The Ultimate Marketing Asset E-Book

Alice Briggs

• Herausgeber: Alice Arlene, Ltd. Co.
• Kategorie: Fachliteratur
• Sprache: Englisch
• Veröffentlichungsjahr: 2023

Beschreibung

Are you in real estate? 
Are you tired of potential clients using your time, talent, and energy only to go with another real estate professional for the final sale? 
Do you want a marketing asset that generates leads and establishes your expertise and authority?

That’s exactly what you’ll find inside The Ultimate Marketing Asset. 

Jerome Lewis has been where you are and has developed The Ultimate Real Estate Marketing Implementation System to help real estate professionals just like you to succeed as he has done. He partnered with Alice Briggs for this venture to lend her expertise to simplify the production of the asset for you.

Inside this book, you’ll find:

• Why you need this asset.
• How to create this asset quickly and easily.
• How to produce this asset so it makes the biggest impact on your prospective clients.
• How to implement this asset into your business and watch the leads roll in.

Create your Ultimate Marketing Asset and enjoy the success and lifestyle you desire.

Leseprobe

Contents

The Lead Generation MagnetHow to Write a Book

Introduction

My Story

The Power of a Book

Choose Your Most Important Points

Writing the Book

Beta Readers

Final Touches

If and Where to Publish

Time Frames

Indie Route 101

Quick Start Map

Why Indie?

KU vs Wide

Text vs Image

Research

Editing

Formatting

Cover Design

Meta Data

Publish

Marketing

Resources

Author Note

Real Estate Deal Acquisition Secrets

Foreword

Introduction

Deal Acquisition Frustration Elimination

Why Should You Listen To Me?

Closed Deals Come From Leads

Lead Generation Is Only 1 Part of Your Business

Math Matters & Success Is In The Percentages

The Fortune Is In The Followup

Social Media Yields Fast and Efficient Results

So What Do I Do Next?

Other Resources

About The Author

Work With Us

Copyright © 2023 by Jerome Lewis & Alice Briggs

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means without written permission of the authors.

Published by:

Alice Arlene Ltd Co PressLubbock, TX

Dedicated to all those who go on the adventure of real estate entreprenurship, may all you do succeed.

Part 1

The Lead Generation Magnet

My name is Jerome Lewis and let me tell a quick story about how I discovered the Ultimate Lead Generation Magnet. I used to work in retail as a cashier earning a minimum wage of $7.25/hour. I used to work at a supermarket, and I was so frustrated with that job that I wanted to change something. I went online. I did some “Googling” and discovered that the best way to get wealthy is through real estate. It’s said, that most millionaires become so through real estate.after learning this new information, I began to explore and research real estate investing. One of my most burning questions, once I got into the business, was: “How can I get people to sell their houses to me as a real estate investor or.... to utilize my services as a real estate agent?” As hard-working real estate entrepreneurs, it feels extremely exhausting to be used for all your hard work, time, talent, and energy... Only for that seller/lead/prospect/client to go with another real estate professional’s services. This is what is happening most of the time with real estate professionals.

Understanding those frustrations myself, I wanted to find a solution to minimize that problem or get rid of it completely.

Internally, I wanted more leads for my business so I could work toward my personal, professional, and financial success. I began by researching ways to generate leads for my business only to discover that:

paid services wanted too much moneycouldn’t guarantee resultsbarely understood marketing and lead generation

I then decided to go all-in on learning marketing. I learned major principles, strategies, adn tactics from legends such as Ron LeGrand, Dan Kennedy, Darcy Juarez, Russell Brunson, Krista Mashore, GoGo Bethke, Kevin Donlin, Davin Fesmire, Aaron Foster, and many many more.

One thing I learned particularly was the importance and effectiveness of paid marketing and paid advertising. Paid strategies can literally change your life fast! When done correctly and strategically, using paid strategies can yield you results immediately and predictably.

Everything I learned, I was excited to share with my colleagues, students, and business partners.

Putting together the many things I learned from great mentors and coaches, I was able to come up with what I like to call the Ultimate Lead Generation Magnet or The Ultimate Marketing Asset. These items are part of a larger system that my company has developed and we call that, The Ultimate Real Estate Marketing Implementation System.

These are strategies and tactics that we use in our business and use without clients and students to help them come up with effective marketing campaigns. My ultimate objective as a real estate entrepreneur myself was to give back to my peers.

This book is the start of that journey and I welcome you to be part of this journey with me — starting with this book. My teaching and delivery style is to include as much practical information as possible. However, I do also understand that some people appreciate details and personal stories. If you want the full and more details story, please refer to your included companion guide at https://UltimateMarketingAsset.com/Free-Gift.

