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Discover how to decipher financial reports Especially relevant in today's world of corporate scandals andnew accounting laws, the numbers in a financial report containvitally important information about where a company has been andwhere it is going. Packed with new and updated information, Reading FinancialReports For Dummies, 3rd Edition gives you a quick but clearintroduction to financial reports-and how to decipher theinformation in them. * New information on the separate accounting and financialreporting standards for private/small businesses versuspublic/large businesses * New content to match SEC and other governmental regulatorychanges * New information about how the analyst-corporate connection hasactually changed the playing field * The impact of corporate communications and newtechnologies * New examples that reflect current trends * Updated websites and resources Reading Financial Reports For Dummies is for investors,traders, brokers, managers, and anyone else who is looking for areliable, up-to-date guide to reading financial reportseffectively.

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Reading Financial Reports For Dummies®, 3rd Edition

Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright © 2014 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2013918697

ISBN 978-1-118-76193-9 (pbk); ISBN 978-1-118-77502-8 (ebk); ISBN 978-1-118-77506-6 (ebk); ISBN 978-1-118-77516-5 (ebk)

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

Reading Financial Reports For Dummies®, 3rd Edition

Visit www.dummies.com/cheatsheet/readingfinancialreports to view this book's cheat sheet.

Table of Contents

Introduction

About This Book

Conventions Used in This Book

What You're Not to Read

Foolish Assumptions

Icons Used in This Book

Beyond the Book

Where to Go from Here

Part I: Getting Started with Reading Financial Reports

Chapter 1: Opening the Cornucopia of Reports

Figuring Out Financial Reporting

Preparing the reports

Seeing why financial reporting counts (and who's counting)

