Passive Income in 2025 Is Not What You Think - Patrick Simmons - E-Book

Passive Income in 2025 Is Not What You Think E-Book

Patrick Simmons

0,0
8,99 €

oder
-100%
Sammeln Sie Punkte in unserem Gutscheinprogramm und kaufen Sie E-Books und Hörbücher mit bis zu 100% Rabatt.

Mehr erfahren.
Beschreibung

The phrase "passive income" is everywhere in 2025, usually paired with screenshots, luxury lifestyles, and effortless money. Yet behind the scenes, most people chasing passive income end up exhausted, confused, and disappointed. The problem is not the idea of passive income itself, but the myths surrounding it and the mismatch between expectations and reality. This book takes a clear, honest look at what passive income really means today and which ideas still make sense in a noisy, saturated, AI-driven world. Instead of repeating vague advice, the book breaks down different categories of income streams: digital products, content-based models, automation-assisted businesses, print-on-demand, royalties, simple investment-based income, and more. For each, you see what kind of upfront work is required, what skills help, how long it often takes to see results, and where most beginners quietly get stuck. You also learn how 2025 has changed the game: how AI tools can lower barriers without magically solving everything, how platforms keep shifting rules, and why copying "what worked for someone else" often leads to frustration. The book is designed for people who want calm clarity instead of hype. It helps you sort ideas by time, money, and energy requirements so you can choose paths that fit your real life, not an imaginary version of it. You explore how to combine active and semi-passive work, how to avoid spreading yourself too thin, and how to think in systems rather than one-off tricks. By the end, you will not see passive income as a fantasy shortcut, but as a set of realistic, modern options that can support your long-term financial stability if you treat them like real projects instead of lottery tickets.

Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:

EPUB

Veröffentlichungsjahr: 2025

Bewertungen
0,0
0
0
0
0
0
Mehr Informationen
Mehr Informationen
Legimi prüft nicht, ob Rezensionen von Nutzern stammen, die den betreffenden Titel tatsächlich gekauft oder gelesen/gehört haben. Wir entfernen aber gefälschte Rezensionen.



Table of Contents

 

