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MUSEUM PR ACTICE Edited by CONAL MCCARTHY

Museum Practice covers the professional work carried out in museums and art galleries of all types, including the core functions of management, collections, exhibitions, and programs. Some forms of museum practice are familiar to visitors, yet within these diverse and complex institutions many practices are hidden from view, such as creating marketing campaigns, curating and designing exhibitions, developing fundraising and sponsorship plans, crafting mission statements, handling repatriation claims, dealing with digital media, and more.

Focused on what actually occurs in everyday museum work, this volume offers contributions from experienced professionals and academics that cover a wide range of subjects including policy frameworks, ethical guidelines, approaches to conservation, collection care and management, exhibition development and public programs. From internal processes such as leadership, governance and strategic planning, to public facing roles in interpretation, visitor research and community engagement and learning, each essential component of contemporary museum practice is thoroughly discussed.

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Table of Contents

Cover

Title page

Copyright

LIST OF ILLUSTRATIONS

EDITOR

GENERAL EDITORS

CONTRIBUTORS

ACKNOWLEDGMENTS

EDITORS’ PREFACE TO MUSEUM PRACTICE AND THE INTERNATIONAL HANDBOOKS OF MUSEUM STUDIES

INTRODUCTION: Grounding Museum Studies: Introducing Practice

PART I: Priorities

1 THE ESSENCE OF THE MUSEUM: Mission, Values, Vision

Mission statements

Museum missions

Conclusion

Vision and Beliefs

Notes

References

Further Reading

2 GOVERNANCE: Guiding the Museum in Trust

Literature on governance

Modes of museum governance

New directions in the governance of civil society institutions

Note

References

Further Reading

3 POLICIES, FRAMEWORKS, AND LEGISLATION: The Conditions Under Which English Museums Operate

Intentional and unintentional legislation and regulation

Conservatives, 1979–1997

New Labour, 1997–2010

The Coalition Government, 2010–

Conclusions

Notes

References

Further Reading

4 RECONCEPTUALIZING MUSEUM ETHICS FOR THE TWENTY-FIRST CENTURY: A View from the Field

The new museum ethics: why is change needed, and why now?

Analysis and discussion: key ideas from the network workshops

Reflections on the processes of the research network: what was most valuable?

Conclusion

Note

References

5 MUSEUM MEASUREMENT: Questions of Value

Setting the agenda

Questions of value

National approaches to measuring value

Conclusion

Notes

References

Further Reading

6 DEVELOPING AUDIENCES FOR THE TWENTY-FIRST-CENTURY MUSEUM

The “traditional” museum visitor is changing

Reaching out to new audiences

Conclusions

References

Further Reading

PART II: Resources

7 BALANCING MISSION AND MONEY: Critical Issues in Museum Economics

To charge or not to charge? The debate on admission charges

What comes in: other revenue centers

What goes out: operating expenses

Working together: collaborations

Conclusion

Notes

References

Further Reading

8 TATE AND BP – OIL AND GAS AS THE NEW TOBACCO?: Arts Sponsorship, Branding, and Marketing

Artists protesting Tate’s summer party

BP and Tate: two brands in partnership

The wider context of business and the arts

Hans Haacke and institutional critique

One year later

Concluding questions

Notes

References

Further Reading

9 FROM IDIOSYNCRATIC TO INTEGRATED: Strategic Planning for Collections

Collections planning: what and why?

Developing a collections plan

The intellectual framework

Challenges to planning

Conclusion: implementation and after

References

10 COLLECTION CARE AND MANAGEMENT: History, Theory, and Practice

Historical overview

Literature review

Theory: objects and meanings

Ethics: best practices for museum professionals

Legal aspects of collections management

Theoretical foundations of collections management

Preventive conservation

Risk management

Acquisitions, accession, registration, and cataloging

Deaccessioning and disposal

The future of collections management

Notes

References

Further Reading

11 THE FUTURE OF COLLECTING IN “DISCIPLINARY” MUSEUMS: Interpretive, Thematic, Relational

Disciplinary museums

Should we collect?

Collecting comprehensively and collecting scientifically

New scientific collecting: interpretive, thematic, and relational

Making it work in practice: the Trees project at Manchester Museum

Conclusion

Notes

References

Further Reading

12 MANAGING COLLECTIONS OR MANAGING CONTENT?: The Evolution of Museum Collections Management Systems

The early history of collections management systems

Integrating collections management and pest management

Collections management systems in the gallery

Publishing collections management data online

Sharing data locally, nationally, and internationally

Online cataloging and knowledge creation

Developing a museum for the future: new initiatives at the Hunterian

Conclusion

References

Further Reading

13 CONSERVATION THEORY AND PRACTICE: Materials, Values, and People in Heritage Conservation

Conservation practice

Recent shifts

Careful management of change

Simplifying the conservation object

Conservation concepts

Materials-based conservation

Values-based conservation

Devaluing values-based conservation

Peoples-based conservation

Conclusion

Notes

References

Further Reading

PART III: Processes

14 FROM CARING TO CREATING: Curators Change Their Spots

Museums on the move

Spaces and places

Collections and exhibitions

Research and scholarship

New and social media

Audiences and evaluation

New curatorship

Curators as political activists

Curators as artistic directors

Curators as public investigators

Conclusion

Notes

References

Further Reading

15 THE PENDULUM SWING: Curatorial Theory Past and Present

A challenging subject

Historical perspectives

Curatorial theory now

Conclusion: Reflections

Notes

References

Further Reading

16 PLANNING FOR SUCCESS: Project Management for Museum Exhibitions

Exhibition development and project management

Team building for success

The project model: structure and clarity

Phases and stages: reaching the goal

Conclusion

References

Further Reading

17 MUSEUM EXHIBITION TRADECRAFT: Not an Art, but an Art to It

Tradecraft in a changing and complex field

The museum is an experience

The museal sensorium

High-context, low-context, anti-context

Coherence

Cynosures, scale, and chains of engagement

The Advent calendar, buffet table, and highlighter pen analogies

Conclusion: Rules and rule-breaking

References

Further Reading

18 MUSEUM EXHIBITION PRACTICE: Recent Developments in Europe, Canada, and Australia

Re-presenting Indigenous culture in Australian museums at the turn of the twenty-first century

