Webinars For Dummies E-Book

Sharat Sharan

• Herausgeber: John Wiley & Sons
• Kategorie: Wissenschaft und neue Technologien
• Sprache: Englisch

Seitenzahl: 348

Veröffentlichungsjahr: 2014

Beschreibung

Gather an audience from around the globe with webinars Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap for creating a webinar that effectively communicates to the audience without boring them to sleep. Webinars For Dummies gives you the insider's perspective on techniques that have been proven effective time and again. Webinars are becoming increasingly common as a way for businesses to connect with customers and partners without distance being a factor. Whether they take the form of a live presentation, a PowerPoint slideshow, or a combination of both, the beauty of the webinar is that it can be archived and viewed again after the initial set presentation. But this feature also adds a burden to the webinar creator, as the presentation must be understood outside of the live context. Creating what is essentially an archival presentation means considering a host of factors surrounding both content and organization. Webinars For Dummies includes all the information your business needs to start creating custom webcasts, including: * A webinar overview, and how to determine your need, budget, and available tools * Topic selection, script creation, graphic production, and marketing * Creation advice, including live troubleshooting and how to handle viewer questions * Archiving tips, and how to integrate webinars into a marketing plan You'll also find special tips for effective production and marketing, tips for readying yourself for the webinar, and case studies that illustrate successful webinar techniques. Modern business is rarely localized, and webinars are an effective way to communicate live, on a global scale. Webinars For Dummies helps you ensure your business doesn't get left behind.

Leseprobe

Webinars For Dummies®

Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright © 2014 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2013957975

ISBN 978-1-118-88572-7 (pbk); ISBN ePub 978-1-118-88551-2 (ebk); ISBN 978-1-118-88567-3 (ebk)

Manufactured in the United States of America

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Webinars For Dummies

Visit www.dummies.com/cheatsheet/webinars to view this book's cheat sheet.

Table of Contents

Introduction

About This Book

Foolish Assumptions

Newbies

Business managers

Presenters

Producers

How This Book Is Organized

Part I: Getting Started with Webinars

Part II: Preparing an Effective Webinar

Part III: The Day of the Show

Part IV: Beyond the Webinar

Part V: The Part of Tens

Icons Used in This Book

Beyond the Book

Where to Go from Here

Part I: Getting Started with Webinars

Chapter 1: Webinars with Maximum Impact

Getting a Handle on Webinars

What a webinar is

What a webinar isn’t

Why Do Webinars Work?

Save on expenses

Provide two-way communication

Ideal for global mobile audiences

Can be live or later

Understanding the Tools of a Webinar

Computer

Software

Video

High-speed Internet

Going mobile with some cool devices

Getting to Know the People in Your Webinar

Presenter

Producer

Director

Writer

Stage manager

Technical director

Audience supervisor

You wearing all the hats

Gauging Effective Uses for a Webinar

Employee meetings

Training sessions

Marketing

Talent development

Chapter 2: Planning Your Webinar

Setting a Goal for Your Webinar

Picking Your Poison . . . er, Format

Single speaker

Interview style

Moderated panel

Real-time audience data

Selecting the Talent

Moderator

Presenter

Guest speaker

Structuring the Webinar

Gauging the size of your audience

Determining the proper length

Deciding how much is too much

Creating an agenda

Having all your content ready

Making sure time is properly allocated

Chapter 3: Putting Together a Webinar Team

Getting to Know the People in Your Webinar

The producer

The moderator

The presenter

The director

The tech team

The promoter

Getting to Know Your Audience

Partners

Customers

Understanding the Types of Audiences

Part II: Preparing an Effective Webinar

Chapter 4: Choosing a Platform

Deciding Between Self-Service and Full-Service

Exploring self-service

Going full-service

Keeping technology out of the way

Managing interaction between the roles

Evaluating your needs for a partner

Shopping Around

Determining what service is right for your needs

Deciding what you need from a provider

Assessing broadcast/webcast capability

Getting day-of-webinar support

Getting audience support

Selecting the Right Kind of Service

Free

On a budget

No limits

Somewhere in the middle

Chapter 5: Planning Your Material

Putting It on the Page and on the Stage

Building an outline

Writing a title slide

Choosing content that matters

Identifying main points

Evaluating the level of detail

Comparing your content to your end goal

Creating an Effective Flow

Interactivity

Developing Different Outline Styles for Different Webinars

Single speaker

Interview-style

Moderated panel

Interactive

Going from Outline to Script

Deciding whether you need a formal script

Turning bullet points into words

Managing Time

Accurate scheduling

A realistic agenda

Speaker direction

Chapter 6: Making Your Point with PowerPoint

Understanding the Effectiveness of Graphics

Discovering PowerPoint Essentials

Know the lay of the land

Change the view

Make your slides

Decide on a layout

Take advantage of speaker notes

Use a remote

Composing Slides

Keep design simple and consistent

Write your own text

Give your slides a visual theme

Prioritize keywords over sentences

Bullet your points

Using Images

Add a photo to a slide

Make sure you have the photos on your computer

Crop your picture in PowerPoint

Keep single pictures to each slide

Show more photos than text slides