Followers E-Book

Suzanne Borg

• Herausgeber: BookThug
• Kategorie: Wissenschaft und neue Technologien
• Sprache: Englisch

Seitenzahl: 43

Veröffentlichungsjahr: 2015

Beschreibung

Nowadays, the concept of following and being followed has gone beyond the social sphere. The Web is an excellent marketing tool, and embracing it provides new ways to promote products and services, frequently boosting sales. Social networks have become a great tool for the promotion of new ventures and major brands.

Leseprobe

Introduction

Things have changed so much throughout the years that nowadays we measure the effectiveness of our messages by the number of contacts or followers we have on social networks. This has had unexpectedly positive results when it comes to developing a corporate image or a new brand.

Following a certain brand or company has become a way of accepting its services and products. In certain contexts, investing in social media can be even more effective than investing in TV advertisements or myriads of leaflets, brochures and pamphlets.

Managing social networks effectively and strategically requires being knowledgeable about marketing (to sell ideas), communication (to use the proper language), and design (to present the content in an attractive way). Therefore, in recent years there has been a demand for network specialists who meet all these requirements and have an innovative, proactive personality. This position is currently called Community Manager.

It would be naïve to think that just anyone is suitable for this position, as it requires having a vocation and particular qualifications to fulfill the task successfully. Of course, there are already several training centers providing all the tools needed to work as a Community Manager.

Numerous companies consider social network interaction to be an excellent investment with positive short and long-term results. Nevertheless, specialists are still fighting prejudice and, even though a great number of entrepreneurs and executives understand social networks are useful tools, it is still argued that they may be just another passing trend. If this were true, Facebook and Twitter, which were heralded as failures, would already have disappeared. However, the opposite occurred and these networks are so entrenched in our society that they now provide training courses on how to use their services effectively.

The aim of this book is not to establish a model for using social networks for professional purposes but to share some tried and tested techniques to reach an audience more assertively.

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A successful strategy on Facebook

Facebook was launched in 2004 with the intention of becoming the biggest social network (exclusively for friends and relatives) in the world, displacing older networks such as My Space (MSN) and Hi5, which were the most widely used for sharing personal content and getting in touch with other people.

Facebook did not become a social phenomenon overnight; in fact, its development took some time. At first, it was not appealing at all; it resembled a resumé. It was in 2008- after new design and system improvements- when people learned how to use it and began befriending millions of people worldwide. Figures indicate Facebook would have the second largest population in the world if it were a country and this will undoubtedly continue to be the case in the future.

After personal profiles, which allowed people to manage the information they wanted to share, this network began being used for commercial purposes. At first, they incorporated subtle advertisements from companies that selected their market niches according to their audiences’ characteristics. Later on, people began using their personal profiles to promote products or services in a more rudimentary fashion, giving way to what would later become a commercial tool.

Fan pages were created for all types of companies, celebrities, ventures and media, providing open communication between companies and clients. Later on, Facebook sensed the need to offer developers that could fulfill the expectations of each company. How did we get here? We all became involved and started to interact in a social network that ended up contributing to brand positioning and development.

The fact that content is available 24/7 became part of our everyday life. Therefore, people assume that if they follow their favorite brands, they will participate in everything the company does.

Are you looking for tools to promote your company, service or personal brand? In this book, you will find five easy, practical steps, not to become a Community Manager, but to learn how to communicate with clients and manage your Fan Page.

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Constant investment

Be quick to get followers. First, invite all your contacts, in the case of a personal brand, there is no better audience than your acquaintances. It is not about asking them to follow your page, but formally communicating you are starting a venture. If it is a company page (not personal), you must learn to make small constant investments to get followers.

Avoid falling into the trap of some companies that shamelessly sell followers, because they are fake profiles, that won’t contribute anything to your page, as their interactions will be almost null and will distort the content of your reports. Investing in Facebook to get followers is legal and you can manage it from your fan page. It consists of segmenting your audience so that your advertisements reach those users with similar interests, who may become potential clients of your services or products.

You just need to have an authorized credit card and to learn how to choose the proper dates to advertise on Facebook. To start off, you must analyze the target or audience you want to reach, so that the segmentation is clear and precise, otherwise your investment will be in vain. You must also decide where you want to place your ads on Facebook.