Checking Out Types of Reporting

Keeping everyone informed

Following the rules: Government requirements

Going global

Staying within the walls of the company: Internal reporting

Dissecting the Annual Report to Shareholders

Breaking down the parts

Getting to the meat of the matter

Keeping the number crunchers in line

Chapter 2: Recognizing Business Types and Their Tax Rules

Flying Solo: Sole Proprietorships

Keeping taxes personal

Reviewing requirements for reporting

Joining Forces: Partnerships

Partnering up on taxes

Meeting reporting requirements

Seeking Protection with Limited Liability Companies

Taking stock of taxes

Reviewing reporting requirements

Shielding Your Assets: S and C Corporations

Paying taxes the corporate way

Getting familiar with reporting requirements

Chapter 3: Public or Private: How Company Structure Affects the Books

Investigating Private Companies

Checking out the benefits

Defining disadvantages

Figuring out reporting

Understanding Public Companies

Examining the perks

Looking at the negative side

Filing and more filing: Government and shareholder reports

Entering a Whole New World: How a Company Goes from Private to Public

Teaming up with an investment banker

Making a public offering

Chapter 4: Digging into Accounting Basics

Making Sense of Accounting Methods

Cash-basis accounting

Accrual accounting

Why method matters

Understanding Debits and Credits

Double-entry accounting

Profit and loss statements

The effect of debits and credits on sales

Depreciation and amortization

Checking Out the Chart of Accounts

Asset accounts

Liability accounts

Equity accounts

Revenue accounts

Expense accounts

Differentiating Profit Types

Gross profit

Operating profit

Net profit

Part II: Checking Out the Big Show: Annual Reports

Chapter 5: Exploring the Anatomy of an Annual Report

Everything but the Numbers

Debunking the letter to shareholders

Making sense of the corporate message

Meeting the people in charge

Finding basic shareholder information

Getting the skinny from management

Getting guarantees from management

Bringing the auditors’ answers to light

Presenting the Financial Picture

Summarizing the Financial Data

Finding the highlights

Reading the notes

Chapter 6: Balancing Assets against Liabilities and Equity

Understanding the Balance Equation

Introducing the Balance Sheet

Digging into dates

Nailing down the numbers

Figuring out format

Ogling Assets

Current assets

Long-term assets

Accumulated depreciation

Looking at Liabilities

Current liabilities

Long-term liabilities

Navigating the Equity Maze

Stock

Retained earnings

Capital

Drawing

Chapter 7: Using the Income Statement

Introducing the Income Statement

Digging into dates

Figuring out format

Delving into the Tricky Business of Revenues

Defining revenue

Adjusting sales

Considering cost of goods sold

Gauging gross profit

Acknowledging Expenses

Sorting Out the Profit and Loss Types

EBITDA

Nonoperating income or expense

Net profit or loss

Calculating Earnings per Share

Chapter 8: The Statement of Cash Flows

Digging into the Statement of Cash Flows

The parts

The formats

Checking Out Operating Activities

Depreciation

Inventory

Accounts receivable

Accounts payable

The cash flow from activities section, summed up

Investigating Investing Activities

Understanding Financing Activities

Issuing stock

Buying back stock

Paying dividends

Incurring new debt

Paying off debt

Recognizing the Special Line Items

Discontinued operations

Foreign currency exchange

Adding It All Up

Chapter 9: Scouring the Notes to the Financial Statements

Deciphering the Small Print

Accounting Policies Note: Laying out the Rules of the Road

Depreciation

Revenue

Expenses

Figuring out Financial Borrowings and Other Commitments

Long-term obligations

Short-term debt

Lease obligations

Mergers and Acquisitions: Finding Noteworthy Information

Pondering Pension and Retirement Benefits

Breaking Down Business Breakdowns

Reviewing Significant Events

Finding the Red Flags

Finding out about valuing assets and liabilities

Considering changes in accounting policies

Decoding obligations to retirees and future retirees

Chapter 10: Considering Consolidated Financial Statements

Getting a Grip on Consolidation

Looking at Methods of Buying up Companies

Reading Consolidated Financial Statements

Looking to the Notes

Mergers and acquisitions

Goodwill

Liquidations or discontinued operations

Part III: Analyzing the Numbers

Chapter 11: Testing the Profits and Market Value

The Price/Earnings Ratio

Figuring out earnings per share

Calculating the P/E ratio

Practicing the P/E ratio calculation

Using the P/E ratio to judge company market value (stock price)

Understanding variation among ratios

The Dividend Payout Ratio

Determining dividend payout

Digging into companies’ profits with dividends

Return on Sales

Figuring out ROS

Reaching the truth about profits with ROS

Return on Assets

Doing some dividing to get ROA

Ranking companies with the help of ROA

Return on Equity

Calculating ROE

Reacting to companies with ROEs assistance

The Big Three: Margins

Dissecting gross margin

Investigating operating margin

Catching the leftover money: Net profit margin

Chapter 12: Looking at Liquidity

Finding the Current Ratio

Calculating the current ratio

What do the numbers mean?

Determining the Quick Ratio

Calculating the quick ratio

What do the numbers mean?

Investigating the Interest Coverage Ratio

Calculating the interest coverage ratio

What do the numbers mean?

Comparing Debt to Shareholders’ Equity

Calculating debt to shareholders’ equity

What do the numbers mean?

Determining Debt-to-Capital Ratio

Calculating the debt-to-capital ratio

What do the numbers mean?

Chapter 13: Making Sure the Company Has Cash to Carry On

Measuring Income Success

Calculating free cash flow

Figuring out cash return on sales ratio

Checking Out Debt

Determining current cash debt coverage ratio

Computing cash debt coverage ratio

Calculating Cash Flow Coverage

Finding out the cash flow coverage ratio

Mattel

Hasbro

What do the numbers mean?

Part IV: Understanding How Companies Optimize Operations

Chapter 14: How Reports Help with Basic Budgeting

Peering into the Budgeting Process

Understanding who does what

Setting goals

Building Budgets

Providing Monthly Budget Reports

Using Internal Reports

Chapter 15: Turning Up Clues in Turnover and Assets

Exploring Inventory Valuation Methods

Applying Three Inventory Valuation Methods

Average costing

FIFO

LIFO

How to compare inventory methods and financial statements

Determining Inventory Turnover

Calculating inventory turnover

What do the numbers mean?

Investigating Fixed Assets Turnover

Calculating fixed assets turnover

What do the numbers mean?

Tracking Total Asset Turnover

Calculating total asset turnover

What do the numbers mean?

Chapter 16: Examining Cash Inflow and Outflow

Assessing Accounts Receivable Turnover

Calculating accounts receivable turnover

What do the numbers mean?

