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Invest in your financial future Featuring guidance from renowned finance expert Eric Tyson and content from other top selling For Dummies investment titles, Investing All-in-One For Dummies offers the foolproof, time-tested guidance you need to turn those hard-earned dollars into a successful and diversified portfolio. Covering everything from stocks, bonds, mutual funds, real estate, and the latest in online investing, this hands-on resource lays out an arsenal of techniques for you to select the investment accounts that best suit your particular style, needs, and goals. Investing All-in-One For Dummies offers a succinct framework and expert advice to help readers make solid decisions and confidently invest in the marketplace * Develop and manage a winning financial portfolio * Find the right investments for you, no matter your age or income bracket * Get the latest information on retirement planning, tax laws, investment options, and more * Benefit from sound strategies brought to you by a well-recognized personal finance counselor There's no time like the present to invest in your own financial future--and this book shows you how.

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Investing All-in-One For Dummies®

Published by:John Wiley & Sons, Inc.111 River StreetHoboken, NJ 07030-5774www.wiley.com

Copyright © 2017 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2017934298

ISBN 978-1-119-37662-0 (pbk); ISBN 978-1-119-37663-7 (ebk); ISBN 978-1-119-37664-4 (ebk)

Investing All-in-One For Dummies®

To view this book's Cheat Sheet, simply go to www.dummies.com and search for “Investing All-in-One For Dummies Cheat Sheet” in the Search box.

Table of Contents

Cover

Introduction

About This Book

Foolish Assumptions

Icons Used in This Book

Beyond the Book

Where to Go from Here

Book 1: Getting Started with Investing

Chapter 1: Exploring Your Investment Choices

Getting Started with Investing

Building Wealth with Ownership Investments

Generating Income from Lending Investments

Considering Cash Equivalents

Where to Invest and Get Advice

Chapter 2: Weighing Risks and Returns

Evaluating Risks

Analyzing Returns

Compounding Your Returns

Chapter 3: The Workings of Stock and Bond Markets

How Companies Raise Money through the Financial Markets

Understanding Financial Markets and Economics

Book 2: Investing in Your 20s and 30s

Chapter 1: Using Investments to Accomplish Your Goals

Setting and Prioritizing Your Shorter-Term Goals

Investing in Retirement Accounts

Chapter 2: Minimizing Your Taxes When Investing

Understanding Investment Taxes

Reducing Your Taxes When Selling Investments

Chapter 3: Laying Out Your Financial Plans

First Priorities: Paying Off High-Cost Debt and Building a Safety Reserve

What about Paying Down Other Debts?

Sorting Out Your Financial Plans

Knowing the Impact of Investing for College Costs

Securing Proper Insurance

Chapter 4: Starting Out with Bank Accounts and Money Market Funds

Understanding FDIC Bank Insurance

Investing in Banking Account and Savings Vehicles

Feeling Secure with Your Bank

Defining Money Market Mutual Funds

Understanding Money Market Fund Holdings

Protecting and Accessing Your Money in Money Funds

Using Money Market Funds in Your Investment Plan

Understanding Traits of Leading Money Funds

Book 3: Starting with Stock Investing

Chapter 1: Gathering Information on Stocks

Looking to Stock Exchanges for Answers

Grasping the Basics of Accounting and Economics

Staying on Top of Financial News

Reading (And Understanding) Stock Tables

Using News about Dividends

Evaluating Investment Tips

Chapter 2: Investing for Long-Term Growth

Becoming a Value-Oriented Growth Investor

Choosing Growth Stocks with a Few Handy Tips

Chapter 3: Investing for Income: Dividend-Paying Stocks

Understanding the Basics of Income Stocks

Analyzing Income Stocks

Exploring Some Typical Income Stocks

Chapter 4: Using Basic Accounting to Choose Winning Stocks

Recognizing Value When You See It

Accounting for Value

Book 4: Looking at Bond Investing

Chapter 1: Bond Fundamentals

Understanding What Makes a Bond a Bond

Why Hold Bonds?

Introducing the Major Players in the Bond Market

Buying Solo or Buying in Bulk

The Triumphs and Failures of Fixed-Income Investing

Realizing How Crucial Bonds Are Today

Viewing Recent Developments, Largely for the Better

Chapter 2: All about the Interest

The Tricky Business That Is Calculating Rates of Return

Measuring the Desirability of a Bond

Understanding Yield

Recognizing Total Return (This Is What Matters Most!)

Measuring the Volatility of Your Bond Holdings

Returning to the Bonds of Babylonia

Chapter 3: Types of Bonds

Exploring the Many Ways of Investing with Uncle Sam

Industrial Returns: Corporate Bonds

Lots of Protection, a Touch of Confusion: Agency Bonds

Banking Your Money on Other People’s Mortgages

(Almost) Tax-Free Havens: Municipal Bonds

Chapter 4: Investing (Carefully!) in Individual Bonds

Navigating Today’s Individual Bond Market

Dealing with Brokers and Other Financial Professionals

Doing It Yourself Online

Perfecting the Art of Laddering

Chapter 5: Picking a Bond Fund That Will Serve You for Life

Defining the Basic Kinds of Funds

What Matters Most in Choosing a Bond Fund of Any Sort

Book 5: Moving on to Mutual Funds

Chapter 1: Considering Mutual Funds’ Pros and Cons

Introducing Mutual Funds and Exchange-Traded Funds

Getting a Grip on Funds

Opting for Mutual Funds

Addressing the Drawbacks

Understanding Exchange-Traded Funds

Chapter 2: Finding the Best Funds

Evaluating Gain-Eating Costs

Weighing Performance and Risk

Recognizing Manager Expertise

Chapter 3: Buying Funds from the Best Firms

Finding the Best Buys

Discount Brokers: Mutual Fund Supermarkets

Places to Pass By

Book 6: Investing Online

Chapter 1: Getting Ready for Online Investing

Why Investing Online Is Worth Your While

Getting Started

Gut-Check Time: How Much Downside Risk Can You Tolerate?