Transnationality and difficult history: new exhibition practice in German and European museums

Writing national art histories in Canadian museums

Notes

References

Further Reading

19 A CRITIQUE OF MUSEUM RESTITUTION AND REPATRIATION PRACTICES

Current practices

Recent research on restitution and repatriation

A new way forward: museums as loci of deliberative democracy

Conclusion

References

20 REWARDS AND FRUSTRATIONS: Repatriation of Aboriginal and Torres Strait Islander Ancestral Remains by the National Museum of Australia

The Australian context

The National Museum of Australia

Issues in current repatriation practice

Conclusion

Notes

References

PART IV: Publics

21 THE “ACTIVE MUSEUM”: How Concern with Community Transformed the Museum

Community and museum studies

Community and agency within the museum

Museums, community, and evolving practices

Conclusion: the “active museum”

Notes

References

Further Reading

22 VISITOR STUDIES: Toward a Culture of Reflective Practice and Critical Museology for the Visitor-Centered Museum

A history of the field

Basics of current practice

Literature review

Overview of key developments and challenges

Conclusion

Notes

References

23 TRANSLATING MUSEUM MEANINGS: A Case for Interpretation

History and theory: a brief overview of interpretation

The function of the interpreter

Interpretation in exhibition development

Conclusion: a case for the interpreter

Note

References

Further Reading

24 LEARNING, EDUCATION, AND PUBLIC PROGRAMS IN MUSEUMS AND GALLERIES

The core of museum and gallery learning

Improving the UK framework for museum learning

A wider perspective

Programming for leisure and learning

Evaluation and research

A balancing act

Conclusions: a sustainable future?

Note

References

Further Reading

25 REVIEWING THE DIGITAL HERITAGE LANDSCAPE: The Intersection of Digital Media and Museum Practice

Defining digital heritage

The past is prologue: historicizing the field

Museum computing and the “cultural turn”

The digital horizon: new technologies

Key issues and controversies

Content, representation, and control

Conclusion

Notes

References

AFTERWORD: The Continuing Struggle for Diversity and Equality

MUSEUM PRACTICE AND MEDIATION: An Afterword

Index

End User License Agreement

List of Illustrations

Introduction

0.1 Integrated model of museum studies incorporating research, practice, trainin...

Chapter 3

3.1 Policy, funding, and accountability cascade: a map of central government’s s...

Chapter 4

4.1 Participant responses to the question: “Why this change in museum ethics now...

4.2 The three spheres of contemporary ethics discourse

4.3 Participant responses to “Key issues that museums are grappling with in the ...

4.4 Participant responses to “The moral agency of museums”

4.5 Participant responses to “Hopes and aspirations for shared guardianship”

4.6 Reflections on the most insightful elements of the five workshops

4.7 Reflections on the most challenging issues from the five workshops

Chapter 6

6.1 Music in the foyer at Tel Aviv Museum of Art, Israel

6.2 Rehanging one of the sixteenth-century Gideon Tapestries at the National Tru...

6.3 Collection of ceramics at the Stoke Potteries Museum

6.4 Local participants in the Moving Here project visit New Walk Museum, Leicest...

Chapter 8

8.1 Invitation to Tate Britain Summer Party, June 21, 2010. From Not If But When...

8.2 “Human Cost” by Liberate Tate, 2010. Photo from front cover of Not If But Wh...

Chapter 10

10.1 The x-axis (collection order and disorder)

10.2 The x-axis (collection order and disorder) and y-axis (collection growth an...

10.3 The x-axis (collection order and disorder), y-axis (collection growth and l...

Chapter 11

11.1 The Ancient Worlds gallery, Manchester Museum

11.2 A botany assortment from the collections of the Manchester Museum

11.3 A “bioblitz” or collecting expedition for the Trees project, Whitworth Park...

Chapter 12

12.1 Interactive pest viewer, KE EMu database

12.2 An example of interpretive content on the “Variety of Life,” part of a free...

12.3 Results for a search on “Captain Cook” from Collections Online, Museum of N...

12.4 Matches for “William Hunter Ramsay” from the Europeana project, harvested f...

12.5 Screen shot of the Your Paintings Tagger showing an oil painting of Sir Ian...

12.6 Screen shot of YouTube clip on the investigation of Lindow Man, Collective ...

Chapter 13

13.1 The Burra Charter process, with its sequence of investigations, decisions, ...

Chapter 14

14.1 The exhibition Sleeping and Dreaming at Wellcome Collection, London

Chapter 16

16.1 A view of the vertebrate paleontology gallery after completion. The exhibit...

16.2 Life cycle of a product or system

16.3 Rolled-out model, 2011

16.4 Linear model

Chapter 17

17.1 Image from ART/artifact: African Art in Anthropology Collections, Center fo...

17.2 Image from ART/artifact: African Art in Anthropology Collections, Center fo...

17.3 “Taking Care” section of the Families exhibition. Minnesota History Center ...

17.4 “F is for Fire Engine” in Minnesota A to Z, Minnesota History Center Museum...

