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Often, Amazon comes to mind as a way of self-publishing e-books or paper books overseas. However, when I used international platforms such as Amazon KDP, tens of thousands of copies were posted a day. Likewise, Google Books and Apple Books were the same unless paid marketing was conducted. So I looked into various overseas self-publishing platforms. I started going into the semi-international platforms such as Kobo, Everand, Tolino, Barents & Novele, Overdrive, and SmashWords. And after visiting the Eurozone, South America, India, and Asia, where retailers are connected, I learned how to distribute them overseas. Overseas people use Google, an international search engine, but they do not use Naver. However, for Koreans, the sites such as Naver are public platforms. Likewise, the Eurozone, North America, India, and China each had local platforms distributed in local commercial districts. Even in the Eurozone, North America, and Oceania, it is easy to set up an account with Payonia and PayPal. I think reading this book can save us a lot of time because we have analyzed free/paid, distributed, platforms that are difficult to inspect depending on the content, and tax issues. It's time for us to earn foreign currency, too.
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publish｜2024-04-11
author｜Yeong hwan Choi
Publisher｜Han Geon-hee
Place of publication｜Bukk Co., Ltd.
Publisher registration｜2014.07.15 (No. 2014-16)
address｜Room 305, Building A, 119 Gasan Digital 1-ro, Geumcheon-gu, Seoul
phone call｜ 1670 - 8316
email｜[email protected]
ISBN｜9798322707981
www.bookk.co.kr
ⓒ Self-publishing in overseas pod markets 2024
Self-publishing in overseas pod markets
Written by Yeong hwan Choi
CONTENT
introduction
Chater 1. Current status of the e-book market
(POD method introduction)
Chapter 2. Key market players and competitive landscape
Chapter 3. Preparation for distribution of e-books overseas
Chapter 4. How to build a distribution network based on establishing an overseas marketing strategy.
Chapter 5. Establishment of overseas distribution network (platform selection and royalties)
Chapter 6. Success stories and future prospects
finally
introduction
I created an e-book and registered an ISBN, but selling it only in Korea is not appropriate for the global era. This is what the CEO of the publishing company said recently. The e-book market, which is currently sold only domestically, has limitations. So, the method I propose is to first produce an English version using content that has been verified by Korean readers. Then, it is translated into languages around the world and sold in major bookstores and online markets in each country. This way, you can naturally be exposed to readers in various regions and further help generate profits.
Even if you do not have an ISBN, you can easily obtain an ISBN from a library in each country overseas, and the process is completed faster than in Korea. Also, international platforms have very large ISBN quotas, so in some places it is given right away.
Distributing e-books widely around the world is not simply a way to guarantee profits, but a way to make yourself known by being exposed to more regions. This book was written in consideration of the lack of information in Korea on overseas distribution methods. For those who want to consistently sell e-books only in Korea, this content may not be very necessary.
Selling over the Internet is easy because anyone can use the international platform through e-commerce and POD business and connect to the international financial system. Of course, there is the issue of taxes, but it is not a problem at all in the Eurozone, North America, and Japan. Currently, the remaining emerging markets (India, South America, Russia, China) face the hassle of having to file tax returns or send documents by email, but I think this can be solved with PayPal and Payoneer in the future. When you search for your book on Google, it comes up countless times, and doesn't your heart get excited when you think of someone around the world buying your book? E-books posted on sites such as Kmong, Wadiz, and Tumblbug (books intended to make money by taking advantage of customer psychology or marketing) are good, but if they have high literary value and you have put a lot of effort into creating your own content, they can be distributed overseas. let's do it.
You can save a lot of time just by reading this book because we went into over 100 platforms around the world and analyzed free/paid, scope of distribution, platforms where rejection occurs depending on content (difficult to review), tax issues, etc. Now is the time for us to earn foreign currency.
Chapter 1. Current status of the e-book market
(POD Introduction)
Korean market analysis
As of 2022, the Korean e-book market is showing steady growth. This is the result of factors such as the expansion of portable electronic devices, improvement of the digital content use environment, and digital transformation of the publishing industry.
Korea's major e-book platforms offer a variety of books at home and abroad, and are attracting readers' attention through subscription services and discount events. In addition, the convenience of being able to easily download and read e-books through an e-book reader and smartphone application is also an advantage.
The digital content usage environment continues to develop, and interest in and investment in e-book publishing continues in the publishing industry. And the era has come when individuals can publish not only e-books but also paper books using the POD method. Since there are people who do not know about POD, I will briefly explain it. The POD (Publish On Demand) method is a method of printing and delivering books according to orders, and is a method that takes advantage of digital content while providing books in physical form. As for the market share of Korea's POD market, I think Bukq is solidifying its first place through 10 years of business. Paper books had four external distribution structures (Kyobo Bookstore, Booksen, Aladdin, and Yes24). So, when an online order comes in from a large external platform, three companies, except Kyobo, which has its own POD, order and sell paper books from Bookuk. However, since there is no distribution structure for e-books yet, only internal PDF e-books can be created. This can be interpreted as a situation where it is difficult to catch up with the market share of e-book platforms that have started ahead in Korea.
