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- Herausgeber: Graham Fisher
- Kategorie: Fachliteratur
- Sprache: Englisch
Do you want to create a successful Multi-level Marketing (MLM)/ Network Marketing Business? If so then keep reading…
Do you have problems with a lack of leads? Not knowing the most up-to-date digital marketing strategies? Leading your team efficiently? Or choosing the right company? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience.
In Network and Multi-Level Marketing Mastery, you will discover:
- A simple trick you can do for gaining more prospects!
- The best way for handling rejection like a pro!
- The one method to use for converting more prospects into either customers or distributors!
- Why creating a strong follow-up system and building an effective downline can actually save you time and money!
- Understanding why some people will fail to make money!
- And much, much more.
The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of MLM/ Network marketing before, you will still be able to get to a high level of success.
So, if you don’t just want to transform your bank account but instead revolutionize your life, then click “Buy Now” in the top right corner NOW!
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Veröffentlichungsjahr: 2020
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Graham Fisher
Network and Multi-Level Marketing Mastery
Table of contents
Introduction
Chapter 1: What you need to know about network and Multilevel Marketing
Chapter 2: Mastering Your Mindset
Chapter 3: Choosing the Right Company for You
Chapter 4: Making a Commitment to Growth
Chapter 5: Promoting Your Products and Events
Chapter 6: Presenting Your Opportunity to Prospects
Chapter 7: Converting Prospects into Distributors or Customers
Chapter 8: Creating a Strong Follow-up System
Chapter 9: Building an Effective Downline
Chapter 10: Social Media Marketing
Chapter 11: Handling Rejection like a Pro
Chapter 12: Why Don’t Some People Make Money?
Conclusion
Introduction
Hello and welcome to network and multi-level marketing mastery!
In this book, we are going to learn about the amazing results you can achieve with your own multi-level marketing/networking business. Many people view multi-level marketing with a suspicious eye, thinking that it’s nothing more than a pyramid scheme. While some unethical pyramid schemes try to pass themselves off as multi-level marketing firms, the reality is that a legitimate multi-level marketing company is not a pyramid scheme. Real multi-level marketing businesses are legitimate, selling legitimate products to real customers, and are not simply about endless recruiting of members.
Topics that we will cover in this book include:
Learn the difference between network marketing and multi-level marketing (MLM).
Get insight into the proper mindset for starting an MLM or network marketing business.
Tips and tricks on finding the right company.
Building your own brand.
Planning and executing events.
How to present your opportunity to prospects.
Your two income streams: distributors and customers.
Utilizing social media for your MLM/Networking business.
Building your downline.
Handling rejection.
Top reasons people fail to make money.
Time can’t be wasted, so let’s get started learning about getting into the MLM and Networking business!
Chapter 1: What you need to know about network and Multilevel Marketing
Let’s face it – the general public doesn’t have a positive perception of multilevel marketing. Their views have been colored by a few bad actors. These are people who’ve run pyramid schemes that appear to be legitimate MLM businesses but really aren’t. Those kinds of companies rely on an endless recruiting chain, which is they only keep operating by recruiting new sales associates without actually moving product to the buying public. These types of companies are viewed with suspicion and seen by the public as "cheesy" and rightfully so.
What is it that distinguishes them from a real MLM business? If you could distill that down to one concept, it would be this: a legit MLM business has two revenue streams. One is in fact recruiting new members to build your downline (downline are sales associates you recruit, you get a cut of their sales, upline are people above you who get a cut of your sales), but a real MLM company also sells a legitimate, useful product to the public. That second piece forms an important part of each member’s sales income.
In fact, a legitimate MLM business isn't really all that different from any other type of business; it simply uses different methods to recruit sales staff and get the product in front of paying customers. In the latter case, it’s about getting customers personally and directly involved with the product so they can see it and sample it before buying.
Historically many very successful businesses that have grown into giant companies were built this way. One of the most famous is the California Perfume Company, which was founded way back in 1886 by a man named David McConnel (funny but true – the company was based in New York despite its name).
