Squarespace For Dummies E-Book

Kris Black

• Herausgeber: John Wiley & Sons
• Kategorie: Wissenschaft und neue Technologien
• Sprache: Englisch

Seitenzahl: 306

Veröffentlichungsjahr: 2012

Beschreibung

Discover how to build your own blog, website, or portfolio with Squarespace! Squarespace is a fast-growing all-in-one solution for creating and maintaining a blog, website, or portfolio that allows you to drag and drop various site elements and manage your finished product on the free Squarespace iPhone application. In this fun and friendly 224-page ebook, Squarespace For Dummies helps you discover the variety of modules to choose from, including blogs, maps, social network integration, HTML code blocks, photo galleries, and more. Packed with valuable information on how to maximize your website and the visitor experience, this guide offers tips for installing widgets, adding new widgets from third parties, and customization instructions. The author explains how Squarespace offers you the ability to use real-time visitor analytics, page rank tracking, and more. * Examines the possibilities and potential of Squarespace, a publishing platform for building and maintaining a website * Zeroes in on the various modules that you can choose from, including blogs, social network integration, photo galleries, and more * Includes advice for getting the most out of your Squarespace website Squarespace For Dummies will get you started building your own website in no time!

Leseprobe

Squarespace For Dummies®

Table of Contents

Introduction

About This Book

Conventions Used in This Book

What You’re Not to Read

Foolish Assumptions

How This Book Is Organized

Icons Used in This Book

Where to Go from Here

Chapter 1: Hello Squarespace

Exploiting the Versatility of Squarespace

Personal site users and bloggers

Business site users

Website developers

Enjoying the Main Features

Access your site anywhere

Get support 24/7

Don’t worry about hosting

Choosing the Right Squarespace Package

Personal

Advanced

Business

Setting Up in 30 Seconds

Chapter 2: Understanding the Fundamentals

Setting Goals

Defining your audience

Focusing your message

Mapping the content

Determining your site’s functionality

Finding a style

Establishing the project’s timeline

Adding content

Updating your content

Maintaining your website

Introducing Modules

Understanding the Squarespace Modes

Content editing mode

Structure editing mode

Style editing mode

Website Management mode

Chapter 3: Creating Structure: Pages and Widgets

Working with Sections

Understanding sections

Adding and configuring a section

Rearranging sections

Removing a section

Working with Pages

Understanding pages

Adding and configuring a page

Rearranging pages

Removing a page

Working with Widgets

Understanding Squarespace widgets

Understanding social widgets

Adding and configuring a widget

Rearranging widgets

Removing a widget

Chapter 4: Adding Content

Adding Text

Understanding the four writing modes

Adding text in WYSIWYG mode

Integrating Images

Using supported images files

Editing an image

Adding a single image

Adding a slideshow of images

Adding multiple images

Integrating Video

Using third-party video hosting

Adding video

Integrating Audio Files

Understanding podcasting

Adding a podcast

Adding an audio player

Adding a Journal Entry by E-Mail

Chapter 5: Working with Templates

Understanding Squarespace Templates and Styles

Getting the basic template layout

Reviewing the types of templates

Choosing a Template and Style

Introducing the Appearance Editor

Choosing a template and a style

Creating a template copy

Working with columns, navigation, and banners

Playing with text styles and colors

Moving Up to Advanced Template Customization

Using CSS to override a design

Adding CSS to your design

Adding selectors in Fonts, Colors and Sizes

Enhancing your site’s layout with code injection

Working with Multiple Styles

Exporting and Importing a Template Style

Exporting and backing up a template style

Importing and sharing a template style

Testing Your Template

Previewing your site

Testing your site in multiple browsers

Chapter 6: Adding the Most Popular Pages

Adding Any Old Page Module

Adding a Plain Old HTML (Text) Page

Adding content to an HTML page

Configuring an HTML page

Adding a Journal Page

Adding content to a Journal page

Configuring a Journal page

Adding a Picture Gallery Page

Adding content to a Picture Gallery page

Configuring a Picture Gallery page

Adding a Form Page

Adding content to a Form page

Configuring a Form page

Chapter 7: Squarespace on the Go

Making Your Site Mobile

Adding an existing account

Adding a new account

Configuring Your Mobile Account

Touring the Journal Entry Screen

Adding a Journal Entry

Managing Journal Entries

Managing Comments

Checking Statistics

Chapter 8: Managing Posts and Comments

Managing Posts

Filtering Journal entries

Creating, editing, and removing Journal entries

Managing Comments and Discussions

Displaying comments and discussions

Removing spam and multiple comments

Chapter 9: Managing Members and Access

Managing Member Accounts

Creating a member account

Modifying a member account

Modifying the Owner member account

