Direct Selling Success E-Book

Yogeeta Mistry

• Herausgeber: Filament Publishing
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 184

Veröffentlichungsjahr: 2017

Beschreibung

Practical know-how to get you to the top of your company. This is a book with generic hands-on advice that you can implement immediately into your business. Yogeeta will share with you important factors and principles that are crucial to helping you with strategy and mindset for Direct Selling Success. The information is current, it's fresh, it's generic to whichever company you are involved with, and you will find that some of it will resonate within you to help you understand and run your Direct Selling business to a better degree.

Leseprobe

This book is for you if…

You are new to Direct Selling and Network Marketing

You have been involved in Direct Selling and Network Marketing for a while and want practical knowledge to accelerate your growth

You want a hands-on guide to help your downline understand Direct Selling and Network Marketing to a better degree

You want tried and tested practical know-how to get the top of your company

You want mindset strategies to help propel you to the next level

Dedication

This book is dedicated to my mum, whom without years of nurture and support, I would not be the person and leader I am today. Mum, I thank you and love you very much.

About the author

Yogeeta offers 19 years of experience in Direct Sales, with an illustrious 16 of those years in Network Marketing. This has made her a sought-after leader, trainer and coach within the industry. She has a passion for training, inspiring leading and making a difference within the lives of others.

Yogeeta is known for being a highly inspirational and motivational leader and coach within the Network Marketing industry. In her own charismatic, off-the-cuff and inimitable style, she has motivated and inspired countless people within her organisation, including many leaders. Yogeeta also offers her support to anyone else who wants to make a difference. She possesses the magical ability to reignite people’s enthusiasm and help them move from where they are, to where they want to be.

After finding herself in nearly £33k of debt in 2006 and losing nearly everything in January 2007, using Law of Attraction techniques, Yogeeta has turned her life around through Network Marketing and gone on to build a business that has sold nearly £9m at the time of writing, getting to the top of her company in the process. She continues to attract public relation and media attention, having been featured in many newspapers and magazines regarding her success.

She has recently also collaborated as a co-author in ‘A View from the TOP’, an inspirational book dedicated to successful women within the Direct Selling Industry.

She continues to build her career with passion and vigour.

www.facebook.com/yogeetamistryonline

and also

www.directsellingsuccess.co.uk

www.facebook.com/directsellingsuccess

Visit my website!

Would you like some pure gold?

If you are finding this book helpful and would like to learn more, I have prepared some additional material, including some video training material, as a FREE GIFT from me to you. Just visit www.directsellingsuccess.co.uk and follow the links. You will also find out there about my blog, my hints and tips newsletter, as well as the live events I’ll be speaking at. Enjoy!

“There are no limits to our opportunities.

Most of us only see a small portion of what is possible.

We create opportunities by seeing possibilities, and having the persistence to act upon them.

We must always remember.....opportunities are always here, but we must look for them.”

Direct Selling Success

By Yogeeta Mistry

Published by Filament Publishing Ltd

16, Croydon Road, Waddon, Croydon, Surrey CR0 4PA

Telephone [phone]

Email: [email protected]

Website: www.filamentpublishing.com

© 2013 Yogeeta Mistry

Also available in print from Filament Publishing Ltd

Print ISBN 978-1-908691-43-9

The right of Yogeeta Mistry to be identified as the author of this work has been asserted by her in accordance with the Copyright and Designs Act 1988.

This book is subject to international copyright and may not be copied in any way without the prior written permission of the publishers.

Contents

Foreword

Introduction

Key 1 - Why have you chosen Direct Selling?

Key 2 - Do your research!

Key 3 - Making retail sales

Key 4 - The dynamics of a Direct Selling business

Key 5 - Your business grows exponentially

Key 6 - Employee vs Entrepreneur - Mindset for Success

Key 7 - Build for wealth, not title

Key 8 - Follow a ‘Success System’

Key 9 - Be an avid learner

Key 10 - No overnight successes!

Key 11 - Don’t give up your day job

Key 12 - Never mind the ‘naysayers’!

Key 13 - Lead generation

Key 14 - Invest in your business

Key 15 - Time management

Key 16 - Goal setting

Key 17 - Running your team

Key 18 - Excus-itis!

Key 19 - Focus on action, not results!

