Introduction
Welcome to the third edition of eBay.co.uk For Dummies! Shopping and selling on eBay is more than just a smart way to make extra pocket money – it can also be loads of fun, as more than 15 million UK members can tell you. Whether you’re just starting out on eBay, or you’ve done a bit of trading and fancy moving things up a notch, you’ve come to the right place to find out all you need to know.
Of course, eBay isn’t only a UK site. eBay now has more than 250 million users worldwide – that’s quite a community. It’s a community of buyers who can purchase things they’d never find on the high street, and save serious money while they’re at it; and of sellers who clear their attics or forage out wholesale bargains to sell online and gain a few quid. This makes eBay the new international marketplace, and the best part is that eBay is available to anyone who wants to take the time to find out how it works.
And eBay isn’t just about fun and making a few extra pounds. How about taking the plunge and starting to build an e-commerce enterprise, using eBay as your starting point? Thousands of people in Britain already make a living, or a significant second income, by selling on eBay. Do you want to join them? This book can get you started.
eBay isn’t hard to master, but just as with any tool, if you know the ins and outs, you’re ahead of the game. You can get the bargains, and when you sell, you can make the most money. This book is designed to help you understand everything you need to know about buying and selling on eBay, the most successful person-to-person trading community website. You get all the tools you need to get moving at eBay, whether you’re new to the Internet or a webaholic. You see how to turn your everyday household clutter into cold, hard cash – and how to look for items that you can sell on eBay. If you’re a collector (or you’d like to be), we show you how to work out how much you should spend, how to make clever bids and how to win the auctions. How much money you earn (or spend) depends entirely on how often and how well you conduct your eBay transactions. You decide how frequently you want to run auctions and place bids; we’re here to help with the rest by sharing tips we’ve discovered along the way.
A website as complex as eBay has many nooks and crannies that may confuse the first-time user. Think of this book as a detailed road map that can help you navigate the site, getting as much or as little as you want from it. Just come back to the book whenever you need a question answered.
After you know the nuts and bolts of eBay, you can start buying and selling stuff. We’ve got a whole load of canny buying and selling strategies that help you get the most out of your auctions. With this book and a little elbow grease, you can join the ranks of the millions of people who use their home computers to make friends, become part of the eBay community and turn a profit.
About This Book
Remember those surprise tests that teachers sprang on you at school? Well, sometimes you may feel like eBay is setting you little tests while you’re online. Think of eBay.co.uk For Dummies as your book of answers. You don’t have to memorise anything – just keep this book handy to help you get through the confusing parts of eBay.
With that in mind, this book is divided into sections to help you find your answers fast. We show you how to:
Get online and register to buy and sell on eBay.
Find the bits of eBay where you can search for items for sale, set up listings for sale, monitor your transactions and babble on the discussion boards.
Bid on and win eBay auctions, and master Buy It Now to make instant purchases.
Choose an item to sell, pick the right time for your auction, market it so that loads of bidders see it and make a profit.
Communicate well and close transactions without problems, whether you’re a buyer or a seller.
Become part of a great community of people who like to collect, buy and sell items of just about every type.
And finally . . . don’t adjust your eyes. To protect the privacy of eBay users, some screen images (commonly called screen shots) in this book blur User IDs to protect the innocent.
Foolish Assumptions
You may have picked up this book because you heard that people are raking in cash by selling stuff on eBay, and you want a piece of the action. Or you heard about the bargains and bizarre items you can find in the world’s largest marketplace. If so, this is the right book for you.
Here are some other foolish assumptions we’ve made about you:
You have, or would like to have, access to a computer and an Internet connection so that you can do business on eBay.
You have an interest in collecting stuff, selling stuff and buying stuff, and you want to find out more about doing those things online.
You want tips and strategies that can save you money when you bid and make you money when you sell.
You’re concerned about maintaining your privacy and staying away from people who try to ruin everyone’s good time with negligent (and sometimes illegal) activity.
If you think that the expression surfing the Web has something to do with spiders and wetsuits, this book can get you started, but you may want to browse through The Internet For Dummies, 10th Edition, by John R Levine, Margaret Levine Young and Carol Baroudi, for a crash course in Internet confidence. The book comes from Wiley, just like the one you’re reading now. From time to time (and by astounding coincidence), we mention other titles in the For Dummies series that you may find helpful.
How This Book Is Organised
This book has five parts. The parts stand on their own, which means that you can read Chapter 5 after you read Chapter 10 or skip Chapter 3 altogether. Everything is up to you. But if you’re new to eBay, at least dip into Chapter 1 and Chapter 2 to get an overview on what eBay is all about and find out how to become a registered user.
If you’re already buying and selling on eBay, feel free to jump ahead to get good tips on advanced strategies to win the bargains or make your items fly off the cyber-shelves.
Part I: Forget the Shops: Getting a Feel for eBay
In this part, we tell you what eBay is and how to use it. We take you through the registration process, help you organise your eBay sales and communication using the My eBay page, and get you comfortable finding your way around the site from the home page.
Part II: Are You Buying What They’re Selling?
