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Not everyone is cut out to be a professional accountant, but those who want to move up the corporate ladder know that they need to master the essentials of accounting. Understanding Business Accounting For Dummies, 2nd Edition makes truly light work of the financial fundamentals that many businesspeople try to bluff their way through every day.
The book will show you how to evaluate profit margins, establish budgets, control profit and cash flow, stem losses, manage inventory, make wise financial decisions, survive an audit, and use the latest computer technology to help you manage the bottom line.
This updated edition also includes the latest information on International Financial Reporting Standards, capital budgeting, and break even, plus new advice on how to find financial facts and read company accounts. New sections include links to a number of key business spreadsheets and a new chapter on financing your business.
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Table of Contents
Introduction
About This Book
Conventions Used in Financial Reports
Some Assumptions
How This Book Is Organised
Part I: Accounting Basics
Part II: Getting a Grip on Financial Statements
Part III: Accounting in Managing a Business
Part IV: Financial Reports in the Outside World
Part V: The Part of Tens
Part VI: Appendixes
Icons Used in This Book
Where to Go from Here
Part I: Accounting Basics
Chapter 1: Introducing Accounting to Non-Accountants
Accounting Everywhere You Look
The Basic Elements of Accounting
Accounting and Financial Reporting Standards
The importance of GAAP and evolving accounting standards
Why the GAAP rules are important
Income tax and accounting rules
Flexibility in accounting standards
Enforcing Accounting Rules
Protecting investors: Sarbanes-Oxley and beyond
The Accounting Department: What Goes On in the Back Office
Focusing on Business Transactions and Other Financial Events
Taking a Closer Look at Financial Statements
The balance sheet
The profit and loss account
The cash flow statement
Accounting as a Career
Chartered Accountant (CA)
The Financial Controller: The chief accountant in an organisation
Chapter 2: Bookkeeping 101: From Shoe Boxes to Computers
Bookkeeping versus Accounting
Pedalling through the Bookkeeping Cycle
Managing the Bookkeeping and Accounting System
Categorise your financial information: The chart of accounts
Standardise source document forms and procedures
Don’t be penny-wise and pound-foolish: The need for competent, trained personnel
Protect the family jewels: Internal controls
Keep the scale in balance with double-entry accounting
Check your figures: End-of-period procedures checklist
Keep good records: Happy audit trails to you!
Look out for unusual events and developments
Design truly useful accounting reports for managers
Double-Entry Accounting for Non-Accountants
The two-sided nature of a business entity and its activities
Recording transactions using debits and credits
Juggling the Books to Conceal Embezzlement and Fraud
Chapter 3: Taxes, Taxes, and More Taxes
Taxing Wages and Property
Putting the government on the payroll: Employer taxes
Taxing everything you can put your hands on: Property taxes
’Cause I’m the Tax Man: Value Added Tax
Taxing Your Bottom Line: Company Taxes
Different tax rates on different levels of business taxable income
Profit accounting and taxableincome accounting
Deductible expenses
Non-deductible expenses
Equity capital disguised as debt
Chapter 4: Accounting and Your Personal Finances
The Accounting Vice You Can’t Escape
The Ins and Outs of Figuring Interest and Return on Investment (ROI)
Individuals as borrowers
Individuals as savers
Individuals as investors
An Accounting Template for Retirement Planning
Part II: Getting a Grip on Financial Statements
Chapter 5: Profit Mechanics
Swooping Profit into One Basic Equation
Measuring the Financial Effects of Profit-Making Activities
Preparing the balance sheet equation
Exploring the Profit-Making Process One Step at a Time
Making sales on credit
Depreciation expense
Unpaid expenses
Prepaid expenses
Stock (or Inventory) and cost of goods sold expense
So Where’s Your Hard-Earned Profit?