Key 20 - Expect success

Key 21 - Leadership and developing leaders

Bonus Key 22 - Women in Direct Sales

To conclude...

“The people who get on in this world are the people who get up and look for the circumstances they want and if they can’t find them, make them.”

George Bernard Shaw

Foreword

I can remember back in 1996, when I joined my first Network Marketing company, how nervous I was with my new business kit, manual and tools, reading through the literature, watching the company video (remember the VCR?), soaking up all the success stories and wondering how, and if, I would ever be that successful. “Can I do this?” I would question myself.

I was sold with the concept of Network Marketing as soon as it was presented to me and wondered when my dreams of having an amazing lifestyle would turn into reality. I recall my first opportunity meeting, looking around the room, almost star-struck, meeting the high flyers and the living, breathing success stories I had read about and watched within the company literature, hoping that one day I would be the next big thing that everyone would be talking about. “How did they do it?” I would question myself. “How are they so successful?”

I was hungry for information, eager to get my hands on any scrap of information that would take me to the next level.

The people around me always said the best way to be successful is by following success and learning from other people’s experiences, rather than trying to learn from your own trial and error. Someone else has usually failed and then got it right!

So, why take the long route and make the mistakes yourself? I was continually hunting out information in books and personal development programmes to help me build my Network Marketing business and recruit more people.

Now, 16 years on from the time I first dipped my toe into the world of Direct Sales, here’s my gift to you: all of my years of experience and knowledge packed into 21 bite-sized chunks to hopefully make an impact and help you grow your business bigger, stronger and better. I want you to use this book almost like a universal business manual that is an extension to your starter kit or business manual that you can refer to time and again.

Let me tell you a little bit about my journey. 2012 has seen me embark on my sixteenth year within the Direct Selling industry, and I have been living and breathing it for all of these years. Some of the early years were not so successful; in 2006, I was living in rented accommodation, trying to cope with debts of over £33,000, struggling to pay the bills, driving a second hand car with not much positive visualisation for my future.

However, through belief, drive, intention and purpose, the latter years have given me the success I was looking for. I’m sure it’s comforting to hear that I’ve had failures as well as successes; it’s been by no means plain sailing for me and I wasn’t the entrepreneur I am today; I have truly evolved.

At the time of writing, I have successfully built up a business that turned over £2.4m in 2012, £8.7m in total to date, and have built a fantastic income living an enviable lifestyle. By joining the right company for me, and through hard work and dedication, I have turned my life around. I haven’t actually retired from my business either to impart what I’ve learned, and very much actively build my business with vigour and passion by myself, no partner, and have done so for years. Everything I offer in this book is experience gained at first hand, which is powerful.

I am quite straight-talking and no-nonsense in my approach - just to warn you! But, if something resonates within you, then it’s that very thing you have to pay attention to and possibly make a change to. If something you read makes you feel slightly uncomfortable, then that’s what you need to change. If you want things to change on the outside, then the inside must change first.

So, before I share with you my 21 Keys to unlocking Direct Selling Success, let me share my mantra with you:

“In order for success to happen, you have to expect it first.”

Yogeeta

“The things that are easy to do, are also easy not to do.

That’s the difference between Success and failure, pennies and fortune.”

Jim Rohn

Introduction

Direct Selling is usually something that finds you, am I right? It certainly was for me. You may have not actively gone out there looking for a Direct Selling company to join.

In many cases (and your situation may be like this), you may have just simply stumbled across it; a small business card; an advert on a notice board, a friend of yours may have mentioned it - but usually you would never have contemplated the idea. It’s usually only once you have joined a Direct Selling company you realise the potential of what it can offer, and then opens up endless possibilities!

Whichever company you are involved with, the fundamental principles of Direct Selling and team building are basically the same and it all fits into the bigger umbrella of Direct Sales. Simply if you’re offering a product or service directly to an end user, and if you’re recruiting others to do the same, you’re involved in Direct Sales.

Therefore, it doesn’t matter which company you’re involved with, how your company is structured, how your commission or compensation plan works - you’re operating within this ‘umbrella’ of Direct Sales, hence the title of my book, Direct Selling Success.

This is a book with generic hands-on advice that you can implement immediately into your business. I am going to share with you my secrets and impart valuable experience and knowledge that has taken me the last 16 years to gain.

