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- Herausgeber: Graham Fisher
- Kategorie: Fachliteratur
- Sprache: Englisch
Do you want to learn secret strategies and the most up to date SEO strategies for getting your business or website to the top of Google? If so then keep reading…
Do you have problems optimizing your website for higher rankings? Learning up-to-date link building tactics? Not knowing the inner workings of Google’s ever-changing algorithm? Or being unable to use social media or web analytics for multiplying your results? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience.
In SEO Mastery, you will discover:
- A simple trick you can do for getting local businesses ranking higher with SEO!
- The best way for being able to find “Money” keywords that will send more customers to your site!
- The one secret white hat link building method for doubling your monthly users to your site!
- Why using pay-per-click advertising is the most cost-efficient way to get the biggest bang for your buck!
- Understanding why some people will fail to make SEO work!
- And much, much more.
The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO before, you will still be able to get to a high level of success.
So, if you don’t just want to transform your business's life, then click “Buy Now" in the top right corner NOW!
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Veröffentlichungsjahr: 2020
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Graham Fisher
SEO Mastery
Table of contents
Introduction
Chapter One: What is Search Engine Optimization?
Chapter Two: Keyword Research- The Most Important Step of SEO
Chapter Three: Link Building- How to Rank Extremely High on Google
Chapter Four: Social Media and SEO
Chapter Five: Web Analytics in a Nutshell- How to Measure Success
Chapter Six: Troubleshooting Common SEO Problems
Chapter Seven: SEO for Local Business
Chapter Eight: The New Meta: JSO-LD, RDF’s Microdata, and Schema.org
Chapter Nine: Where to Start
Chapter Ten: Final Powerful SEO Tools
Conclusion
Introduction
Times are changing and the internet is becoming the main way to add success to your business. Whether you write a blog or own a restaurant, you need your online profile to represent the greatness of your brand. You also need people to find your information from online searches. If you own a children’s toy store, you want your results to come up not only when people search “the best toy store” but also when they search the best places to shop in your specific city. You especially want to make sure that your business shows up in the search results when people are searching specifically for you.
So, how can you make sure these things are happening? You need to learn all about SEO, or Search Engine Optimization. Search engine optimization makes sure that when people are searching online, they find your business right where you want them to. It ensures the searches that display the best sides of your company allow you to show up in the results. It can also ensure that you get to be at the very top of the page.
In this book, we are going to take you from not knowing much about search engine optimization to being a complete SEO expert. We are going to share what SEO is, how you can do it, and what results come from what actions. We will answer all of your big questions and we will explain things that you may not even yet know exist. We will give you the tips and the tricks you need to optimize your business’s SEO to your very best ability.
If you are ready to become an SEO expert, you have come to the right place. We are excited to help you learn and we know that our book is the very best resource to learn all about search engine optimization.
Chapter One: What is Search Engine Optimization?
The first thing we need to learn while we are looking into how to best represent your business in search results is what exactly search engine optimization is. To start with this topic, let’s look into how Google works.
So to start, we all know that Google started its days as simply a search engine. This is the part of the Google company that we need to learn about, so as we refer to Google, we will be referring to its search engine capabilities.
Google works by using algorithms based on what you type into its search bar. It also uses things called spiders, or crawlers, to search for information all over the internet. The main thing that Google runs on, however, is something called Keywords. Keywords are the main base of search engine optimization and they are something that you will completely master creating by the end of this book. We will look into keywords in great detail in the next chapter, learning what they are, why they are important, and exactly how to use them to benefit you and your business as much as possible. For now, just remember that they are extremely important in the way that Google works.
Another thing that is important in how Google works is that it looks into how long websites have existed. If your website has been around for years, it has a much better probability of showing up in a Google search than a website that was just created yesterday. Google does this because websites are easy to create and surprisingly, new websites are actually created every single day from all around the world. Some of these websites become a big deal. Think of Facebook, for example. One day it was just a brand new website. A few years later, it was something that everyone in the world knew about and something that most people in more privileged countries use on a daily basis. Other websites, however, maybe like the nutrition blog your old high school classmate started on a whim, will be posted to three or four times and then forgotten about and/or given up on. Google needs to tell the difference between these two types of sites, which shows why it matters not only how good your site is, but also how long it has been around online.
Google also looks into how much traffic, or how many people are clicking on and visiting your online site, your webpage is getting. A website that has only been clicked on three hundred times is much less relevant to what a person is searching for than a website that has been vied many millions of times. When people search on Google, they are usually looking for accurate results and usable information. If a site has been clicked on many times, Google knows that the information it has is useful and relevant.
Lastly, Google also looks at how many other sites online have clickable links that direct viewers to the website. If your site is referred to by many other websites and there are many links out there that direct right to your site, Google knows that people online like your information. They know that people refer you as a great source, which allows them to believe that you are a great source as well. This is actually the best way to get your site to show up in Google searches because they put so much trust in your website when other real people continue to refer it and advertise it.
So far we know that Google works through keywords, the age of websites, how much traffic a website gets, and how many links direct to a website. These things all make sites show up higher in search results and without these things, results are obviously much lower. It is also important to note, however that Google keeps some secrets as to how it works as well. It is definitely the best search engine available and everyone who uses the internet knows this. If Google gave away all of their secrets and every piece of how their search engine worked, other search engine sites would be able to copy them. They would then no longer stand out as the top search engine, so of course they cannot share all of their information with us.
These are the most commonly used ways in which Google ranks websites for their search results, but let’s look into the entire top ten ranking factors that they use as well. We can never have too much information on how Google works, because we want our website to fit exactly what they are looking for in order for it to show up as a top result.
The first ranking factor for Google is making sure that your website is safe and secure. It cannot have links to viruses or other malicious sites or software, because people trust google to only bring them to safe sites. Google needs to keep up this reputation by not listing sites that are not safe and secure. In this same category, your site also needs to be easy to access. If it is a website that people cannot see or people have a hard time seeing, this hurts Google’s reputation as well. People want results that will help them, not things that they cannot see. Because of this, Google will not rank your site high if it is not easily accessible.
The second thing that Google looks into is the speed of your website. People do not like to wait a long time for things to load. Because of this, your website needs to be quick in order to show up well in Google search results.
The third thing Google looks into is that your site is able to be viewed well on mobile devices. This is because almost all of the web surfing that happens today is happening on smartphones. People still use computers often, but the typical simple Google search is done on phones more often than not. If your website only loads well on a computer screen and is difficult to use from a smartphone, it will not rank high in Google search results.
The fourth thing that Google looks into is how long your website has been around on the internet, which we looked into previously.
The fifth thing that Google looks into on your site is how relevant and useful your information is. If your information does not match the searches, it obviously will not show up in the results. For example, if you have a pizza parlor your website will not show up when someone searches for “dog groomer near me”.
Google of course also looks into technical SEO. We will discuss this in great detail later, but it involves keywords, web analytics, and other technical features of the search engine results.