The company had more than a hundred perfume products that were sold across the country, using a staff of tens of thousands of direct sales associates. In 1937 the company changed its name to Avon. It’s still going strong, with net sales surpassing $100 million a year. Today, Avon has more than 6.4 million sales representatives. Avon operates in more than 100 countries and uses a direct sales model, which includes multi-level marketing.
The undisputed king of multi-level marketing is Amway. Founded in 1959, the company sells a wide array of home products including household cleaners and health and beauty products. The company’s sales routinely top $8 billion annually.
Knowing how to spot a pyramid scheme
Amway was investigated by the Federal Trade Commission (FTC) in the late 1970s for being a pyramid scheme. The FTC found that Amway was not a pyramid scheme, and the case is instructive for anyone who wants to get involved in multi-level or network marketing, so that you can recognize if any company you are thinking of joining is a pyramid scheme.
The business model in a pyramid scheme is based on paying people to recruit others to the business. Generally, a business based on a pyramid scheme will require a payment to join the business. Then it will promise payments to sales associates for recruiting new members to the operation. The upline gets a share of the payments, so the directors of the company typically enjoy high, passive incomes. One thing often missing from such schemes is a legitimate product with value to sell to the public.
When pyramid schemes to involve a product, they often require members to buy large quantities of the products which turn out to be very hard if not impossible to sell. Pyramid schemes also don't require members to have retail sales; instead, they focus solely on recruiting new members to the scheme.
In a real MLM company, while upline members get payments from sales made by the downline, they are not getting paid to recruit new people.
The FTC decided that Amway was not a pyramid scheme. Among the reasons given were:
Amway does not pay distributors to recruit new members.
Amway requires distributors to maintain a minimum level of retail sales.
Amway does not require distributors to purchase large stocks of inventory.
Members must accept returns of excess inventory from downline sellers.
The main things to keep in mind are whether or not the company requires you to pay to join, if you will get paid to recruit others, and most of all whether or not the company has a legitimate product that sells. If a company strikes out on all three of these items, it’s a good idea to look elsewhere.
What is the difference between multi-level marketing and network marketing?
Generally speaking multi-level marketing and network marketing are the same thing. However, there are some specifics related to "network marketing", which is often focused on product events. Event marketing is a method that sales associates can use to get in personal touch with prospective customers and let them try out the products in face-to-face interactions. There are many different ways this can be accomplished. The sales associate uses event planning for a wide variety of events that allow people to try out the product and potentially join the business themselves. A live sampling of products can occur at parties, "trade shows," conferences, or even online in webinars, which are large online group meetings. Social media provides many new opportunities for network marketing as well.
As such, you can see that network marketing is really an extension of traditional multi-level marketing or a different technique. While Avon has traditionally relied on door-to-door sales, a modern network marketer may use an online webinar or host an event to drive sales and recruit new members.
Often many people use the terms network marketing and multi-level marketing interchangeably.
Should you build your own business from scratch or start network marketing?
In today's economy, there are more ways to start your own business than ever before. It's easier than ever to start from scratch, but it’s no piece of cake either. Despite the increased accessibility people have to products and markets, starting from scratch is going to be very hard work. And of course that isn't to say that multi-level/network marketing with an existing company is easy or automatic either, but in that case, a lot of the groundwork has been done for you.
Starting your own business these days will often involve some type of internet presence. One very popular method being used today is opening a Shopify store. Alternatively, you can start selling your own products on multiple marketplace, or even go the hardest route which is to design your own website from scratch.
The online approach can save you some hassle because you can base your business on drop shipping. In other words, you can have companies shipping product for you behind the scenes without having to keep inventory.
Another popular approach is to brand products that are manufactured in China and other countries. For example you can use Alibaba to find products made in China that you can brand or customize to sell as your own products. This process can be entirely automated once you get it set up, with the shippers sending products to a network of distributors in the United States and other countries that can ship them to customers for you, or ship them to large marketplaces warehouse who will hold them in storage until orders are processed.
You can even design your own products and have manufacturers overseas build and ship them for you.
