Hyper Influencer Marketing E-Book

Karla Max

• Herausgeber: BookLover
• Kategorie: Fachliteratur
• Sprache: Englisch
• Veröffentlichungsjahr: 2020

Beschreibung

Influencer Marketing is a surprisingly effective technique that,even though it remains a mystery for a considerable portion of the market and can be undoubtedly risky, those who have decided to take the risks have succeeded in terms of earning money, reputation and conversion. Therefore, if you want to awaken their interest, a strategy that leads you to achieve your short, long and medium-term objectives will be the key to your success.

To be a successful influencer, you must not only know how to use the leading social networks, much less how to make beautiful publications. It is a role considered a profession and that you must take very seriously if you want to be considered by the biggest brands in the market. If you wish to be successful we have prepared this e-book with some secrets that will surely change your perspective and guide you in the process of becoming an influencer.

Leseprobe

Hyper Influencer Marketing

How to Become A Successful Social Media Influencer

TABLE OF CONTENTS

Introduction

Choose Your Niche

Instagram

What It Is & How It Works

Get A Business Account

Consistency Is The Key

Using The Right Hashtags

Writing Captions

Analize Your Audience

Connect with Influencers

Interact with Followers

Contact Brands

YouTube

Building Your Profile

Just Be Yourself

Set Your Goals

Be Consistent

Analize Your Data

Contact Brands

TikTok

What It Is & How It Works

Get A PRO Account

Videos You Should Create.

Your TikTok Strategy.

Getting More Followers.

Followers Hack: Challenges!

Post Frequently

Using TikTok Analytics

When to Contact Brands

Conclusion

Introduction

Marketing, as well as technology, has evolved exponentially in recent years. Furthermore, these two have merged, giving rise to new strategies that help brands, companies, and organizations to achieve their objectives, which in most cases, consist of greater exposure, recognition and obviously, a higher number of sales.

Social networks are one of the products of this evolution. Their essential purpose is based on connection because they were initially intended for that purpose, to connect us with other people anywhere in the world. Faced with such a possibility, brands have entered this world by putting mil ions of goods and services within reach of the customer with just a click or a tap on the screen of your Smartphone.

This trend gave rise to competition, that is, since many brands or organizations joined the world of social media, then what would differentiate them? The answer is simple: the strategies they decided to apply to reach their customers.

Today the pace of life has changed compared to that of a decade ago. Today people move at a dizzying speed, so the use of traditional marketing became obsolete for many brands giving way to the purpose of digital marketing, which is nothing more than moving the strategies and adapting them to the digital plane.

We could mention many digital marketing strategies that have been the result of numerous studies in recent years and even say that there are as many ways to apply them as creativity allows. However, on this occasion, we will emphasize one of the most effective ways in this book, especially if it is a matter of increasing the exposure and scope of any product: influencer marketing.

What is influencer marketing?

Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' But what are influencers?

Influencers are not superhumans or magic creatures that hold the secret of social networks in a magic book. They are people who are simply characterized by having a lot of receptivity and charisma in the virtual world. Some of them, like YouTubers, for example, have channels with thousands (and in some cases even mil ions) of subscribers and followers.

Influencers play a role that is a product of technological evolution, which plays a critical role in today's life. Naturally, these social network kings are real diamonds in the rough for brands, companies, organizations and even entrepreneurs with emerging businesses. Their critique of a specific product or their appearance using a brand of clothing, for instance, can considerably increase the widespread acceptance of a specific brand and, therefore, boost sales like foam.

For a company, applying this strategy can bring significant benefits. Some are as follows:

You get to amplify the positive messages of the brand or company.

You will generate a lot of conversation on the net about the products offered by the brand.

It increases traffic to the website or social network profile of the brand that the Influencer is promoting.

The brand gains a good reputation and high prestige.

If designed well, a campaign with influencers does not have to be expensive and can yield a satisfactory and profitable return on investment (ROI).

Influencers are generally followed by a target audience characterized for being very consumerist and for having high purchase power: millennials. But, becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication.

To be a successful influencer, you must not only know how to use the leading social networks, much less how to make beautiful publications. It is a role considered a profession and that you must take very seriously if you want to be considered by the biggest brands in the market. If you wish to be successful, we don't have a magic formula, but we have prepared this e-book with some secrets that will surely change your perspective and guide you in the process of becoming an influencer.

Choose Your Niche

There is no magic formula to become a recognized influencer. However, you wil need the charm to please your followers and to be always at the forefront of trends because, in the digital world, the last thing you want is to lag.

But there are secrets you can start using to stand out: one of them is to target a specific niche.

In other words, to stand out, you must find a target audience to address. And to do that, you must talk to them about a specific topic, something you stand out in a unique way and in a way that makes you stand out from the rest.

It doesn't matter if you have 1,000 or 100,000 followers, what this ensures is that by speaking to a group from a specific niche on a particular topic, you will achieve an audience that is highly committed to your content. This commitment will ultimately translate not only into followers, but consumers of your content and an audience that is loyal to you and, of course, trusts your judgment. Also, it will undoubtedly make brands want to approach you eager to reach an audience committed to your criteria.

So how do you choose a niche? The answer will depend on you and your skills because if you are strong in the kitchen, you cannot target an audience that loves fashion design or choose as a niche the manufacture of summer clothes. Does this mean that you should stick in only one thing? Not exactly, everything in its own time.

In social networks, there are mil ions of people who create a great deal of content and target different audiences; in other words, there is something for everyone. Choosing a niche is a task that requires time and planning, especially if you intend to stand out among so many people who may be doing the same as you.

How can you choose a niche and not die trying?

To do this, you must start by writing down a straightforward list with all the things that interest you. Put special emphasis into those topics of your interest, the best that suit you or those that you want to display in your social networks; Probably, you will find that your range on tastes is enormous. Do not worry so much about it. We'll narrow down the options you've thought of, later on, this works. Now, pay attention to the following explanation.

Focus on a niche.

By now, you should have written down all your interests and skills. These can be turned into niches.

Some niches are trendy in social networks within which they stand out:

Fashion

Art

Travel

Food

Geek

Couples

Leisure