Passive or Active? Deciding What Kind of Investor You Plan to Be

Chapter 2: Getting Your Device Ready for Online Investing

Turning Your Device into a Trading Station

Tracking the Market’s Every Move

Monitoring Market-Moving News

Checking In on Wall Street Chatter

Keeping Tabs on the Regulators

Executing Trades

Searching the Internet High and Low

Keeping the Bad Guys Out: Securing Your PC

Mastering the Basics with Online Tutorials and Simulations

Chapter 3: Connecting with an Online Broker

Finding the Best Broker for You

Separating the Types of Brokerages

Avoiding Hidden Fees

Finding Out What Reviewers Think

Is Your Money Safe? Checking Out Your Broker

Cutting the Cord: Mobile Trading

Pay Attention to Where Your Cash Is Parked: Money Market Funds

Buying Stocks and Mutual Funds without a Broker

Opening and Setting Up Your Account

Chapter 4: Entering and Executing Trades

Understanding How Stock Trades and Shares Are Handled

Getting It Done: Executing Your Trades

Book 7: Introducing Fundamental Analysis

Chapter 1: Understanding Fundamental Analysis

Why Bother with Fundamental Analysis?

Knowing the Tools of the Fundamental Analysis Trade

Making Fundamental Analysis Work for You

Chapter 2: Getting Up to Speed with Fundamental Analysis

What Is Fundamental Analysis?

Comparing Fundamental Analysis with Other Ways of Picking Investments

Putting Fundamental Analysis to Work for You

Making Money with Fundamental Analysis

The Fundamental Analysis Toolbox

Chapter 3: Gaining an Edge with Fundamental Analysis

Better Investing with Fundamentals

Relying on the Basic Info the Pros Use

Figuring Out When to Buy or Sell a Stock

Chapter 4: Getting Your Hands on Fundamental Data

Getting In Sync with the Fundamental Calendar

Getting up to Speed with the Basic Accounting and Math

How to Get the Fundamental Data You Need

Book 8: Investing in Real Estate

Chapter 1: Evaluating Real Estate as an Investment

Understanding Real Estate’s Income- and Wealth-Producing Potential

Recognizing the Caveats of Real Estate Investing

Comparing Real Estate to Other Investments

Determining Whether You Should Invest in Real Estate

Fitting Real Estate into Your Plans

Chapter 2: Covering Common Real Estate Investments

Identifying the Various Ways to Invest in Residential Income Property

Surveying the Types of Residential Properties You Can Buy

Considering Commercial Real Estate

Buying Undeveloped Land

Chapter 3: Identifying Sources of Capital

Calculating the Costs of Admission

Rounding Up the Required Cash by Saving

Overcoming Down Payment Limitations

Chapter 4: Location, Location, Value

Deciding Where to Invest

Finding Properties to Add Value

Evaluating a Region: The Big Picture

Investigating Your Local Market

Evaluating Neighborhoods

Mastering Seller’s and Buyer’s Markets

About the Authors

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End User License Agreement

Guide

Cover

Table of Contents

Begin Reading

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Introduction

Successful investing takes diligent work and knowledge, like any other meaningful pursuit. Investing All-in-One For Dummies presents basic investing topics — such as building an emergency fund, determining your financial goals, and choosing a broker (if you’re not a do-it-yourself investor) — but also introduces some slightly more advanced subjects, like fundamental analysis, that can enhance your investing strategies. In between, we explain the basics of investing in stocks, bonds, mutual funds, and real estate.

This book can help you avoid the mistakes others have made and can point you in the right direction as you build you portfolio. Explore the pages of this book and find the topics that most interest you within the world of investing.

In all the years that we’ve counseled and educated investors, the single difference between success and failure, between gain and loss, has boiled down to two words: applied knowledge. Take this book as your first step in a lifelong learning adventure.

About This Book

To build wealth, you don’t need a fancy college or graduate-school degree, and you don’t need a rich parent, biological or adopted! What you do need is a desire to read and practice the many simple yet powerful lessons and strategies in this book.

This book is designed to give you a realistic approach to making money. It provides sound, practical investing strategies and insights that have been market-tested and proven from more than 100 years of stock market history. We don’t expect you to read it cover to cover. Instead, this book is designed as a reference tool. Feel free to read the chapters in whatever order you choose. You can flip to the sections and chapters that interest you or those that include topics that you need to know more about.

Investing intelligently isn’t rocket science. By all means, if you’re dealing with a complicated, atypical issue, get quality professional help. But educate yourself first. Hiring someone is dangerous if you’re financially challenged. If you do decide to hire someone, you’ll be much better prepared if you educate yourself. Doing so can also help you focus your questions and assess that person’s competence.

