Do You Speak Shoe Lover? E-Book

Linda Meadow

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 133

Veröffentlichungsjahr: 2013

Beschreibung

Celebrating Shoe Lovers everywhere! No matter how bad your day is going, none of it seems to matterif you're wearing the perfect shoes. Do You Speak ShoeLover? will not only make Shoe Lovers feel better about lovingshoes, but it also reveals the business principles of leading shoeretailer, DSW. It explains how DSW strives everyday to beAmerica's Favorite Place for Shoes--as well asAmerica's Favorite Place to Work. Each and every DSWShoe Lover lives the values--for the benefit of theircustomers as well as for each other. It also shares stories fromDSW's customers and employees about how the right shoes madethe difference at important moments in their lives, along with shoefashion tips and career and business advice, based on DSW'score values. * Filled with photos--it's perfect as a gift * Explains DSW's core values: 1) Passion, 2)Accountability, 3) Collaboration and 4) Humility, which run throughits headquarters in Columbus, Ohio, into each of its 350+ retaillocations, and to its more than 20 million Rewards members and 1.5million fans on Facebook * Coauthor Kelly Cook is Senior Vice President Marketingat DSW and the queen of shoe love Explore the emotional relationship women have with shoes withinsights from the retailer that knows shoe buyers best.