I’ve tried new ideas and I’ve failed at others, so I can safely say what to do and definitely what not to do! I have a passion for training, inspiring and helping those around me get the results they want, and I’m hoping that after you have read this, it will give you inspiration along with the practical know-how and the encouragement to help make a difference in your business.

I am going to share with you important strategy and mindset principles that I feel are crucial factors to helping you with your Direct Selling Success.

The information is current, it’s fresh, it’s generic to whichever company you are involved with and you will find that some of it will resonate within you to help you understand and run your Direct Selling business to a better degree.

Here are just a few reading guidelines. For simplicity, throughout this book I’m going to use the term Direct Sales or Direct Selling in a generic sense to refer to our industry; whether you’re involved with Party Plan, Referral Marketing, a service-based company, Network Marketing, Multi-level Marketing, our industry is Direct Sales.

I will also use the term Distributor generically to refer to you and your team; in your company you may be a consultant, a representative, a leader, a party plan organiser, and so forth. So disregard whatever terminology your company uses and when I say Distributor, I mean you and your team members.

One last tip: please read the book with a highlighter pen, or keep a pencil to hand.

If something really resonates within you, highlight the page for ease of reference. Don’t worry about scribbling all over the book - look at it like a business manual. These are your guidelines for success and when you have inspired thought, capture it, make a note, keep reference and write things down. So, let’s begin your journey to Direct Selling Success!

“Look for your choices, pick the best one, then go with it.”

Pat Riley

Key 1 - Why have you chosen Direct Selling?

This first of my 21 Keys may be more relevant to those of you that may be dipping your toe for the first time into this industry, the beginners. As I mentioned in my introduction, like myself, you may have stumbled across Direct Sales.

Maybe you heard about it through word of mouth - a friend or a relative - which is the best way to market your business initially in my opinion! Or you may have seen an advertisement in your local newspaper, or seen an advert online.

What I’m trying to say is that often, Direct Sales finds you - you don’t really go out there looking for it necessarily. It’s usually a void in your life that prompts you to take action and you notice adverts that you may have seen many times before, or begin to pay attention to a friend that has been telling you about their business for months! Sound familiar?

This void more often than not is of a monetary nature, but opportunities usually come floating into your life at the right time and we become more perceptive.

However, in some cases, and this may be true to you, you may have wanted to simply cure boredom and looked for something to do, meet new people, have another interest or heard about a fantastic product that you wanted to try. It is rare that someone specifically seeks out a certain Direct Sales company to join, that is, unless you have been involved in a company before and know what you are looking for.

So, if you’re a complete beginner reading, you’ll probably know nothing about Direct Selling and building your own team and this whole industry will feel like you’re venturing into unchartered waters.

Why have you joined?

First things first: you are about to embark on, or may have already joined, your first Direct Sales company. Now you know a little bit about the company that you’ve joined, why have you made this choice? What has ‘turned you on’ to it? Is it extra money? Is it a new career? Are you wanting to replace an income?

It’s important that you know why you’ve joined and what appeals to you - this is where your drive and enthusiasm will come from.

“With a big enough reason ‘why’ you want to do something, the ‘how to’ becomes easy.”

If you’ve never been involved in a Direct Selling environment before, then essentially you’ll be doing one of two things or both straight away: recommending the product or service, producing retail sales and offering an opportunity for others to join your team. So, if you are brand new to all of this: Welcome to the Direct Selling Industry!

Industry ‘Unwritten’ Rules

There is an unwritten rule in Direct Sales I would like you to grasp straight away, and that is Direct Sales is a numbers game. The more you offer your product, service or opportunity, the more you increase your chances of success. In the early days, what you lack in skill you can make up in numbers.

What do I mean by that? Well, a seasoned distributor in this industry with years of experience can speak to less people and make more sales and sponsor or recruit more. If you’re new, you can, with raw enthusiasm, produce exactly the same results if you speak to twice as many people as the seasoned distributor!

Consider it a fact of the Direct Selling world. The more you do, the better results you’ll get.

The less you do, the less likely you are to produce results; it stands to reason.

“An important rule to remember is the more you do, or the harder you work, the luckier you will get.”

Which in other words means, the more you offer your product or service, the more chances you’ll get buyers or takers. And the more you offer the opportunity for others to join you, the more new recruits you’ll find. Unfortunately, rejection goes hand in hand with this and you may not be used to getting rejected.