Foolish Assumptions

No matter your skill or experience level with investing, you can get something out of Investing All-in-One For Dummies. We assume that some readers haven’t invested in anything other than baseball cards or Pez dispensers and have no clue of where to even start. If that describes you, the first part of the book is custom-made for you and takes extra care to step through all the key points in as much plain English as possible. (When we have no choice but to use investing jargon, we tell you what it means.) But we also assume that more advanced investors may pick this book up, too, looking to discover a few things. The book takes on more advanced topics as you progress through it.

Here are some assumptions we made about you as we crafted this book:

You have about seven cents in your checking account and you’re working to pay off credit card debt or student loans (or both), but you know you need to start saving for the future.

You’re debt-free, and you’d like to start a portfolio.

You may have some investments, but you’re looking to develop a full-scale investment plan.

You’re tired of feeling overwhelmed by your investing choices and stressed out by the ever-changing economic and investing landscape, and you want to get more comfortable with your investment selections.

You want to evaluate your investment advisor’s advice.

You have a company-sponsored investment plan, like a 401(k), and you’re looking to make some decisions or roll it over into a new plan.

If one or more of these descriptions sound familiar, you’ve come to the right place.

Icons Used in This Book

Throughout this book, icons help guide you through the maze of suggestions, solutions, and cautions. We hope the following images make your journey through investment strategies smoother.

We use this icon to highlight an issue that requires more detective work on your part. Don’t worry, though; we prepare you for your work so you don’t have to start out as a novice gumshoe.

We think the name says it all, but this icon indicates something really, really important — don’t you forget it!

Skip it or read it; the choice is yours. You’ll fill your head with more stuff that may prove valuable as you expand your investing know-how, but you risk overdosing on stuff that you may not need right away.

This icon denotes strategies that can enable you to build wealth faster and leap over tall obstacles in a single bound. (Okay, maybe just the first one.)

This icon indicates treacherous territory that has made mincemeat out of lesser mortals who have come before you. Skip this point at your own peril.

Beyond the Book

In addition to the material in the print or e-book you’re reading right now, this product comes with a free access-anywhere Cheat Sheet that can set you on the path to successful investing. To get this Cheat Sheet, simply go to www.dummies.com and search for “Investing All-in-One For Dummies Cheat Sheet” in the Search box.

Where to Go from Here

If you’re a new investor, you may want to consider starting from the beginning. That way, you’ll be ready for some of the more advanced topics we introduce later in the book. But you don’t have to read this book cover to cover. If you have a specific question or two that you want to focus on today, or if you want to find some additional information tomorrow, that’s not a problem. Investing All-in-One For Dummies makes it easy to find answers to specific questions. Just turn to the table of contents or index to locate the information you need. You can get in and get out, just like that.

Book 1

Getting Started with Investing

Contents at a Glance

Chapter 1: Exploring Your Investment Choices

Getting Started with Investing

Building Wealth with Ownership Investments

Generating Income from Lending Investments

Considering Cash Equivalents

Where to Invest and Get Advice

Chapter 2: Weighing Risks and Returns

Evaluating Risks

Analyzing Returns

Compounding Your Returns

Chapter 3: The Workings of Stock and Bond Markets

How Companies Raise Money through the Financial Markets

Understanding Financial Markets and Economics

Chapter 1

Exploring Your Investment Choices

IN THIS CHAPTER

Defining investing

Seeing how stocks and real estate build long-term wealth

Understanding the role of lending and other investments

Selecting investment firms and brokers

In many parts of the world, life’s basic necessities — food, clothing, shelter, and taxes — consume the entirety of people’s meager earnings. Although some Americans do truly struggle for basic necessities, the bigger problem for other Americans is that they consider just about everything — eating out, driving new cars, hopping on airplanes for vacation — to be a necessity. In reality, investing — that is, putting your money to work for you — is a necessity. If you want to accomplish important personal and financial goals, such as owning a home, starting your own business, helping your kids through college (and spending more time with them when they’re young), retiring comfortably, and so on, you must know how to invest well.

It’s been said, and too often quoted, that the only certainties in life are death and taxes. To these two certainties we add one more: being confused by and ignorant about investing. Because investing is a confounding activity, you may be tempted to look with envious eyes at those people who appear to be savvy with money and investing. Remember that everyone starts with the same level of financial knowledge: none! No one was born knowing this stuff. The only difference between those who know and those who don’t is that those who know have devoted their time and energy to acquiring useful knowledge about the investment world.

Getting Started with Investing

Before we discuss the major investing alternatives in the rest of this chapter, we want to start with something that’s quite basic yet important. What exactly do we mean when we say “investing”? Simply stated, investing means you have money put away for future use.

You can choose from tens of thousands of stocks, bonds, mutual funds, exchange-traded funds, and other investments. Unfortunately for the novice, and even for the experts who are honest with you, knowing the name of the investment is just the tip of the iceberg. Underneath each of these investments lurks a veritable mountain of details.

If you wanted to and had the ability to quit your day job, you could make a full-time endeavor out of analyzing economic trends and financial statements and talking to business employees, customers, suppliers, and so on. However, we don’t want to scare you away from investing just because some people do it on a full-time basis. Making wise investments need not take a lot of your time. If you know where to get high-quality information and you purchase well-managed investments, you can leave the investment management to the best experts. Then you can do the work that you’re best at and have more free time for the things you really enjoy doing.