17.5 Minnesota’s Greatest Generation exhibit in the form of a crashed World War ...

Chapter 18

18.1 Model of Professor Baldwin Spencer, biologist, anthropologist, and honorary...

18.2 Exhibition Hitler and the Germans. Nation and Crime, Berlin 2010. View of t...

18.3 Exhibition Hitler and the Germans. Nation and Crime, Berlin 2010. View of t...

18.4 Exhibition The Image of the “Other” in Germany and France from 1871 to the ...

18.5 Exhibition The Image of the “Other” in Germany and France from 1871 to the ...

18.6 Rebecca Belmore, Rising to the Occasion, 1987. Art Gallery of Ontario.

18.7 Montreal Museum of Fine Arts, Founding Identities gallery, 2011

Chapter 19

19.1 Alison Brown and Andy Black Water examining the draft manuscript of a book ...

19.2 Tom Tettleman and Richard LeBeau in front of the Ghost Dance Shirt after it...

Chapter 20

20.1 Dancers provide a traditional ceremonial “Welcome to country” upon the retu...

20.2 Larrakia families welcome the remains of their ancestors, Mindil Beach, Dar...

Chapter 21

21.1 Detail of a panel from the My Treasure community exhibition (Mid-Antrim and...

Chapter 23

23.1 The “Arrivals” display in the exhibition Blood, Earth, Fire | Whāngai Whenu...

23.2 The computer interactive in the “Arrivals” display in the exhibition Blood,...

Chapter 24

24.1 Formal education versus learning through participation: the Victorian class...

24.2 Two participants examining a traditional coffee pot as a part of the Asian ...

24.3 Older men with dementia in a day center using archive photographs of footba...

24.4 Year 9 students (aged 13/14) in the British Museum using a Samsung tablet t...

24.5 Youth forum/paid young consultants group discussing exhibitions, interpreta...

Museum Practice and Mediation: An Afterword

A2.1 Walk among Worlds, an installation by Máximo González, October 12 – Novembe...

A2.2 Opening performance of the community-based collaborative exhibition Death I...

A2.3 Museum, Academia Sinica, Taipei

A2.4 Atrium, Capital Museum, Beijing

A2.5 Exhibit Gallery, Kokdu Museum, Seoul

A2.6 Box of Promises, collaborative work between George Nuku (Māori) and Cory Do...

A2.7 Entrance to The Marvellous Real: Art from Mexico 1926-2011, Audain Gallery,...

A2.8 Imprint, choreographed by Henry Daniel and Owen Underhill. Great Hall, Muse...

List of Tables

Chapter 3

TABLE 3.1 Heritage Lottery Fund financial and staffing profile 2005/6–2009/10

TABLE 3.2 Heritage Lottery Fund – distribution of awards by size of grant

Chapter 4

TABLE 4.1 Methods used in applied ethics: their benefits and challenges

Chapter 5

TABLE 5.1 Benefits generated by engagement in culture and sport

Chapter 7

TABLE 7.1 Visits to museums that formerly charged admission (2010/11)

TABLE 7.2 Admission charges at US museums

Chapter 10

TABLE 10.1 Organization systems used in museums

Chapter 13

TABLE 13.1 Materials-, values-, and peoples-based conservation approaches

TABLE 13.2 Definitions of minimal intervention within materials-, values-, and p...

Guide

Cover

Table of Contents

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Museum Practice

Edited by

Conal McCarthy

General Editors

Sharon Macdonald and Helen Rees Leahy

This paperback edition first published 2020

© 2015 John Wiley & Sons Ltd

Edition history: John Wiley and Sons Ltd (hardback, 2015)

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or

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The right of Conal McCarthy, Sharon Macdonald, and Helen Rees Leahy to be identified as the authors of the editorial material in this work has been asserted in accordance with law.

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Library of Congress Cataloging?in?Publication Data

Museum Practice – The international handbooks of museum studies / edited by Conal McCarthy / general editors: Sharon Macdonald, Helen Rees Leahy. – First edition.

pages cm

Includes bibliographical references and index.

ISBN 978-1-4051-9850-9 (cloth) | ISBN 978-1-119-64207-7 (pbk.)

1. Museums. 2. Museum exhibits. I. Macdonald, Sharon. II. Leahy, Helen Rees. AM5.I565 2015

069-dc23

2015003407

Cover Design: Wiley

Cover Image: Tiger and conservator. Photo: Courtesy of Manchester Museum,

The University of Manchester

Set in 11/13 pt Dante by SPi Global, Pondicherry, India

Printed and bound by CPI Group (UK) Ltd, Croydon, CR0 4YY

10 9 8 7 6 5 4 3 2 1

LIST OF ILLUSTRATIONS

Color plate section

6.1 Music in the foyer at Tel Aviv Museum of Art, Israel

6.2 Rehanging one of the sixteenth-century Gideon Tapestries at the National Trust’s Hardwick Hall, Derbyshire

6.3 Collection of ceramics at the Stoke Potteries Museum, UK

11.1 The Ancient Worlds gallery, Manchester Museum

14.1Sleeping and Dreaming exhibition at Wellcome Collection in London

17.4 “F is for Fire Engine” in Minnesota A to Z, Minnesota History Center Museum, St. Paul

18.1 Model of Professor Baldwin Spencer, biologist, anthropologist, and honorary director of the National Museum of Victoria (1899–1928) on display in the exhibition Bunjilaka, 2001.

18.3 Exhibition Hitler and the Germans. Nation and Crime, Berlin 2010. German Historical Museum

18.4 Exhibition The Image of the “Other” in Germany and France from 1871 to the present, Paris 2008, Berlin 2009. German Historical Museum

18.6 Rebecca Belmore, Rising to the Occasion, 1987. Art Gallery of Ontario

18.7 Montreal Museum of Fine Arts, Founding Identities gallery

20.1 Dancers provide a traditional ceremonial “Welcome to country” upon the return of Larrakia ancestral remains, Mindil Beach, Darwin, Northern Territory, November 2002. National Museum of Australia

21.1 Detail of a panel from the My Treasure community exhibition (Mid-Antrim and Causeway Museum Service) displayed at Coleraine Town Hall, Northern Ireland, July–August 2013

23.1 The “Arrivals” display in the exhibition Blood, Earth, Fire | Whāngai Whenua Ahi Kā, which opened in 2006 at the Museum of New Zealand Te Papa Tongarewa, Wellington

