Art and Business E-Book

Stefania Masè

• Herausgeber: Springer International Publishing
• Kategorie: Fachliteratur
• Serie: International Series in Advanced Management Studies
• Sprache: Englisch

Veröffentlichungsjahr: 2020

Beschreibung

Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.