Fans Don't Pay E-Book

Sam Obafemi

• Herausgeber: Worital
• Kategorie: Fachliteratur
• Sprache: Englisch

Veröffentlichungsjahr: 2021

Beschreibung

Take this advice from someone that has been on the field for more than a decade in this digital dispensation: FANS WILL NOT PAY YOU.

That they take your number or social media handle and also say ‘My Mentor! My Coach! My Saviour;  this does not translate by itself.

To make someone pay you takes some skills and secrets.

Let me share with you some subtle ideas that I have used to become whom people call ‘Money Spinner’ and ‘Money Machine’. And how I have learnt the art of moving fans from ENTHUSIASTS to ALLIES.

You need to join me on this conversation. Let’s BREAK the table.

Everything is inside this book. You don’t lose.

FANS DON’T PAY. Don’t be a Fan. Become an ALLY.

Leseprobe

FANS DON’T PAY

SAM OBAFEMI

Copyright ©2020 SAM OBAFEMI

All rights reserved. No part of this book can be duplicated in any form without the written permission of the author except in the case of brief quotations in book reviews.

Although the author and publisher have made every effort to ensure that the information in this book was correct at press time, the author and publisher do not assume and hereby disclaim any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause.

Printed and Published by Worital

TABLE OF CONTENT

Introduction

Chapter 1: Ideas are a Dime, a Dozen (Your Ideas Have Rivals)

Chapter 2: How to Create a Daily Routine

Chapter 3: The Secret of Consistency

Chapter 4: TeMProCCP Systems Development Model

Chapter 5: From Fans to Master Allies

Chapter 6: From Awareness to Loyalty

Chapter 7: The Pyramid of Customer Loyalty

Chapter 8: From Product/Service Utility to Product/Service Experience

Chapter 9: How My Fans Pay Me

Chapter 10: Pricing Models (How To Charge For Your Products And Services)

Conclusion

INTRODUCTION

When I set out to write BASED ON LOGISTICS, I revisited my tweets from around 2018 when I wrote a thread about FANS DON’T PAY. I had debated on Twitter that your fans are a necessary hype but that they do not necessarily transition into paying customers. Fans are the majority. So when I wrote it in BASED ON LOGISTICS, it became one of the most revisited chapters of the book, especially when Emeka Nobis, an astute social media strategist, picked that paragraph and wrote about it such that it went viral on Facebook. Instantly, it dawned on me that I had a new book title, and FANS DON’T PAY was born.

This book contains A LOT of my business secrets; from systems development to pricing, to customer intimacies, and to lead conversions. EVERYTHING I HAVE DONE TO BECOME A CONSISTENTLY PAID LIFE COACH & AUTHOR, I have shared in this book.

I am happy you have a copy in your hands, and I hope it is yours. If it is not yours, please give it back to the owner and get yours now. Go through it chapter by chapter and diligently glean what you want. This book will save your business and make your passions wet because money will lubricate your hustle.

Let’s dive in now and get paid.

Sam Obafemi

August, 2020

CHAPTER 1

IDEAS ARE A DIME, A DOZEN (YOUR IDEAS HAVE RIVALS)

“Good ideas are common - what’s uncommon are people who’ll work hard enough to bring them about.” – Ashleigh Brilliant

The easier work is to create, but the more significant work is to make money from creating. Children create, and even animals produce. If you place so much significance on how creative you are, you are below basic. I hope to inspire at least one person reading this book to move from a mere creator to a profitable creator.

The research, according to the National Science Foundation, shows that the average human mind can generate between 12,000 and 60,000 thoughts every 24 hours. What that means is that you can generate ideas as long as you have a brain. Everywhere you turn, there is an idea. Every Tom, Dick, and Harry has an idea, therefore, thinking that you are an idea bank is nothing special.

THE BASE OF IDEAS

From where do ideas come? Since everybody is a natural creator of thoughts, that means that ideas come from so many sources. Let me ask you these questions; Can an idea be stolen? Do you believe that you are the first originator of your ideas? Do you own an idea? Is it solely yours in every ramification?