Photo requested for external distribution by Bookuk
On the other hand, U-Paper is a business focused on e-books, distributing them through PDF format and e-pub format, which will be mentioned in the future, such as Millie's Library, Reading Rock, Bookcube, and Ridibooks.
Apply for external distribution in PDF format at U-Paper
Apply for external distribution through e-pub at U-Paper
When distributing overseas, e-pub 2.0 and 3.0 versions, not PDF, are important. This is because the entire world has switched to the e-pub method. The difference between Epub and PDF will be explained later, but it depends on the presence or absence of reflow. Reflow is a file extension that allows users to change the font size and font to suit their taste on each electronic device (Amazon kindle, Kobo eReader, Barnes & Noble Nook, etc.), easily translate, and use underlining and highlighting, etc. It is created through coding called sigil.
Except for international platforms (Apple, Google, Amazon), semi-international platforms and local platforms in each country have the same distribution structure as Bookuk and U-Paper, so the scope of distribution is determined depending on which overseas pod site you select. . Therefore, POD platforms make it easier to expand into global markets, and Korean authors can make their books available to overseas readers through international services. Penlib is the only company in Korea that has promoted such a platform as a business, but it appears that the service has now been discontinued to some extent. The global distribution business is being reorganized to focus on e-pub 3.0 lectures using sigil. I tried using the pen lip myself and left an inquiry, but I received no response for over a month.
Penlip:https://penreeve1.cafe24.com/user/login.php
When I entered Naver Cafe, I could see that they were reorganizing their business into e-pub lectures. I don't know how many Korean artists are trying to distribute overseas, but when they did pursue it as a business, it seems to have failed because it did not meet the demand side. Below are books that have applied for distribution through Penlib. Please note that it is unknown when the service will resume, and it is currently out of business. Lastly, the structure of distributing e-books is possible not only through POD but also through e-commerce business.
First, let’s learn more about the POD method. It is more active overseas than domestically. This is a method of printing books after receiving an order. This is a very useful method when publishing a physical book. Because when you print books, you don't have to print them in large quantities. It opens up new possibilities for the industry. Authors can easily publish books, and readers can easily obtain the books they want. Additionally, the e-commerce platform plays an important role in advancing into the global market along with the POD method. There are countless platforms overseas that follow the POD method and the e-commerce business, and many products other than books (t-shirts, shoes, hats, mugs, etc.) can be sold through the POD method. If the business only has a printer, platform participants provide the design. It connects the POD site to each large shopping mall (eBay, Amazon, etc.). This can be explained by printing and sending even if customers who visit a large shopping mall later order just one item. Therefore, printing is the key to any POD business.
In summary, in POD and e-commerce businesses, producers (writers, design providers, etc.) easily provide items (books, T-shirts, hats, mugs) to business owners, and customers purchase items made by producers through business people. Since it is not mass produced, businessmen do not need to stock up inventory in warehouses. If customers order just one product made by a producer, they can conveniently purchase and use the desired item through businesses. It is a system that is advantageous to all business operators, buyers, and producers.
I am selling my book cover on each product. The principle is that businesses, like Uniqlo, only provide basic products without designs to producers, and if producers design them, buyers buy them. A large shopping mall is connected with a POD site and an e-commerce site. Buyers go to large shopping malls, order even just one item, and businessmen print and deliver it.
So, what are the advantages of the POD method?
1) True passive income
Like stock dividends, this is income that comes in even when you are sleeping. Since the income is not proportional to the hourly rate, it can be a great source of income.
2) No capital
Starting with no capital, there is no inventory or shipping burden at all. If you design your own t-shirts and sell them by size, color, or season, you have to stock up on a variety of t-shirts one by one. And if you want to print the clothes yourself, you have to put in a lot of effort and it takes time and money.
3) No inventory, no packaging, no delivery
In addition to production costs, storage of this large inventory of t-shirts requires space. Therefore, we also need warehouses to store inventory and rent for offices. If you were to open a shopping mall like a smart store, you would have to hire a model wearing an actual T-shirt, and you would also have to rent a pretty studio to take great photos. Lastly, once an order comes in, you have to take care of packaging and shipping. However, POD can be sold without all of the above.
4) No response
In general, when an inquiry comes in from a customer, you have to respond to it one by one. However, the POD platform only requires uploading one image. You can open your own shop by signing up, and there is no need to create a separate details page.
When an order comes in, the POD platform company takes care of production, delivery, and customer management. So, it is very convenient for sellers who need to sell products. You can set your own margin rate and control the price yourself.
Overseas global POD market analysis
All overseas international platforms can sell using the POD method. And since it is the largest market for customers around the world, there is no reason not to do more.
The first platform to be introduced is Amazon Kindle Direct Publishing (KDP). It is a world-famous e-book publishing platform where authors can publish their books and sell them through Amazon's online bookstore. And, if necessary, physical books can also be printed and sold.
The second is the Google Play Books Partner Center. Google's e-book platform allows authors to publish their books through Google Play Books and make them available to readers in various regions around the world.
The third is Apple Books Author. Authors can make their books available to Apple's global users in 61 countries.