24.1 Formal education versus learning through participation: the Victorian classroom and teacher at the Ragged School Museum, London

24.2 Two participants examining a traditional coffee pot as a part of the Asian Women’s Documenting the Home project at the Geffrye Museum, London

A2.1Walk among Worlds, an installation by Máximo González, October 12 – November 10, 2013, at the Fowler Museum, UCLA

A2.2 Opening performance of the community-based collaborative exhibition Death Is Just Another Beginning, National Museum of Taiwan, Taipei

A2.5 Exhibit Gallery, Kokdu Museum, Seoul

A2.6Box of Promises, collaborative work between George Nuku (Māori) and Cory Douglas (Squamish/Haida) in the exhibition Paradise Lost? Great Hall, Museum of Anthropology, UBC, Vancouver

A2.8Imprint, choreographed by Henry Daniel and Owen Underhill. Great Hall, Museum of Anthropology, UBC, Vancouver

Chapter illustrations

0.1 Integrated model of museum studies incorporating research, practice, training, and education

3.1 Policy, funding, and accountability cascade: a map of central government’s support for the cultural sector

4.1 Participant responses to the question: “Why this change in museum ethics now?”

4.2 The three spheres of contemporary ethics discourse

4.3 Participant responses to “Key issues that museums are grappling with in the twenty-first century”

4.4 Participant responses to “The moral agency of museums”

4.5 Participant responses to “Hopes and aspirations for shared guardianship”

4.6 Reflections on the most insightful elements of the five workshops

4.7 Reflections on the most challenging issues from the five workshops

6.1 Music in the foyer at Tel Aviv Museum of Art, Israel

6.2 Rehanging one of the sixteenth-century Gideon Tapestries at the National Trust property Hardwick Hall, Derbyshire

6.3 Collection of ceramics at the Stoke Potteries Museum

6.4 Local participants in the Moving Here project visit New Walk Museum, Leicester

8.1 Invitation to Tate Britain Summer Party, June 21, 2010. From Not If But When: Culture beyond Oil, Platform, November 29, 2010

8.2 “Human Cost” by Liberate Tate, 2010. Photo from front cover of Not If But When: Culture beyond Oil, Platform, November 29, 2010

10.1 The x-axis (collection order and disorder)

10.2 The x-axis (collection order and disorder) and y-axis (collection growth and loss)

10.3 The x-axis (collection order and disorder), y-axis (collection growth and loss), and z-axis (preservation and deterioration)

11.1 The Ancient Worlds gallery, Manchester Museum

11.2 A botany assortment from the collections of the Manchester Museum

11.3 A “bioblitz” or collecting expedition for the Trees project, Whitworth Park, Manchester

12.1 Interactive pest viewer, KE EMu database

12.2 An example of interpretive content on the “Variety of Life,” part of a free smart phone and tablet application for the Living Worlds gallery, Manchester Museum

12.3 Results for a search on “Captain Cook” from Collections Online, Museum of New Zealand Te Papa Tongarewa

12.4 Matches for “William Hunter Ramsay” from the Europeana project, harvested from the UK’s Culture Grid

12.5 Screen shot of the Your Paintings Tagger showing an oil painting of Sir Ian Colquhoun of Luss (ca. 1933) by Herbert James Gunn, from the collection of the West Dunbartonshire Council

12.6 Screen shot of YouTube clip on the investigation of Lindow Man, Collective Conversations project, Manchester Museum

13.1 The Burra Charter process, with its sequence of investigations, decisions, and actions

14.1 The exhibition Sleeping and Dreaming at Wellcome Collection, London

16.1 A view of the vertebrate paleontology gallery after completion. The exhibition is titled A Changing World: Dinosaurs, Diversity, and Drifting Continents. Museum of Texas Tech University

16.2 Life cycle of a product or system

16.3 Rolled-out model, 2011

16.4 Linear model

17.1 Image from ART/artifact: African Art in Anthropology Collections, Center for African Art, New York, 1988

17.2 Image from ART/artifact: African Art in Anthropology Collections, Center for African Art, New York, 1988

17.3 “Taking Care” section of the Families exhibition. Minnesota History Center Museum, St. Paul

17.4 “F is for Fire Engine” in Minnesota A to Z, Minnesota History Center Museum, St. Paul

17.5Minnesota’s Greatest Generation exhibit in the form of a crashed World War II aircraft. Minnesota History Center Museum, St. Paul

18.1 Model of Professor Baldwin Spencer, biologist, anthropologist, and honorary director of the National Museum of Victoria (1899–1928) on display in the exhibition Bunjilaka, 2001

18.2 Exhibition Hitler and the Germans. Nation and Crime, Berlin 2010. View of the section “Hitler and the Germans 1933–1945.” German Historical Museum

18.3 Exhibition Hitler and the Germans. Nation and Crime, Berlin 2010. View of the section “Hitler and the Germans 1933–1945.” German Historical Museum

18.4 Exhibition The Image of the “Other” in Germany and France from 1871 to the present, Paris 2008, Berlin 2009. German Historical Museum

18.5 Exhibition The Image of the “Other” in Germany and France from 1871 to the present, Paris 2008, Berlin 2009. German Historical Museum

18.6 Rebecca Belmore, Rising to the Occasion, 1987. Art Gallery of Ontario.

18.7 Montreal Museum of Fine Arts, Founding Identities gallery, 2011

19.1 Alison Brown and Andy Black Water examining the draft manuscript of a book on the Kainai Photos Project. Pitt Rivers Museum

19.2 Tom Tettleman and Richard LeBeau in front of the Ghost Dance Shirt after its return by Glasgow Museums to the Lakota Sioux, at South Dakota State Historical Society Museum

20.1 Dancers provide a traditional ceremonial “Welcome to country” upon the return of Larrakia ancestral remains, Mindil Beach, Darwin, Northern Territory, November 2002. National Museum of Australia