Chapter 1: Understanding Passive Income in 2025      

Defining Passive Income      

The Reality Check      

Identifying What Works in 2025      

Understanding the Role of Automation      

Chapter 2: The Myths of Passive Income      

The Effortless Myth      

The Overnight Success Fallacy      

The Skill Gap Misconception      

The Landslide of Options      

Automation as a Magic Bullet      

Following Trends Blindly      

Chapter 3: Digital Products: Creating and Selling      

Understanding Digital Products      

Creating Your First Digital Product      

Automating Sales and Delivery      

Marketing Your Digital Product      

Challenges in Digital Product Creation      

The Future of Digital Products      

Chapter 4: Content Creation: Blogging and Beyond      

Understanding Content Creation      

Monetization Strategies      

The Time Investment      

Common Struggles for Beginners      

Chapter 5: Automation-Assisted Businesses      

Understanding Automation in Business      

Choosing the Right Business Model for Automation      

Essential Tools for Automation      

Best Practices for Setting Up Automation      

Chapter 6: Print-on-Demand: A Low-Risk Option      

Understanding Print-on-Demand      

Platforms for Print-on-Demand      

Designing Your Products      

Marketing Your Print-on-Demand Business      

Common Mistakes to Avoid      

Scaling Your Print-on-Demand Business      

Chapter 7: Earning Through Royalties      

Understanding Royalties      

Creating Marketable Creative Works      

Platforms for Earning Royalties      

Building a Fan Base      

Challenges and Obstacles      

The Future of Royalties      

Chapter 8: Simple Investment-Based Income      

Understanding Investment Basics      

Stocks as a Passive Income Stream      

Real Estate Investments      

The Role of Bonds      

Simplifying Investment Decisions      

Chapter 9: Diversifying Your Income Streams      

Understanding Diversification      

Types of Passive Income Streams      

Balancing Active and Passive Income      

Common Mistakes in Diversification      

Chapter 10: Combining Active and Semi-Passive Work      

Understanding Active vs. Semi-Passive Income      

Effective Scheduling Techniques      

Leveraging Automation      

Combining Skills for Better Results      

Setting Realistic Expectations      

Creating Systems for Sustainable Growth      

Chapter 11: Setting Realistic Expectations for Success      

Understanding Passive Income Expectations      

The Importance of Setting Achievable Goals      

Measuring Progress: Keeping Score      

Adapting Strategies Over Time      

Chapter 12: The Role of AI in Passive Income Strategies      

Understanding AI's Role in Passive Income      

Popular AI Tools for Passive Income      

How AI Can Enhance Content-Based Income      

Pitfalls of Over-Reliance on AI      

Balancing AI with Traditional Methods      

Future Trends in AI and Passive Income      

Chapter 13: Adapting to Changing Platforms and Rules      

Understanding Platform Changes      

Adapting Content Strategies      

Leveraging AI and Automation      

Dealing with Policy Changes      

Chapter 14: Avoiding the Comparison Trap      

The Illusion of Social Media Success      

Measuring Your Own Progress      

Balancing Inspiration and Comparison      

The Power of Mindset      

Chapter 15: Thinking in Systems, Not One-Off Tricks      

Understanding Systems Thinking      

Building Synergies Between Income Streams      

Avoiding the Trap of One-Off Tricks      

Creating Cohesive Projects      

Building a Scalable Income System      

Chapter 16: Making Passive Income Work for Your Life      

Defining Your Financial Goals      

Time Management and Prioritization      

Selecting Appropriate Passive Income Streams      

Automating and Streamlining Processes      

Measuring Success and Making Adjustments      

Maintaining Balance and Avoiding Burnout      

Wrapping Up: Embracing Your Path to Passive Income      

 

Chapter 1: Understanding Passive Income in 2025

In this chapter, we’ll clarify what passive income really means in 2025. Forget the glitzy lifestyles and the unrealistic expectations plastered across social media. We'll dissect the true nature of passive income streams, highlighting both the potential and the pitfalls. By setting the stage with a clear definition, we aim to bring calm clarity to your passive income aspirations.

Defining Passive Income

To kick things off, it’s essential to pin down what passive income really means. Many people enter this space with a skewed definition, often influenced by flashy marketing and social media. Here, we’ll break down the concept into clear components, helping you understand what to expect from various income streams.

Your Definition Matters

When discussing passive income, it’s crucial to establish a clear definition. Passive income isn’t simply money earned without any effort; rather, it involves a significant upfront investment of either time, resources, or both to create systems that generate ongoing revenue. This can manifest in various forms, such as creating a digital product or investing in real estate. By understanding that passive income requires groundwork, you can better prepare for the journey ahead.

This foundational work is often where many beginners falter. They see passive income as a shortcut to wealth without grasping the initial commitment it entails. Recognizing this distinction allows you to approach your income strategies with realistic expectations, paving the way for sustainable success rather than quick fixes.

Common Misconceptions

A prevalent myth surrounding passive income is the belief that it is entirely risk-free. While some opportunities may appear to be relatively stable, every income stream carries its own set of risks and uncertainties. For example, real estate investments require ongoing management and can be influenced by market fluctuations, while digital products need continuous marketing to maintain sales.

It's essential to assess these risks and understand that most passive income ventures demand either financial investment or a considerable time commitment. Disregarding these factors can lead to disappointments, making it vital to critically evaluate each opportunity before diving in.

Types of Passive Income

There are numerous channels to explore when considering passive income, each with its unique characteristics and operational mechanisms. Digital products, such as eBooks or online courses, can provide recurring revenue with minimal ongoing effort after the initial creation phase. On the other hand, investments in stocks or real estate generate income through dividends or rents but require thorough market knowledge and capital upfront.

Affiliate marketing and rentals also fall into this category, showcasing the diverse options available. By researching and understanding these various types, you can align your strengths and interests with opportunities that resonate, which can lead to productive financial outcomes.

Effort vs. Reward

The balance between effort and reward is a crucial aspect of passive income that often gets overlooked. Many aspiring entrepreneurs assume that after the initial setup of a passive income stream, they can reap the benefits effortlessly. However, it's essential to recognize that some income streams require significant lead time and ongoing maintenance.

For instance, building a successful blog or YouTube channel demands consistent content creation and audience engagement before monetization. Understanding this effort-reward dynamic sets realistic expectations. By accepting that building sustainable income sources often involves extensive initial work, you can prepare mentally and strategically for the challenges ahead.