If you’re pretty sure that you want to start making bids on items, this part fills you in on searching, grading an item’s value, researching, bidding, winning auctions and buying instantly.
That old cliché ‘Let the buyer beware’ became a cliché because even today (maybe especially today) it’s sound advice. Use our top tips to help you decide when to bid and when to pass.
Part III: Are You Selling What They’re Buying?
This part gets you up to speed on how to sell your items on eBay. Think of it as an eBay course in marketing. Here you find important information on how to conduct your auctions, what to do after you sell an item, how to post the item and how to keep track of all the money you make. The tax collectors are only too aware of eBay (they probably use it themselves!). Know the rules so that your friendly local tax officer doesn’t invite you over for a sandwich and a little audit.
We also show you how to jazz up your auctions by adding pictures and how to use basic HTML to link your auctions to your own website if you have one. You can make your digital images look like high art with our tips, hints and strategies. We also explore the opportunity that exists for setting up an eBay business and potentially making serious money.
Part IV: Bells and Whistles: Special Features
Here you discover how to handle privacy issues relating to eBay and how you can resolve buying and selling issues with the help of the Safety Centre, eBay’s problem-solving HQ. Also included are ways of having fun with the eBay community and using charity auctions to bid on unique items for a good cause. Plus we take a look at eBay Apps for your smartphone so you can buy and sell on the move with your iPhone or HTC Android.
Part V: The Part of Tens
In keeping with a long For Dummies tradition, this part is a compendium of short chapters that give you handy references and useful facts. We share more smart tips for buying and selling items, as well as descriptions of our favourite software programs that can help lighten your auction load.
Icons Used in This Book
These are facts that you’re really going to want to know. Time is money on eBay. When you see this shortcut or time-saving tip, read the information and think about all the cash you just saved.
Think of this icon as a memo for your brain. If you forget one of these pearls of wisdom that we reveal to you, go back and read it again. If you still can’t remember it, dog-ear the page, use a highlighter pen or draw a big black circle around it – we don’t mind, honest.
Don’t feel our pain. We’ve done things wrong on eBay before and want to save you from our mistakes. These warnings are big and bold so that you take notice and avoid a bad experience. Don’t skip these warnings unless you’re a masochist.
When you see this icon, you’re in for a war story (or a success story) from an eBay veteran. Their tales of brilliant buys, staggering sales and miscellaneous mishaps are a great real-life guide to eBay’s fun and perils. You can skip over these anecdotes if you want to, but you may be missing out on some solid gold insight into what not to do on eBay.
What Now?
Like everything else in the world, eBay is evolving constantly. Some of the eBay screens in this book may look slightly different to the ones you see on your home computer monitor. That’s just eBay tweaking and changing. Our job is to arm you with everything you need to know to join the eBay community and begin buying or selling or both. If you hit choppy waters, just look up the problem in the table of contents or index in this book. We either help you solve it or let you know where to go on the eBay website for some expert advice.
Although eBay makes its complex site as easy to navigate as possible, you may still need to refer back to this book for help. Don’t get frustrated if you have to keep reviewing topics before you feel completely comfortable trading on eBay.
Feedback, Please
Communication makes the world go round, and we’d love to hear from you. Contact us at [email protected] and [email protected]. We can’t answer every email, but we do read them all. Marsha answers the best questions in her free monthly www.coolebaytools.com newsletter.
Part I
Forget the Shops: Getting a Feel for eBay
In this part . . .
New technology can be intimidating for anyone. You want to have a look at eBay, maybe buy something, but eBay feels huge and overwhelming and you’re not sure where to start. What you want is someone to point out the most useful tools you need to get around, help you find out how eBay works and start showing you how to do your own buying and selling. That’s what we do in Part I.
In this part, we give you the information you want to know about how eBay works and what it offers its members. Find out how to become a registered user, explore the eBay home page, and customise your very own private My eBay page. You can also find out about the all-important feedback profile that follows every eBay user around like a shadow.
Chapter 1
Why eBay Is a Great Place to Buy and Sell
In This Chapter
Finding out about eBay
Getting the lowdown on types of auctions and buying formats
Using features and fun stuff
Getting the inside track on digital cameras and scanners
eBay has emerged as the marketplace for the twenty-first century. The founders had a very clever idea back in 1995 (read about some eBay history in the ‘eBay’s humble beginnings’ sidebar, later in this chapter), and over a decade later the world is obsessed with shopping and selling online. eBay is a safe and fun place to shop for everything from collectables to clothing, all from the comfort of your home.
eBay is now also a marketplace for new merchandise. It’s no longer just the destination for obscure collectables and old china patterns. These days you can buy new and useful items, such as alarm systems, fancy electric toothbrushes, designer clothing, cars, homes, villas in Portugal – more or less anything you can think of.
Have a look around your house. Nice toaster. Unusual clock. Natty microwave. Not to mention all the other fab stuff you own. All these household appliances and collectables are lovely to own, but when was the last time your toaster turned a profit? When you connect to eBay, your PC or Mac magically turns into a money machine. Just visit eBay and marvel at all the items that are only a few mouse clicks away from being bought and sold.
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