An important part of making wise investments is knowing when you have enough information to do things well on your own versus when you should hire others. For example, investing in foreign stock markets is generally more difficult to research and understand compared with investing in domestic markets. Thus, when investing overseas, hiring a good money manager, such as through a mutual or exchange-traded fund, makes more sense than going to all the time, trouble, and expense of picking your own individual stocks.

We’re here to give you the information you need to make your way through the complex investment world. In the rest of this chapter, we clear a path so you can identify the major investments and understand the strengths and weaknesses of each.

Building Wealth with Ownership Investments

If you want your money to grow faster than the rate of inflation over the long term and you don’t mind a bit of a roller-coaster ride from time to time in your investments’ values, ownership investments are for you. Ownership investments are those investments where you own an interest in some company or other asset (such as stock, real estate, or a small business) that has the ability to generate revenue and profits.

Observing how the world’s richest have built their wealth is enlightening. Not surprisingly, many of the champions of wealth around the globe gained their fortunes largely through owning a piece (or all) of a successful company that they (or others) built.

In addition to owning their own businesses, many well-to-do people have built their nest eggs by investing in real estate and the stock market. With softening housing prices in many regions in the late 2000s, some folks newer to the real estate world incorrectly believe that real estate is a loser, not a long-term winner. Likewise, the stock market goes through down periods but does well over the long term. (See Book 1, Chapter 2 for the scoop on investment risks and returns.)

And of course, some people come into wealth through an inheritance. Even if your parents are among the rare wealthy ones and you expect them to pass on big bucks to you, you need to know how to invest that money intelligently.

If you understand and are comfortable with the risks and take sensible steps to diversify (you don’t put all your investment eggs in the same basket), ownership investments are the key to building wealth. For most folks to accomplish typical longer-term financial goals, such as retiring, the money that they save and invest needs to grow at a healthy clip. If you dump all your money in bank accounts that pay little if any interest, you’re likely to fall short of your goals.

Not everyone needs to make his money grow, of course. Suppose you inherit a significant sum and/or maintain a restrained standard of living and work well into your old age simply because you enjoy doing so. In this situation, you may not need to take the risks involved with a potentially faster-growth investment. You may be more comfortable with safer investments, such as paying off your mortgage faster than necessary.

Entering the stock market

Stocks, which are shares of ownership in a company, are an example of an ownership investment. If you want to share in the growth and profits of companies like Skechers (footwear), you can! You simply buy shares of their stock through a brokerage firm. However, even if Skechers makes money in the future, you can’t guarantee that the value of its stock will increase.

Some companies today sell their stock directly to investors, allowing you to bypass brokers. You can also invest in stocks via a stock mutual fund (or an exchange-traded fund), where a fund manager decides which individual stocks to include in the fund.

You don’t need an MBA or a PhD to make money in the stock market. If you can practice some simple lessons, such as making regular and systematic investments and investing in proven companies and funds while minimizing your investment expenses and taxes, you should make decent returns in the long term.

However, don’t think that you can “beat the markets”; you certainly can’t beat the best professional money managers at their own full-time game. This book shows you time-proven, non-gimmicky methods to make your money grow in the various financial markets. We explain more about stocks in Book 3 and mutual funds in Book 5.

Owning real estate

People of varying economic means build wealth by investing in real estate. Owning and managing real estate is like running a small business. You need to satisfy customers (tenants), manage your costs, keep an eye on the competition, and so on. Some methods of real estate investing require more time than others, but many are proven ways to build wealth. See Book 8 for more on investing in real estate.

John, who works for a city government, and his wife, Linda, a computer analyst, have built several million dollars in investment real estate equity (the difference between the property’s market value and debts owed) over the past three decades. “Our parents owned rental property, and we could see what it could do for you by providing income and building wealth,” says John. Investing in real estate also appealed to John and Linda because they didn’t know anything about the stock market, so they wanted to stay away from it. The idea of leverage — making money with borrowed money — on real estate also appealed to them.

John and Linda bought their first property, a duplex, when their combined income was just $35,000 per year. Every time they moved to a new home, they kept the prior one and converted it to a rental. Now in their 50s, John and Linda own seven pieces of investment real estate and are multimillionaires. “It’s like a second retirement, having thousands in monthly income from the real estate,” says John.

John readily admits that rental real estate has its hassles. “We haven’t enjoyed getting calls in the middle of the night, but now we have a property manager who can help with this when we’re not available. It’s also sometimes a pain finding new tenants,” he says.

Overall, John and Linda figure that they’ve been well rewarded for the time they spent and the money they invested. The income from John and Linda’s rental properties also allows them to live in a nicer home.

Ultimately, to make your money grow much faster than inflation and taxes, you must take some risk. Any investment that has real growth potential also has shrinkage potential! You may not want to take the risk or may not have the stomach for it. In that case, don’t despair. We discuss lower-risk investments in this book as well. You can find out about risks and returns in Book 1, Chapter 2.

WHO WANTS TO INVEST LIKE A MILLIONAIRE?

Having a million dollars isn’t nearly as rare as it used to be. In fact, according to the Spectrem Group, a firm that conducts research on wealth, more than 10 million U.S. households now have at least $1 million in wealth (excluding the value of their primary home). More than 1.2 million households have $5 million or more in wealth.

