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- Herausgeber: 50Minutes.com
- Kategorie: Fachliteratur
- Serie: Coaching
- Sprache: Englisch
Ready to take your business to the next level? Find out everything you need to know about effective sales techniques with this practical guide.
It is tempting to think that sales skills are something that you either have or do not have, and it is certainly true that selling does not come naturally to everyone. In reality, by following a small number of golden rules, anyone can win over even the most challenging customers. This concise and straightforward guide will give you the tools you need to hone your powers of persuasion, showcase your product’s strengths, build positive customer relationships and secure repeat business.
In 50 minutes you will be able to:
• Adapt your sales pitch based on your customer’s needs and motivations
• Communicate effectively with customers to avoid misunderstandings and persuade them to make a purchase
• Establish a relationship based on trust with your customers and keep them coming back
ABOUT 50MINUTES.COM | COACHING
The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 27
Veröffentlichungsjahr: 2018
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Closing a sale
Problem: what tools and techniques can you use to turn prospects into customers?Uses: knowing how to set out your arguments and behave around potential clients will enable you to boost your sales figures and generate customer loyalty.Professional context: sales optimisation, customer relationships, business.FAQs:How long should a sale take?The customer has their heart set on a particular product, but I do not think it is right for them. What should I do?Should I provide an exhaustive description of the product’s features?Is it better to conceal the product’s weak points or to be transparent?A customer is taking up a lot of my time while I have others waiting for me. How can I cut the conversation short without losing them?The customer seems to be won over, but they want to make the purchase later. How can I close the sale now?The customer wants to compare my offer with the competition. How can I get them to buy from me?What should I say to the customer to win their loyalty?Sales can be very rewarding, in that sellers help the customer to solve a particular problem and ideally leave them satisfied. They also have the opportunity to showcase their knowledge of the product, their decision-making skills and their powers of persuasion.
Nonetheless, sales can prove frustrating, as there are a number of pitfalls to avoid and sellers need to constantly work to improve their performance. This means that it is essential to understand how the exchange with the customer works, in order to optimise your relationship with them. In his celebrated treatise The Art of War, the Chinese general Sun Tzu (6th-5th centuries BC) wrote: “We cannot enter into alliances until we are acquainted with the designs of our neighbours”. The same principle applies to sales, which means that if you want to reach an agreement with a potential customer, you must know what their objectives are.
Furthermore, all communication, including – and perhaps especially – business communication is based on trust between the two parties. All sales techniques therefore aim to reassure the customer and encourage them to trust both the seller and the product.
While selling does not come naturally to everyone, there are a few easy, straightforward techniques that you can use to boost your sales performance. In 50 minutes, you will discover ten tried-and-tested tips to close a sale and set you on your way to becoming the next Joe Girard (world-record-breaking car salesman, born in 1928).
Effective sales: the basics
Pay attention to the customer
For customers, there is nothing worse than feeling ignored by the sales assistants in a shop. To ensure that your potential customers do not feel abandoned, you need to show them that you are there to help as soon as they arrive.