20.2 Larrakia families welcome the remains of their ancestors, Mindil Beach, Darwin, Northern Territory, November 2002. National Museum of Australia

21.1 Detail of a panel from the My Treasure community exhibition (Mid-Antrim and Causeway Museum Service) displayed at Coleraine Town Hall, Northern Ireland, July–August 2013

23.1 The “Arrivals” display in the exhibition Blood, Earth, Fire | Whāngai Whenua Ahi Kā, which opened in 2006 at the Museum of New Zealand Te Papa Tongarewa, Wellington

23.2 The computer interactive in the “Arrivals” display in the exhibition Blood, Earth, Fire | Whāngai Whenua Ahi Kā, 2006, Te Papa, Wellington

24.1 Formal education versus learning through participation: the Victorian classroom and teacher at the Ragged School Museum, London

24.2 Two participants examining a traditional coffee pot as a part of the Asian Women’s Documenting the Home project at the Geffrye Museum, London

24.3 Older men with dementia in a day center using archive photographs of footballers to recall their past memories of playing and watching

24.4 Year 9 students (aged 13/14) in the British Museum using a Samsung tablet to access an interactive Augmented Reality activity

24.5 Youth forum/paid young consultants group discussing exhibitions, interpretation, marketing, and event-planning, Geffrye Museum, London

A2.1Walk among Worlds, an installation by Máximo González, October 12 – November 10, 2013, at the Fowler Museum, UCLA

A2.2 Opening performance of the community-based collaborative exhibition Death Is Just Another Beginning, National Museum of Taiwan, Taipei

A2.3 Museum, Academia Sinica, Taipei

A2.4 Atrium, Capital Museum, Beijing

A2.5 Exhibit Gallery, Kokdu Museum, Seoul

A2.6Box of Promises, collaborative work between George Nuku (Māori) and Cory Douglas (Squamish/Haida) in the exhibition Paradise Lost? Great Hall, Museum of Anthropology, UBC, Vancouver

A2.7 Entrance to The Marvellous Real: Art from Mexico 1926-2011, Audain Gallery, Museum of Anthropology, UBC, Vancouver

A2.8Imprint, choreographed by Henry Daniel and Owen Underhill. Great Hall, Museum of Anthropology, UBC, Vancouver

EDITOR

Conal McCarthy is Professor and Director of the Museum and Heritage Studies program at Victoria University of Wellington, Aotearoa New Zealand. Conal has degrees in English, Art History, Museum Studies, and Māori language and has worked in galleries and museums in a variety of professional roles: educator, interpreter, visitor researcher, collection manager, curator, and exhibition developer, as well as sitting on the boards and advisory groups of a number of institutions. He has published widely on museum practice, including the books Museums and Māori: Heritage Professionals, Indigenous Collections, Current Practice (2011), and Curatopia: Museums and the Future of Curatorship (2019).

Professor Conal McCarthy

Director Museum & Heritage Studies programme

Stout Research Centre

Victoria University of Wellington

Wellington

New Zealand

GENERAL EDITORS

Sharon Macdonald is Alexander van Humboldt Professor in Social Anthropology at the Humboldt University Berlin where she directs the Centre for Anthropological Research on Museums and Heritage – CARMAH. The centre works closely with a wide range of museums. Sharon has edited and coedited volumes include the Companion to Museum Studies (Blackwell, 2006); Exhibition Experiments (with Paul Basu; Blackwell, 2007); and Theorizing Museums (with Gordon Fyfe; Blackwell, 1996). Her authored books include Behind the Scenes at the Science Museum (Berg, 2002); Difficult Heritage: Negotiating the Nazi Past in Nurembergand Beyond (Routledge, 2009); and Memorylands: Heritage and Identity in Europe Today (Routledge, 2013). Her current projects include Making Differences. Transforming Museums and Heritage in the 21st Century.

Professor Sharon Macdonald

Alexander van Humboldt Professor in Social Anthropology

Institute for European Ethnology

Humboldt University of Berlin

Berlin, Germany

Helen Rees Leahy is Professor Emerita of Museology at the University of Manchester, where, between 2002 and 2017 she directed the Centre for Museology. Previously, Helen held a variety of senior posts in UK museums, including the Design Museum, Eureka!, The Museum for Children, and the National Art Collections Fund. She has also worked as an independent consultant and curator, and has organized numerous exhibitions of art and design. She has published widely on practices of individual and institutional collecting, in both historical and contemporary contexts, including issues of patronage, display and interpretation. Her Museum Bodies: The Politics and Practices of Visiting and Viewing was published by Ashgate in 2012.

Professor Emerita Helen Rees Leahy

Centre for Museology

School of Arts, Languages and Cultures

University of Manchester

Manchester, UK

CONTRIBUTORS

Ken Arnold, Wellcome Collection, London, UK

Rosmarie Beier-de Haan, German Historical Museum, Berlin, Germany

Piotr Bienkowski, independent consultant, and Co-Director, International Umm al-Biyara Project, Petra, Jordan

Graham Black, Nottingham Trent University, UK

Malcolm Chapman, University of Glasgow, UK

Derrick Chong, Royal Holloway, University of London, UK

Elizabeth Crooke, University of Ulster, Northern Ireland, UK

Lee Davidson, Victoria University of Wellington, New Zealand

Stuart Davies, Stuart Davies Associates, UK

David K. Dean, Texas Tech University, USA

Gail Lord, Co-President, Lord Cultural Resources Inc., Canada

Jocelyn Dodd, University of Leicester, UK

David Fleming, National Museums Liverpool, UK

James B. Gardner, US National Archives, Washington, DC, USA

Rina Gerson (née Zigler), Canada

Kerry Jimson, Victoria University of Wellington, New Zealand

Ceri Jones, University of Leicester, UK

Barry Lord, Co-President, Lord Cultural Resources Inc., Canada

Janet Marstine, University of Leicester, UK

Nick Merriman, Manchester Museum, UK

Eithne Nightingale, independent consultant, writer, and researcher, UK

Halona Norton-Westbrook, Toledo Museum of Art, Ohio, USA

Gillian Oliver, Victoria University of Wellington, New Zealand

Michael Pickering, National Museum of Australia, Canberra, Australia

John Reeve, University of London, UK

Carol A. Scott, Director, Carol Scott Associates, UK

Sara Selwood, independent cultural analyst and consultant, UK

Anthony Alan Shelton, Museum of Anthropology at the University of British Columbia, Vancouver, Canada

