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Bullish Thinking is packed with hard-hitting true stories of financial professionals who have faced the many job stressors that fill this competitive industry. In it, you’ll learn how to identify particular problems and initiate the process of getting help, all while reading in-depth case studies and extensive examples that exemplify the obstacles you may face. Throughout the book, the authors take the time to introduce you to action-oriented approaches that will help you survive and thrive during even the toughest times.
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Seitenzahl: 319
Veröffentlichungsjahr: 2012
Contents
Preface
Acknowledgments
About the Authors
Introduction
Chapter 1: The Hard Issues on Your Desk
The Reality of Life on the Street—and in the Office
An Action-Oriented Solution: Introducing Bullish Thinking
Chapter 2: Emotional Issues
Are You a Perfectionist?
Using the Anchor Technique Successfully
Curing Negative Behavior with Bullish Thinking
A Wall Street Tragedy: The Story of Ned
What You Can Do Now
Chapter 3: Bullish Thinking
The Continuing Saga of Ned: Helping Him Get Back on the Bull!
What Are the Consequences?
Ned Uses Bullish Thoughts
How Will Ned’s Quality of Life Improve?
Bullish Thinking Case in Point
“Irrational Exuberance”
Use Bullish Thinking as Your Personal Check-and-Balance System
Chapter 4: Mirror, Mirror on the Wall
Who Are You?
You’re Happy . . . Now What’s the Problem?
You’re Afraid . . . Who Isn’t?
Rookies: Can You Stick Around for a Year?
Rookies Can Do a 180-Degree Turn
Are Wealth Managers Immune from Stress?
Chapter 5: Plight of the Wholesaler
Can’t We All Just Get Along?
This Job Ain’t So Easy
Personal Challenges: The Sales Monkey on Your Back
Wholesaler Personality Types
Understanding the Personality Types of Advisors
Chapter 6: Do You Know Your Mindset?
“I Don’t Disagree with You”
Mindset: The Decision - Maker/Problem-Solver
Mindset: The Catalyst
Mindset: The Voice of Reason
Mindset: The Contrarian
Mindset: The Perfectionist/Facts and Details
Do It for Your Clients
Can You Really Change or Adapt Your Mindset?
Chapter 7: The 10 Investor Styles
Rationale for Understanding Investor Types and Profiles
Characteristics of the 10 Investor Profiles
How You Interact with Your Investors’ Profiles
The Top Do’s and Don’ts of Working with Specific Investor Profiles
Summary
Chapter 8: Getting What You Want and Need from Others
Burnout: The Beast Within
How to Be Heard: The H.A.R.D. – E Technique
So How Do You Begin?
Working Together over the Long Haul
Chapter 9: Family Therapy for Advisors
What Is Anger, and What Provokes You?
Channeling the Anger and Rage
How to Channel a Crisis into Productivity
How to Ask for Help
Teams are Families, Too
Chapter 10: Gender Challenges on the Street
Challenges Being the Female Advisor
Sexual Harassment: Real or Just Hypersensitivity?
Emotion at Work and Home
Survival Skills in the Wall Street Jungle
Survival Skills Outside the Office
Seeking Treatment: Don’t Let Your Emotions Stop You
Don’t Mess With Me; I’m Organized, Ready, and In Control: Case Study
Chapter 11: You Are Not Alone
You Feelings Are Real; But Your Thoughts Are Deceiving You
The Darkest Place
Mental Disorders Rear Their Head
Case Study: Dennis
Case Study: Daniel
The Last Word . . . The First Step
Appendix A: Dr. Alden Cass’s Landmark Research Study
Appendix B: Bad Medicine for Wall Street
Recommended Readings and Resources
Index
Copyright © 2008 by Alden Cass, Brian F. Shaw, Sydney LeBlanc.
All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
Photo credits: Photo of Alden Cass, page xv, copyright © Chris Casaburi, all rights reserved. Photo of Brian F. Shaw, page xvi, by Ian Leith. Photo of Sydney LeBlanc, p. xvii, by James Kydd.