I have a philosophy I would like to share with you. If you understand this philosophy, it will help you know that everything you choose to run with, you have authority over. God inspires all ideas. God in this context can be the divine, the supernatural or anything beyond you. However, for your ideas to be usable, it is strengthened by human elements. Ideas are supernatural, but they are enhanced by social factors like research, studies, relationships, lifestyle, experiences, etc. Several things add up to make your idea sellable, usable and possible.

If all ideas are vertically transmitted and horizontally strengthened, there is a fundamental problem. The problem is that when God gives you an idea, and you tell your neighbour or friend, you are relating the idea with the person, and the person can make you feel that the concept is not good enough. Many receive an idea from a supernatural angle, but we try to validate the idea from a human perspective, which is why we run into problems. Each of your thoughts is valid irrespective of anybody’s feelings about it, and that is something you need to understand at the fundamental level. Any idea you choose to embrace and run with is valid.

First, you must understand that any idea that comes to your consciousness is yours because it came from the supernatural. And while interpersonal relationships can enrich your ideas, it is not the interpersonal relationships that validate the idea. Do you know the world population today? There are 7.8 billion people, according to the world population clock - you are one out of 7.8 billion people in the world. That is a massive population, and it keeps increasing. Now, to whom do these 7.8 billion human beings belong?

Some time ago, I received a call from a friend I’ve known for years. He told me he wanted to start a mentorship program and wanted to ask me if I think he has the qualifications to run a mentorship program. I had not seen this guy in 12 years, but we had been relating from a distance.

I said to him, “There are two things. The first is from my work with you and my experience of you, and from that, I can defer that you are eminently qualified to run a mentorship program. But it is more about you than about me because I can, in my human judgment, say “You have not done enough, don’t start”. I can also say “I don’t think you are good enough. I can easily discourage you, but it is more about you than any other person”. And he said, “Oh, thank you. I never thought of it that way.”

This is what happens to all of us. I could call up a friend and run my ideas by him/her, and he/she would discourage me from doing it. That alone is enough to deter me. Suppose you are struggling with any decision, whether it is an idea that will generate income for you or the belief that you can create a structure and be productive. Whether it be the impression that you can do anything with your life, let me tell you this; that belief that you can comes from God. I want you to believe that you can do it. All vertical energies are empowering, but not all horizontal energies are empowering. The moment an idea drops in your mind, you are happy and energised. You can’t wait to implement it, but when you start sharing it with people, they will begin to give you new interpretations that will make you start to second guess yourself. You must believe in your ideas.

When was the last time you doubted yourself? What was that one thought in your head that brought you to the point of second-guessing yourself? I bet you asked yourself, will they buy? Is God calling me to do it? What if it doesn’t work? Can I pull this off?

These are common questions; your fears, worries, inadequacies and apprehensions are cyclic, and they will always come back. There is no time in the course of your existence that you will feel absolutely immune to self-doubt. There will always be a moment where you will feel less than the capacity that you have for some reasons. There is a time when you will doubt if there will be patronage. There is a time when you question if you can outsmart a competitor. There is a time when you will doubt if you can keep up with the trends in your industry. There is a time you will question if you can sustain your level of excellence. Sometimes you will even doubt your career path. It is all part of life’s processes, and you must embrace it.

THE POWER OF SELF-TALK

Self-talk is that automatic and spontaneous conversation you have in your head. Self-talk is the only thing that determines if you will make a headway in your life or sabotage yourself. It is the reason you go to the mirror to psych yourself and make positive confessions. Every time you are struggling to affirm yourself, your inner being has not been affirmed yet. If you heal your inner person, your nature will be affirmed naturally. All your ideas come from the supernatural - you did not create it. We don’t pursue dreams. These dreams come to us from the supernatural.

