Marketing and Smart Technologies E-Book

• Herausgeber: Springer Singapore
• Kategorie: Wissenschaft und neue Technologien
• Serie: Smart Innovation, Systems and Technologies
• Sprache: Englisch

Veröffentlichungsjahr: 2021

Beschreibung

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.