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Library of Congress Cataloging-in-Publication Data:
Cass, Alden, 1975–
Bullish thinking : the advisor’s guide to surviving and thriving on Wall Street / Alden Cass, Brian F. Shaw, Sydney Leblanc.
p. cm.
Includes index.
ISBN 978-0-470-13770-3 (pbk.)
1. Stockbrokers—Psychology. 2. Investment advisors–Psychology. 3. Job stress. I. Shaw, Brian F., 1948– II. LeBlanc, Sydney, 1947– III. Title.
HG4621.C377 2008
332.6’2—dc22
2008002512
To the memory of my grandparents, Elizabeth and Adolph Mezei, who gave me the gift of a college education, and fostered the development of my strong work ethic and passion for life.—Alden Cass
To our families, friends, and colleagues who inspired us to take this rewarding journey, and who continue to remind us of what is meaningful at the end of our long days.—Brian F. Shaw, Sydney LeBlanc
Preface
Why We Wrote This Book
The daily demands you face as a financial advisor are exhausting. You are under extreme pressure to build a profitable practice, and at the same time comply with regulations that increasingly consume your precious time. The challenge to produce is unrelenting; the responsibility to your clients is uncompromising. You wear too many hats; among them are asset management expert, client service rep, technology specialist, stock analyst, PR and marketing manager, prospecting whiz, portfolio manager, teammate, psychologist, mentor, communicator, friend, confidant, time management guru, self-motivator, student, and others.
We believe Bullish Thinking is a book that will help you navigate through the stressful waters of your daily business. Whether you are a transaction-based broker or a fee-based financial advisor, stress looks, sounds, and feels the same—painful and potentially destructive on a personal and professional level. But what triggers the various stressors that can dangerously affect you? Among countless things that surface in your job, dealing with difficult clients, unsupportive managers, differentiating yourself from competition, and compliance with legal issues are just a few of the hard issues on your desk.
Bullish Thinking will serve as a personal resource to help you avoid and alleviate emotional distress. You will read about the problems, and learn the solutions that will help you return to the top of your game. The hard-hitting true stories illustrate the potential threats to your mental health, identify your problems, and outline the process of getting help. The in-depth case studies and real-life examples exemplify the challenges you face, and how they can lead to emotional breakdowns. We identify skills and strategies, including Bullish Thinking exercises, which teach mastery over the volatility and unpredictability of your job. This book also shows you how to manage and balance your personal life while working in this ever-changing industry.
You will discover immediate solutions for short- and long-term help. We, authors Dr. Brian F. Shaw, one of the developers of Cognitive-Behavioral Therapy, and Dr. Alden Cass, specialize in working with financial services executives suffering from job burnout and behavioral paralysis, or depression. We offer a variety of ways for individuals to proactively reduce their job stress through proven techniques, including the Bullish Thinking strategies designed by Dr. Cass, which are an important theme throughout the book.
It also underscores the importance of emotional discipline in the face of potential indulgences, emotional highs, and crushing defeats. Bullish Thinking is an easy, practical, and palatable way of teaching the cognitive therapy skills introduced to the world of psychology by Dr. Brian Shaw. Dr. Cass pioneered research on brokers’ and traders’ behavior, and counsels those in distress.
Financial advisors, stockbrokers, investment bankers, traders, financial planners, wealth managers, investment management consultants, wholesalers, and others, will all benefit from this book. Bank brokers, insurance planners, and professionals working at financial supermarkets, who are in emotional distress on the job, will also be helped by the book and its Bullish Thinking strategies and case study solutions. We also believe that spouses, partners, and significant others of financial professionals will benefit, as the book will help open dialogues with their loved ones working in the industry.