Tell yourself what you want to believe. Tell yourself that you deserve the ideas that come to your subconsciousness. Tell yourself that you deserve the outcome of your ideas. What you want is what you pull to yourself. If you desire something, you have to pull it to yourself.

The magnitude of what you are pulling determines the strength with which you should pull. If you plan on building a big brand, the energy you should use in pulling should be significant. If you plan on doing small, then the energy should be little. The energy you are giving it should be equivalent to the outcome that you seek. If you’ve seen anybody make significant progress in what they are doing, you should know that the level of sacrifice, energy, thought and commitment invested into it is not small. They don’t play small. You cannot talk small and expect something big, likewise, you cannot commit or invest something little and expect something big in return.

Commit your thoughts to developing your ideas. You have probably heard the saying, “garbage in, garbage out”. You will always get a return of the quantity and quality you put in. The measure of what you put in is what you will receive. Your thinking must be comparable to the idea that you want to pull.

Let’s use people playing tug of war as an example. The quality of strength or energy required to pull the other party is a function of the magnitude of the other party. The quantity of what you are pulling must match the strength of your pull if not you will be thrown off balance. Your thoughts must continuously be in check to draw what you want towards you. That is the fundamental that limits us.

You may have gone through crazy breakthroughs, wins, failures, heartbreak, betrayal or disappointment. You may have even lost hope but guess what? The quality of thoughts that you are accommodating will determine the outcome you attract to yourself. You must be sold out to the idea you have chosen to embrace. It is not a one leg in, one leg out situation. You must be completely sold out to it. If you don’t think like that, the magic will not happen. It is the person that has faith that the miracle follows. What is faith? Faith is throwing yourself into the situation wholeheartedly; therefore, you must be sold out to your idea.

THE CREATIVE PROCESS

Like I said earlier, there is nothing special about generating ideas. The question is, of the thousands of ideas that flash through your mind, how many have you used? I said to someone some time ago, “If you can just hold one idea and run with it for 12 months, it will settle your bills,” and I meant it. Do you know why? That’s because one idea out of a thousand ideas that you carefully pick, observe, and develop can become a cash cow for you. It can become a niche, a speciality, or your point of professionalism. Also, it can become the magnet that attracts traffic to you and helps you cash out.

This brings us to the question of how to enhance the creative process. How do you go from one step to the other to make sure the creative process goes smoothly? Let’s go with this simple breakdown:

1. Trap your ideas

Grab a notebook, and as soon as an idea drops in your mind, write them down. Richard Branson, the owner of Virgin Group, said he has 50 notebooks where he writes ideas. Whether they make sense or not, the moment the idea drops, he quickly scribbles them in his notepad. He writes the date, time, and how he got the idea. Let’s assume he is travelling to the Bahamas, and an idea drops in his mind, he would write, “On my way to the Bahamas on Monday, 3rd August 1988 by 3 pm, I got the idea to build a telecoms venture.”

The thing about ideas is that you may not want to implement every plan immediately, but you need to capture and document those ideas. This is what Richard Branson does. Years later, when he creates something new, we erroneously think he just got that idea. It’s probably an idea he had written years ago, which he referred to and began to develop. That’s why he has so many business ventures which include food, music, travel to space, transportation, entertainment, etc. He does virtually any business you can think of and that can be related to the fact that he documents his ideas.

Trap your ideas. Write them down. If you are a Christian, you will know that this is also a scriptural instruction. Habakkuk 2:2 says, “Write the vision and make it plain on a tablet, that he may run who reads it”. So write your ideas down.

2. Ponder on Your Ideas

Which of the many ideas you’ve written resonates more with you? Sometimes, revisit your notes and go through your ideas one after another. In the process, find which one resonates more with you. An idea that resonates with you is one that you will be easily motivated to implement. While ideas are many, there is that one that tops the rest. Identify that single idea and ponder on developing the best of your ideas while the rest leverage on that idea. Think leverage instead of clustering ideas. It is more pragmatic to let one idea break the bubble while the rest leverage on it.

How do you identify a tipping point idea?