Interestingly, households with wealth of at least $1 million rarely let financial advisors direct their investments. Only one of ten such households allows advisors to call the shots and make the moves, whereas 30 percent don’t use any advisors at all. The remaining 60 percent consult an advisor on an as-needed basis and then make their own moves.

As in past surveys, recent wealth surveys show that affluent investors achieved and built on their wealth with ownership investments, such as their own small businesses, real estate, and stocks.

Generating Income from Lending Investments

Besides ownership investments (which we discuss in the earlier section “Building Wealth with Ownership Investments”), the other major types of investments include those in which you lend your money. Suppose that, like most people, you keep some money in your local bank — most likely in a checking account but perhaps also in a savings account or certificate of deposit (CD). No matter what type of bank account you place your money in, you’re lending your money to the bank.

How long and under what conditions you lend money to your bank depends on the specific bank and the account that you use. With a CD, you commit to lend your money to the bank for a specific length of time — perhaps six months or even a year. In return, the bank probably pays you a higher rate of interest than if you put your money in a bank account offering you immediate access to the money. (See Book 2, Chapter 4 for more on CDs.)

As we discuss in more detail in Book 4, you can also invest your money in bonds, another type of lending investment. When you purchase a bond that’s been issued by the government or a company, you agree to lend your money for a predetermined period of time and receive a particular rate of interest. A bond may pay you 4 percent interest over the next ten years, for example.

An investor’s return from lending investments is typically limited to the original investment plus interest payments. If you lend your money to Skechers through one of its bonds that matures in, say, ten years, and Skechers triples in size over the next decade, you won’t share in its growth. Skechers’s stockholders and employees reap the rewards of the company’s success, but as a bondholder, you don’t; you simply get interest and the face value of the bond back at maturity.

Many people keep too much of their money in lending investments, thus allowing others to reap the rewards of economic growth. Although lending investments appear safer because you know in advance what return you’ll receive, they aren’t that safe. The long-term risk of these seemingly safe money investments is that your money will grow too slowly to enable you to accomplish your personal financial goals. In the worst cases, the company or other institution to which you’re lending money can go under and stiff you for your loan.

THE DOUBLE WHAMMY OF INFLATION AND TAXES

Bank accounts and bonds that pay a decent return are reassuring to many investors. Earning a small amount of interest sure beats losing some or all of your money in a risky investment.

The problem is that money in a savings account, for example, that pays 3 percent isn’t actually yielding you 3 percent. It’s not that the bank is lying; it’s just that your investment bucket contains some not-so-obvious holes.

The first hole is taxes. When you earn interest, you must pay taxes on it (unless you invest the money in a retirement account, in which case you generally pay the taxes later when you withdraw the money). If you’re a moderate-income earner, you end up losing about a third of your interest to taxes. Your 3 percent return is now down to 2 percent.

But the second hole in your investment bucket can be even bigger than taxes: inflation. Although a few products become cheaper over time (computers, for example), most goods and services increase in price. Inflation in the United States has been running about 3 percent per year over the long term. Inflation depresses the purchasing power of your investments’ returns. If you subtract the 3 percent “cost” of inflation from the remaining 2 percent after payment of taxes, you’ve lost 1 percent on your investment.

To recap: For every dollar you invested in the bank a year ago, despite the fact that the bank paid you your 3 pennies of interest, you’re left with only 99 cents in real purchasing power for every dollar you had a year ago. In other words, thanks to the inflation and tax holes in your investment bucket, you can buy less with your money now than you could have a year ago, even though you’ve invested your money for a year.

Considering Cash Equivalents

Cash equivalents are any investments that you can quickly convert to cash without cost to you. With most checking accounts, for example, you can write a check or withdraw cash by visiting a teller — either the live or the automated type.

Money market mutual funds are another type of cash equivalent. Investors, both large and small, invest hundreds of billions of dollars in money market mutual funds because the best money market funds historically have produced higher yields than bank savings accounts. The yield advantage of a money market fund over a savings account almost always widens when interest rates increase because banks move to raise savings account rates about as fast as molasses on a cold winter day.

Why shouldn’t you take advantage of a higher yield? Many bank savers sacrifice this yield because they think that money market funds are risky — but they’re not. Money market mutual funds generally invest in safe things such as short-term bank certificates of deposit, U.S. government-issued Treasury bills, and commercial paper (short-term bonds) that the most creditworthy corporations issue.

Another reason people keep too much money in traditional bank accounts is that the local bank branch office makes the cash seem more accessible. Money market mutual funds, however, offer many quick ways to get your cash. You can write a check (most funds stipulate the check must be for at least $250), or you can call the fund and request that it mail or electronically transfer you money.

Move extra money that’s dozing away in your bank savings account into a higher-yielding money market mutual fund. Even if you have just a few thousand dollars, the extra yield more than pays for the cost of this book. If you’re in a high tax bracket, you can also use tax-free money market funds. (See Book 2, Chapter 4 to find out about money market funds and savings accounts.)

Where to Invest and Get Advice

Selecting the firm or firms through which to do your investing is a hugely important decision. So is the decision about from whom to get or whom to pay for investing advice. In this section, we address both of these topics.