The bottom line is: If emotional distress is not addressed, it is entirely possible there may be adverse or harmful consequences to you in your professional and personal life. Here’s a case in point: Our research* indicates that “stockbrokers are not using effective coping skills for the purpose of alleviating their work-related stress, and consequently, are developing the debilitating symptoms of burnout, anxiety, and depression. It is our contention that negative personal outcomes will be associated with these mental health concerns, and will consequently lead to negative organizational outcomes such as absenteeism and a decreased quality of life for employees and their families. Also, if the early warning signs of burnout, depression, and anxiety continue to remain unnoticed by stockbrokers as well as their employers, their overall productivity and commitment to the organization may wane over time, leading to an increase in turnover. This may cost brokerage houses additional money for training replacement brokers who will more than likely suffer the same fate as their predecessors.”
That being said, we believe our research, and our ongoing experience of working with financial advisors (and their managers), lends credence to the importance of preventing mental and physical illness from infringing upon the lives of these individuals.
The ultimate goal of this book is to generate awareness and a better understanding of clinical depression (feeling depressed is not something to feel shame about), as well as help you better understand your personal battles to better combat the emotional demons that may be standing between you and a fulfilled life and a thriving business. Bullish Thinking will help you achieve your own personal nirvana—a place of contentment, financial success, and emotional stability.
Alden Cass
Brian F. Shaw
Sydney LeBlanc
*Alden Cass, John Lewis, Ed Simco, “Casualties of Wall Street: An Assessment of the Walking Wounded,” Catalyst Strategies Group, competitive-streak.com/casualties.asp.
Acknowledgments
A labor of love, a team of dedicated professionals breathed life into this book and watched over it until it became a reality. We would like to thank this group of individuals for their tireless work and exceptional guidance throughout the entire process. Special thanks go to Marnie Shaw, a dedicated rookie in this business, for her wisdom and guidance. Thank you to Miriam and Renny Cass for teaching the values of persistence, courage, and love; and to Joe Santoro and Al Bergman for taking a chance on our project. We would also like to thank Diane Bartoli of Artist Literary Group and Lorin Rees of the Helen Rees Agency for their initial input and feedback when the book was still a concept. Our deep appreciation goes out to our team at John Wiley & Sons: Editorial Director Pamela van Giessen, for believing in the project, Associate Editor Jennifer MacDonald, Editorial Assistant Kate Wood, and Senior Production Editor Mary Daniello, for their excellent direction and handling of our manuscripts and for making our project a reality. Thanks to Mary Welsch for hours of transcribing and proofreading, making our chapters flow smoothly. Thank you Gil, Ernie, Montgomery, and Pookie for the silent comfort you brought to us.
Our most important thanks goes to our readers, the hard-working advisors and managers, who face each day not knowing which stresses and problems will meet them head on, but who, nonetheless, accept the challenges with fierce determination. We hope you find this book meaningful and that it will help you through periods of emotional distress, guiding you back to better productivity, more happiness, and a clear balance in your personal and professional life. Thank you for allowing us to know you, work with you, and help you.
A. C.
B. F. S.
S. L.
About the Authors
Dr. Alden Cass is a licensed clinical psychologist and performance enhancement coach in New York City. He is the President of Catalyst Strategies Group, a team of psychologists and performance coaches specializing in coaching financial services executives to become more productive and disciplined during market downturns and other stressful times. He works with both individual advisors and teams to overcome their skill deficits and to hone their strengths. He is a consultant for branch managers on Wall Street to help improve upon the performance and problematic behaviors of the branches’ top producers. Dr. Cass conducted the nation’s first clinical investigation in 25 years on the mental health of Wall Street stockbrokers. His astonishing findings were presented at both international and national research conventions and have received a tremendous amount of attention from the business and financial trade media.
Dr. Cass teamed up with the Securities Industry Association after the World Trade Center attacks of September 11, 2001, to create a symposium that targeted the coping skills of Wall Street executives. He presented his Bullish Thinking paradigm to executives to help them deal with depression, burnout, and grief. He later developed “Bullish Thinking and Subtle Sales Training” workshops presented at the Investment Management Consultant Association (IMCA), the Money Management Institute (MMI), the London Bullion Market Association convention, and the Wall Street Branch Managers Meeting, held at the Federal Reserve Bank in New York City.
