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- Herausgeber: Graham Fisher
- Kategorie: Wissenschaft und neue Technologien
- Sprache: Englisch
Do you want to build a fall time passive income from the comfort of your own home? If so then keep reading…
Do you have problems not knowing where to start when creating your blog? How you can rank your blog higher for desired keywords/ topics? Monetizing your blog in multiple ways? Or building an engaged audience? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience.
In The Advanced Blogging Playbook, you will discover:
- A simple trick you can do to reduce your visitor bounce rate!
- The best way to monetize your blog to its highest potential!
- The one method for finding the hottest and easiest search terms to rank for!
- Why you should create a blog today!
- Understanding why some people will fail with blogging and how to use that to succeed!
- And much, much more.
The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of blogging before, you will still be able to get to a high level of success.
So, if you don’t just want to transform your bank account but instead revolutionize your life, then click “Buy Now” in the top right corner NOW!
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Veröffentlichungsjahr: 2020
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Graham Fisher
The Advanced Blogging Playbook
Table of contents
Chapter 1: Bloggers Need This Book, But Why?
Chapter 2: Niching Down
Chapter 3: The Essentials for a Successful Blog
Chapter 4: Writing Your First Post
Chapter 5: Affiliate Marketing 101
Chapter 6: SEO
Chapter 7: YouTube as a blogger
Chapter 8: Building an Email List
Chapter 9: Tying It All Together
Chapter 10: Growing Your Blogging Empire
Conclusion
Chapter 1: Bloggers Need This Book, But Why?
The journey begins now, with this book. The ultimate guide to blogging, marketing, and passive income is right in your hands, and you are dying to get started! Well, let’s get going!
Blogging is my passion. Marketing and helping others are another two passions of mine. This book combines all of that and more into a one-stop guide to blogging success. What makes this book different than others, you may ask?
Pros of This Book
First of all, other books are not going to give you in-depth knowledge and tips on the industry. They will tell you what they think you should do, based on research, and they will tell you what not to do, based on research. Not this playbook though. This book will give you real information and show you the steps to success.
Secondly, other books are geared towards different parts of the process. This book is geared towards each step, and goes in-depth to help you discover exactly where you should be in the blogging industry.
Lastly, the guide is all-inclusive. You will be able to read the guide, and then, at the end, take the game plan and start your blog. Use the knowledge that will take you to a whole new level in regards to your income and learn from the mistakes of others to capitalize on the learning opportunities they allow you.
Blogging Industry Statistics
The blogging industry is hot, and it has been for over 15 years. Everyone and their grandma have a blog, and even companies are jumping on board. Think of what you do with the internet. Are you a gamer? How about an amateur chef? A super sleuth on the look-out for the next big case? Now, ask yourself, where do you get your information? Chances are, you answered blogging. If you did, you are right there with the majority of people. Blogs represent the best, most reliable information out there, and people trust blogs.
Let’s look at some statistics. Seriously, if these stats don’t solidify your desire to blog, then I don’t know what will!
Right now, the B2B (business to business) marketing reigns supreme, and it just keeps climbing! The room for you in this market is unreal, so you might as well capitalize on it! As a business who uses SEO rich content, you are likely to receive more leads with a blog than without it. We will discuss SEO later, but basically by optimizing your content to rank supreme on Google, you are organically drawing people to your content, and that makes them more likely to become a customer.
What if I don’t have a business though? Well, my friend, a blog is a business. When you begin yours, you will see the value that you are giving people: enriching their lives by sharing your knowledge with them. From that point on, you will understand the importance of capitalizing on the information and making a profit.
The ROI (return on investment) of a company blog is better and more long-term than any other traditional marketing methods. Think about it. A company that does not have a blog will not see their ROI efforts as successful as a company that is taking advantage of the blogging boom. One important thing to remember here is this: you can still blog even if you are not paying the bills for the blog. People, copywriters, get paid every day to write blogs for companies that earn both parties serious money.
Vlogs are also starting to emerge more and more in recent years. The successful ones are the ones that also integrate a traditional blogging platform or option. The vlog and blog work together to bring stellar content and information to the customer, thus enriching their lives. Studies are showing that the correlation between traditional blogs and video blogs (vlogs) balance each other well.
B2B marketing is a fantastic way to make money blogging. As mentioned before, you do not need to have your own blog, but rather you could simply choose to blog for a company. By reaching out to other companies, you can show samples of your work, let them know what you can do to help their inbound marketing efforts, and hopefully, work for them on a freelance basis.
Facts and Stats
Let’s look at some individual blogging statistics. The reality is that the B2B marketing is hot and the B2C marketing is still in the game, but it is not as prevalent. Even still, let’s look at some stats.
When blogging on your own blog or website:
Using an image on your post will get you up to 94% more views than posts without images
94% of consumers share content that they feel is helpful and informational
When you blog daily, you get 5x more traffic than if you blog less than that
The most effective content are how-to articles, listicles, case studies, and white papers and lead to the writer being more credible.