The Reality Check

To avoid the exhaustion and confusion that many face, it’s crucial to conduct a reality check about passive income. This section clarifies the distinction between dream and practicality.

Time Isn’t Your Enemy

Many people enter the world of passive income with the expectation of quick returns, but this notion can be misleading. In reality, building a passive income stream often requires substantial upfront investment in terms of time, effort, and resources. It’s essential to understand that while automated systems and technology can enhance efficiency, the processes behind them are seldom instantaneous.

Instead of viewing time as a barrier, consider it an ally in your journey. Most successful passive income ventures are built over months or even years. This means investing in learning, refining your approach, and gradually seeing progress. Patience is crucial here; when you embrace the reality that meaningful income takes time to cultivate, you can set more achievable goals and reduce frustration.

Overcoming Challenges

Before diving into passive income streams, it's important to identify potential challenges that may lie ahead. Many beginners unknowingly step into common traps that impede their growth—mismanaged expectations, lack of market research, or insufficient technical skills can derail even the most promising projects.

By proactively preparing for these obstacles, you can streamline your journey towards achieving passive income. Conducting thorough research into your chosen niche, developing relevant skills, and creating a robust plan will equip you to navigate hurdles more effectively. Embracing challenges as learning opportunities will enhance your resilience and ultimately lead to greater success.

Persistence is Key

Success in passive income ventures seldom comes from a single effort; rather, it hinges on your persistence and willingness to adapt. Many aspiring passive income earners find themselves overwhelmed by setbacks or slow progress. However, persistence can transform challenges into pathways of growth.

When you encounter obstacles, view them as essential parts of the learning process. Continuous improvement, tweaking your strategies, and experimenting with different approaches can lead to breakthroughs. Remember, the best passive income streams are often those nurtured through consistent effort and a positive attitude, despite any frustrations along the way.

Choosing Realistic Streams

With countless options available, choosing the right passive income stream can be daunting. Focus on opportunities that provide a balanced return on the time, effort, and financial investment required. Not all income streams are created equal; some may promise high returns but demand extensive resources that can lead to burnout.

Evaluating potential ventures based on your current skills and the real-world effort needed to succeed is crucial. Seek avenues that align with your interests and expertise, allowing for a more sustainable and enjoyable experience. By selecting realistic streams, you’re more likely to remain committed and ultimately achieve your financial goals without overextending yourself.

Identifying What Works in 2025

The landscape of passive income in 2025 is vastly different from what it was just a few years ago. Technology, particularly AI, has changed the game, and we must adapt. In this section, we explore which streams still hold value in our current climate.

AI-Assisted Opportunities

In 2025, AI technology has revolutionized many passive income strategies, making them more accessible to the average person. Tools powered by artificial intelligence can automate tedious tasks, analyze data, and even create content, significantly reducing the upfront labor required. For instance, AI can help in generating personalized marketing strategies or optimizing e-commerce operations, enabling entrepreneurs to focus on strategic decision-making rather than mundane chores.

However, while AI tools can enhance efficiency, it’s crucial to understand that they are not a magic solution. Success still hinges on your ability to leverage these technologies effectively. Beginners should invest time in learning how these tools work and explore various applications tailored to their niche. Moreover, remaining adaptable and continuously updating your skill set can help you stay ahead in an ever-evolving market. The integration of AI does not eliminate the work; it simply reshapes it, allowing for a more streamlined approach to passive income generation.

Digital Products Still Shine

Creating digital products like eBooks, online courses, and membership sites remains a compelling passive income strategy in 2025. As people continually seek quality content, there's still high demand for well-crafted educational resources. However, success in this arena goes beyond just having a great idea; it requires comprehensive market research and understanding your target audience's needs.

To stand out, you must ensure that your content offers genuine value, which not only attracts buyers but also encourages repeat purchases or subscriptions. Additionally, effective marketing strategies, such as utilizing social media and email lists, play a vital role in driving traffic. While the initial investment of time and effort can be significant, the potential for ongoing revenue makes digital products an enduring source of passive income.

Investment-Based Strategies

Investment-based strategies, including real estate and stock market investing, continue to be relevant in 2025. These avenues can provide substantial passive income but come with their own set of challenges. Market dynamics have changed, and understanding these shifts is essential for successful investing. Real estate, for example, has seen fluctuating demand influenced by economic factors, interest rates, and local market conditions.