Filtering member accounts

Getting social with the social profile

Fetching an e-mail list

Managing Member Permissions

Controlling the Public audience

Creating an audience

Adding members to an audience

Modifying an audience

Managing access through IP access filters

Chapter 10: Managing Data and Media

Understanding the File Storage Area

Uploading Files to File Storage

Creating Directories in File Storage

Sharing a File’s Direct Link for Viewing

Managing Files and Directories

Modifying a file or directory

Moving a file or directory

Removing a file or directory

Backing Up Your Content

Importing a Blog from Another Website

Importing a Blogger or WordPress blog

Importing a Movable Type, TypePad, or WordPress blog

Viewing Your Change Log

Monitoring Website Statistics

Traffic Overview section

Referrers Summary section

Popular Content section

RSS Subscription Overview section

Search Engine Queries Summary section

Detailed Traffic Activity section

Chapter 11: Managing Your Site’s Structure

Understanding the Architecture Area

Managing Sections, Pages, and Widgets

Adding sections, pages, and widgets

Hiding sections

Rearranging sections, pages, and widgets

Removing and recovering sections, pages, and widgets

Managing Website Settings

Header and Footer setting

Search/Indexing setting

Locale setting

Editing/Commenting setting

Security setting

Code Injection setting

Advanced setting

Email setting

Mapping a Custom Domain

Creating a URL Shortcut

Chapter 12: Ten Features of a Good Website

Organized Content

Content Optimized for Search Engines

About Page

Contact Page

Custom Domain

Custom E-Mail Address

Branding

Design Related to Content

Social Media Integration

Regular Updates and Maintenance

Chapter 13: Ten Ways to Attract Attention to Your Site

Promote through Social Media

Update your social profile

Share your content

Take Advantage of E-Mail Marketing

Write an Elevator Pitch

Try Word of Mouth

Use Stationery

Include an E-Mail Signature

Advertise

Comment on Other Sites

Write for Other Sites

Use an Easy-to-Remember Custom Domain

Chapter 14: Ten Ways to Make or Save Money

Get a Squarespace Discount

Find a Coupon Code

Start a Conversation

Sell Out

Start Shopping

Sell Yourself

Create a Portfolio

Develop a Brochure Site

Provide Exclusive Content

Blog for Dollars

Squarespace™ For Dummies®

by Kris Black

Squarespace™ For Dummies®

Published byJohn Wiley & Sons, Inc.111 River St.Hoboken, NJ 07030-5774

www.wiley.com

Copyright © 2012 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, [phone], fax [phone], or online at http://www.wiley.com/go/permissions.

Trademarks: Wiley, the Wiley logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc., and/or its affiliates in the United States and other countries, and may not be used without written permission. Squarespace is a registered trademark of Squarespace, Inc. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc., is not associated with any product or vendor mentioned in this book.

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.

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Library of Congress Control Number is available from the publisher.

ISBN: 978-1-118-18133-1 (e-bk); ISBN 978-1-118-18135-5 (e-bk)

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

About the Author

Kris Black has been creating interactive experiences since his junior year in high school, far back in 1993, using Apple’s HyperCard program, which allowed him to create stacks of digital cards containing information, much like web pages within a website. He wasn't introduced to HTML, the code behind the web, until he took a computer science 101 course in 1998.

After graduating from the University of South Carolina, Kris began his career as a graphic designer for the South Carolina Department of Health and Environmental Control (SC DHEC) and did web design in his spare time as a hobby. After he was promoted to Art and Photography Director at SC DHEC, he decided it was time for a change. He began freelancing, building websites for clients many different popular — and unpopular — blogging and website building tools. After many frustrating and sleepless nights, Kris began favoring a lesser known website building tool called Squarespace in 2004.

In 2009, Kris was offered the opportunity to work for Squarespace, Inc. as a customer support specialist. Assisting customers helped Kris gain an even deeper knowledge about using Squarespace. Kris continued freelancing and rebranded his portfolio site as Squarehero: Your Ultimate Website Professional.

In mid-2011, after leaving Squarespace, Inc. Kris continued creating and developing websites for his clients under his new business, black&hue. He continues to use Squarespace exclusively for all site projects because he believes it offers his clients the best experience for building and maintaining their websites.

Kris and his wife live in Columbia, South Carolina. They have two creative and wonderful children who still have no idea what their daddy does on the computer all day. Just recently, his oldest was shocked to hear that her daddy has his own website. Unfortunately, my site isn't as cool as the Nickelodeon website. Oh, well.