Taking a Close Look at Customer Accounts

Finding the Accounts Payable Ratio

Calculating the ratio

What do the numbers mean?

Determining the Number of Days in Accounts Payable

Calculating the ratio

What do the numbers mean?

Deciding Whether Discount Offers Make Good Financial Sense

Calculating the annual interest rate

What do the numbers mean?

Chapter 17: How Companies Keep the Cash Flowing

Slowing Bill Payments

Speeding Up Collecting Accounts Receivables

Borrowing on Receivables

Reducing Inventory

Getting Cash More Quickly

Part V: The Many Ways Companies Answer to Others

Chapter 18: Finding Out How Companies Find Errors: The Auditing Process

Inspecting Audits and Auditors

Looking for mistakes

Meeting Mr. or Ms. Auditor

Examining Records: The Role of the Auditor

Preliminary review

Fieldwork

Audit report

Filling the GAAP

Accounting standards: Four important qualities

Changing principles: More work for the FASB

Chapter 19: Digging into Government Regulations

Checking Out the 10-Q

Financial information

Other critical matters

Introducing the 10-K

Business operations

Financial data

Information about directors and executives

The extras

Investigating Internal Controls

Uncovering the Ways Companies Keep in Compliance

Digging into Board Operations

Understanding the nominating process

Contacting board members

Finding Out about Insider Ownership

Chapter 20: Creating a Global Financial Reporting Standard

Why Develop a Worldwide Financial Standard?

Key Moves to Reshape Global Financial Reporting

Who Benefits from a Global Standard and How?

Investors

Capital Markets

Companies

Key Differences between GAAP and the IFRS

Accounting framework

Financial statements

Revenue recognition

Assets

Inventory

Related-party transactions disclosures

Discontinued operations

Impairment charges

Chapter 21: Checking Out the Analyst–Corporation Connection

Typecasting the Analysts

Buy-side analysts

Sell-side analysts

Independent analysts

Bond analysts

Regarding Bond-Rating Agencies

Delving into Stock Rating

Taking a Look at How Companies Talk to Analysts

Analyst calls

Press releases

Mobile apps

Road shows

Chapter 22: How Companies Communicate with Shareholders

Making the Most of Meetings

Checking Out How the Board Runs the Company

Watching the directors

Speaking out at meetings

Moving away from duking it out

Sorting through Reports

Catching Up on Corporate Actions

Culling Information from Analyst Calls

Listening between the lines

Knowing when to expect analyst calls

Staying Up-to-Date Using Company Websites

Regarding Reinvestment Plans

Dividend reinvestment plans

Direct stock purchase plans

Chapter 23: Keeping Score When Companies Play Games with Numbers

Getting to the Bottom of Creative Accounting

Defining the scope of the problem

Seeing through cooked books

Unearthing the Games Played with Earnings

Reading between the revenue lines

Detecting creative revenue accounting

Exploring Exploitations of Expenses

Advertising expenses

Research and development costs

Patents and licenses

Asset impairment

Restructuring charges

Finding Funny Business in Assets and Liabilities

Recognizing overstated assets

Looking for undervalued liabilities

Playing Detective with Cash Flow

Discontinued operations

Income taxes paid

Part VI: The Part of Tens

Chapter 24: en (+1) Financial Scandals That Rocked the World

Enron

Madoff

Citigroup

Adelphia

WorldCom/MCI

Sunbeam

Tyco

Waste Management

Bristol-Meyers Squibb

Halliburton

Arthur Andersen

Chapter 25: Ten Signs That a Company's in Trouble

Lower Liquidity

Low Cash Flow

Disappearing Profit Margins

Revenue Game Playing

Too Much Debt

Unrealistic Values for Assets and Liabilities

A Change in Accounting Methods

Questionable Mergers and Acquisitions

Slow Inventory Turnover

Slow-Paying Customers

Glossary

About the Authors

Cheat Sheet

More Dummies Products

Guide

Table of Contents

Begin Reading

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Introduction

When I open an annual financial report today, one of the first questions I ask myself is, “Can I believe the numbers I'm seeing?” I never used to think that way. I used to think that any corporate financial report audited by a certified public accountant truly was prepared with the public's interests in mind.