Finding the best fund companies and brokers

Insurance companies, banks, investment brokerage firms, mutual funds — the list of companies that stand ready to help you invest your money is nearly endless. Most people stumble into a relationship with an investment firm. They may choose a company because their employer uses it for company retirement plans or they’ve read about or been recommended to a particular company.

When you invest in certain securities — such as stocks and bonds and exchange-traded funds (ETFs) — and when you want to hold mutual funds from different companies in a single account, you need brokerage services. Brokers execute your trades to buy or sell stocks, bonds, and other securities and enable you to centralize your holdings of mutual funds, ETFs, and other investments. Your broker can also assist you with other services that may interest you.

Deciding which investment company is best for you depends on your needs and wants. In addition to fees, consider how important having a local branch office is to you. If you want to invest in mutual funds, you’ll want to choose a firm that offers access to good funds, including money market funds in which you can deposit money awaiting investment or proceeds from a sale.

For the lowest trading commissions, you generally must place your trades online. But be careful. A low brokerage fee of, say, $7 or $10 per trade doesn’t really save you money if you trade a lot and rack up significant total commissions. Also you pay more in taxes when you trade more frequently and realize shorter-term (one year or less) profits. For more about online investing, see Book 6.

Trading online is an easy way to act impulsively and emotionally when making important investment decisions. If you’re prone to such actions, or if you find yourself tracking and trading investments too closely, stay away from this form of trading, and use the Internet only to check account information and gather factual information.

Among our top investment firm selections are firms that offer mutual funds and ETFs and/or brokerage services.

Broker

Phone Number

Website

E*Trade

800-387-2331

https://us.etrade.com

Muriel Siebert

800-872-0711

www.siebertnet.com/index.aspx

Scottrade

800-619-7283

www.scottrade.com

T. Rowe Price

800-638-5660

www.troweprice.com

Vanguard

800-992-8327

www.vanguard.com

TD Ameritrade

800-934-4448

www.tdameritrade.com

Finding an admirable advisor

We encourage you to educate yourself before engaging the services of any financial advisor. How can you possibly evaluate the competence of someone you may hire if you yourself are financially clueless? You’ve got this book, so read it before you consider hiring someone for financial advice.

By taking the themes and major concepts of this book to heart, you’ll greatly minimize your chances of making significant investment blunders, including hiring an incompetent or unethical advisor. You may be tempted, for example, to retain the services of an advisor who claims that he and his firm can predict the future economic environment and position your portfolio to take advantage. But financial advisors don’t have crystal balls; steer clear of folks who purport to be able to jump into and out of investments based upon their forecasts.

Finding a competent and objective financial advisor isn’t easy. Historically, most financial consultants work on commission, and the promise of that commission can cloud their judgment. Among the minority of fee-based advisors, almost all manage money, which creates other conflicts of interest. The more money you give them to invest and manage, the more money these advisors make. That’s why we generally prefer seeking financial (and tax) advice from advisors who sell their time (on an hourly basis) and don’t sell anything else.

Because investment decisions are a critical part of financial planning, take note of the fact that the most common designations of educational training among professional money managers are MBA (master of business administration) and CFA (chartered financial analyst). Financial planners often have the CFP (certified financial planner) credential, and some tax advisors who work on an hourly basis have the PFS (personal financial specialist) credential.

Advisors who provide investment advice and oversee at least $100 million must register with the U.S. Securities and Exchange Commission (SEC); otherwise, they generally register with the state that they make their principal place of business. They must file Form ADV, otherwise known as the Uniform Application for Investment Adviser Registration. This lengthy document asks investment advisors to provide in a uniform format such details as a breakdown of where their income comes from, their education and employment history, the types of securities the advisory firm recommends, and the advisor’s fee schedule.

You can ask the advisor to send you a copy of his Form ADV. You can also find out whether the advisor is registered and whether he has a track record of problems by calling the SEC at 800-732-0330 or by visiting its website at www.adviserinfo.sec.gov. Many states require the registration of financial advisors, so you should also contact the department that oversees advisors in your state. Visit the North American Securities Administrators Association’s website (www.nasaa.org), and click the Contact Your Regulator link on the home page.

Chapter 2

Weighing Risks and Returns

IN THIS CHAPTER

Surveying different types of risks

Reducing risk while earning decent returns

Figuring out expected returns for different investments

Determining how much you need your investments to return

Awoman passes up eating a hamburger at a picnic because she heard that she could contract a deadly E. coli infection from eating improperly cooked meat. The next week, that same woman hops in the passenger seat of her friend’s old-model car that lacks airbags.

We’re not trying to depress or frighten anyone. However, we are trying to make an important point about risk — something that everyone deals with on a daily basis. Risk is in the eye of the beholder. Many people base their perception of risk, in large part, on their experiences and what they’ve been exposed to. In doing so, they often fret about relatively small risks while overlooking much larger risks.

Sure, a risk of an E. coli infection from eating poorly cooked meat exists, so the woman who was leery of eating the hamburger at the picnic had a legitimate concern. However, that same woman got into the friend’s car without an airbag and placed herself at far greater risk of dying in that situation than if she had eaten the hamburger. In the United States, more than 35,000 people die in automobile accidents each year.

In the world of investing, most folks worry about certain risks — some of which may make sense and some of which may not — but at the same time they completely overlook or disregard other, more significant risks. In this chapter, we discuss a range of investments and their risks and expected returns.