Dr. Cass’s coaching and profiling services are currently being used by various mutual funds as a value-added service that is delivered to the top broker-dealers nationwide. Dr. Cass sits on the board of the National Association of Investment Professionals and is a Research Committee member of the Financial Services Policy Institute. He is on the advisory board for a not-for-profit charity called FM World Charities, which focuses on preventative medicine initiatives for those less fortunate. He writes two weekly columns for TheStreet.com, a monthly Internet column called “The Mental Edge” for Trader Monthly, and a bimonthly column for On Wall Street magazine.
In his practice, he has spearheaded a campaign to support the wives and significant others of high-powered executives through his new weekly group, “The Wall Street Wives Club,” and has developed a “Divorced Male Executive Support Group.” He has also initiated a new research project focusing on empowering female investors while helping advisors understand how to cater to this existing target population.
Dr. Brian F. Shaw is one of the originators of applied cognitive-behavioral psychology for clinical practice, the performance of elite athletes, creativity, health promotion, and coping with significant illness. He is an expert on how the mind works, how it gets derailed, and how to get it back on track. More important, he understands how people refresh their thinking to gain new perspectives on their life, their world, and their future.
He is the principal of BFS Consulting, a sports and entertainment consulting firm based in Toronto, Canada. As one of the developers of Cognitive-Behavioral Therapy (CBT), a psychological treatment for depression, anxiety, and substance abuse, Dr. Shaw has adapted this technology to help those suffering from serious medical illness (cancer, heart disease, eating disorders, pain syndromes, and transplantation). Over the past 15 years he has taken this research and adapted it to the everyday world, where people strive for health and peace of mind.
Dr. Shaw has developed a cognitive-behavioral approach to help individuals in the financial sector manage the demands of a career in their high-stress industry. He has counseled brokers, securities litigators, traders, and others on Wall Street for more than 20 years.
He developed, with Bruce Ferguson at the Hospital for Sick Children in Toronto, Canada, a province-wide initiative to help children and youth with mental health and addiction. This work has affected mental health, juvenile justice, and educational approaches to children and youth.
In sports, Dr. Shaw is well known for his work as the co-director of the NHL/NHLPA Substance Abuse and Behavioral Health Program. He also co-directs the behavioral health program for Major League Soccer (MLS/MLSPA). He is responsible for the educational program for all NHL and MLS players. Dr. Shaw is the psychologist for the Toronto Blue Jays and several other professional and Olympic-level athletes. He was recently a featured speaker at the player development forum hosted by the NBA, NFL, and the NHL on the topic “Managing Anxiety in Athletes” and at the 2007 seminar hosted by the Los Angeles Police Department (LAPD) on “Teen Addiction.”
Scientifically, Dr. Shaw is one of the 50 highest-impact authors in psychology. He is the author, with Paul Ritvo and Jane Irvine, of Addiction and Recovery for Dummies (Wiley, 2004) and Cognitive Therapy of Depression (Guilford Press, 1979, with Aaron Beck, John Rush, and Gary Emery).
He is a professor at the University of Toronto. Dr. Shaw received his Ph.D. in Clinical Psychology at the University of Western Ontario in 1975 following a B.S. degree at the University of Toronto.
Sydney LeBlanc is a 30-year financial services industry veteran, journalist, author, and publisher. She was the co-founder and editor-in-chief of Registered Representative magazine, the nation’s first trade magazine for stockbrokers in 1976. Later, as editor-in-chief, she led the development of Securities Industry Management magazine, the first publication for branch managers.
