Brand Aesthetics - G. Mazzalovo - E-Book

Brand Aesthetics E-Book

G. Mazzalovo

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80,24 €

Beschreibung

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

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