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- Herausgeber: John Wiley & Sons
- Kategorie: Ratgeber
- Sprache: Englisch
Whether you’re a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practical, user friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including; planning documents, forms, financial worksheets, checklists, operation surveys and customer profiles in both Word and PDF formats you’ll be armed with all you need to kick start the planning process and create a winning business plan that suits you and your long-term business vision.
Business Plans Kit For Dummies includes UK specific information on:
- UK business practice
- Currency
- UK business and financial institutions and advisory services
- UK taxation and VAT
- Partnerships and Limited company information
- UK legal practice, contractual considerations and insurance matters
- UK specific forms
- UK specific case studies
- New content covering online business opportunities and resources, alternative ways in to business including franchising, network marketing and buy outs, research methods and choosing suppliers and outsourcing will all be added to the UK edition.
Table of Contents:
Part I: Laying the Foundation for Your Plan
- Chapter 1: Starting Your Planning Engine
- Chapter 2: Generating a Great Business Idea
- Chapter 3: Defining Your Business Purpose
Part II: Developing Your Plan’s Components
- Chapter 4: Understanding Your Business Environment
- Chapter 5: Charting Your Strategic Direction
- Chapter 6: Describing Your Business and Its Capabilities
- Chapter 7: Crafting Your Marketing Plan
- Chapter 8: Deciphering and Presenting
Part III: Tailoring a Business Plan to Fit Your Needs
- Chapter 9: Planning for a One-Person Business
- Chapter 10: Planning for a Small Business
- Chapter 11: Planning for an Established Business
- Chapter 12: Planning for a Not for profit Nonprofit Organization
- Chapter 13: Planning for an E-Business
Part IV: Making the Most of Your Plan
- Chapter 14: Putting Your Plan Together
- Chapter 15: Putting Your Plan to Work
Part V: The Part of Tens
- Chapter 16: Ten Signs That Your Plan Might Need an Overhaul
- Chapter 17: Ten Ways to Evaluate a New Business Idea
- Chapter 18: Ten Ways to Fund Your Business Plan
- Chapter 19: Ten Sources of Vital Information to underpin your Business Plan
- Chapter 20: Ten Ways to Use Your Business Plan
Note: CD files are available to download when buying the eBook version
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Seitenzahl: 510
Veröffentlichungsjahr: 2011
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Business Plans Kit For Dummies®
Table of Contents
Business Plans Kit For Dummies®
by Steven Peterson, Peter Jaret, Barbara Findlay Schenck and Colin Barrow
Business Plans Kit For Dummies®
Published byJohn Wiley & Sons, LtdThe AtriumSouthern GateChichesterWest SussexPO19 8SQEngland
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Copyright © 2009 John Wiley & Sons, Ltd, Chichester, West Sussex, England
Published by John Wiley & Sons, Ltd, Chichester, West Sussex
All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except under the terms of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, Saffron House, 6-10 Kirby Street, London EC1N 8TS, UK, without the permission in writing of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, England, or emailed to [email protected], or faxed to (44) 1243 770620.
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ISBN: 978-0-470-74381-2
Printed and bound in Great Britain by Bell & Bain Ltd, Glasgow
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About the Authors
Steven Peterson and Peter Jaret wrote the first US edition of Business Plans Kit For Dummies, which was released in 2001.
Steven Peterson is founder and CEO of Strategic Play, a management training company specialising in software tools designed to enhance business strategy, business planning and general management skills. He’s the creator of the Protean Strategist, a business simulation that reproduces a dynamic business environment where participant teams run companies and compete against each other in a fast-changing marketplace. He holds advanced degrees in mathematics and physics and received his doctorate from Cornell University. For more information, visit www.StrategicPlay.com.
Peter Jaret has written for Newsweek, National Geographic, Health, Men’s Journal, Reader’s Digest and dozens of other magazines. He’s the author of In Self-Defense: The Human Immune System and Active Living Every Day. He has developed brochures, white papers and annual reports for the Electric Power Research Institute, Lucas Arts, The California Endowment, WebMD, BabyCenter, Stanford University, Collabria, Home Planet Technologies and others. In 1992, he received the American Medical Association’s first-place award for medical reporting. In 1997, he won the James Beard Award for food and nutrition writing. He holds degrees from Northwestern University and the University of Virginia.
Barbara Findlay Schenck built upon the great work of Peterson and Jaret as she wrote the second US edition of Business Plans Kit For Dummies. She’s a successful business owner, marketing consultant, author of Small Business Marketing For Dummies and co-writer of the Edgar Award-nominated memoir Portraits of Guilt. She has worked internationally in community development, served as a college admissions director and writing instructor in Hawaii, founded an advertising agency in Oregon and has helped organisations large and small to plan and manage successful marketing and management programmes. You can contact her at [email protected].