Sydney helped launch and promote the Institute for Certified Investment Management Consultants (now IMCA) in the mid-1980s. A writer for such industry organizations as the Money Management Institute, International Association of Advisors in Philanthropy, and Success Continuing Education, LLC, she is also a writing coach and marketing consultant for industry trainers, financial advisors, broker-dealers, and money managers. Sydney is the author of Legacy: The History of Separately Managed Accounts; Wealth Management Teams; Independent Business Ownership; and the co-author of Streetwise Investor; The Wealth Factor, The World of Money Management; Happily Ever After; Stop and Think; and PR Savvy for the Financial Professional.
She is the recipient of several awards for her work, including the Ozzie Award for Excellence in Design, the FOLIO: Magazine Editorial Excellence Award for Securities Industry Management magazine, the 2007 Managed Accounts Pioneer award from the Money Management Institute, and First Place for Signed Editorial from the American Society of Business Press Editors. Her articles have appeared in On Wall Street, Broker/Dealer, Financial Advisor, Global Investing, and Research magazines, among others.
Co-director of Fisher LeBlanc Group, a financial publishing, marketing, and communications firm, she also is the managed accounts editor for Financial Advisor magazine and consulting editor for Senior Consultant News Journal. Sydney is an officer and board member of the Washington, D.C.–based Wealth Advisor Institute and is actively involved on the Marketing and Communications committee. She is also on the board of the National Association of Investment Professionals and is a Research Committee member of the Financial Services Policy Institute.
Introduction
You live with constant uncertainty. You ride the wild, frenetic, and unpredictable market fluctuations every day and the pressure for you to master the ups and downs is beyond comprehension. You are the first in the line of fire, having to answer to disgruntled clients when money is lost or not growing fast enough. Life in the office becomes all about capturing more assets, marketing yourself, organizing seminars, asking for referrals, keeping up to date on regulations, staying in compliance, pleasing your branch manager, learning new products, and staying current with continuing education requirements. All that and your registered assistant just quit because she said you were becoming impossible to work with.
To compensate for the many things out of your control, you inevitably will try to assert control over one of the few things you can dominate—your emotions. Having control over your feelings is the only aspect of your life you may feel capable of predicting, right? And you certainly don’t want your emotions or feelings to show (as evidenced by the predominantly male culture of Wall Street, which makes it almost impossible for an advisor to reveal feelings). Showing fear, anxiety, sadness, or uncertainty would be to render yourself powerless; you would appear incompetent or weak; you would lose the respect of your colleagues and your manager. Right? But it is this constant pressure to control and conceal emotions, coupled with the unyielding stresses of the profession that promotes depersonalization (emotional numbing), alcohol and drug use, and promiscuity—all behaviors that serve as an escape from the reality of the daily challenges. These attempts to cope or distract yourself are detrimental to your physical health and work performance because they mask warning signs of burnout, anxiety, and depression. And, you may not even realize you are suffering until you sober up or come out from under the fog and your career is on the line. The damage to your job, physical health, or family often occurs before you realize you need to seek help.
Do you find you are asking yourself these types of questions:
Why am I flying off the handle at every turn? What is making me so intolerant at work, at home? Why do I feel the need to escape, or anesthetize myself? How many drinks constitute a drinking problem? How come it takes an hour of tossing and turning before I can fall asleep? How come I can never sit still in a meeting? Should I see a doctor, get some medication? Should I quit or change jobs? Why do I feel like a failure even though I have a better-than-average income?
If you are struggling with these types of issues, you are not alone. The results of the study, “Casualties of Wall Street: An Assessment of the Walking Wounded” (developed and presented by Dr. Alden Cass as the first research of its kind about Wall Street brokers), revealed for the first time a world of suffering among brokers and advisors. Twenty-three percent of the brokers surveyed were diagnosed with clinical depression and 38 percent had mild-to-moderate symptoms. This finding is alarming because the incidence of clinical depression in males in the United States is approximately only 8 percent, according to National Institute of Mental Health statistics. A majority of the sample experienced significant levels of anxiety, emotional exhaustion, and burnout. Furthermore, brokers reported abusing alcohol and other substances such as cocaine, amphetamines, marijuana, Ritalin, and Ecstasy. They also used sex as well as promiscuity, to cope with their unrelenting stress.