Evaluating Risks

Everywhere you turn, risks exist; some are just more apparent than others. Many people misunderstand risks. With increased knowledge, you may be able to reduce or conquer some of your fears and make more sensible decisions about reducing risks. For example, some people who fear flying don’t understand that statistically, flying is much safer than driving a car. You’re approximately 110 times more likely to die in a motor vehicle than in an airplane. But when a plane goes down, it’s big news because dozens and sometimes hundreds of people who weren’t engaging in reckless behavior perish. Meanwhile, the national media seem to pay less attention to the 100 people, on average, who die on the road every day.

Then there’s the issue of control. Flying seems more dangerous to some folks because the pilots are in control of the plane, whereas in your car, you can at least be at the steering wheel. Of course, you can’t control what happens around you or mechanical problems with the mode of transportation you’re using.

This doesn’t mean that you shouldn’t drive or fly. However, you may consider steps you can take to reduce the significant risks you expose yourself to in a car. For example, you can get a car with more safety features, or you can bypass riding with reckless taxi drivers.

Although some people like to live life to its fullest and take “fun” risks (how else can you explain mountain climbers, parachutists, and bungee jumpers?), most people seek to minimize risk and maximize enjoyment in their lives. The vast majority of people also understand that they’d be a lot less happy living a life in which they sought to eliminate all risks, and they likely wouldn’t be able to do so anyway.

Likewise, if you attempt to avoid all the risks involved in investing, you probably won’t succeed, or be happy with your investment results and lifestyle. In the investment world, some people don’t go near stocks or any investment that they perceive to be volatile. As a result, such investors often end up with lousy long-term returns and expose themselves to some high risks that they overlooked, such as the risk of having inflation and taxes erode the purchasing power of their money.

You can’t live without taking risks. Risk-free activities or ways of living don’t exist. You can minimize but never eliminate risks. Some methods of risk reduction aren’t palatable because they reduce your quality of life. Risks are also composed of several factors. In the sections that follow, we discuss the various types of investment risks and go over proven methods you can use to sensibly reduce these risks while not missing out on the upside that growth investments offer.

Market-value risk

Although the stock market can help you build wealth, most people recognize that it can also drop substantially — by 10, 20, or 30 percent (or more) in a relatively short period of time. After peaking in 2000, U.S. stocks, as measured by the large-company S&P 500 index, dropped about 50 percent by 2002. Stocks on the NASDAQ, which is heavily weighted toward technology stocks, plunged more than 76 percent from 2000 through 2002!

After a multiyear rebound, stocks peaked in 2007 and then dropped sharply during the “financial crisis” of 2008. From peak to bottom, U.S. and global stocks dropped by 50-plus percent.

In a mere six weeks (from mid-July 1998 to early September 1998), large-company U.S. stocks fell about 20 percent. An index of smaller-company U.S. stocks dropped 33 percent over a slightly longer period of two and a half months.

If you think that the U.S. stock market crash that occurred in the fall of 1987 was a big one (the market plunged 36 percent in a matter of weeks), take a look at Table 2-1, which lists major declines over the past 100-plus years that were all worse than the 1987 crash. Note that two of these major declines happened in the 2000s: 2000 to 2002 and 2007 to 2009.

TABLE 2-1 Largest U.S. Stock Market Declines*

Period

Size of Fall

1929–1932

89% (ouch!)

2007–2009

55%

1937–1942

52%

1906–1907

49%

1890–1896

47%

1919–1921

47%

1901–1903

46%

1973–1974

45%

1916–1917

40%

2000–2002

39%

* As measured by changes in the Dow Jones Industrial Average

Real estate exhibits similar unruly, annoying tendencies. Although real estate (like stocks) has been a terrific long-term investment, various real estate markets get clobbered from time to time.

U.S. housing prices took a 25 percent tumble from the late 1920s to the mid-1930s. When the oil industry collapsed in the southern United States in the early 1980s, real estate prices took a beating in that area. Later in the 1980s and early 1990s, the northeastern United States became mired in a severe recession, and real estate prices fell by 20-plus percent in many areas. After peaking near 1990, many of the West Coast housing markets, especially those in California, experienced falling prices — dropping 20 percent or more in most areas by the mid-1990s. The Japanese real estate market crash also began around the time of the California market fall. Property prices in Japan collapsed more than 60 percent.

Declining U.S. housing prices in the mid- to late 2000s garnered unprecedented attention. Some folks and pundits acted like it was the worst housing market ever. Foreclosures increased in part because of buyers who financed their home’s purchase with risky mortgages. We must note here that housing market conditions vary by area. For example, some portions of the Pacific Northwest and the South actually appreciated during the mid- to late 2000s, while other markets experienced substantial declines.

After reading this section, you may want to keep all your money in the bank — after all, you know you won’t lose your money, and you won’t have to be a nonstop worrier. No one has lost 20, 40, 60, or 80 percent of his bank-held savings vehicle in a few years since the FDIC came into existence (major losses prior to then did happen, though). But just letting your money sit around would be a mistake.

If you pass up the stock and real estate markets simply because of the potential market value risk, you miss out on a historic, time-tested method of building substantial wealth. Instead of seeing declines and market corrections as horrible things, view them as potential opportunities or “sales.” Try not to give in to the human emotions that often scare people away from buying something that others seem to be shunning.