Colin Barrow was, until recently, Head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA and other programmes. He is also a visiting professor at business schools in the US, Asia, France and Austria. His books on entrepreneurship and small business have been translated into twenty languages, including Russian and Chinese. He worked with Microsoft to incorporate the business planning model used in his teaching programmes into the software program, Microsoft Business Planner. He is a regular contributor to newspapers, periodicals and academic journals such as the Financial Times, The Guardian, Management Today and the International Small Business Journal.
Thousands of students have passed through Colin’s start-up and business growth programmes, going on to run successful and thriving enterprises, and raising millions in new capital. He is on the board of several small businesses, is a University Academic Governor, and has served on the boards of public companies, venture capital funds and on Government Task Forces.
Acknowledgments
I would like to thank everyone at Wiley, especially Steve Edwards and Samantha Spickernell, for the opportunity to adapt this book – as well as for their help, encouragement, feedback and tireless work to make this all happen.
– Colin Barrow
Publisher’s Acknowledgements
We’re proud of this book; please send us your comments through our Dummies online registration form located at www.dummies.com/register/.
Some of the people who helped bring this book to market include the following:
Acquisitions, Editorial, and Media Development
Project Editor: Steve Edwards
Content Editor: Jo Theedom
Commissioning Editor: Samantha Spickernell
Publishing Assistant: Jennifer Prytherch
Copy Editor: Andy Finch
Technical Editor: Paul Barrow
Proofreader: Helen Heyes
Executive Project Editor: Daniel Mersey
Executive Editor: Samantha Spickernell
Cover Photos: © Jonathan Knowles/Getty Images
Cartoons: Ed McLachlan
Composition Services
Project Coordinator: Lynsey Stanford
Layout and Graphics: Reuben W. Davis, Christin Swinford, Ronald Terry
Proofreaders: Melissa Cossell, John Greenough
Indexer: Christine Karpeles
Brand Reviewer: Rev Mengle
Introduction
Business advisors are in no doubt: when you’re establishing, expanding or re-energising a business, the best way to start is by writing a business plan. The task can, however, seem a little daunting, which is where this book and its kit come to the rescue.
Business Plans Kit For Dummies, UK edition, doesn’t tell you how to proceed; it shows you how, walking you through the process with step-by-step action plans, examples and do-it-yourself forms throughout the book and on the information-packed CD-ROM. So relax. Whether you’re planning to launch a brand-new business, kick-start an idling enterprise or take a going concern to all-new heights, this book makes the process straightforward, easy, rewarding – and even fun.
About This Book
You can find plenty of books full of business-planning theories and principles, but this book is different: it cuts through the academics and steers clear of the jargon to provide an easy-to-grasp, step-by-step approach to putting a business plan together. It also offers dozens of forms to make the task easier and includes examples from all kinds of businesses – from freelance contractors and small retailers to online marketers and not-for-profit organisations.
What’s more, this UK editionincludes input and advice on the most current and pressing issues facing businesses today. In response to the fact that marketing is a top concern of today’s entrepreneurs, business owners, CEOs and investors, we dedicated Chapter 7 solely to the topic. Chapter 19 offers ten things to know about finding vital sources of information for underpinning your business plan: anyone reading your business plan wants to be sure that you’ve really done your homework. Plus, all the chapters incorporate lessons from the latest stresses and strains on the financial system and the credit-crunch, opportunities presented by today’s technology and current resources, tips and planning advice.
Conventions Used in This Book
We have a few conventions in this book that you ought to know about. Important terms, which we make every effort to explain, are italicised. We place tangential, not-so-important information in grey boxes, also known as sidebars. And at the end of every chapter, we summarise the forms from that chapter that appear on the CD-ROM.
Speaking of the CD-ROM, all the forms on the CD appear in both Microsoft Word format and as Adobe PDFs. Use whichever file format you’re comfortable with. See the Appendix for more info on how to use the CD.
Foolish Assumptions
In writing this book, we’ve made a few assumptions about you. You’ve picked up this book, so you’re probably starting or growing a business – most likely a small- to medium-size business, because that’s how most ventures start. Maybe you have nothing more than the glimmer of a good idea for a business; maybe you’ve already started a business and know that the time has come to write a plan; or maybe you’re running someone else’s business or a non-for-profit organisation and you want to set and follow a clear path to success. In any case, you’re excited, ambitious and a little nervous at the thought of creating a business plan. Being excited and ambitious is good, but you need to settle your nerves, because the task you face is achievable, manageable and even enjoyable. Honest. You don’t even need previous business experience to make your way through this book, although people with experience will also find plenty of good advice.
How This Book Is Organised
From start to finish, this book offers a simple, step-by-step approach to business planning. We realise that not everyone is going to begin on the first page and end on the last, and so this book is organised to allow you to flip to the area you want and find information you can put to use right away. To get you oriented, here’s an overview of the contents.