Reporting Profit to Managers and Investors: The Profit and Loss Account
Reporting normal, ongoing profit-making operations
Reporting unusual gains and losses
Putting the profit and loss account in perspective
Chapter 6: The Balance Sheet from the Profit and Loss Account Viewpoint
Coupling the Profit and Loss Account with the Balance Sheet
Sizing Up Assets and Liabilities
Sales revenue and debtors
Cost of goods sold expense and stock
SA&G expenses and the four balance sheet accounts that are connected with the expenses
Fixed assets and depreciation expense
Debt and interest expense
Income tax expense
The bottom line: net profit (net income) and cash dividends (if any)
Financing a Business: Owners’ Equity and Debt
Reporting Financial Condition: The Classified Balance Sheet
Current (short-term) assets
Current (short-term) liabilities
Costs and Other Balance Sheet Values
Growing Up
Chapter 7: Cash Flows and the Cash Flow Statement
The Three Types of Cash Flow
Setting the Stage: Changes in Balance Sheet Accounts
Getting at the Cash Increase from Profit
Computing cash flow from profit
Getting specific about changes in assets and liabilities
Presenting the Cash Flow Statement
A better alternative for reporting cash flow from profit?
Sailing through the Rest of the Cash Flow Statement
Investing activities
Financing activities
Free Cash Flow: What on Earth Does That Mean?
Scrutinising the Cash Flow Statement
Chapter 8: Getting a Financial Report Ready for Prime Time
Reviewing Vital Connections
Statement of Changes in Owners’ Equity and Comprehensive Income
Making Sure that Disclosure Is Adequate
Types of disclosures in financial reports
Footnotes: Nettlesome but needed
Other disclosures in financial reports
Keeping It Private versus Going Public
Nudging the Numbers
Fluffing up the cash balance by ‘window dressing’
Smoothing the rough edges off profit
Browsing versus Reading Financial Reports
Part III: Accounting in Managing a Business
Chapter 9: Managing Profit Performance
Redesigning the External Profit and Loss Account
Basic Model for Management Profit and Loss Account
Variable versus fixed operating expenses
From operating profit (EBIT) to the bottom line
Travelling Two Trails to Profit
First path to profit: Contribution margin minus fixed expenses
Second path to profit: Excess over break-even volume contribution margin per unit
Calculating the margin of safety
Doing What-If Analysis
Lower profit from lower sales – but that much lower?
Violent profit swings due to operating leverage
Cutting sales price, even a little, can gut profit
Improving profit
Cutting prices to increase sales volume: A very tricky game to play!
Cash flow from improving profit margin versus improving sales volume
A Final Word or Two
Chapter 10: Business Budgeting
The Reasons for Budgeting
The modelling reasons for budgeting
Planning reasons for budgeting
Management control reasons for budgeting
Other benefits of budgeting
Budgeting and Management Accounting
Budgeting in Action
Developing your profit strategy and budgeted profit and loss account
Budgeting cash flow from profit for the coming year
Capital Budgeting
Calculating payback
Discounting cash flow
Calculating the internal rate of return
Staying Flexible with Budgets
Chapter 11: Choosing the Right Ownership Structure
From the Top Line to the Bottom Line
What Owners Expect for Their Money
Companies
Partnerships and limited partnerships
Sole proprietorships
Limited companies (Ltd) and public limited companies (plc)
Choosing the Right Legal Structure for Tax Purposes
Companies
Partnerships, limited liability partnerships, and sole proprietorships
Deciding which legal structure is best
Chapter 12: Cost Conundrums
Previewing What’s Coming Down the Road
What Makes Cost So Important?
Sharpening Your Sensitivity to Costs
Direct versus indirect costs
Fixed versus variable costs
Breaking even
Relevant versus irrelevant (sunk) costs
Separating between actual, budgeted, and standard costs
Product versus period costs
Putting Together the Pieces of Product Cost for Manufacturers
Minding manufacturing costs
Allocating costs properly: Not easy!