The widely held traditional belief about successful brokers and advisors used to be “You will feel good if you make money.” But the study showed that belief to be incorrect. In fact, the opposite was true! Successful brokers were the most mentally, or emotionally, disturbed. They were the most depressed, most burnt-out, and the most exhausted. And the highest earners used the most drugs and experienced “depersonalization.” “Casualties of Wall Street” revealed a generation of brokers trading their mental health for money and affluence.
The study discovered that the highest earners, the most successful brokers, are the most troubled. But they’re making money, right? Not for long. In an eight-month follow-up survey, nearly 25 percent of the brokers who made the most money were no longer employed by their firms. They had been fired, changed jobs, or just burned out and dropped off the radar screen. While they might have been riding a successful wave, their earning potential for the long haul was hampered by their need to distance themselves from experiencing painful internal emotions such as disgust, guilt, anger, remorse, shame, and inferiority.
As you read through the pages of this book, you and other courageous brokers needing help will quickly identify with colleagues who may share the same fears, thoughts, problems, and insecurities. You will discover you may need help on a professional level, and doing so is no longer a stigma. Demystifying the taboos of mental and emotional health will help you (and others) get over the hurdles keeping you from achieving emotional health and peace of mind.
Obviously, this is not a book about the glory of making money. Nor is it a book about the technical or mechanical strategies involved in investing. It’s not about motivation, selling, prospecting, or secrets of creative visualization. Bullish Thinking: The Advisor’s Guide to Surviving and Thriving on Wall Street teaches brokers and advisors that they don’t have to remain passive participants in their stressful and volatile environments. You can learn to recognize the warning signals associated with under-the-radar psychological stressors that manifest as symptoms of job burnout and depression. We introduce practical and proactive Bullish Thinking strategies that Dr. Alden Cass uses in clinical practice with brokers and advisors, as well as those techniques pioneered by Dr. Brian F. Shaw in cognitive-behavioral therapy. Bullish Thinking solutions will help you manage the daily volatility and stress of work without making you feel like you’re a patient on a psychiatrist’s couch.
It is our goal—no, it is our responsibility—to teach you the warning signals and dangers of depression, to uncover the myths, to offer practical solutions, and to lead you back to a healthful emotional and physical state of mind. And we want to do this in a nonthreatening, empathic, and positive manner. So, we are offering you positive ways of coping with the numerous challenges you and your fellow advisors face on the job; ways that allow changes in patterns of thinking and behaving; ways that provide relief, which will result in the achievement of a healthy mindset. Our wish is to encourage advisors like yourself to seek the coaching or counseling you may need to improve your lives and businesses and those who might not otherwise come forward to ask for help. The payback for everyone is the industry will see that psychology and business can coexist.
We are dedicated to the mission of countering the misunderstanding and stigmas that we observe every day in the financial services industry. These are the conditions that we label as mental illness and addiction, but that we know even better as human tragedy. We are committed to preventing the mental and physical casualties proliferating in the industry today.
This book is the first step in that direction.
At 9 P.M., at the end of a hectic 12-hour day, John, a successful 38-year-old million-dollar producer at a major wirehouse in downtown Manhattan, closed the door to his office, locked it, and took the elevator to the thirty-sixth floor of his office building. Despondent over recent losses his clients had suffered in the market over the past year, John had been short-tempered and adversarial with colleagues as well as with his branch manager, and threatened to leave the industry on more than one occasion. He had a long history of mood swings, which seemed to only worsen when he was faced with difficult events at work. This business was crushing him. Not only had he let his clients down, but, just as important, he had let himself down.
When the elevator door closed behind him, he took the stairs to the roof where he breathed in the cool night air. With an empty stare, he slowly made his way across the roof with a purposeful pace. John walked to the roof’s ledge, looked out across the looming dark city skyline, mumbled a prayer for his wife and children, closed his eyes . . . and jumped.