Written content is more important than any other type according to 58% of marketers
The highest rated material are white papers and case studies. Think the platinum standard of writing.
There are 7 million people blogging on conventional websites, and 12 million people microblogging, blogging via social networks.
In order to be successful, you need to be in the top 5-10% of your niche.
81% of American consumers say that blogs are where they go to get their information.
Having 21-54 blog posts will increase your webpage traffic by up to 30%
Pillar content increases your organic traffic by 38%. One pillar post can create as much as 6 other posts. These are the posts you should consider turning into other products.
Branded content is more effective than magazine ads according to 72% of marketers.
68% of consumers are likely to take the time to read content created by a company that they are interested in.
Blogs are the 5th most trusted source of information on the internet.
Social shares from Facebook, LinkedIn, and Twitter make a blog look more credible.
Adding a blog to an existing site has the potential to increase traffic upwards of 400%.
There are about 5 million blogs created every day.
77% of internet users read blogs consistently.
The average blog post is between 1000 and 1500 words, and the post takes around 3 and a half hours to write.
Reads that are around the 7 minute mark receive the most attention
55% of marketing professionals consider the blog content creation as the top inbound marketing strategy out there.
57% of marketers are planning on increasing their company’s blogs.
70% of customers prefer to receive promotions through articles than through ads.
Changes in the Industry
The blogging industry has changed, morphed, and emerged what it is today over the last 30 years. It sounds crazy that blogs have been around longer than the internet has been mainstream, but it is true. These blogs were just in different forms.
During the mid to late 80’s, aggregations was used. The idea was to summarize the content that was sort of thrown together and make it more organized and available to specific communities. Organization was the goal, and blogs are still doing this today.
The mid-90’s brought online journals. It was a more inner-focused form of informational avenue. The traditional message boards were slowly phased out, and comment sections emerged in their place. The ideal was to link people together through common ideas and content.
The 2000’s brought the blog into the field of journalism. By blowing in and declaring itself, the bloggers entered the game. They were analyzing and interpreting the news. Bloggers offered their own opinions, and these opinions mattered greatly. Looking back, this is the beginning of the immense credibility that bloggers would achieve down the road.
In the mid-late 2000’s, blogs were unifying different stages of life: mommy blogs, politics, sports, entertainment gossip blogs, and more became the popular types. This is when it became clear that making money was the way to go when you had a blog.
Microblogging is becoming a huge trend quickly. Things like Twitter, Facebook, and Tumblr allow audiences to become part of the contributing force behind the blogs. They are no longer fans, but rather, they are part of the process. Traditional blogging still has its place, but because of the ever, rapid changing industry, it is getting to be a challenge to get in. Not impossible though!
Making Money
Making money blogging is a legitimate option. No longer do you need to solely rely on affiliate marketing to make money. The marketing trends are changing, and along with them, the options to make money. Later in the book, we will discuss the options in detail, but for now, let’s hit the highlights.
Ways to make money with blogging include:
B2B blogging-writing for companies that need blogs to reach their clientele.
Offering coaching services to clients and customers who are motivated by the information that you are offering.
Become a freelance blogger and make yourself in-demand by creating and curating quality materials again and again.
Create and sell online courses. By doing this, you are able to provide yourself with passive income that happens while you sleep.
Writing e-books. Remember when we talked about pillar posts above? In a later chapter, we will discuss how to take those pillar posts and turn them into e-books.
Launch a virtual summit. Best idea ever! A virtual summit is when different experts come together and agree to get interviewed. For a limited time, these interviews are free to watch, but you can offer the exclusive pass that gives unlimited access to viewers for a fee.
Legalities of Blogging
As with everything, there are legalities that come with blogging. Depending where you live, there are laws that will protect you from lawsuits.
Three Legal Pages you need to be in compliance of the law when blogging are: terms and conditions page, disclaimers and disclosures page for blogs, and privacy policy pages. For right now, since this will be delved into deeper later in the book, know that before you go live with your blog, you need to have these. They are not optional, and you want to have them to protect yourself.
Legal pages are needed for a variety of reasons:
Prevent lawsuits.
Comply with the law.
Protect your intellectual property rights.
Deny personal liability.
Discuss the website rules.
Give mandatory disclosures.
What other laws do you need to know about? There are a few, so let’s get started discussing them.
Federal Income Tax
Just like with other income, if you make money from blogging, you need to report the income and pay taxes. If you don’t, then you are breaking the law and there are consequences when that happens.
Law in Relation to Blog Comments
You own the blog, so you assume that you own the comments that pop up. The reality is, however, that you do not own the comments because they fall under a category called “user-generated content.” A loophole does exist for this though. Through a clause in your terms and services agreement, you can bypass the user-generated content part of the law. Making it mandatory for people to agree to the terms of services before they can post comments means that they either allow you to have control, or they don’t post. It’s as simple as that.