Calculating product cost
Fixed manufacturing costs and production capacity
Excessive production output for puffing up profit
A View from the Top Regarding Costs
Chapter 13: Choosing Accounting Methods
Decision-Making Behind the Scenes in Profit and Loss Accounts
Calculating Cost of Goods Sold and Cost of Stock
The FIFO method
The LIFO method
The average cost method
Identifying Stock Losses: Net Realisable Value (NRV)
Appreciating Depreciation Methods
Collecting or Writing Off Bad Debts
Reconciling Corporation Tax
Two Final Issues to Consider
Part IV: Financial Reports in the Outside World
Chapter 14: How Investors Read a Financial Report
Financial Reporting by Private versus Public Businesses
Analysing Financial Reports with Ratios
Gross margin ratio
Profit ratio
Earnings per share, basic and diluted
Price/earnings (P/E) ratio
Dividend yield
Book value per share
Return on equity (ROE) ratio
Current ratio
Acid-test ratio
Return on assets (ROA) ratio
Frolicking through the Footnotes
Checking for Ominous Skies on the Audit Report
Finding Financial Facts
Public company accounts
Private company accounts
Scoring credit
Chapter 15: Professional Auditors and Advisers
Why Audits?
Who’s Who in the World of Audits
What an Auditor Does Before Giving an Opinion
What’s in an Auditor’s Report
True and fair, a clean opinion
Other kinds of audit opinions
Do Audits Always Catch Fraud?
Looking for errors and fraud
What happens when auditors spot fraud
Auditors and GAAP
From Audits to Advising
Part V: The Part of Tens
Chapter 16: Ten Ways Savvy Business Managers Use Accounting
Make Better Profit Decisions
Understand That a Small Sales Volume Change Has a Big Effect on Profit
Fathom Profit and Cash Flow from Profit
Profit accounting methods are like hemlines
The real stuff of profit
Govern Cash Flow Better
Call the Shots on Your Management Accounting Methods
Build Better Budgets
Optimise Capital Structure and Financial Leverage
Develop Better Financial Controls
Minimise Tax
Explain Your Financial Statements to Others
Chapter 17: Ten Places a Business Gets Money From
Major Stock Markets
Minor Stock Markets
Private Equity
Business Angels
Banks: Long-Term Money
Banks: Short-Term Money
Leasing and Hire-Purchase
Factoring and Invoice Discounting
Grants and Incentives
Using the Pension Fund
Chapter 18: Ten (Plus One) Questions Investors Should Ask When Reading a Financial Report
Did Sales Grow?
Did the Profit Ratios Hold?
Were There Any Unusual or Extraordinary Gains or Losses?
Did Earnings Per Share Keep Up with Profit?
Did the Profit Increase Generate a Cash Flow Increase?
Are Increases in Assets and Liabilities Consistent with the Business’s Growth?
Are There Any Signs of Financial Distress? Will the Business Be Able to Pay Its Liabilities?
Are There Any Unusual Assets and Liabilities?
How Well Are Assets Being Utilised?
What Is the Return on Capital Investment?
What Does the Auditor Say?
Part VI: Appendixes
Appendix A: Glossary: Slashing through the Accounting Jargon Jungle
Appendix B: Accounting Software
Money 2007, www.microsoft.co.uk
MYOB, www.myob.co.uk
TAS Books, www.tassoftware.co.uk
QuickBooks 2008, www.intuit.co.uk/quickbooks/
Instant Accounting, www.sage.co.uk
Understanding Business Accounting For Dummies®, 2nd Edition
by John A Tracy and Colin Barrow
Understanding Business Accounting For Dummies®, 2nd Edition
Published byJohn Wiley & Sons, LtdThe AtriumSouthern GateChichesterWest SussexPO19 8SQEngland
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About the Authors
John A Tracy is Professor of Accounting, Emeritus, in the College of Business and Administration at the University of Colorado in Boulder. Before his 35-year tenure at Boulder he was on the business faculty for four years at the University of California in Berkeley. He has served as staff accountant at Ernst & Young and is the author of several books on accounting, including The Fast Forward MBA in Finance and How To Read a Financial Report. Dr Tracy received his MBA and PhD degrees from the University of Wisconsin and is a CPA in Colorado.