Part I: Laying the Foundation for Your Plan
The three chapters in this part form the business foundation upon which you write your plan for success. Chapter 1 provides an overview of what’s involved in the business-planning process and what makes it so important. Chapter 2 offers advice on how to brainstorm business ideas and how to seize great business opportunities when you uncover them. Chapter 3 helps you establish the mission, vision, values and goals for your business and gives you advice for putting your principles into action.
Part II: Developing Your Plan’s Components
This part of the book gets right down to the nitty-gritty details of business planning. Chapter 4 helps you understand your business environment so that you have a clear idea of exactly what you’re up against in terms of competition and the marketplace. Chapter 5 guides you in charting a strategy that capitalises on your strengths and the opportunities that surround you. Chapter 6 helps you analyse all aspects of your business and its capabilities in order to make sure that you concentrate on what you do best and improve where you see weaknesses. Chapter 7 walks with you through the development of your marketing strategy – considered by most business advisors to be the heart of your business plan. Finally, Chapter 8 is all about deciphering and making sense of your financial situation, including how to create the financial reports and projections you need to start, run and grow a business.
Part III: Tailoring a Business Plan to Fit Your Needs
This part zeroes in on the special planning issues that different businesses face. Chapter 9 looks at the planning needs of self-employed individuals in one-person businesses. Chapter 10 focuses on small-business planning, but it applies to all businesses, big and small, that face growth opportunities or turnaround issues. If you have an established business, Chapter 11 is the one for you, and if you’re involved in putting together a not-for-profit organisation, check out Chapter 12. Chapter 13 is full of advice for online businesses or businesses adding an online component to their bricks-and-mortar establishments. Browse through all five chapters and combine advice to match your unique business situation.
Part IV: Making the Most of Your Plan
Chapter 14 tackles the nuts and bolts of putting your written plan together, with advice on assembling a planning team, compiling the components and writing a concise and reader-friendly document. Chapter 15 is all about getting the most out of your business plan by making it an integral part of your business’s organisation and operations.
Part V: The Part of Tens
Although you aren’t going to find ten dating no-nos or ten tips to a slimmer, trimmer you here, you do find ten ways to know whether your plan needs an overhaul, ten ways to evaluate a business idea, ten ways to get your business plan funded, ten sources of information to back up your plan and ten ways to use your business plan.
Icons Used in This Book
What would a For Dummies book be without the margin icons alerting you to all sorts of useful stuff? Here are the icons you find in this book:
Tried-and-true approaches to help save you time or trouble.
Business-planning essentials you don’t want to forget.
Common problems or pitfalls to avoid.
Real-life examples that provide useful lessons on business planning.
A heads-up that the form or resource we bring up also appears on the CD-ROM.
An alert that the research, analysis or strategy we describe should definitely show up in your written business plan.
Websites from which you can download free financial spreadsheets and tables. These sites can help take the grunt and groan out of number-crunching cash-flow forecasts and ‘what if’ projections, as well as help with making important choices.
Where to Go from Here
You can start anywhere you want in this book, but here’s some insider advice: Chapter 1 is a good place to begin because it provides a quick overview of the contents of the whole book. Chapter 2 is a good place to go next because it helps you fine-tune your business idea. If your idea is already polished and ready to go, the chapters in Part II help you shape your great idea into an even better business plan. The chapters in Part III help you tailor your plan to your unique business structure. Think of it this way: cover-to-cover is a great approach to follow, but you can use the index to jump quickly to the exact information you need at any time. As long as you end up with a great written business plan, the system has worked!
Part I
Laying the Foundation for Your Plan
In this part . . .
Having a business plan – which means writing a business plan – is the best way to turn your great idea into a thriving business.
The chapters in this part turn you into a business-plan convert. They present the case for why a plan is important, walk you through the process and guide you as you take the first steps towards creating a business with a long and prosperous future.
We provide tips on how to come up with a winning business idea and steps for conducting a reality check to make sure that your idea is worth pursuing. We also help kick off your planning process and offer a guided tour through the essential elements of creating your business’s mission, vision, goals and objectives.
Chapter 1
Starting Your Planning Engine
In This Chapter
Understanding the contents, use and value of a business plan
Identifying the people who are going to read your plan
Setting your business time frame and milestones
Launching the business-planning process
Because you’re holding this book, the task of writing a business plan has probably made its way to the top of your to-do list. Now you want to know what’s involved in the process and which actions to take first when writing your business plan.
Well, that’s exactly what this first chapter of Business Plans Kit For Dummies,UK Edition, is all about. It confirms your hunch that business planning is not only important, but essential, both when you start your business and at every growth stage along the way. Plus, it helps you think clearly about why you need a business plan, who your business plan is for, what key components you need to include and what time frame is reasonable.
Writing a business plan is a big task, but this book makes it manageable, and this chapter provides a quick and easy overview to get you oriented and on your way to business-planning success.
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