Dedication

I dedicate this book to my beautiful bride, Stacey, for providing me with the inspiration to be a better person and to never settle. If it weren't for her, I’d be lost, hungry, and shoeless. I love you.

I also want to give a special dedication to my wonderful children, Mya and Jaxin. Their rambunctious behavior and constant requests to go outside, to get something to drink, or to select another movie to watch inspired me to spend many, many hours at Panera Bread and Starbucks writing this book. Mya and Jaxin, you are everything to me. I love you.

Author’s Acknowledgments

I remember when I used to lie in bed wishing I would one day get the opportunity to thank people for helping me accomplish something great. Although I hoped I would be thanking people for my Oscar, this book will have to do. Whom do I thank first? I guess I’ll start at the beginning.

Mom and Dad, thank you for allowing me to follow my own path and be my own person.

Next, I’ll skip ahead a few years to when I worked for Squarespace, Inc. and had the opportunity to write this book. The following people enabled me to accomplish the momentous task of being a first-time author.

Anthony Casalena, founding Squarespace, Inc. is publicly viewed as the greatest thing you’ve ever done, but offering me a job to work for Squarespace is the greatest thing you've ever done for me. Thank you.

Josh Kill, thank you for offering me the opportunity to write this book.

Christa Collins, you’re a magical, ninja-warrior, unicorn riding atop a rainbow of a person. Working for you at Squarespace, Inc., was an honor. Thank you for all the support.

Alex Lugo and Anna Handy were the best support buddies I could have asked to share a shift with during those long nights helping our wonderful customers. You kept me laughing.

Shon Dempsey, Thomas Guzman, Shaun Horine, Steven N., Aimee Parmelee, Paulina Vo, and, last but not least, Michael Zampino, thank you so much for all the help with the questions I submitted as support tickets while writing this book.

Writing this e-book has been the hardest creative project I’ve ever done. Without the help of key individuals at John Wiley & Sons, Inc. you certainly would not have the high-quality e-book you are reading now. To those I have yet to have the pleasure to work with directly, I thank you for your hard work making me look good.

Susan Pink was my editor and the one responsible for making me sound smart. You are an unsung hero in the world of writing, and I thank you for taking on this project. You came on board at a time when this book was in total disarray due to unforeseen difficulties. Thank you, thank you, thank you for everything.

Michelle Oxman, my technical editor, had to do everything I wrote about. Thank you for having such a keen eye for detail. Debbye Butler, my proofreader, thank you for your last-minute proofing of the book. Amy Fandrei, my acquisitions editor, I’m sorry for all the hassle, but now the book is done. Thank you for putting up with the process and answering all my silly questions.

And how could I forgot about you, Squarespace customers or soon-to-be customers. Thank you for buying this book and allowing me the opportunity to help you.

And last, I would like to thank my wife, Stacey. It all starts and ends with my love for you. Thank you for saying yes that day in my dorm room over a slice of pizza and a sub sandwich. I told you I would be famous one day.

Publisher’s Acknowledgments

We’re proud of this book; please send us your comments at http://dummies.custhelp.com. For other comments, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax [phone].

Some of the people who helped bring this book to market include the following:

Acquisitions, Editorial, and Vertical Websites

Project Editor: Susan Pink

Acquisitions Editor: Amy Fandrei

Copy Editor: Susan Pink

Technical Editor: Michelle Oxman

Editorial Manager: Jodi Jensen

Editorial Assistant: Leslie Saxman

Sr. Editorial Assistant: Cherie Case

Cover Photos:

Cartoons: Rich Tennant (www.the5thwave.com)

Composition Services

Project Coordinator: Bill Ramsey

Proofreaders: Debbye Butler, Melissa Cossell

Publishing and Editorial for Technology Dummies

Richard Swadley, Vice President and Executive Group Publisher

Andy Cummings, Vice President and Publisher

Mary Bednarek, Executive Acquisitions Director

Mary C. Corder, Editorial Director

Publishing for Consumer Dummies

Kathy Nebenhaus, Vice President and Executive Publisher

Composition Services

Debbie Stailey, Director of Composition Services

Introduction

It was a dark and stormy night . . . wait, this is not that kind of book, is it? Hmmm. Let’s try this again.

Hello. Welcome to Squarespace For Dummies. My name is Kris Black and I’m a Squarespace junkie. Not to make light of being a junkie, and I apologize if it offends anyone, but I truly am addicted to Squarespace. I love it, but only in a plutonic way. Before we talk about this book (see the next section), let me tell you about myself and why I’m the perfect guy to write this book and help you.