For stock market investments, knowledge of market trends and data analysis is critical. Engaging in continuous learning about investment strategies and risk management helps mitigate potential losses. Beginners should consider starting with smaller investments or seeking professional advice to build a diversified portfolio. By being informed and patient, you can achieve long-term financial stability through investments.

Beware of Fads

In the world of passive income, it is essential to differentiate between fleeting trends and sustainable business models. Many opportunities touted as “easy money” can prove ineffective over time, leading to wasted effort and disappointment. As buzzworthy ideas flood the market, such as various social media-driven ventures, it is crucial to conduct thorough research before diving in.

Look for evidence of longevity; established models and proven strategies typically hold more potential for lasting income. Ask yourself if the trend aligns with your interests and skills—this alignment is vital for both engagement and success. By remaining critical of quick-fix solutions and focusing on strategies with enduring appeal, you can avoid common pitfalls and invest your time in endeavors that are more likely to yield sustainable returns.

Understanding the Role of Automation

Automation offers a compelling advantage in passive income ventures. This section looks at how leveraging technology can create more efficient and profitable income streams.

Efficiency Through Automation

Automation has revolutionized the way we approach passive income streams. By automating repetitive tasks, entrepreneurs can drastically reduce the time spent on day-to-day activities, such as posting content or managing customer inquiries. This efficiency not only saves precious hours each week but also allows you to focus on strategic growth opportunities.

For example, consider using automated email marketing systems that can engage with customers while you work on other projects. This method ensures that potential clients receive timely information without additional manual effort. Automation empowers you to cultivate relationships and maintain customer interest without getting bogged down in repetitive tasks, ultimately leading to greater profitability.

However, it's essential to identify which tasks are most suitable for automation in your specific venture. By determining what can be streamlined, you’ll create a strong foundation for your income streams, allowing for sustainable growth and easier management.

The Right Tools Matter

Investing in the correct software tools is crucial for simplifying and optimizing your passive income ventures. With the right systems, tasks that once took significant time and effort can be streamlined to operate seamlessly in the background. This includes everything from project management applications to customer relationship management (CRM) software.

Tools like these not only save time but also enhance the quality of your output. For instance, analytics tools can provide insights into how your audience interacts with your content, allowing you to make informed adjustments that boost engagement. Choosing the right automation software can create a user-friendly experience, both for you and your potential customers, maximizing your chances of success.

Before committing to any software, consider conducting thorough research and trials. Exploring free versions or demos can help you assess whether a tool fits your needs, ensuring you invest wisely.

Scalability Potential

One of the most significant advantages of automation is its scalability. Automation allows you to increase your output without a corresponding increase in workload, enabling you to reach a larger audience without burning out. This scalability is essential in the fast-paced digital world where competition can be fierce.

For example, if you automate your sales funnel, you can handle a higher volume of leads and sales without requiring additional employees. This approach empowers you to expand your business while keeping overhead costs down—an ideal scenario for anyone seeking long-term financial stability.

Furthermore, scaling through automation means your passive income streams can potentially multiply, allowing you to explore diverse avenues of income without stretching your resources too thin. This strategic focus on scalability sets the stage for sustainable growth.

Monitoring and Adjusting

While automation can greatly enhance productivity, it is crucial to monitor your systems regularly. Automated processes require oversight to ensure they function correctly and effectively deliver desired results. This vigilance helps you identify any bottlenecks or inefficiencies that could hinder your passive income potential.

Regularly checking in allows you to make timely adjustments, ensuring everything runs smoothly. For instance, if an automated email marketing campaign isn’t performing as expected, a quick review can help you identify issues such as outdated content or incorrect segmentation.

Additionally, leveraging data from analytics can guide you in refining your strategies. Successful automation is not merely about setting it and forgetting it; it’s about being proactive and responsive to the evolving demands of your audience and market.

Chapter 2: The Myths of Passive Income

This chapter breaks down common myths surrounding passive income, such as the idea that it requires little to no effort. You’ll learn about the gap between reality and hype, and how these misconceptions often lead to frustration. Understanding these myths is essential if you want to pursue meaningful income streams without getting sidetracked or burnt out.