In this book, I was privileged to collaborate with Alice Briggs and we’re going to help you understand the importance of developing The Ultimate Lead Generation Magnet for your business. If you’re a serious entrepreneur, you will appreciate what you learn because it will help you become the expert and authority to your clients, prospects, and customers.

This book is actually 3 in 1. Jump in where ever you need the information, or start at the beginning.

In Part 2, Alice will show you how quick and easy it can be to create this lead generation magnet.In part 3, Alice will show you how to take your manuscript and get it into a book.In part 4, I’ll be back to show you how to use this incredibly powerful tool to maximize your business.

Let’s get started!

Part 2

How to Write a Book

Alice Briggs

Introduction

As a not as busy as you would like yet experienced real estate entrepreneur, you know that one of the biggest difficulties in building your business is getting new clients in your door. You can (and I’m sure you do) ask your clients to refer their family and friends, but while they mean well, this is often problematic.

Some reasons for this breakdown in communicating the benefits of your treatment may include:

1. Your client may not clearly understand all the benefits you provide.

2. Your client may not describe your business in a way that is appealing to someone unfamiliar with your industry.

3. Your client may not understand all of the people and situations you are an expert in, they only know how you’ve helped them.

4. Your client may have a difficult time expressing the broad scope of what you do. Their perspective is too narrow.

A surprising solution to most of these issues is to publish a small book about the benefits you provide for your clients. You then give out copies to your current clients who can then pass them on to others. It’s much easier than you may think, and just because it’s a book, the perceived importance and value that your potential client places on the information inside may significantly increase their desire and follow through to make that initial appointment.

Before you become overwhelmed, I’m not talking about a four-hundred-page tome. No, in this case, shorter is better. Far better. It’s easier for you to create, and your client is much more likely to give it to their friends and family, and more likely that those people will read it. And by short, I mean one hundred pages or fewer.

You can easily take client testimonials, before and after illustrations, and client stories that show all the benefits you can provide. Give two copies to each client, and ask them to share with others they know who could benefit from what you do. You’ll be amazed at how many more new clients we’ll be calling you. Some have documented an increase from a 10% to 60% referral rate.

The key is that it’s a book.

A book has a high perceived value. People believe books are difficult to write and produce, so they are impressed when they hold your book in their hand. And people are more likely to read and act on what’s inside.

In this book, I’m not only going to tell you how you can create such a book for your patients, but I’m going to show to you the truth of how easy it is just because I wrote this book for you. The principle is the same. The perceived importance of the format lends weight and believability to my words.

Chapter 1

My Story

When I first started my inner healing practice, I created helpful worksheets for my clients so they could maximize their progress while they worked with me. I had them beautifully designed in full color. I compiled them into folders that I gave to my clients on their first visit. They smiled and politely thanked me.

A year or two later, I learned how to independently publish. I took those worksheets, expanded them a bit, and created a short book. It’s been available on Amazon ever since. When I ran out of worksheets, I ordered copies of the book instead to give to my clients.

What happened then astounded me.

Not only were my clients much more visibly impressed that I was giving them a book at the end of that first session, but they brought the books back. They read them. They used them. I saw flags and highlights throughout the book when they asked for clarification on a point or two in their next session.

And—most importantly—they also made much faster progress toward their goals in working with me than they had previously.

The only difference was the information was in book form.

My clients valued the format of the information more, so they were more willing to apply the information and increase their transformation.

Just because I put it in a book.

Chapter 2

The Power of a Book

Throughout history, books have held status and importance. Even if you’re not a reader, there’s something inspiring about visiting an extensive library, especially one with old books. To walk through the halls of ancient texts is to walk the paths of the influential thinkers of history.

And while the modern age has given us vast quantities of information with a few keystrokes, the printed word still impresses and delights us.

The perception of writing a book is that it takes years and tons of research. It’s a significant undertaking and not one to be entered into lightly. And there is a place for those kinds of books.

But that’s not what I’m recommending for you here.

You don’t have time for that.

And it won’t actually do as much good as it could.

No, I recommend you borrow on the perceived value of a book but streamline the process so that the book takes weeks, not years.

Imagine in two or three months when you’re handing out a book that you’ve written to your clients, and they pass them on to their friends and family.

And then your phone starts ringing.

It’s very doable, and I will show you how in the pages that follow.

In fact, I’m doing exactly what I’m telling you to do. I’ve written about thirty books and am a well-practiced writer, so I may be faster than you, but I am tracking my time in this process to show you how quickly you can go from idea to book in hand.

And by the way, if you have no interest in writing or don’t have time to do so, my team and I can do everything I’m going to talk about for you. You can schedule a call with us here if you’re convinced that you want to have your treatment protocols created as books but don’t want to do the work yourself.

Chapter 3