The financial scandals of the late 1990s and early 2000s destroyed my confidence in those numbers, as they did for millions of other U.S. investors who lost billions in the stock market crash that followed those scandals. Sure, a stock bubble (a period of rising stock prices that stems from a buying frenzy) had burst, but financial reports that hid companies’ financial problems fueled the bubble and helped companies put on a bright, smiling face for the public. After these financial reporting scandals came to light, more than 500 public companies had to restate their earnings. Yet in almost a repeat of the scandals, the mortgage mess of 2007 showed how financial institutions were still using the same tricks of keeping key financial information off the books to hide financial troubles.

I still wonder what government regulators and public accountants were thinking and doing during these fiascos. How did the system break down so dramatically and so quickly? Although a few voices raised red flags, their pleas were drowned out by the euphoria of the building stock market bubble of the early 1990s and the housing market bubble of the mid-2000s.

These financial scandals occurred partly because Wall Street measures success based on a company's quarterly results. Many analysts on Wall Street are more concerned about whether a company meets its quarterly expectations than they are about a company's long-term prospects for future growth. Companies that fail to meet their quarterly expectations find their stock quickly beaten down on the market. To avoid the fall, companies massage their numbers. This shortsighted race to meet the numbers each quarter is a big reason these scandals happen in the first place.

Since the scandals broke, legislators have enacted new laws and regulations to attempt to correct the problems. In this book, I discuss these new regulations and show you how to read financial reports with an ounce of skepticism and a set of tools that can help you determine whether the numbers make sense. I help you see how companies can play games with their numbers and show you how to analyze the numbers in a financial report so you can determine a company's true financial health.

About This Book

This book provides detailed information on how to read a financial report's key statements — the balance sheet, the income statement, and the statement of cash flows — as well as how to discover and scour a report's other important parts.

When you finish reading this book, you'll understand what makes up the parts of financial statements and how to read between their lines, using the fine print to increase your understanding of a company's financial position. You'll also be familiar with the company outsiders who are responsible for certifying the accuracy of financial reports, and you'll know how the rules have changed since the corporate scandals broke. Although I can't promise that you'll be able to detect every type of fraud, I can promise that your antennae will be up and you'll be more aware of how to spot possible problems. And most important, you'll get a good understanding of how to use these reports to make informed decisions about whether a company is a sound investment. If you work inside a company, you'll have a better understanding of how to use the reports to manage your company or your department for success.

Conventions Used in This Book

I use the words corporation and company almost interchangeably. Just so we're on the same page, all corporations are companies, but not all companies are corporations. The key difference between them is whether a company has gone through incorporation, which is the rather complicated legal process by which a company gets a state charter to operate as a business. To find out more about company structure and incorporation, see Chapter 2.

To help you practice the tools I show you in this book, I use the annual reports of the two largest toy companies, Mattel and Hasbro, and dissect their reports throughout various chapters. You can download a full copy of the reports by visiting the investor relations section of the companies’ websites: www.hasbro.com and www.mattel.com.

What You're Not to Read

Many of the topics I discuss in this book are, by nature, technical — dealing with finances can hardly be otherwise. But in some cases, I provide details that offer more than the basic stuff you need to know to understand the big picture. Because these explanations may not be up your alley, I mark them with a Technical Stuff icon (see the upcoming section “Icons Used in This Book”) and invite you to skip them without even the slightest regret. Even if you skip them, you still get all the information you need. On the other hand, if you savor every financial detail or fancy yourself the bravest of all financial report readers, then dig in!

I've also added some sidebars to give you more detail about a topic or some financial history. You can skip those, too, and still be able to understand how to read financial reports.

Foolish Assumptions

To write this book, I made some basic assumptions about who you are. I assume that you

Want to know more about the information in financial reports and how you can use it.Want to know the basics of financial reporting.Need to gather some analytical tools to more effectively use financial reports for your own investing or career goals.Need a better understanding of the financial reports you receive from the company you work for to analyze the results of your department or division.Want to get a better handle on what goes into financial reports, how they're developed, and how to use the information to measure the financial success of your own company.