The Effortless Myth

Many mistakenly believe that passive income means no effort at all. This myth is alluring, fueled by success stories that forget to mention the hard work involved. Let’s explore why this perception is misleading and what really goes into building an income stream.

Real effort is required up front

While the allure of passive income often suggests that it comes easily and without significant effort, the reality is quite different. To establish a sustainable income stream, considerable upfront work is typically necessary. This initial phase may involve extensive research, creating high-quality digital products, or setting up complex systems to automate processes.

For many, this means dedicating weeks or even months to learning the required skills and laying a solid foundation. Whether it’s designing an online course, writing an eBook, or developing a print-on-demand store, those who succeed understand that the "passive" aspect often only becomes evident after intense preparation. By acknowledging that real effort is crucial at the start, aspiring passive income earners can better manage their time and expectations.

Success stories typically gloss over the initial hard work

Social media is rife with success stories that boast of quick wealth through passive income. However, these narratives often conveniently omit the countless hours or even years of hard work that preceded the success. Influencers may showcase their luxurious lifestyles, yet the tireless effort, failures, and learning experiences they encountered along the way are rarely highlighted.

This gap between the perceived glamour and the actual grind can lead to unrealistic expectations for beginners. Recognizing that these wins are often the result of significant dedication helps demystify the process of earning passive income. It's essential to approach such narratives with a critical eye, ensuring you remain committed and prepared for the challenges ahead.

Passive income is often built on active income sources

Many assume that passive income streams exist independently of active work, but this is seldom the case. In fact, most successful passive income strategies are initially created through active job roles or side hustles. For instance, many affiliate marketers launched their websites through their primary careers before they could scale or automate their efforts.

This relationship between active and passive income demonstrates that building a sustainable income stream usually requires substantial initial involvement. Understanding that active engagement serves as a stepping stone to passive income can provide a more balanced perspective. It also encourages individuals to leverage their existing skills and experiences as they forge their paths toward financial stability.

Understanding the necessary work helps set realistic expectations

To truly grasp the concept of passive income, it is vital to acknowledge the amount of work required to set it up. Recognizing the reality of the process allows individuals to establish achievable goals and timelines. For instance, determining how long it takes to create a comprehensive online course or to build an audience for a blog can significantly shape one's expectations.

By clearly understanding the various steps involved, beginners can strategically plan their schedules, allocate appropriate resources, and remain motivated throughout the journey. This realistic approach not only mitigates feelings of frustration but also fosters a more sustainable mindset, ultimately leading to better long-term outcomes.

The Overnight Success Fallacy

We often hear tales of instant success with passive income, but these narratives can be misleading. This section addresses the expectation of quick results and clarifies the timeline for building sustainable income streams.

Most successful passive income projects take months or years

Many individuals envision launching a passive income stream and immediately reaping the rewards, but this is rarely the case. Most successful projects require significant time and effort to establish before they begin generating income. For instance, creating a digital course or an eBook typically involves researching, developing content, and marketing efforts that can stretch over months.

Furthermore, building an audience through social media or a blog involves consistent content creation and engagement, which can take considerable time before you see any meaningful financial return. It’s crucial to approach these projects with a long-term perspective, understanding that enduring success often emerges after dedicated effort and patience. Establishing realistic timelines can help manage expectations and set you on a path toward sustainable income.

Immediate results are the exception, not the rule

While alluring stories of overnight successes abound, they are the exception rather than the norm in the realm of passive income. Many entrepreneurs encounter setbacks and obstacles that extend their timelines beyond initial projections.

For example, after launching a new product, it is common to wait months to fine-tune offerings based on customer feedback and market demands. Most truly successful passive income streams involve extensive planning, testing, and iteration before they can produce steady revenue. Recognizing that quick returns are not typical encourages a mindset geared toward long-term growth, helping you remain focused on crafting and refining your projects.

Patience and persistence are key factors

To succeed in building a passive income stream, having patience and resilience is vital. Many new entrepreneurs give up too soon, disheartened by a lack of immediate success. However, cultivating a steady, gradual approach can lead to more meaningful results over time.

This persistence pays off when you continue improving your strategies, learning from failures, and adapting to changing environments. Remember that even the most innovative and successful passive income projects have taken years to develop into reliable sources of income. By adopting a mindset of continuous learning and improvement, you position yourself for sustainable success in the long run.