Ted Silberberg, Senior Principal, Lord Cultural Resources Inc., Canada

John E. Simmons, Museologica, USA

Dan Spock, Minnesota History Center, USA

Dean Sully, University College London, UK

Shannon Wellington, Victoria University of Wellington, New Zealand

Anne Whitelaw, Concordia University, Montreal, Canada

Vicky Woollard, consultant and researcher, UK

Linda Young, Deakin University, Melbourne, Australia

ACKNOWLEDGMENTS

Ahakoa he iti te matakahi, ka pakaru i a ia te tōtara

[Although the wedge is small, it fells the great tōtara tree]

(Māori proverb)

A book of this size and complexity is the work of many hands, and I would like to acknowledge everyone who helped me complete it.

Thanks to the general editors, Helen Rees Leahy and Sharon Macdonald, for the opportunity to tackle the topic, the support to compile the contents, and the encouragement to get it completed.

Thanks to all the contributors who have made this volume possible by writing these diverse and accessible chapters on the contemporary museum at work – your labour, patience, and commitment have made a persuasive case for current museum practice.

In particular I would like to thank Gill Whitley, the Project Editor, for her many efforts large and small, which made it all happen.

Lastly, thanks to my partner Bronwyn Labrum for waiting for me to finish the project. Now we can get on to our book!

Conal McCarthy

January 2015

EDITORS’ PREFACE TO MUSEUM PRACTICE AND THE INTERNATIONAL HANDBOOKS IN MUSEUM STUDIES

Museum Practice

As general editors of The International Handbooks in Museum Studies, we – Sharon Macdonald and Helen Rees Leahy – are delighted that Museum Practice is now appearing in paperback, as a self-standing volume. So too are the other volumes, which is testament to the strength of these volumes individually, as well as collectively, and to the importance of the issues that they each address. Museum Practice clearly concerns a fundamental area of museum studies – without such practice, there would be no museums. Nevertheless, there has not yet developed an established consensus on precisely what might be covered under the label ‘museum practice’, and, in particular, more extensive and theorised accounts and analyses of practice – going beyond ‘how to’ guides – are still far from numerous. One reason for this is the relative recency of museum studies as a field. A second reason is that museum studies draws on a wide range of disciplines, each themselves renewing their toolkits in various ways, resulting in new impulses for thinking about museum practice – so challenging the formation of a fixed canon. In addition, and perhaps of most significance, is the fact of changing museum practice in response to wider challenges and opportunities, be they in relation to issues of funding, communities or new media possibilities, to name but a few. This results in the need to think afresh about practice – to take a critical perspective on how things are done, as well as to take inspiration from the most intriguing and promising instances of practice in order to develop new modes of working.

In light of the considerable change underway, the editor of Museum Practice, Conal McCarthy, in consultation with us as general editors, faced a task of how to achieve a volume that would cover topics that have become central to consideration of museum practice, while also being sure to include as much as possible of the new directions and ideas that have been emerging in recent years. That this was achieved so well is evident from the resulting volume. The range of topics included and the ways in which they are tackled, provide a sound and also cutting- edge coverage of museum practice.

The International Handbooks in Museum Studies

Collectively, The International Handbooks in Museum Studies include over a hundred original, state-of-the-art chapters on museums and museum studies. As such, they are the most comprehensive review to date of the lively and expanding field of museum studies. Written by a wide range of scholars and practitioners – newer voices as well as those already widely esteemed – The International Handbooks provide not only extensive coverage of key topics and debates in the museum field, but also make a productive contribution to emerging debates and areas, as well as to suggest how museum studies – and museums – might develop in the future.

The number of excellent contributors able and willing to write on museum topics is itself testimony to the state of the field, as was recognition by the publishers that the field warranted such a substantial work. Bringing together such a range and quantity of new writing about museums was accomplished through the deep knowledge, extensive networks, and sheer labour of the volume editors – Andrea Witcomb and Kylie Message, Museum Theory; Conal McCarthy, Museum Practice; Michelle Henning, Museum Media; and Annie E. Coombes and Ruth B. Phillips, Museum Transformations. All enthusiastically took up the mandate to go out and recruit those they thought would be best able to write useful and timely essays on what they defined as the most important topics within their area of remit. Their brief was to look widely for potential contributors, including unfamiliar, as well as familiar, names. We – and they – were especially interested in perspectives from people whose voices have not always been heard within the international museum studies conversation thus far. This breadth is also a feature of the expanded and expanding field itself, as we explain further below.

Diversification and democratization

The editors of the four volumes that constitute The International Handbooks are based in four different countries – Australia, New Zealand, the United Kingdom, and Canada; and contributors have their institutional homes in over a dozen more. Yet these numbers alone do not fully convey the trend to diversification that we see in these volumes, and in museum studies more widely. “Internationalization” is a term that might be used but does not, we think, adequately characterize what is involved. Certainly, there is more traffic between nations of ideas about museums and about how to study them. Debates travel from one part of the globe to another, with museums and exhibitions in one location being used as models for emulation or avoidance in another. The massive expansion of professional training in museum studies that has taken place over the past three decades helps establish a shared discourse, not least as many students study away from their home countries or those in which they will later work. So too do texts in and about the field, certain key ones often being found on reading lists in numerous countries and also republished in successive readers. Such developments establish the basis for a conversation capable of transcending borders.