Both investors and company insiders who aren't familiar with the ins and outs of financial reports can benefit from the information and tools I include in this book.

Icons Used in This Book

Throughout the book, I use icons to flag parts of the text that you'll want to notice. Here's a list of the icons and what they mean.

This icon points out ideas for improving your financial report reading skills and directs you to some useful financial resources.

This icon highlights information you definitely want to remember.

This icon points out a critical piece of information that can help you find the dangers and perils in financial reports. I also use this icon to emphasize information you definitely don't want to skip or skim when reading a financial report.

This icon highlights information that may explain the numbers in more detail than you care to know. Don't worry; you can skip these points without missing the big picture!

Throughout the book, I give examples from financial reports of real companies, particularly Mattel and Hasbro. I highlight these examples with the icon you see here.

Beyond the Book

In addition to the material in the print or e-book you're reading right now, this product comes with some access-anywhere goodies on the web. You'll probably need reminders about the key parts of an annual report or the best financial analysis formulas to use. Check out the Cheat Sheet at www.dummies.com/cheatsheet/readingfinancialreports. You can find other useful information related to reading financial reports at www.dummies.com/extras/readingfinancialreports.

Where to Go from Here

You can start reading anywhere in this book, but if you're totally new to financial reports, you definitely want to start with Part I so you can get a good handle on the basics before delving into the financial information. If you already know the basics, turn to Part II to begin dissecting the parts of a financial report. And to get started on the road to analyzing the numbers, turn to Part III. If your priority is tools for optimizing company operation, you may want to begin with Part IV. Turn right to Part V if you want to know more about company outsiders involved in the financial reporting process.

Part I

Getting Started with Reading Financial Reports

Visit www.dummies.com for free access to great Dummies content online.

In this part…

Explore the types of financial reports and get to know the key financial statements.Discover business types and their tax rules, including sole proprietorships, partnerships, and limited liability companies.Differentiate between public and private companies, and understand what it means when a company decides to go public.Understand accounting basics – enough to understand different kinds of profit, and to distinguish debits from credits.

Chapter 2

Recognizing Business Types and Their Tax Rules

In This Chapter

Exploring sole proprietorships

Taking a look at partnerships

Checking out limited liability companies

Comparing different types of corporations

All businesses need to prepare key financial statements, but some businesses can prepare less formal statements than others. The way a business is legally organized greatly impacts the way it reports its financials to the public and the depth of that reporting.

For a small business, financial reporting is needed only to monitor the success or failure of operations. But as the business grows, and as more outsiders — such as investors and creditors — become involved, financial reporting becomes more formalized until the company reaches the point at which audited financial statements are required.

Each business structure also follows a different set of rules about what financial information the business must file with state, local, and federal agencies. In this chapter, I review the basics on how each type of business structure is organized, how taxation differs, which forms the business must file, and what types of financial reports are required.

Flying Solo: Sole Proprietorships

The simplest business structure is the sole proprietorship — the IRS's automatic classification for any business that an individual starts. Most new businesses with only one owner start out as sole proprietorships. Some never grow into anything larger. Others start adding partners and staff and may realize that incorporating is a wise decision for legal purposes. (Check out “Seeking Protection with Limited Liability Companies” and “Shielding Your Assets: S and C Corporations,” later in the chapter, to find out more about incorporating.)

To start a business as a sole proprietor, you don't have to do anything official, like file government papers or register with the IRS. In fact, unless you formally incorporate — follow a process that makes the business a separate legal entity — the IRS considers the business a sole proprietorship. (I talk more about incorporation and the process of forming corporations in the upcoming section titled “Shielding Your Assets: S and C Corporations.”)

The fact that the business isn't a separate legal entity is the biggest risk of a sole proprietorship. All debts or claims against the business are filed against the sole proprietor's personal property. If a sole proprietor is sued, insurance is the only form of protection against losing everything.

Keeping taxes personal

Sole proprietorships aren't taxable entities, and sole proprietors don't have to fill out separate tax forms for their businesses. The only financial reporting sole proprietors must do is add a few forms about their business entity to their personal tax returns.