Understanding the long-term nature can reduce frustration

Comprehending that most passive income streams are inherently long-term endeavors can significantly alleviate feelings of frustration and disappointment. When you set out on the journey to generate passive income, it’s essential to embrace the notion that results may be slow to materialize.

This understanding allows you to focus on the quality of work and the foundational steps necessary for success, rather than becoming fixated on immediate outcomes. By mapping out a realistic timeline and regularly reassessing your progress, you can stay motivated. Framing your efforts as steps toward a larger goal makes the journey feel more manageable and ultimately rewarding.

The Skill Gap Misconception

Another common myth is that anyone can easily create passive income streams without any skill. This section focuses on the importance of skills and how they influence the ease and effectiveness of generating income.

Having the right skills is vital for success

In the pursuit of passive income, possessing the right skills is fundamental to achieving success. Many people enter this space believing that minimal skills or knowledge are necessary, only to find themselves overwhelmed. Understanding the nuances of your chosen income stream is crucial. For example, launching an online course requires not only expertise in the subject matter but also skills in marketing, content creation, and customer engagement. Without these competencies, even the best ideas can falter.

Moreover, the digital landscape is competitive. Those who invest in developing relevant skills stand a much better chance of standing out in a crowded marketplace. Skills in SEO, social media strategies, or data analytics, for instance, can enhance your effectiveness in promoting products or services. Ultimately, building a foundation of skills not only improves the likelihood of generating income but also significantly reduces frustration and burnout along the way.

Many passive income ideas require specialized knowledge

It’s a misconception that all passive income opportunities are straightforward or accessible to anyone. In reality, many ideas demand specialized knowledge. For instance, creating a successful print-on-demand business involves understanding design principles, market trends, and production logistics. Similarly, developing digital products like e-books or apps typically requires proficiency in specific software or programming languages.

This specialized knowledge serves as both a barrier and a filter, distinguishing those who succeed from those who do not. Therefore, it's crucial for aspiring income generators to evaluate their current skill set and identify where the knowledge gaps lie. Recognizing that some areas require deeper exploration can help candidates approach their goals with a more realistic mindset—ensuring that they don't invest time and resources in ventures without the requisite understanding.

Learning is an investment that pays off

Embracing a learning mindset is a crucial part of building effective passive income streams. While the upfront investment of time and energy may seem daunting, quality education can yield substantial returns in the long run. This investment might take the form of online courses, workshops, or even self-study through books and articles.

Moreover, continuous learning adapts easily to the ever-evolving landscape of passive income. Trends shift and new technologies emerge; staying informed will empower you to pivot and adjust your strategies accordingly. Think of learning as an ongoing journey rather than a one-time requirement. By committing to skill enhancement, you position yourself to not only identify lucrative opportunities but also ensure your business remains competitive and resilient over time.

Skill gaps can be bridged with time and effort

While recognizing skill gaps is essential, it’s equally important to understand that these gaps can be bridged through dedication and sustained effort. If you feel intimidated by a lack of skills, remember that every expert was once a beginner. Setting realistic learning goals, dedicating time weekly for improvement, and leveraging available resources can help you steadily build your competence.

The journey to closing skill gaps can be incredibly rewarding. Not only do you gain the knowledge necessary for generating passive income, but you also develop a sense of accomplishment that can inspire further growth. Embrace both formal training and hands-on experiences, as both avenues offer valuable insights. With persistence and a proactive approach, anyone can transition from novice to capable entrepreneur in the passive income arena.

The Landslide of Options

With so many options for passive income, it can be overwhelming. This section discusses how the abundance of choices can lead to analysis paralysis and the importance of methodically selecting the right path tailored to one’s strengths and interests.

Too many options often lead to inaction

In today's digital age, the sheer volume of passive income opportunities can be overwhelming. With countless avenues like affiliate marketing, print-on-demand, and freelance income, many find themselves paralyzed by choice. This phenomenon, known as analysis paralysis, occurs when one becomes so bogged down by options that they struggle to take any action.

The paradox of choice suggests that while having options is generally positive, too many can lead to confusion and inaction. For beginners, this can manifest as endless research without any progress. Instead of diving into a single venture, they may flit from one idea to another, hoping to find the perfect fit, but in the process, they often fail to commit to any one path effectively.

Choosing a clear focus can lead to better outcomes