It is evident from the contents of The International Handbooks of Museum Studies, however, that the democratization runs deeper than the traffic of discourse and practice across national borders, and, in particular, that the traffic is more multi- directional than it was previously. Not only do contributors have their primary work bases in a range of different countries, and not only do many have experience of training or working in others, they also often give attention – sometimes through the direct engagement of collaborative work or study – to a wide range of groups and populations in a variety of countries, including their own. In doing so, they strive not merely to incorporate but also to learn from and be challenged by people and perspectives that have not been part of mainstream museological debate. The attention to the (not unproblematic) category of the indigenous is especially marked in these International Handbooks, most notably in the Transformations volume, although it also finds its way into the others. Like attention to other forms of absence from the existing mainstream museum conversation, this is symptomatic of a broader move toward finding alternative ways of seeing and doing, ways that both add to the range of existing possibilities and also, sometimes, unsettle these by showing how, say, particular theorizing or practice relies on unspoken or previously unrecognized assumptions.

Diversification takes other forms too. These volumes are not organized by type of museum – a format that we think restrictive in its lack of recognition of so many shared features and concerns of museums – and do not use this as a classification of content. Nevertheless, it is easy to see that the volumes include a great range of museum kinds, and even of forms that might not always be considered museums, or that challenge the idea of the museum as a physical space. Museums of art, history, and ethnography – and also those more general and eclectic museums that have sometimes been described as encyclopedic – have powered a good deal of museum theorizing and debate, and they are amply represented here. But they are accompanied also by examples from museums of natural history, science, technology, and medicine, as well as heritage sites and out-of- gallery installations. Alongside national museums, which were the backbone of much important theorizing of the role of museums in the making of national identity and citizenship, are numerous examples of smaller museums, some of which are devoted to a specific topic and others of which have a regional or local foundation and focus. These museums may be less well endowed with staff, buildings, or funds, but are nevertheless doing important, even pioneering, work that deserves attention from museum studies. That attention contributes not only to extending the range of types and cases but also helps to illuminate the variety of specific features of museums that need to be taken into account in formulating more comprehensive approaches. As many chapters across the volumes show, one size does not fit all – or, to put it better perhaps, one theoretical perspective or set of guidelines for practice, one apt choice of media or transformative activity, does not fit all types and sizes of museums. Adding more to the mix does not just provide greater coverage or choice but also helps to identify better what is at stake and what might be possible in different kinds of situations, constellations, or conjunctures (to use a word favored in Museum Theory). As such, it helps those of us engaged in and with museums to get a better grasp on what is and what might be shared, as well as on what is distinctive and needs to be understood in more fine-grained ways.

Another feature of diversification that deserves comment here is the temporal. There has been a considerable amount of outstanding historical research undertaken in museum studies and the International Handbooks both review some of this and contribute further to it. Such work is important in its own terms, helping us to understand better the contexts in which museums emerged and have operated, and the concerns, constraints, personalities, and opportunities in evidence in particular times and places. It also contributes in vital ways to contemporary understandings, both by adding to the range of cases available for analysis and by showing the longer historical trajectories out of which various current approaches and practices emerged. Sometimes – and there are examples in all of the volumes here – their message is salutary, showing that what seemed like an innovation has been tried before, and perhaps with the distance of time allowing a more critical perspective than might feel comfortable today. The past shows change but also continuities and the re-emergence, or even repackaging, of what has gone before.

Disciplinarity and methodology

Research on past museum innovation and practice shows the importance of historical method, and of history as a discipline, within museum studies. This brings us to the wider issue of disciplinarity and methodology. To talk of museum studies as interdisciplinary has become a truism. The volumes here are a clear illustration that those involved in museum studies have been trained in and may have primary institutional locations in a wide range of disciplines and areas of study, including anthropology, archaeology, architecture, area studies, cultural studies, economics, education, geography, literature, management, media studies, political science, and sociology, as well as history and art history. Beyond that, however, they are also carving out new niches, sometimes institutionally recognized, sometimes not, in areas such as digital curation and creative technologies, as well as in art gallery, museum, and heritage studies, in various combinations or alone. Moreover, in addition to disciplines and a multitude of academic specialisms, practitioner contributors bring diverse professional expertise in areas including exhibition design, community engagement, conservation, interpretation, and management.

Alongside the diversity of concepts and methodologies offered by various disciplines and diverse forms of practical expertise, is also the distinctive feature of museum studies – its engagement with the past, present, and future world of museums. Such work, to varying extents, confronts researchers and academics with the actual concerns, predicaments, objects, spaces, media, and people all, in various ways, involved in museum collections and exhibitions. Increasingly, this means actual collaboration, and the development of methodological approaches to enable this. Examples in these volumes include those who consider themselves to be primarily academics, artists, or activists being directly involved in the production of collections, media (e.g., new media apps or forms of display), and exhibitions. The nature of museum work is, inevitably, collaborative, but in some cases it also involves more explicit attempts to work with those who have had little previous engagement in museum worlds and draws on methodology and ethical insight from disciplines such as social and cultural anthropology to do so. Such actual engagement – coupled with what we see as more fluid traffic between academia and museums also powers new forms of theorizing and practice. This productive mobility affords museum studies its characteristic – and, in our view, especially exciting – dynamic.

Organization of the International Handbooks

As we originally planned these International Handbooks, dividing their coverage into the four volumes of Theory, Practice, Media, and Transformations made good sense as a way of grouping key areas of work within the field. Our idea was that Theory would bring together work that showed central areas of theorizing that have shaped museum studies so far, together with those that might do so in the future. We envisaged Practice as attending especially to areas of actual museum work, especially those that have tended to be ignored in past theorizing, not in order to try to reinstate a theory/practice division but, rather, to take the opportunity to transcend it through theorizing these too. We saw Media as the appropriate label to cover the crucially important area for museums of their architecture, spaces, and uses of diverse media primarily, though not exclusively, for display. Transformations was intended to direct its attention especially to some of the most important social, cultural, political, and economic developments that are shaping and look likely to reshape museums in the future.