Colin Barrow is Head of the Enterprise Group at Cranfield School of Management, where he teaches entrepreneurship on the MBA and other programmes. He is also a visiting professor at business schools in the US, Asia, France, and Austria. His books on entrepreneurship and small business have been translated into fifteen languages including Russian and Chinese. He worked with Microsoft to incorporate the business planning model used in his teaching programmes into the software program, Microsoft Business Planner, now bundled with Office. He is a regular contributor to newspapers, periodicals, and academic journals such as The Financial Times, The Guardian, Management Today, and the International Small Business Journal.
Thousands of students have passed through Colin’s start-up and business growth programmes, raising millions in new capital and going on to run successful and thriving enterprises. He is a non-executive director of two venture capital funds, on the board of several small businesses, and serves on a number of Government Task Forces.
Authors' Acknowledgments
From John: I’m deeply grateful to everyone at the publishers who helped produce this book. Their professionalism and their unfailing sense of humour and courtesy were much appreciated. I supplied some raw materials (words), and then the outstanding editors moulded them into the finished product. Out of the blue, I got a call one day from Kathy Welton. Kathy asked if I’d be interested in doing this book. It didn’t take me very long to say yes. She can be very persuasive, and she certainly knows her stuff. Thank you, Kathy! I can’t say enough nice things about Pam Mourouzis, who worked with me as project editor on the first edition of the book. The book is immensely better for her insights and advice. Pam started out as an accounting ‘dummy’, and she’s now an accounting ‘smartie’. The two copy editors on the book, Diane Giangrossi and Joe Jansen, made innumerable corrections and suggestions which were extraordinarily helpful. You two should also take a bow, I sincerely thank you. Also, Mark Butler gave me the right nudge back then when I needed it. Mary Metcalfe provided invaluable comments and suggestions on the manuscript as it worked its way through the development process. I don’t know Mary personally, but in my mind’s eye she is one tough cookie!
I thank Holly McGuire and Jill Alexander for encouraging me to revise the book. The second edition has benefited greatly from the editing by Norm Crampton and Ben Nussbaum. They were extraordinarily helpful in revising the book. Both these gentlemen know their business, that’s for sure! I also appreciate their unfailing good humour in working with me on the revision. In short, it has been my great privilege and pleasure to work with the publishing team on this book. I couldn’t have done it without them.
Also, I owe a debt of gratitude to a faculty colleague at Boulder, an accomplished author in his own right, Professor Ed Gac. He offered very sage advice. Ed was always ready with a word of encouragement when I needed one, and I’m very appreciative.
I often think about why I like to write books. I believe it goes back to an accounting class in my undergraduate days at Creighton University in Omaha. In a course taught by the Dean of the Business School, Dr Floyd Walsh, I turned in a term paper and he said that it was very well written. I have never forgotten that compliment. I think he would be proud of this book.
From Colin: I would like to thank everyone at Wiley Publishing, especially Jason Dunne, Daniel Mersey, Samantha Clapp, and Steve Edwards for the opportunity to write this book, as well as for their help, encouragement, feedback, and tireless work to make this all happen.
Dedication
For all my grandchildren. —John A Tracy
Publisher’s Acknowledgements
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Part I
Accounting Basics
In this part . . .
Accounting is important in all walks of life, and it’s absolutely essential in the world of business. Accountants are the bookkeepers, scorekeepers, and occasionally the gatekeepers of business. Without accounting, a business couldn’t function, wouldn’t know whether it’s making a profit or loss, wouldn’t know its financial situation, or if it was in danger of running out of cash.
Bookkeeping – the record-keeping part of accounting – must be managed well to make sure that all the financial information needed to run the business is complete, accurate, and reliable, especially the numbers reported in financial statements and tax returns. Wrong numbers in financial reports and tax returns can cause all sorts of trouble.
Speaking of taxes, you can’t take more than three or four steps before bumping into dreaded taxes. No one likes to pay taxes, but managers must collect and pay taxes as part of running a business. In addition to income taxes, accounting plays a bigger role in your personal financial affairs than you might realise. This part of the book explains all this and more.