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Today's economy leaves little room for second chances in the job market. Hiring managers are swamped with applications. What are you doing to rise to the top of the pile and get noticed? If it isn't creating a cover letter driven by facts and filled with punch, you aren't doing enough.
The cover letter is often overlooked as a key marketing tool - the perfect introduction. It can be blank and uninteresting or it can offer the potential employer exactly what they are seeking. Don't overlook this simple step that can improve your chances over other candidates. This book walks you through the various elements of a good cover letter, taking you through each step with plenty of examples to show exactly what you need to know to create the best cover letter over and over again. Make yours the one that brings the light of relief into the recruiter's eye as they see the perfect candidate.
At just over a hundred pages, this concise, easy to read guide is full of professional information that will make your job search take off.
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Veröffentlichungsjahr: 2011
The Cover Letter
byDale Mayer
Career Essentials: The Résumé
Career Essentials: The Cover Letter
Career Essentials: The Interview
Career Essentials: 3 in 1
Cover
Title Page
About This Book
Dedication
Acknowledgments
Introduction
1. Cover letters
Purpose of the cover letter
Types of cover letters
Getting started
When you’re blocked
Tips for all cover letters
Quick note on letter styles
2. The Basics
Grammar
Punctuation
Skills
Basic skills
Desirable skills
Action words
Action word statements
3. The Essential pieces
The address
The salutation
The punctuation
Reference line
Opening line
Body of letter
The Closing paragraph
Closing
Sending a letter
Addressing salary issues
Salary expectation
Salary history
4. Emailing vs mailing
What can you send via email?
The difference between the basic pieces
The subject line
The date
Your email address
Mailing addresses
Salutations on an email letter
Your signature
Letter style
Attachments
Good business practices
Timing
The biggest mistakes when emailing cover letters
Email cover letter format—informal
5. Cold contact letter
What goes in the cold contact letter?
Sample 1—cold call letter via email
Sample 2—cold call letter to mail
6. The Application letter
What goes in the application letter?
Sample 1—form letter for mailing
Sample 2—cover letter
7. The Referral letter
What goes in the referral letter?
Sample 1—referral lette
Sample 2—referral letter
8. The Networking letter
What goes in a networking letter?
Sample 1—networking letter casual email informa
Sample 2—networking letter
9. Prospecting letter
What goes in a prospecting letter?
Sample 1—form prospecting letter
Sample 2—for a potential job
For students
Sample 3—form letter for student
Sample 4—form letter for graduating students
10. Follow up letters
What goes into the follow—up letter?
When do you send the letter?
Sample 1—standard follow up letter
Sample 2—thank you after an interview informal email format
Sample 3—forgotten information – casual email format
Sample 4—where there are concerns that need to be addressed
11. Acceptance letter
What goes in your acceptance letter?
Sample 1—acceptance letter to mail
Sample 2—acceptance letter formal email
12. Rejection letters
What goes in a rejection letter?
Sample 1—job rejection letter in standard letter for mailing
Sample 2—sample rejection letter for emailing
Sample 3—rejection letter with a reason in formal email format
13. Cover Letter Checklist
Conclusion
References
Author’s Note
About Career Essentials: The Series
About the Author
Copyright
Today’s economy leaves little room for second chances in the job market. Hiring managers are swamped with applications. What are you doing to rise to the top of the pile and get noticed? If it isn’t creating a cover letter driven by facts and filled with punch, you aren’t doing enough.
The cover letter is often overlooked as a key marketing tool – the perfect introduction. It can be blank and uninteresting or it can offer the potential employer exactly what they are seeking. Don’t overlook this simple step that can improve your chances over other candidates. This book walks you through the various elements of a good cover letter, taking you through each step with plenty of examples to show exactly what you need to know to create the best cover letter over and over again. Make yours the one that brings the light of relief into the recruiter’s eye as they see the perfect candidate.
At just over a hundred pages, this concise, easy to read guide is full of professional information that will make your job search take off.
Sign up to be notified of all Dale’s releaseshere!
This book is dedicated to Christoph, Jason, Nick and Kara, with thanks. Hopefully, the information found between these covers will serve you well.
The Essential Series books wouldn’t have been possible without the support of my friends and family. Many hands helped with proofreading, editing, and beta reading to make this book happen. I had a vision and without all of these special people, I couldn’t have made it come to pass.
Thank you all.
The cover letter is the beginning of everything. Whether you are applying for a job, looking for career information, or inquiring about a position, the cover letter is the first thing the recruiter or employer will see – it is your sales pitch.
This letter needs to generate enthusiasm and catch the reader’s interest enough to motivate him/her to action: calling you in for an interview.
Cover letters are not limited to the job hunting world. They are utilized to propose products, services, and new ventures. As part of the Career Essential Series, this book focuses on cover letters for those people hunting a new job.
However, the principles of writing a dynamite cover letter are the same, and once learned, can be applied to any field.
Regardless of what you are trying to sell, which in the job hunting arena is yourself, you have to approach the letter with a marketing perspective. Key features need to be identified, such as your skills, abilities, and accomplishments. Then, you can understand how to communicate them to the reader.
Too often, the cover letter is ignored by job seekers.
Don’t.
It is just as important as your résumé and the differences between the two are huge. They are two separate documents with different strategies.
Consider the résumé as a master document that can be reused time and time again. You will need to update and focus it depending on the industry and type of position you are applying for and you could have several variations, but it is a single document that gives a broad overview of your career.
The cover letter is unique to every person you are contacting and every job you are applying for. That means every letter must be customized to the situation and the recipient.
Don’t forgo the value of a cover letter. It takes a little effort, but the end result is a professional application that can make the difference in getting that all-important interview.
In this book, the information is broken down into two parts. Part one is all about the cover letter, the types, the basics, and the essential components. In part two, each type of cover letter is discussed then followed by examples so that you can see the layout and the tone of each letter. There are several form letters that demonstrate how to fill in the blanks to create your own letter.
You should never copy a letter directly as you run the risk of making your letter sound like the million others out there. You want to stand out and be distinct from the other applications. The letter needs to show your personality, not someone else’s.
It takes a little while to understand how to create these letters, and once you do, you’ll find the process becomes easier with every one you write.
We’re in a tough economy and it’s important to do everything you can to find the perfect job. That means creating a powerful résumé to showcase your talents and to write a dynamic cover letter promoting you as the ‘right’ person for the job.
Employers are struggling with an overload of applications for every position posted. They are looking for ways to sort through the piles and often, résumés that arrive without a cover letter will be the first to go. Don’t be one of those. Learn how to make yours rise to the top.
Make it easy for the employer to see YOU as the answer to his problem.
How?
Let me show you. Grab a pen and pad of paper and let’s get started!