In many ways, what has resulted fits this original remit. We always knew that there would inevitably be areas of convergence: in particular, that theory can derive from practice, and vice versa; that the development and expansion of social media is propelling some of the most significant transformations in museums, and so forth. Yet it is probably true to say that there are more synergies than we had imagined, perhaps because museum work has itself become more open to change, new ideas and practice, and unconventional practitioners and participants, from what would previously have been considered outside. To make distinctions between practitioners and theorists continues to make sense in some contexts. What we see, however, is an increasing band of critical practitioners and practice- based researchers – those who operate in both worlds, drawing inspiration for new practice from areas of theorizing as well as from adaptations of cases from else-where. Equally they use practice to think through issues such as the nature of objects, the role of media, or sensory potentials.

It is interesting to note that at an analytical level, the volumes all contain chapters that give emphasis to specific cases and argue for the importance of paying close attention to grounded process – what actually happens, where, who, and what is involved. Although not all are informed by theoretical perspectives of actor network theory or assemblage theory, there is much here that recognizes the significance of material forms not just as objects of analysis but as agents in processes themselves. There is also much work across the volumes that gives explicit attention to the affective dimensions of museums, exploring, for example, how different media or spaces might afford certain emotional engagements. The sensory is also given new levels of consideration in what we see as, collectively, a more extensive attempt to really get to grips with the distinctiveness of museums as a medium, as well as with their sheer variety.

Various forms of collaborative engagement with specific groups – sometimes called communities – as well as with individual visitors, is also a notable theme cutting across the various volumes. Certainly, the idea of a generic “audience” or “public” seems to be less present as a central but abstract focus than in the past. Divisions along lines of gender or class are made less frequently than they might have been in earlier critical perspectives – though when they are, this is often done especially well and powerfully, as, for example, in some contributions to the discussion of museum media. Interestingly, and this is a comment on our times as well as on social and political developments in which museums are embroiled, the work with “communities” is framed less in terms of identity politics than would probably have been the case previously. No longer, perhaps, is the issue so much about making presence seen in a museum, increasingly it is more about mutually enriching ways of working together, and about pursuing particular areas or issues of concern, such as those of the environment or future generations. Yet politics is certainly not absent. Not only is the fundamental question about whose voice is represented in the museum a thoroughly political one, the chapters also show political concerns over relatively subtle matters such as methodology and reformulations of intimacy, as well as over questions of sponsorship, money-flow in the art world, the development of mega-museums in Gulf states, environmental destruction, and so forth. Indeed, there is a strong current of work that positions the museum as an activist institution and that shows its potential as such – something perhaps indicative of at least one future direction that more museums might take.

One thing that is clear from these volumes, however, is that there is no single trajectory that museums have taken in the past. Neither is there a single track along which they are all heading, nor one that those of us who have contributed would agree that they should necessarily all take. The diversity of museums them-selves, as well as of those who work in, on, and with them, and of the perspectives that these volumes show can be brought to bear upon them – as well as their very various histories, collections, contexts, personnel, publics, and ambitions – has inspired the diversified museum studies represented in these International Handbooks. Our hope is that this more diversified museum studies can contribute not only to new ways of understanding museums but also to new, and more varied, forms of practice within them – and to exciting, challenging futures, whatever these might be.

Acknowledgments

Producing these International Handbooks of Museum Studies has probably been a bigger and more demanding project than any of us had anticipated at the outset. Assembling together so many authors across four different volumes, and accommodating so many different timetables, work dynamics, styles, and sensitivities has been a major task over more years than we like to recall for both us as general editors, and even more especially for the editors of our four volumes: Andrea Witcomb, Kylie Message, Conal McCarthy, Michelle Henning, Annie E. Coombes, and Ruth B. Phillips. As general editors, our first thanks must be to the volume editors, who have done a remarkable task of identifying and eliciting so many insightful and illuminating contributions from such a wide field, and of working with authors – not all of whom were experienced in academic writing and many of whom were already grappling with hectic schedules – to coax the best possible chapters from them. We thank our volume editors too for working with us and what may sometimes have seemed overly interventionist assistance on our part in our push to make the volumes work together, as well as individually, and for all contributions, as well as the International Handbooks as a whole, to be a substantial contribution to the field. We also thank our volume editors for sharing so much good humor and so many cheering messages along the way, turning what sometimes felt like relentless chasing and head-aching over deadlines into something much more human and enjoyable. All of the contributors also deserve immense thanks too, of course, for joining the convoy and staying the journey. We hope that it feels well worth it for all concerned. Without you – editors and contributors – it couldn’t have happened.

There is also somebody else without whom it couldn’t have happened. This is Gill Whitley. Gill joined the project in 2012 as Project Editor. In short, she transformed our lives through her impeccable organization and skillful diplomacy, directly contacting contributors to extract chapters from them, setting up systems to keep us all on track with where things were up to, and securing many of the picture permissions. She has been a pleasure to work with and we are immensely grateful to her.

The idea for a series of International Handbooks of Museum Studies came from Jayne Fargnoli at Wiley Blackwell and we are grateful to her for this and being such a great cheerleader for the project. She read a good deal of the work as it came in and knowing that this only increased her enthusiasm for the project boosted everyone’s energy as we chased deadlines. We also thank other staff at Wiley Blackwell for their role in the production processes, including, most recently, Jake Opie, for helping to at last allow us to bring out the individual volumes in paperback format.

Because of its extended nature and because things don’t always happen according to initial timetables, editorial work like this often has to be fitted into what might otherwise be leisure time or time allocated for other things. Luckily, both of our Mikes (Mike Beaney and Mike Leahy) were sympathetic, not least as both have deeply occupying work of their own; and we thank them for being there for us when we needed them.