Later in this chapter, we show you the generous returns that stocks and real estate as well as other investments have historically provided. The following sections suggest some simple things you can do to lower your investing risk and help prevent your portfolio from suffering a huge fall.

Diversify for a gentler ride

If you worry about the health of the U.S. economy, the government, and the dollar, you can reduce your investment risk by investing overseas. Most large U.S. companies do business overseas, so when you invest in larger U.S. company stocks, you get some international investment exposure. You can also invest in international company stocks, ideally via mutual funds and exchange-traded funds (see Book 5).

Of course, investing overseas can’t totally protect you in the event of a global economic catastrophe. If you worry about the risk of such a calamity, you should probably also worry about a huge meteor crashing into Earth. Maybe there’s a way to colonize outer space …

Diversifying your investments can involve more than just your stock portfolio. You can also hold some real estate investments to diversify your investment portfolio. Many real estate markets actually appreciated in the early 2000s while the U.S. stock market was in the doghouse. Conversely, when U.S. real estate entered a multiyear slump in the mid-2000s, stocks performed well during that period. In the late 2000s, stock prices fell sharply while real estate prices in most areas declined, but then stocks came roaring back.

Consider your time horizon

Investors who worry that the stock market may take a dive and take their money down with it need to consider the length of time that they plan to invest. In a one-year period in the stock and bond markets, a wide range of outcomes can occur (as shown in Figure 2-1). History shows that you lose money about once in every three years that you invest in the stock and bond markets. However, stock market investors have made money (sometimes substantial amounts) approximately two-thirds of the time over a one-year period. (Bond investors made money about two-thirds of the time, too, although they made a good deal less on average.)

© John Wiley & Sons, Inc.

FIGURE 2-1: What are the odds of making or losing money in the U.S. markets? In a single year, you win far more often (and bigger) with stocks than with bonds.

Although the stock market is more volatile than the bond market in the short term, stock market investors have earned far better long-term returns than bond investors have. (See the “Stock returns” section later in this chapter for details.) Why? Because stock investors bear risks that bond investors don’t bear, and they can reasonably expect to be compensated for those risks. Remember, however, that bonds generally outperform a boring old bank account.

History has shown that the risk of a stock or bond market fall becomes less of a concern the longer that you plan to invest. As Figure 2-2 shows, as the holding period for owning stocks increases from 1 year to 3 years to 5 years to 10 years and then to 20 years, there’s a greater likelihood of seeing stocks increase in value. In fact, over any 20-year time span, the U.S. stock market, as measured by the S&P 500 index of larger company stocks, has never lost money, even after you subtract the effects of inflation.

© John Wiley & Sons, Inc.

FIGURE 2-2: The longer you hold stocks, the more likely you are to make money.

Most stock market investors are concerned about the risk of losing money. Figure 2-2 clearly shows that the key to minimizing the probability that you’ll lose money in stocks is to hold them for the longer term. Don’t invest in stocks unless you plan to hold them for at least five years — and preferably a decade or longer. Check out Book 3 for more on using stocks as a long-term investment.

Pare down holdings in bloated markets

Perhaps you’ve heard the expression “buy low, sell high.” Although we don’t believe that you can time the markets (that is, predict the most profitable time to buy and sell), spotting a greatly overpriced or underpriced market isn’t too difficult. For example, in the second edition of Investing For Dummies (Wiley), published in 1999, coauthor Eric Tyson warned readers about the grossly inflated prices of many Internet and technology stocks. Throughout this book, we explain some simple yet powerful methods you can use to measure whether a particular investment market is of fair value, of good value, or overpriced. You should avoid overpriced investments for two important reasons:

If and when these overpriced investments fall, they usually fall farther and faster than more fairly priced investments.

You should be able to find other investments that offer higher potential returns.

Ideally, you want to avoid having a lot of your money in markets that appear overpriced. Practically speaking, avoiding overpriced markets doesn’t mean that you should try to sell all your holdings in such markets with the vain hope of buying them back at a much lower price. However, you may benefit from the following strategies:

Invest new money elsewhere.

Focus your investment of new money somewhere other than the overpriced market; put it into investments that offer you better values. As a result, without selling any of your seemingly expensive investments, you make them a smaller portion of your total holdings. If you hold investments outside of tax-sheltered retirement accounts, focusing your money elsewhere also allows you to avoid incurring taxes from selling appreciated investments.

If you have to sell, sell the expensive stuff.

If you need to raise money to live on, such as for retirement or for a major purchase, sell the pricier holdings. As long as the taxes aren’t too troublesome, it’s better to sell high and lock in your profits.

Individual-investment risk

A downdraft can put an entire investment market on a roller-coaster ride, but healthy markets also have their share of individual losers. For example, from the early 1980s through the late 1990s, the U.S. stock market had one of the greatest appreciating markets in history. You’d never know it, though, if you held one of the great losers of that period.

Consider a company now called Navistar, which has undergone enormous transformations in recent decades. This company used to be called International Harvester and manufactured farm equipment, trucks, and construction and other industrial equipment. Today, Navistar makes mostly trucks.

In late 1983, this company’s stock traded at more than $140 per share. It then plunged more than 90 percent over the ensuing decade (as shown in Figure 2-3