QR Codes Kill Kittens E-Book

Scott Stratten

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 44

Veröffentlichungsjahr: 2013

Beschreibung

Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do. * Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service * Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.

Leseprobe

Contents

Cover

Title Page

Copyright

Introduction

Chapter 1: They Don't Work

They Missed a Step

Craptcha

Not Working

Anybody Got a Pen?

Invasion of Sanity and Sanitation

I Don't Feel Special

The Door to Digital Success

Twipster

O Canada

Working Hard

Mistaken Mobile Metrics

Caution! Moving Walkway Ends before You Scan the QR Code!

The Unknown Icon

Where QR Codes Belong

E.T., Don't Phone Home

Going Viral Isn't a Science

Pinterest Fail

Phone Call on LAN 2

The Autofollow

Seems Legit

Poor Wendy(s)

Tunnel of QR Love

Spaced Out

A BlackBerry by Any Other Name

Desktop Friendly

What the Truck?

Swipe Away

Poor Baby

Capital Offense

Appealing QR Codes

I Don't Even . . .

Useless Disclaimer

Wait, What?

One Potato, Two Potato, Three Potato, Scan!

Chapter 2: Nobody Likes Them

Making It Rain

Well, That's One Way to Reply

Putting Your Foot Down on Fonts

Oh, I Know

BCC Is the New ABC

Social SEO

The Secret to Making You're Book or Blog Go Viral

Lead to Nowhere

Never, Ever

Pin the Tail on the Jackasses

Please Prove Your Business Is a Moron

Not So Special

Frequently Futile

Friendly Fire

We Can Change

Views Expressed

e-Moms

The Fashionable Riot

Golden Product Placement

Customer Disservice