Most sole proprietors add Schedule C — a “Profit or Loss from Business” form — to their personal tax returns, but some choose an even simpler form, called Schedule C-EZ, “Net Profit from Business.” In addition, a sole proprietor must pay both the employer and employee sides of Social Security and Medicare taxes using Schedule SE, “Self-Employment Tax.” These taxes total 15.3 percent of net business income, or the business income after all business expenses have been subtracted.

Sole proprietors in specialized businesses may have different IRS forms to fill out. Farmers use Schedule F, “Profit or Loss from Farming.” People who own rental real estate but don't operate a real estate business use Schedule E, “Supplemental Income and Loss.”

Reviewing requirements for reporting

Financial reporting requirements don't exist for sole proprietors unless they seek funding from outside sources, such as a bank loan or a loan from the U.S. Small Business Administration. When a business seeks outside funding, the funding source likely provides guidelines for how the business should present financial information.

When sole proprietors apply for a business loan, they fill out a form that shows their assets and liabilities. In addition, they're usually required to provide a basic profit and loss statement. Depending on the size of the loan, they may even have to submit a formal business plan stating their goals, objectives, and implementation plans.

Even though financial reports aren't required for a sole proprietorship that isn't seeking outside funding, it makes good business sense to complete periodic profit and loss statements to keep tabs on how well the business is doing and to find any problems before they become too huge to fix. These reports don't have to adhere to formal generally accepted accounting principles (GAAP; see Chapter 18), but honesty is the best policy. You're fooling only yourself if you decide to make your financial condition look better on paper than it really is.

Joining Forces: Partnerships

The IRS automatically considers any business started by more than one person a partnership. Each person in the partnership is equally liable for the activities of the business, but because more than one person is involved, a partnership is a slightly more complicated company type than a sole proprietorship. Partners have to sort out the following legal issues:

How they divide profitsHow they can sell the businessWhat happens if one partner becomes sick or diesHow they dissolve the partnership if one of the partners wants out

Because of the number of options, a partnership is the most flexible business structure for a business that involves more than one person. But to avoid future problems that can destroy an otherwise successful business, partners should decide on all these issues before opening their business's doors.

Partnering up on taxes

Partnerships aren't taxable entities, but partners do have to file a “U.S. Return of Partnership Income” using IRS Form 1065. This form, which shows income, deductions, and other tax-related business data, is for information purposes only. It lists each partner's share of taxable income, called a Schedule K-1, “Partner's Share of Income, Credits, Deductions, Etc.” Each individual partner must report that income on his or her personal tax return.

Meeting reporting requirements

Unless a partnership seeks outside funding, its financial reports don't have to be presented in any special way because the reports don't have to satisfy anyone but the partners. Partnerships do need reports to monitor the success or failure of business operations, but they don't have to be completed to meet GAAP standards (see Chapter 18). Usually, when more than one person is involved, the partners decide among themselves what type of financial reporting is required and who's responsible for preparing those reports.

If the partnership seeks funding from a bank or investors, more formal reporting may be needed, such as audited financial statements and business plans.

Seeking Protection with Limited Liability Companies

A partnership or sole proprietorship can limit its liability by using an entity called a limited liability company, or LLC. First established in the U.S. about 30 years ago, LLCs didn't become popular until the mid-1990s, when most states approved them.

This business form actually falls somewhere between a corporation and a partnership or sole proprietorship in terms of protection by the law. Because LLCs are state entities, any legal protections offered to the owners of an LLC are dependent on the laws of the state where it's established. In most states, LLC owners get the same legal protection from lawsuits as the federal law provides to corporations, but unlike the federal laws, these protections haven't been tested fully in the state courts.

Reporting requirements for LLCs aren't as strict as they are for a corporation, but many partnerships do decide to have their books audited to satisfy all the partners that the financial information is being kept accurately and within internal control procedures determined by the partners.

Taking stock of taxes

LLCs let sole proprietorships and partnerships have their cake and eat it, too: They get the same legal protection from liability as a corporation but don't have to pay corporate taxes or file all the forms required of a corporation. In fact, the IRS treats LLCs as partnerships or sole proprietorships unless they ask to be taxed as corporations by using Form 8832, “Entity Classification Election.”

Reviewing reporting requirements