The next day, it was business as usual on Wall Street.
You already know the reality: Wall Street attracts men and women who are driven toward extremes, who crave a challenge, who must win against all odds, and above all, who can push themselves to the limit and beyond. Wall Street is for the strong-willed.
Like John . . .
Tragically, John was consumed by—and succumbed to—the stresses of the Street. The demands advisors face are unending. But the culture and values of Wall Street firms begin and end with the bottom line. They are under extreme pressure to create and build profits and, at the same time, to comply with regulations that increasingly consume the time of middle and upper management. The demands on advisors to produce and build assets are unrelenting; the onus on branch managers to supervise is uncompromising.
Whether you are a transaction-based broker or a fee-based financial advisor, stress looks, sounds, and feels the same—painful and potentially destructive on a personal and a professional level. But what, with the exception of market downturns and uncertainties, triggers the various stressors that can dangerously affect you? Let’s take a look at some of the hard issues on your desk.
You wear many hats. Among them are: asset management expert, customer service rep, technology specialist, stock analyst, PR and marketing manager, prospecting whiz, portfolio manager, teammate, counselor, mentor, communicator, friend, party promoter, confidant, time management guru, self-motivator, student, and on and on.
How many hats do you wear? Are they on this list? Is it any surprise, then, that you and other hard-working professionals face significant daily stresses? Here are a few typical examples of everyday stressors:
Unhappy, difficult, or bothersome clients
Transitioning from commissions to fee-based business
Transition from working solo to working on a team
Conflicts or bad communication with branch manager
No support or recognition or validation from the manager
Keeping up with the alpha dogs—competition with colleagues on the leaderboard
Competitive environment with producing manager
Compliance and legal issues
Stress of capturing more assets; bringing on more clients
Market downturns
Merging a practice or establishing a team
Data and information overload
Professional development; continuing education
Balancing family life, social life, and work life
Addiction issues
Conflicts and separations within a team
These examples, coupled with the housing market crisis and events of recent years (the September 11th tragedy, the Iraq war, the tech bubble burst, and so on), create extreme and unrelenting anxiety under which even the most strong-willed brokers and advisors may buckle. Buried feelings begin to surface. First, a feeling of helplessness emerges (“There’s nothing I can do to change it”), which may lead to hopelessness (“This is never going to end”) and, eventually, a deep sense of worthlessness (“I can’t handle it anymore; I can’t take the heat”).
Let’s take a look at a typical advisor experiencing some of the stressors listed here. We’ll call him “the Iceman.”* Characteristically, the Iceman could be anywhere from 30 to 60 years old, having a tenure in the financial services industry anywhere from five to 25 years. He is aptly named because he has turned off his ability to emote, to give, to allow others to see how he is feeling. He has become numb to his own feelings, and regardless of whether he is challenged by difficult clients, market downturns, unresponsive managers, or otherwise, his stress is real and he reacts to it by shutting down.
The Iceman has trouble showing such feelings as anger, frustration, disillusionment, and worry. During times of heightened depression or anxiety, this individual can mask his symptoms and feelings by working longer hours, spending more time playing (or obsessing) with stimulation toys like PDAs, digital music players, cell phones, video games, pornography, and so on. Icemen distract themselves from their emotional pain or frustration and, ultimately, they also lose their ability to notice when other people are in distress. This causes problems with clients and prospects, and plays a large part in creating distress within marriages or other relationships.
As an Iceman, you mentally bow out of the competitive challenge at work, and resign yourself to inactivity. You want to numb or distract yourself from stressors, and, oftentimes, this numbness is achieved by using alcohol, marijuana, prescription drugs like Vicodin, Oxycontin, Xanax, or prescription stimulants like Adderall or Ritalin, just to get through the day. The substance abuse and the stimulation toys contribute to the distraction and the lack of self-awareness, which leads to the continuation of the pervasive detachment from almost everything that is important in your life. This can be an invasive situation with tentacles winding their way into various areas of your life, eventually strangling you.