Nobody likes rejection, let’s face it! The word ‘No’ is the hardest word to swallow. Here’s a tip: don’t take ‘No’s’ personally.

It is not you they are rejecting, simply the product or the business you are offering. The more ‘No’s’ you get simply means that you’re getting closer to more ‘Yes’s’. Now, I never fully understood this phrase when I was new in this industry and I would hear people say this at training sessions. “How on earth,” I would contemplate to myself, “can more ’No’s’ mean there is a ’Yes’ around the corner?” It’s called Law of Averages and understanding this is key to your ongoing development. People have different attitudes, opinions, values, mindset, beliefs and circumstances. You’re just trying to find those who ’fit’ with what you’ve got to offer. So, let’s say you line up 10 people in a parade. You could offer your business, get 10 ’No’s’ in a row and that’s it, game over. If you did the same, but this time you lined up one hundred people, you have given yourself more scope. This time, after 10 or 20 ’No’s, likelihood is that someone will ’fit’ with what you’re offering and you’ll get a few ’Yes’s’ - that is the Law of Averages.

Learn to embrace rejection - it’s normal and it just brings you closer to the Yes’s that you want! How much rejection have you had so far in your business? Not a lot? Quite a bit?

If you’ve not had a lot of rejection, then you’re doing something wrong! I’m here to tell you that it’s normal to get ‘No’s’.

However, I also know how difficult it is to palate when someone says no to you - oh, how such a small word can hurt!

“I’ve missed more than 9,000 shots in my career.

I’ve lost nearly 300 games.

26 times I’ve been trusted to take the game winning shot and missed

I’ve failed over and over again in my life.

And that’s why I succeed.”

Michael Jordan, Pro Basketball player

There are, of course, other skills you will develop along the way, especially if you aspire to create a substantial income and career out of your Direct Selling business. However, it all starts with the basics of recommending the product or service and producing retail sales.

So where do I fit?

It’s very important that you know exactly why you’ve chosen this industry and where you fit into it. Your eyes usually get opened up to the possibilities after you’ve joined and completed your first few weeks and months.

I know that my desire was ignited to grow a massive team and make my business work when I was invited to a Business Opportunity meeting where I saw the leaders within my company and listened to their journey on the ladder of success from a level playing field.

You will probably fall into one of the three types of people below that join our industry and it really doesn’t matter which one you fall into. It all depends on your personal circumstances and your level of ambition.

Just understand where you are and what you want:

Part-time income seeker

Full-time income seeker

Business builder

Part-time income seeker

You may be in full- or part-time employment and are looking for a way to supplement your income. Or you may be new to your area and looking to meet new people, a new parent looking to fill some spare time, or retired but looking to stay active.

You are happy in your current situation whatever that may be, you don’t necessarily want to change your current situation in any drastic way and merely wish to enhance your current lifestyle.

You don’t want to give up your job, as you may be happy with this, or find a new career, and you don’t have the desire to build a substantial business, so long as your Direct Selling business fills a need.

You don’t have a great sense of urgency to build your business quickly as it is not priority and you are content to pace yourself. Is this you?

Full-time income seeker

You would like to be able to work from home and build a full-time income, whatever a full-time income means to you.

You may not have a job or career that satisfies you, or you may currently not be in a full-time job or career, hence your wish to build up a full-time income with your business.

Or you may be in an unhappy job or career and looking to replace this income so you can work for yourself.

You are prepared to work hard at it within usually limited part-time hours - you may be a full-time parent with limited time around the children or you may be working full-time and building an income part-time in limited hours.

It is priority to build your business as you may be dissatisfied within your current situation so there is significant importance placed on your business, however you know you have time constraints so you are aware that building your business will take time. However, your Direct Selling business has significant importance in your life. Is this you?

Business builder

You are a serious from day one. You know exactly what you want from your business and you are in it for the long haul.

You have had a ‘do whatever it takes’ attitude towards your business from day one and your business will come first before most things. You are prepared to work seven days per week and burn the candle at both ends in order to get the momentum up to where you need to get your business growing. Your situation bears no relevance and you are prepared to eat, sleep and drink your business to get it up and running as fast as you can! Is this you?