The Iceman feels he is not gaining any ground or accomplishing anything positive, so he begins to feel useless. Making changes to the work environment or to the home environment seems futile. An analogy would be a person trying to run in quicksand: struggling, he can’t get anywhere, sinking deeper the more he tries. For example, you may irrationally perceive that talking to your branch manager about your problems (lack of support, lack of resources designated for you) won’t help matters, and that your manager is either too busy to listen, or he doesn’t care. Or you may have a client who needs a lot of hand-holding—one who may get upset about drops in her portfolio performance, and you just can’t face her. You can’t manage her expectations anymore, and maybe you just don’t care.
As an Iceman, you become a product of overinvesting in work, and not enough in your family life or mental and emotional wellness. This is a consistent problem throughout the industry because it’s very hard to walk that tightrope between doing both, but advisors often need someone to hold them accountable for what they are doing. You forget, once you’re comfortable in a marriage or a relationship, for example, that it still needs tending. So when things are going poorly in your personal life, you tend to jump into work but continue to dwell about an unresolved conflict or issue at home that you either know how to deal with but don’t want to deal with, or are afraid to ask for help about it from a teammate or colleague or your branch manager.
The real issue is that Icemen feel they can’t even ask their branch manager how to solve a problem with their wife, because that’s not the branch manager’s job, and they’re afraid to ask for someone else’s advice out of fear of appearing weak. After the September 11th tragedy, one of us (Dr. Cass) was volunteering on Wall Street at various brokerage houses. He had interviewed and counseled two advisors who were sitting at desks next to each other. They had worked together for more than two years and they each told Dr. Cass (in confidence) that they were suffering from symptoms of Post-Traumatic Stress Disorder as a result of witnessing the World Trade Center buildings collapse, and had never talked with anyone about it before. One of the advisors said he was having flashbacks every time he walked toward the subway; he thought he was seeing planes crashing into buildings. While he was walking to the subway, he’d break into panic attacks and start sweating profusely. He could not get on a train; he had to arrange for alternate transportation to work every day from Brooklyn. The other advisor said that he had not been sleeping for weeks because he was having nightmares about September 11th.
Now, mind you, both of these advisors were also friends. Dr. Cass asked them both (individually) and they acknowledged that they had not told each other about their symptoms. They were working very close together, every day, sharing business experiences, managing other people’s money. But not sharing personal experiences that were interfering with their performance. That’s a classic example of how events and issues within your personal life affect your physical well-being, your mental well-being, and manifest themselves in your professional life.
Our mind is a powerful weapon against the job stresses we all face every day at work. We often do not know, however, how to harness it while we are up against deadlines or when we are forced to make tough decisions after having endured a failure or setback in our performance. The key question for any advisor, broker, planner, trader, or manager is: “What is it that sets me apart from my colleagues when faced with a setback or a challenge?”
The quick and dirty answer is: An action-oriented, self-monitoring intervention that allows individuals to transcend any work stressor with perseverance and gives them a sense of control over their jobs. We call it Bullish Thinking.
We explain and explore this positive intervention in depth in Chapter 3, but first let’s examine the symptoms and the roots of the emotional challenges you and others may be facing through the hard issues on your desk. We help you understand your personal battles and learn to combat the emotional demons that may be standing between you and a fulfilled life and a thriving business. You will learn that Bullish Thinking will allow you to achieve your own personal nirvana—a place of contentment, financial success, and emotional stability.
We also introduce, Ned, our desperate advisor who exhibits numerous symptoms of burnout, anxiety, and depression, and how Bullish Thinking helped him get back on the bull.
*The Iceman is used in a gender-neutral sense. This individual can be a male or a female.
Recognizing the symptoms of emotional distress is the first step in preventing the escalation of an underlying emotional problem. As we illustrated in the example of the Iceman in the previous chapter, he was suffering from various ailments, burnout being one of them.
